Sostav
Sostav.ru is a Russian advertising and marketing news portal founded in 1998, operating as an independent project of Depot branding agency and serving marketing professionals, advertising agencies, and brand advertisers in the Russian market with news, ratings, and educational content.
- Company typePrivate
- Founded1998
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Sostav does
Sostav.ru is a Russian advertising and marketing industry news portal founded in 1998 and headquartered in Moscow at ul. Polkovaya 3 str. 3, office 120. It operates as an independent project under the Depot branding agency, maintaining editorial independence while benefiting from its parent organization's branding industry pedigree. The platform publishes daily news across advertising, marketing, digital, media, creative, business, and society categories in Russian, and serves three primary audience segments: marketing and advertising professionals, advertising agencies seeking industry recognition, and brand advertisers seeking market intelligence.
Sostav firmographics
Firmographics- Name
- Sostav
- Legal name
- Sostav.ru
- Website
- https://sostav.ru
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sostav.ru is a Russian advertising and marketing news portal founded in 1998, operating as an independent project of Depot branding agency and serving marketing professionals, advertising agencies, and brand advertisers in the Russian market with news, ratings, and educational content.
- Ownership category
- akta.pro rank
Sostav industry classification
Industry- Product category
- Advertising and Marketing Industry Media
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
- akta.pro secondary industry
- Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)
Keywords
Where Sostav is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Sostav business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Distribution channels1 record
Marketing channels7 records
Sostav product offering
Product offeringCore offering
Sostav.ru is a Russian advertising and marketing industry news portal that publishes daily editorial content, maintains the National Rating of Advertising Agencies (NRRA) across 10 categories, provides a Company Catalog and visual market maps of Russian advertising market participants, hosts an educational platform (Sostav School), and operates a database of advertising festivals and award-winning case studies. It serves advertising professionals, agencies, and brand advertisers in the Russian market with market intelligence, industry rankings, and professional development resources.
Product overview
Sostav is a Russian advertising and marketing industry news portal operated as an independent project of branding agency Depot. The platform functions as a multi-product ecosystem comprising a core news portal covering advertising, marketing, digital, media, creative, and business sectors. Supporting products include the National Rating of Advertising Agencies (NRRA) tracking agency performance across 10 categories, a Company Catalog of Russian advertising market participants, visual market maps, the Sostav School educational platform, podcasts and radio content, a professional blog network, and an extensive database of advertising festivals and award-winning case studies. The platform primarily serves advertising professionals, marketing specialists, and media buyers in the Russian market.
Differentiator
Problem solved
Functional benefit
Products and services
- Sostav.ru News Portal Russian-language daily news portal covering advertising, marketing, media, creative, business, and society sectors for advertising and marketing professionals in Russia.
- National Rating of Advertising Agencies (NRRA) Ranking system tracking Russian advertising agency performance across 10 categories: Effectiveness, Strategy, Technology & Innovation, Media, Creativity, Branding, Digital, Marketing Services, Craft, and PR. Includes festival results from Silver Mercury, White Square, Red Apple, and other major Russian advertising festivals.
- Sostav School Online educational platform offering courses and training materials for advertising and marketing professionals seeking professional development.
- Company Catalog of Russian Advertising Market Participants Directory of Russian advertising and marketing companies, agencies, and related service providers for industry reference and agency selection.
- Maps of the Russian Advertising Market Visual map interfaces showing the structure of the Russian advertising market including agency maps, marketing services maps, branding agencies, digital agencies, major advertisers, and Telegram channels.
- Festival and Case Studies Database Database of Russian and international advertising festivals, award competitions, and award-winning case studies including Silver Mercury, E+, Proba Awards, White Square, Bema!, Red Apple, MIXX Russia, Big Fish, ADCR, G8, and others.
Quantifiable outcome
- Sostav has operated as an independent industry platform since 1998
Companies that use Sostav
Customer profileSegments3 records
Ideal customer profiles3 records
Sostav technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sostav partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Depot (брендинговое агентство)coreSostav is an independent project of Depot branding agency. Depot WPF is a major Russian branding agency that founded and supports Sostav as an industry resource for the advertising and marketing community.
