Name

Collective Objective

Legal name

Collective Objective Group Pty Ltd

Website

https://collectiveobjective.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Branding Services: Project-based branding engagements including brand strategy, visual identity development, brand messaging, and communication design. Engagements typically include brand workshops, positioning work, identity design, website design/development, and ongoing brand stewardship.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Collective Objective is a strategic branding studio that delivers brand strategy, visual identity design, brand messaging, communication design, website design, and ongoing brand stewardship for purpose-driven organisations. Engagements are structured as project-based collaborations beginning with brand workshops and discovery, followed by positioning and creative development. Client work is concentrated in B Corps, social enterprises, not-for-profits, and businesses aligned with UN Sustainable Development Goals.

Product overview

Collective Objective is a strategic branding studio that operates as a service-based consultancy rather than a software product company. The portfolio consists of six interconnected service offerings: Strategic Branding Services (foundational brand strategy and roadmap), Creative Brand Development (visual and verbal identity creation), Not-for-Profit Branding Solutions, Sustainable Brand Initiatives, Building Brands With Soul (emotional storytelling and purpose-driven strategy), and Cultural Change Branding. These services are delivered through a collaborative, human-centred process and collectively aim to help purpose-driven organisations build brands that contribute to a more inclusive, equitable, and regenerative planet.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Branding Services
• Creative Brand Development Visual identity and verbal identity creation covering logo, colours, typography, brand voice and messaging, focused on crafting authentic stories that connect values with vision and positive impact for purpose-driven businesses.
• Not-for-Profit Branding Solutions Tailored branding solutions for not-for-profit organisations that amplify social impact, helping mission-driven organisations inspire action, engage communities, and drive meaningful social change.
• Sustainable Brand Initiatives Brand initiatives that align organisations with eco-friendly values, creating positive environmental impact through brand strategy and visual and verbal identity rooted in sustainability principles.
• Cultural Change Branding Branding services that help organisations facilitate cultural change by aligning brand with internal values, fostering culture that resonates with both team and audience on social and environmental issues.
• Website Design & Development Website design and development delivered as part of broader brand engagements, producing digital brand experiences that extend the visual and verbal identity into owned digital channels.
• Brand Stewardship Ongoing brand stewardship and guidance following the launch of brand strategy and identity, helping clients maintain coherence and relevance of their brand over time.

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 1% For the PlanetcoreOthersMember of 1% For the Planet, pledging to contribute revenue and skills to help charities that care for the planet. Represents commitment to environmental sustainability and corporate responsibility.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Republic of Everyone: Australia-based purpose-driven creative and communications agency focused on social impact, sustainability, and behavior change work. Directly comparable in mission, market (Australia), and client base of purpose-led organizations.
• The Loud Agency: Boutique Sydney creative agency specializing in branding, communications, and design for clients seeking meaningful brand expression. Comparable boutique scale, geography, and strategic branding focus.
• Verbal+Visual: B Corp certified creative studio offering branding, content, and design services with a focus on impact-oriented work. Comparable in B Corp positioning, boutique scale, and purpose-driven creative offerings.
• Thinkerbell: Australian independent creative agency known for 'measured magic' blend of strategy, creative, and media. Comparable in independent ownership, Australian market focus, and integrated brand campaign offerings.
• Futerra: Global change agency specializing in sustainability communications, brand strategy, and purpose-led creative work. Comparable in mission-driven positioning and sustainability branding expertise, though operating at larger scale internationally.

Broad incumbents

• Purpose: Global consultancy and creative agency building movements, brands, and campaigns for social impact. Comparable purpose-driven creative services but operates at significantly larger scale with broader geographic reach.
• Ogilvy: Global advertising and brand communications network with sustainability and brand purpose practices. Comparable in integrated brand campaign work but offers far broader portfolio and scale.
• BBDO: Global creative advertising network with extensive brand campaign expertise. Comparable in strategic branding and integrated communications offerings, though serving much larger enterprise clients.

Regional players

• Mammoth Media: Australian creative agency offering branding, digital, and content services. Comparable in Australian regional market focus and mid-market creative services, though not purpose-driven specialized.

Others

• The Marketing Arm: Omnicom agency specializing in purpose-driven brand and cause marketing for nonprofit and impact-oriented clients. Comparable in working with mission-aligned organizations but operates as part of a global network.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/collective-objective-studio
• Instagraminstagram.com/collectiveobjective_studio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collective Objective