cossa
Cossa is a Russian B2B digital marketing media platform that publishes editorial content and sells an annual corporate content-marketing subscription (200,000 RUB) to online services, startups, digital agencies, and internet companies operating in Russia.
- Company typePrivate
- Founded2013
- HeadquartersMoscow, Russia
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What cossa does
Cossa is a Russian B2B digital marketing media platform operating the website cossa.ru. Founded in 2013 and headquartered in Russia, the company publishes editorial content — articles, news, trends, cases, research, interviews, and event listings — covering digital marketing, social media marketing, and integrated marketing communications. The platform serves Russian-speaking marketing professionals, agencies, brands, and digital specialists, distributing content across its own website and a broad social footprint that includes VK, Telegram, Facebook, Yandex Zen, and Twitter/X, plus a curated weekly email newsletter (Cossa Pulse) and an RSS feed.
The underlying platform is built on Bitrix CMS (evidenced by /bitrix/ file paths on cossa.ru) and uses Yandex.Metrica for analytics and cookie-based user tracking. Beyond editorial publishing, Cossa operates a self-serve corporate blog system that lets paying clients publish branded content sections under URLs of the form cossa.ru//, with a visual editor, draft-saving, and instant publication without pre-moderation. The site's content surface is organized into Articles, News, Events, Vacancies, Special Projects, Blogs, Ratings, and Advertising sections.
Cossa's revenue model is centered on advertising and content marketing services, not SaaS. The flagship commercial product is an annual 'Corporate Package' priced at 200,000 RUB (effective January 1, 2026, exclusive of VAT), which bundles a 12-month corporate blog, one article placement, two news placements, two social media posts across all Cossa channels, access to de-personalized Cossa audience data within the Yandex and VK ecosystems, self-commenting rights, and a 20% discount on additional advertising formats. An additional 40,000 RUB surcharge applies if ad marking is handled on Cossa's side. Sales are handled directly by Commercial Director Yuriy Shymko. The company is privately held with no disclosed institutional investors or parent company.
cossa firmographics
Firmographics- Name
- cossa
- Legal name
- Cossa
- Website
- https://cossa.ru
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Cossa is a Russian B2B digital marketing media platform that publishes editorial content and sells an annual corporate content-marketing subscription (200,000 RUB) to online services, startups, digital agencies, and internet companies operating in Russia.
- Ownership category
- akta.pro rank
cossa industry classification
Industry- Product category
- Digital Marketing Media
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industry
- Media Barter & Trade Media Buying (BPAFABAL)
Keywords
Where cossa is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
cossa business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Corporate Package (Корпоративный пакет): The primary revenue model is a premium annual corporate package priced at 200,000 RUB (effective from January 1, 2026). The package includes: corporate blog management for 12 months, one article placement with homepage and social media announcements, two social media posts across all Cossa social channels, two news placements with homepage and social media announcements, access to de-personalized Cossa audience in Yandex and VK ecosystems, self-commenting capability on Cossa articles, and a 20% discount on core advertising formats (articles, news, social posts). An additional 40,000 RUB surcharge applies if ad marking is done on Cossa's side. This is the highest-efficiency commercial format on Cossa, targeted at online services, startups, digital agencies, and internet companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Corporate Package Cossa 2026 — 200,000 RUB per year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
cossa product offering
Product offeringCore offering
Cossa operates a Russian-language B2B digital marketing media platform (cossa.ru) that publishes articles, news, cases, trends, and blogs covering social media marketing, digital marketing, and integrated marketing communications. Its commercial offering is the Corporate Package, a 200,000 RUB annual subscription that gives advertisers a 12-month corporate blog, one article placement, two social media posts across Cossa's channels, two news placements, access to de-personalized audience data in Yandex and VK, self-commenting, and a 20% discount on additional advertising formats.
Product overview
Cossa is a B2B media platform focused on digital marketing, social media marketing, and integrated marketing communications in Russia. The core offering is the Cossa.ru publishing platform, which provides articles, news, events, blogs, cases, and ratings for marketing professionals. The platform operates a corporate blog package as a paid content marketing add-on, allowing companies to maintain branded content sections with self-publishing capabilities. Additionally, Cossa offers a weekly email newsletter (Cossa Pulse) as a supplementary subscription service. The platform generates revenue through corporate packages, advertising placements, and content marketing services rather than a traditional SaaS product model.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Package (Корпоративный пакет) Cossa 2026 Annual B2B subscription product targeted at online services, startups, digital agencies, and internet companies that want to publish corporate content on cossa.ru. Provides eight integrated promotional formats in one annual fee for thought leadership and brand awareness in the Russian digital marketing community.
