conservas la blanca sl

What conservas la blanca sl does

Conservas El Agricultor is a family-owned artisan canned-vegetable manufacturer founded in 1933 by the Maestu family in Lerín, a small town in the high Ribera region of Navarra, Spain, approximately 50 km from Pamplona. The company remains in family hands through its third generation and produces a broad portfolio of premium Navarran conservas including hand-peeled white asparagus, fire-roasted and hand-peeled piquillo peppers, Tudela artichokes, tomato products, legumes, mushrooms, fruits in syrup, pickles, and traditional vegetable preparations such as menestra and pisto. The product range has been progressively extended to include complementary categories — jams, Navarran Crianza red wine, extra virgin olive oil, anchovy and other fish conservas, ready-to-heat meals such as revuelto de angula y gambas, and pre-assembled gift baskets.

Production technology is fundamentally artisanal: asparagus is harvested in spring from the Lerín fields and hand-peeled; piquillo peppers are roasted over fire and hand-peeled without added water to preserve the lightly smoky flavor; artichokes and other vegetables are sourced from the Navarran huerta and processed using family recipes passed across generations. The company operates a single manufacturing and direct-sales site at Ctra. de Estella 4, Lerín, with no disclosed subsidiaries, no external investors, and no funding rounds to date.

The business model is direct-to-consumer-first: visitors purchase at the factory, and the company runs phone/fax/email ordering with home delivery alongside a transactional e-commerce website serving Spain. A secondary segment supplies restaurants, hotels, and specialty food retailers. Pricing is per-unit, with asparagus ranging from €1.10 to €10.50 per unit across grades and sizes; piquillo peppers from €1.70 to €5.20; artichokes from €3.35 to €6.40. Marketing combines organic social (Facebook, Instagram, YouTube) with earned media through appearances on TVE, ETB2, IB3, and Intereconomia. The geographic footprint is domestic Spain only, with no international expansion disclosed.

Name

conservas la blanca sl

Legal name

Conservas El Agricultor

Website

https://conservaselagricultor.es

Company type

Private

Founded year

1933

Operating status

Operating

Short description

Conservas El Agricultor is a third-generation, family-owned artisan canned-vegetable producer in Lerín, Navarra, founded in 1933, selling hand-peeled Navarran asparagus, piquillo peppers, artichokes, and other preserves direct-to-consumer via factory, home delivery, and Spain-wide e-commerce.

Ownership category

akta.pro rank

Product category

Canned Vegetables & Artisanal Preserved Foods

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Dried and Dehydrated Food Manufacturing (311423)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Canned Vegetables Manufacturing (AFAKACAB)

Keywords

• Canned vegetables
• Artisanal preserves
• Navarran conservas
• Hand-peeled asparagus
• Piquillo peppers

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Sale of artisanal canned vegetables and preserves directly to consumers through factory store and online shop. Products include asparagus, piquillo peppers, artichokes, legumes, tomatoes, mushrooms, fruits in syrup, and traditional Navarran specialties.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Conservas El Agricultor manufactures and sells artisanal canned vegetables and traditional Navarran preserves — including hand-peeled white asparagus, fire-roasted piquillo peppers, artichokes, legumes, tomatoes, mushrooms, canned fruits, prepared vegetable dishes, jams, olive oil, and Navarra Crianza wine — produced at its Lerín factory from ingredients sourced exclusively from the Navarran huerta. Products are sold direct to consumers through the on-site factory outlet, home delivery, and an owned online store, with no intermediary distributors.

Product overview

Conservas El Agricultor is a traditional artisan canned food manufacturer based in Lerín, Navarra, Spain, founded in 1933 by the Maestu family. The company produces a diverse portfolio of premium Navarran conservas including white asparagus (espárragos blancos), piquillo peppers, artichokes, tomato products, legumes, mushrooms, canned fruits, traditional vegetable dishes, and artisanal preserves. The company emphasizes completely artisanal processing methods, with products like asparagus hand-peeled and peppers roasted over fire before being hand-peeled. The product line includes core staples (asparagus, peppers, artichokes), processed vegetables (yemas and stalks from asparagus tips), legumes (white beans, chickpeas, pochas), preserves (mushrooms, fruits in syrup), prepared dishes (pisto, menestra), and specialty items (jams, wines, olive oils). All products source ingredients from the Navarran huerta (kitchen gardens) and follow traditional family recipes passed across generations.