- LiqiumminorLiqium is referenced as the design/creative agency responsible for the website design of Sostav.ru.
Recent moves5 records
Expansion highlights5 records
Sostav competitors and assessment
Company assessmentEmerging players
- eMarketer / Insider Intelligence: eMarketer (now Insider Intelligence) sells subscription-based advertising and digital market intelligence; comparable to Sostav's pivot potential into paid data/research subscriptions layered atop its news portal.
Direct peers
- AdIndex: AdIndex is a Russian advertising industry news and market intelligence portal directly competing with Sostav for the same Russian agency, brand, and media-buyer audience across news, ratings, and market data.
- Advertology.ru: Advertology.ru is a Russian-language advertising and marketing news portal serving the same trade audience with daily industry coverage, making it a close direct competitor to Sostav in the Russian trade-press category.
Broad incumbents
- AdAge (Advertising Age): AdAge is a long-established global advertising trade publication; while not Russian, it is the archetypal trade-press competitor and serves the same professional audience (agency executives, brand marketers) with news, rankings, and intelligence.
- Adweek: Adweek is a major US-based advertising trade publication with news, rankings (e.g., Agency of the Year), and industry events — the Western analogue that benchmarks Sostav's editorial and ratings model.
- Marketing Week (Centaur Media): Marketing Week is a UK-based trade publication serving brand marketers with news, analysis, and awards — directly parallel to Sostav in audience (brand-side marketers), content format, and ranking-driven engagement.
- Digiday: Digiday is a digital media trade publication covering advertising, media, and marketing technology — comparable to Sostav as a vertical trade publisher, though focused on digital and English-language markets.
- The Drum: The Drum is a global marketing and advertising trade media brand covering news, awards, and rankings for the agency and brand community, comparable to Sostav as a multi-product trade publisher serving the same customer segments.
- Campaign (Campaign Asia / Campaign Russia): Campaign is a global advertising trade publication with regional editions serving agencies and brand marketers — a comparable trade-press operator whose awards and rankings directly parallel Sostav's NRRA model.
Others
- Kantar Media: Kantar Media provides advertising market measurement and audience analytics globally — comparable to Sostav as an enabler/competitor on the data side, but operating at vastly larger scale and as an enterprise data vendor rather than trade publisher.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Sostav social profiles
Digital presenceSostav financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sostav leadership team
Management profileNumber of profiles
Profiles1 record
Sostav funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sostav M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sostav
What does Sostav do?
Sostav.ru is a Russian advertising and marketing industry news portal that publishes daily editorial content, maintains the National Rating of Advertising Agencies (NRRA) across 10 categories, provides a Company Catalog and visual market maps of Russian advertising market participants, hosts an educational platform (Sostav School), and operates a database of advertising festivals and award-winning case studies. It serves advertising professionals, agencies, and brand advertisers in the Russian market with market intelligence, industry rankings, and professional development resources.
Is Sostav a public or private company?
Sostav is a private company. It is classified as corporate owned and is currently operating.
When was Sostav founded?
Sostav was founded in 1998. It employs 11 to 50 people.
Where is Sostav based?
Sostav is headquartered in Moscow, Russia, in the Europe region.
Who are Sostav's main competitors?
eMarketer / Insider Intelligence is listed as an emerging player. Direct peers are AdIndex and Advertology.ru. Broad incumbents are AdAge (Advertising Age), Adweek, Marketing Week (Centaur Media), Digiday, The Drum and Campaign (Campaign Asia / Campaign Russia). Kantar Media is listed as an others.
Does Sostav have an API?
No public API is recorded for Sostav.
What industry is Sostav in?
Sostav's product category is Advertising and Marketing Industry Media. Its primary akta.pro industry code is BPAFAAAM, Market Research, Analytics & Consumer Insights, with a secondary code of MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM). Its NAICS code is 541910 and its SIC code is 7310.