Craft Beers Delivered

What Craft Beers Delivered does

Craft Beers Delivered is an Irish direct-to-consumer e-commerce platform that retails craft beers, curated beer packs, gift vouchers, and related beverages online. The business operates as a division of Celtic Whiskey Shop Limited, a privately held Irish company (company number 367358) registered at 27-28 Dawson Street, Dublin, D2, and ships orders via UPS to the Island of Ireland (1–2 working days), the UK (bi-weekly dispatch), and all EU countries (4–6 working days). The catalog comprises 627 products drawn from over 100 breweries across Ireland, the UK, the USA, Belgium, Germany, Spain, Denmark, the Netherlands, Sweden, Poland, Norway, the Czech Republic, Estonia, Croatia, France, Japan, Iceland, Austria, Canada, and New Zealand, organized by beer style, brewery, and country of origin.

The storefront is built on OpenCart and managed by Willows Consulting, with payment processing integrated through Realex Payments and supporting Euro and British Pound pricing, as well as Visa, Mastercard, and PayPal. No public API, mobile app, or AI-driven features are offered; discovery relies on tag-, category-, and brewery-based navigation. Product copy emphasizes tasting notes, food pairings, and brewery backstories, with editorial features such as a 'Brewery of the Month' blog and an email newsletter used for engagement.

Revenue is generated primarily through one-time unit sales of individual craft beers priced at roughly €2.20 to €15.00, supplemented by curated Beer Bundles and Gift Packs, €10–€25 Gift Vouchers, and Beer Tasting experiences (including virtual sessions and the Craft Beer Advent program). The target customer is a craft beer enthusiast seeking access to independent Irish and international breweries; the segmentation approach is horizontal, and the marketing mix is organic (Instagram, Facebook, Twitter), email/newsletter, and content marketing. No external funding, ownership changes, enterprise contracts, or named B2B customers are disclosed.

Name

Craft Beers Delivered

Legal name

Celtic Whiskey Shop Limited

Website

https://craftbeersdelivered.com

Company type

Private

Operating status

Operating

Short description

Craft Beers Delivered is an Irish direct-to-consumer e-commerce retailer selling 627 craft beer products from 100+ international breweries, plus gift packs, vouchers, and beer tasting experiences, shipping to Ireland, the UK, and EU countries. It operates as a division of Celtic Whiskey Shop Limited.

Ownership category

akta.pro rank

Product category

Online Craft Beer Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

akta.pro secondary industries

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Online Alcohol & Adult Beverage Delivery (CRAHAIAH), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer retail
• Online beer delivery
• Craft beer e-commerce
• Beer gift packs
• Beer tasting experiences

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Craft Beer Retail Sales: Direct e-commerce sales of craft beers to consumers. Products are sold individually or in cases, with per-unit pricing ranging from approximately €2.20 to €15.00. The business ships cans and bottles directly to customers across Ireland, UK, and Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Craft Beers Delivered is an Irish direct-to-consumer e-commerce platform that retails craft beers, curated Beer Bundles/Gift Packs, virtual and in-person Beer Tasting experiences, and Gift Vouchers. It sells 627+ SKUs from more than 100 breweries across Ireland, the UK, the USA, Belgium, Germany, and other countries, with prices from €2.20 to €15.00 per unit. Orders are dispatched via UPS to Ireland (1–2 working days), the UK (bi-weekly), and EU destinations (4–6 working days).