Differentiator

Problem solved

Functional benefit

Products and services

• Espárragos (Navarran White Asparagus) Navarran white asparagus spears collected in spring from the fields of Lerín, hand-peeled and artisanally processed. Available in grades (Cabeza Rosada, Cojonudos, Triguero, Extra) and size gradations from 4-6 to 16-22, sold to individual consumers and food-service buyers seeking premium Navarran asparagus.
• Pimiento del Piquillo (Piquillo Peppers) Traditional Navarran piquillo peppers roasted over fire and hand-peeled to preserve their lightly smoky flavor without added water. Available in ARTESANO, EXTRA, and TERCIO varieties in whole, strip (tiras), and piece (trozo) presentations.
• Alcachofas (Artichokes) Extra grade artichokes from the Tudela area, preserved in glass jars in size ranges 7/10, 10/12, 12/14, 16/20, and 20/26 to maintain freshness and texture.
• Tomate (Tomato Products) Whole peeled tomatoes, crushed tomatoes, fried tomatoes, and piperrada (tomato-pepper sauté) made from Navarran produce.
• Legumbres (Legumes) White beans, chickpeas, pochas (Navarran beans), peas, and broad beans offered plain or with vegetables.
• Setas y Hongos (Mushrooms) Boletus edulis (porcini), fried mushrooms, cultivated mushrooms, and champignon mushrooms preserved naturally.
• Fruta en Almíbar (Canned Fruit) Pineapple, peach, and fruit cocktail preserved in their natural syrup juice.
• Verduras (Traditional Navarran Vegetable Dishes) Prepared Navarran vegetable dishes including menestra (vegetable stew), pisto (sofrito), cardoon, borage, Swiss chard stalks, and leeks.
• Encurtidos (Pickled Vegetables) Assorted pickled vegetables from the Navarran region.
• Conservas de Pescado (Fish Preserves) Anchovies and other fish preserves sourced from the Cantabrian Sea.
• Yemas de Espárrago (Asparagus Tips) Asparagus tips/tops in EXTRA, PRIMERA, and STANDARD grades, preserved in 1/3 kg cans.
• Tallos de Espárrago (Asparagus Stalks) Asparagus stalks in GIGANTES, GRUESOS, and MUY GRUESOS sizes suited for salads, sautés, and stews.
• Mermelada Artesana (Artisan Jam) Traditional artisan jams made with high-quality ingredients.
• Vino Tinto Crianza Tierra Navarra Local Tierra Navarra denomination red wine aged in oak barrels (Crianza).
• Aceite (Extra Virgin Olive Oil) Extra virgin olive oil from the Navarran region.
• Cestas (Gift Baskets) Pre-assembled gift baskets containing a selection of the company's Navarran conservas products for gifting occasions.
• Revuelto de Gulas con Ajos y Gambas Ready-to-heat preparation combining eel substitute (gulas) with garlic and shrimp, 330 g net weight.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Conservas Pedro Luis: Navarran artisanal canned vegetable producer with a similar heritage positioning and product mix centred on asparagus, piquillo peppers and regional vegetables. Directly comparable as a small, family-run Navarran conservas maker competing for the same premium D2C and gourmet customer.
• Coronas (Conservas Coronas): Long-established Navarran canned vegetable producer specializing in artichokes, asparagus, and piquillo peppers. Closely comparable in product category, regional sourcing, and premium-conserva positioning in the Spanish market.
• Conservas Artesanas de Navarra: Small Navarran artisanal conservas maker operating in the same hand-processed, regional-sourcing niche. Directly comparable as a fellow small-batch producer of premium canned vegetables from the Navarra huerta.
• Conservas Ferrer: Spanish artisan canned-vegetable producer (piquillo peppers, asparagus, vegetables) competing in the same premium D2C and gourmet channel. Closely comparable in artisanal processing, product mix, and target Spanish consumer.

Broad incumbents

• Hero España: Large Spanish packaged-food incumbent with a broad portfolio of jams, baby food, and preserved fruits/vegetables. Comparable as an established Spanish conservas brand, though at much greater scale and with a more industrialized, mass-market positioning.
• Conservas Apis: Spanish preserved-foods group covering jams, canned vegetables, and sauces. Comparable category overlap in canned fruits and vegetables, but Apis operates at meaningfully larger scale and broader distribution than El Agricultor's artisanal Navarran line.
• CIDACOS (Grupo Cidacos): Spanish food group owning several canned-vegetable and preserved-food brands (including regional Navarra-adjacent labels). Comparable as a multi-brand canned-foods player overlapping in piquillo peppers and artichokes, though CIDACOS is far larger and uses industrial production.
• Bonduelle: European leader in canned and frozen vegetables, with a meaningful presence in Spain. Comparable as a competing canned-vegetable supplier to Spanish retailers and food service, representing the large-scale industrial alternative to El Agricultor's artisanal model.
• Mutti: Italian premium canned-tomato and preserved-vegetable brand with strong European distribution. Comparable as a premium-conserva brand using regionally sourced raw materials and traditional processing, though operating in a different region and at materially larger scale.

Regional players

• Ribero: Spanish canned-vegetable producer with roots in Navarra-style preserved vegetables. Comparable in category and Iberian distribution channels, functioning as a regional Spanish competitor with overlapping piquillo and asparagus SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/conservaelagricultor
• Facebookfacebook.com/ConservasElAgricultor
• Instagraminstagram.com/conservaselagricultor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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