- Corporate Blog Platform (Корпоративный блог) Hosted corporate blog product for business clients of the Corporate Package. Lets advertisers maintain a branded content section on cossa.ru with self-publishing tools and editorial-level visibility across the platform.
- Article and News Placement Advertising Individual editorial ad placements on cossa.ru, including one-off sponsored articles, news items with homepage and social-media announcements, and social-media posts across VK, Telegram, Facebook, Zen, and Twitter. Sold to advertisers wanting standalone distribution without the full annual Corporate Package.
- Cossa Pulse / Письма Коссы Newsletter Curated weekly email newsletter for marketing professionals, aggregating the platform's top articles, news, and trends to deliver a concise digest.
Companies that use cossa
Customer profileSegments1 record
Ideal customer profiles1 record
cossa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
cossa partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
cossa competitors and assessment
Company assessmentDirect peers
- Sostav.ru: Russian advertising and marketing industry news portal serving a B2B audience with an editorial-led model. It is the closest direct peer to Cossa in terms of niche (marketing professionals), geography (Russia), and content format (news, cases, trends).
- AdIndex: Russian advertising-industry analytics and news platform serving agencies and advertisers. Comparable to Cossa in audience (Russian ad/marketing professionals), content-led model, and B2B media monetization.
Broad incumbents
- VC.ru: Major Russian business and startup media platform that covers marketing alongside broader business and tech topics. Overlaps with Cossa on B2B marketing content but operates across a substantially wider range of verticals.
- Habr: Russia's leading technology and IT professional media platform with a community-driven publishing model. Audience and self-publishing mechanics are structurally analogous to Cossa, though topical focus is development/IT rather than marketing.
Regional players
- Digiday: US/English-language digital media and advertising trade publication. Operates the same vertical trade-media business model as Cossa — B2B news and analysis for digital marketing and advertising professionals — but serves a North American rather than Russian audience.
- Marketing Week: UK-based marketing trade publication serving senior marketers. Mirrors Cossa's content-led B2B vertical-media model with advertisers and sponsors as customers, but is oriented to the UK marketing community rather than Russia.
- Adweek: Leading US advertising industry media brand. Same B2B trade-media business (advertising/marketing news, analysis, events) as Cossa, but serving North American advertisers and agencies rather than the Russian market.
- The Drum: Global marketing and advertising trade media publication. Runs an identical content-led B2B model to Cossa — vertical trade media monetizing through content marketing, awards, and events — but with international rather than Russia-specific geographic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
cossa social profiles
Digital presencecossa financial estimates
Financial estimateRevenue estimate
Valuation estimate
cossa leadership team
Management profileNumber of profiles
Profiles2 records
cossa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cossa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cossa
What does cossa do?
Cossa operates a Russian-language B2B digital marketing media platform (cossa.ru) that publishes articles, news, cases, trends, and blogs covering social media marketing, digital marketing, and integrated marketing communications. Its commercial offering is the Corporate Package, a 200,000 RUB annual subscription that gives advertisers a 12-month corporate blog, one article placement, two social media posts across Cossa's channels, two news placements, access to de-personalized audience data in Yandex and VK, self-commenting, and a 20% discount on additional advertising formats.
Is cossa a public or private company?
cossa is a private company. It is classified as unknown and is currently operating.
When was cossa founded?
cossa was founded in 2013.
Where is cossa based?
cossa is headquartered in Moscow, Russia, in the Europe region.
How does cossa make money?
One revenue line is on record: corporate Package (Корпоративный пакет).
Who are cossa's main competitors?
Direct peers on record are Sostav.ru and AdIndex. Broad incumbents are VC.ru and Habr. Regional players are Digiday, Marketing Week, Adweek and The Drum.
Does cossa have an API?
No public API is recorded for cossa.
What industry is cossa in?
cossa's product category is Digital Marketing Media. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of BPAFABAL, Media Barter & Trade Media Buying. Its NAICS code is 541810 and its SIC code is 2711.