Product overview

Craft Beers Delivered operates as a direct-to-consumer e-commerce platform specializing in craft beer sales across Ireland, UK, and Europe. The core product is the online craft beer store featuring over 100 breweries from Ireland, UK, USA, Belgium, Germany, and other countries. The product portfolio includes individual beer sales across diverse styles (IPAs, stouts, lagers, sours, barrel-aged beers), curated Beer Bundles/Gift Packs for gifting occasions, Beer Tasting experiences including virtual sessions and the Craft Beer Advent program, and Gift Vouchers. The company ships via UPS and handles payment processing through Realex Payments. The business is a division of Celtic Whiskey Shop Ltd, based in Dublin.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer Sales Online retail of craft beers from more than 100 breweries worldwide, including Ireland, the UK, the USA, Belgium, and other countries. Products are sold individually and in bundles across diverse styles such as IPAs, stouts, sours, lagers, Belgian styles, and barrel-aged beers. Per-unit pricing ranges from approximately €2.20 to €15.00.
• Beer Bundles/Gift Packs Curated multi-packs of craft beers and gift packs for gifting occasions, including the 'BITTA THIS BITTA THAT PACK' 24-pack bundle. Designed for personal gifting and shared beer experiences.
• Beer Tastings Virtual and in-person beer tasting experiences, including Craft Beer Advent sessions for Christmas-themed beer tasting events. Designed for craft beer enthusiasts seeking guided tasting experiences.
• Gift Vouchers Gift vouchers/certificates available from €10 to €25, redeemable on the Craft Beers Delivered website for craft beer purchases. Designed for gift-givers looking to provide a flexible beer-retail credit.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Firestone Walker x O'Hara'sflagshipStrategic or Co-development Partner · 1 January 2020Cross-continental collaboration between USA's Firestone Walker and Ireland's O'Hara's (Carlow Brewing Company). Collaboration began in 2020 when O'Hara's shipped Irish Red Ale to California. The beer was placed in French oak Foeders for 8-14 months fermentation and finished with fresh thyme and Californian wildflower honey. The product (Firestone Walker Fiáin X O'Hara Honey Ale) is sold through Craft Beers Delivered.
• Garage Beer Co x Cyclic BeercoreStrategic or Co-development PartnerCollaboration between Spain's Garage Beer and Cyclic Brewing resulting in the Garage Beer x Cyclic Beer Zendo Sour, a 6% sour ale made with hibiscus, orange blossom water, vanilla, and cinnamon. Sold through Craft Beers Delivered.
• Wicklow Wolf x Cloudwater Brew CocoreStrategic or Co-development PartnerCollaboration between Wicklow Wolf (Ireland) and Cloudwater Brew Co. (UK) creating 'As The Crow Flies', a 6.0% hazy IPA brewed with Krush, Galaxy, and Idaho 7 hops. Collaboration celebrating creativity, craft, and connection. Sold through Craft Beers Delivered.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Beer Hawk: UK-based online craft beer retailer offering curated multi-pack and single-bottle sales with home delivery across the UK and into Ireland/EU. Closely comparable to Craft Beers Delivered's D2C craft beer model, geography, and brewery curation approach.
• Honest Brew: UK online craft beer retailer with monthly subscriptions and individual bottle sales. Comparable on direct-to-consumer craft beer e-commerce with similar subscription-and-gifting product mix targeting UK/European craft beer enthusiasts.
• Beer52: UK-headquartered craft beer subscription box and online retailer delivering internationally. Directly comparable subscription/gifting-driven model targeting the same craft beer enthusiast persona as Craft Beers Delivered.
• The Bottle Club: Online alcohol gift retailer in the UK offering curated multi-pack subscriptions and one-off gifting. Overlaps with Craft Beers Delivered on craft beer gifts, bundles, and home delivery to UK/EU customers.
• Flavourly: UK craft beer subscription service with curated international breweries shipped monthly. Mirrors Craft Beers Delivered's craft beer box format and brewery discovery positioning.
• Master of Malt: Large UK online alcohol retailer (with significant beer/spirits catalog) shipping internationally. Comparable as a multi-category online alcohol retailer with broad craft beer discovery and gift offerings.

Broad incumbents

• BrewDog: Major UK-founded craft beer chain operating its own direct-to-consumer web shop alongside bars and breweries. Craft Beers Delivered carries BrewDog SKUs and competes for the same craft beer enthusiast buyer, though BrewDog's portfolio is much broader (bars, hotels, own-brand).
• Drizly: US-based on-demand alcohol delivery marketplace (owned by Uber) covering beer, wine, and spirits. Comparable in operating in the online alcohol delivery space, though Drizly focuses on on-demand convenience rather than curated craft beer discovery.
• Naked Wines: UK-based online alcohol subscription retailer with pan-European and US operations. Overlaps in the alcohol subscription / curated discovery + home delivery model, though primarily wine-led.

Regional players

• Craft Beer Club: US-based monthly craft beer subscription box retailer featuring curated selections from regional American breweries. Closely mirrors Craft Beers Delivered's discovery-and-deliver subscription model but operates in North America rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cbeersdelivered
• Facebookfacebook.com/craftbeersdelivered
• Instagraminstagram.com/craftbeersdelivered

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Beers Delivered