be one yoga
- Company typePrivate
- Founded-
- HeadquartersKirkland, United States
- Headcount—
- GTM typeB2C
- OfferingServices
be one yoga firmographics
Firmographics- Name
- be one yoga
- Legal name
- Be One Yoga Studio
- Website
- https://beoneyogastudio.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
be one yoga industry classification
Industry- Product category
- Yoga and Wellness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Kids & Family Yoga (HSADACAK), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where be one yoga is headquartered
LocationHeadquarters
- HQ city
- Kirkland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
be one yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Yoga Class Memberships: Recurring membership model offering unlimited class access. New students offered promotional rate of $59 for 3 weeks unlimited. Standard membership likely operates on monthly or multi-month subscription basis.
- Spa/Facial Services: A la carte facial services including Ayurveda Facial ($130 for 60 minutes) and Balancing Facial ($120 for 60 minutes). One-time service transactions.
- Workshops, Retreats & Trainings: Pre-registration required programs including workshops, retreats, and yoga teacher trainings. One-time fees for specialized programming.
- Free Community Meditation: Free community class to build loyalty and drive discovery, with potential for upselling to paid offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | New Student Special - 3 weeks unlimited yoga classes |
| Unit Pricing | Pay-as-you-go | Ayurveda Facial - 60 minute holistic facial treatment |
| Unit Pricing | Pay-as-you-go | Balancing Facial - 60 minute European facial treatment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
be one yoga product offering
Product offeringCore offering
Be One Yoga Studio operates two physical yoga and wellness studio locations in Kirkland and Redmond, WA, offering a diverse portfolio of yoga classes including aerial, hot, prenatal, yin, candlelit, vinyasa, and pilates formats, along with facial services, meditation sessions, and specialized workshops, retreats, and teacher training programs. Class booking and membership management are handled through the WellnessLiving platform and dedicated mobile apps.
Product overview
Be One Yoga Studio operates as a single-location yoga and wellness studio with two facilities in Kirkland and Redmond, WA. The core offering is a diverse portfolio of yoga classes organized into three main categories: (1) Yoga (Aerial, Kids, Yin, Prenatal, Roll & Restore, Candlelit, Foundations Flow, Vin to Yin), (2) Hot Yoga (Hot Hatha, Hot Hatha 90, Intermediate Hatha, Hot Vinyasa, Power Hour, Cardio Sculpt, Hot Mat Pilates), and (3) Meditation (Free Community Meditation). Adjacent wellness services include two facial treatments (Ayurveda Facial and Balancing Facial) offered as add-on services. The studio also provides Workshops, Retreats & Trainings for deeper engagement. The class management and booking are handled through the WellnessLiving platform integration. The studio's mobile app (available on iOS and Android) enables customers to manage accounts, schedule classes, and purchase packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Aerial Yoga
- Kids Yoga
- Yin Yoga
- Prenatal Yoga
- Hot Hatha Yoga
- Hot Vinyasa, Power Hour, Cardio Sculpt & Hot Mat Pilates
- Candlelit Yoga
- Foundations Flow & Vin to Yin
- Free Community Meditation
- Ayurveda Facial
- Balancing Facial
- Workshops, Retreats & Trainings
Companies that use be one yoga
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
be one yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
be one yoga partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WellnessLivingcoreWellnessLiving platform used for class scheduling, class catalog, appointment booking, and package purchases. Integrated into website with direct links to catalog, appointment scheduling, and specific class registration.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
be one yoga competitors and assessment
Company assessmentBroad incumbents
- YogaWorks: Established multi-location yoga studio brand offering diverse class types, teacher training, retreats, and workshops. Comparable breadth of programming and ancillary services beyond classes.
- Life Time Fitness: Large national premium fitness club operator with comprehensive amenities including yoga, Pilates, and group fitness classes as part of a broader wellness offering. Comparable yoga/Pilates class offerings at much larger scale.
Emerging players
- Y7 Studio: Hip-hop themed hot yoga studio brand with dark-room, candlelit flow classes targeting a younger urban audience. Comparable heated vinyasa format and experience-led positioning.
Direct peers
- CorePower Yoga: Largest US hot yoga and yoga fitness chain operating hundreds of studios nationwide with subscription-based memberships and a heated-room signature class format. Directly comparable to Be One's hot yoga emphasis and recurring-membership model.
- YOGA SIX: Fast-growing national boutique yoga studio franchise offering heated and non-heated classes (Y6 101, Y6 Slow Flow, Y6 Sculpt) with a membership model. Comparable in class variety, heated offerings, and suburban expansion strategy.
- Hot 8 Yoga: Multi-location hot yoga studio chain with infrared-heated rooms, signature 26/2 classes, and unlimited membership pricing. Directly comparable infrared technology and hot hatha focus mirror Be One's core differentiator.
- Club Pilates: Fastest-growing boutique Pilates franchise in the US with membership-based, instructor-led classes. Comparable in subscription model, suburban studio footprint, and class-based recurring revenue.
- Modo Yoga: Community-focused hot yoga studio chain with heated classes, sustainability mission, and teacher training programs. Comparable in community-led GTM, hot yoga focus, and teacher training revenue stream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
be one yoga social profiles
Digital presencebe one yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
be one yoga leadership team
Management profileNumber of profiles
Profiles1 record
be one yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
be one yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about be one yoga
What does be one yoga do?
Be One Yoga Studio operates two physical yoga and wellness studio locations in Kirkland and Redmond, WA, offering a diverse portfolio of yoga classes including aerial, hot, prenatal, yin, candlelit, vinyasa, and pilates formats, along with facial services, meditation sessions, and specialized workshops, retreats, and teacher training programs. Class booking and membership management are handled through the WellnessLiving platform and dedicated mobile apps.
Is be one yoga a public or private company?
be one yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was be one yoga founded?
be one yoga was founded in -1.
Where is be one yoga based?
be one yoga is headquartered in Kirkland, United States, in the North America region.
How does be one yoga make money?
Four revenue lines are on record. Yoga Class Memberships are the primary driver. The others are spa/Facial Services, workshops, Retreats & Trainings and free Community Meditation.
Who are be one yoga's main competitors?
Broad incumbents on record are YogaWorks and Life Time Fitness. Y7 Studio is listed as an emerging player. Direct peers are CorePower Yoga, YOGA SIX, Hot 8 Yoga, Club Pilates and Modo Yoga.
Does be one yoga have an API?
No public API is recorded for be one yoga.
What industry is be one yoga in?
be one yoga's product category is Yoga and Wellness Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAH, Aerial Yoga & Specialty Yoga Modalities. Its NAICS code is 713940 and its SIC code is 7997.