Amphibious

What Amphibious does

Amphibious is a privately held, Portland, Maine-based design collective founded in 2018 by Nina Naylor, a strategic designer with 20+ years of experience at McKinsey & Company, Frog Design, and Razorfish. The firm operates as a seven-person core team of designers, strategists, writers, and technologists, drawing on a global talent pool to deliver human-centered product strategy, UX/UI design, prototyping and user testing, brand and identity work, and mobile and web development to startups, non-profits, and established enterprise brands across the United States and Europe.

The firm's core methodology is a three-phase Discover-Design-Build process anchored in Minimum Viable Ethnography (rapid stakeholder and user interviews synthesized into actionable insights), Design Sprint workshops for concept generation and prioritization, and an MLP (Must/Should/Could) prioritization framework for ruthless feature scoping. Service offerings are augmented by Agile delivery with sprint-based execution, producing digital products across domains including healthcare exchanges, HSAs, health insurance portals, cannabis seed-to-sale tracking, cybersecurity authentication, classical-music engagement, education foundations, and digital marketing platforms. Notable deliverables include the Webby-nominated idalink healthcare exchange portal for the State of Idaho and the AI/behavior-logic-enabled Bend Financial HSA platform.

Commercially, Amphibious generates revenue through custom project-based professional services engagements with no publicly disclosed pricing tiers; clients are onboarded via direct contact ([email protected], +1 207.776.3824) and engagements are right-sized to client need with multi-year contract cadences. The firm's go-to-market is consultative, sales-led, and enterprise-field-sales oriented, supported by a content marketing motion through blog, case-study portfolio, newsletter subscription, and standard social channels. Client logos include Johnson & Johnson, Merck, Citi, Goldman Sachs, CDC, Airbnb, Starbucks, Seagate, and the New York Philharmonic, alongside health-tech startups and non-profit engagements.

Name

Amphibious

Legal name

Amphibious

Website

https://amphdesign.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Amphibious is a seven-person design collective in Portland, Maine, founded in 2018, that delivers strategy, research, UX/UI design, branding, and software development to startups, non-profits, and Fortune 500 enterprises across the US and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services: B2B professional services for digital product design and development. Services include product strategy, user research, UX/UI design, prototyping & user testing, brand & identity, mobile app development, and web development. Revenue generated through project-based engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Amphibious is a design collective that provides end-to-end digital product creation services including product strategy, user research, UX/UI design, prototyping and user testing, brand and identity, mobile app development, and web development. The firm applies a human-centered design methodology, combining ethnographic research, design sprints, and iterative prototyping to deliver digital products for startups, non-profits, and established brands across healthcare, fintech, and other verticals.

Product overview

Amphibious is a design agency (collective of designers, strategists, writers, and technologists) that creates digital products for clients including startups, non-profits, and established brands. Their service offering encompasses Product Strategy, User Research, UX/UI Design, Prototyping & User Testing, Brand & Identity, Mobile App Development, and Web Development. They work across multiple industry verticals with deep focus on healthcare and fintech. Their client projects include: Bend Financial (HSA platform with AI-powered features), MJ Ally (cannabis tracking platform), Community Health Options (health insurance digital platform), Cyberus Labs (cybersecurity products), idalink (government healthcare eligibility portal), MaineHealth innovation programs, New York Philharmonic digital experiences, Shout Brands (digital marketing platform), MELMAC education platform, Seagate product concepts, and Mosaic sensory platform. The company follows a Discover-Design-Build methodology and specializes in human-centered design thinking approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Strategy Services End-to-end digital product design and development services delivered through a human-centered, collective-based approach. Includes Product Strategy, User Research, UX/UI Design, Prototyping & User Testing, Brand & Identity, Mobile App Development, and Web Development, tailored for startups, non-profits, and established brands.

Quantifiable outcome

• idalink portal handled almost 10,000 unique visitors during first five days of open enrollment
• +2 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IDEO: IDEO is a global design and innovation consultancy offering strategy, research, product design, and prototyping. Its human-centered, multidisciplinary service model closely matches Amphibious's end-to-end approach.
• frog: frog is a global design and engineering consultancy that develops products, services, and digital experiences for major organizations. It is comparable through its combination of research, strategy, design, and technology delivery.
• Smart Design: Smart Design is a product innovation consultancy spanning research, product design, branding, and engineering. Its end-to-end innovation work directly overlaps with Amphibious's strategy, UX, prototyping, and development services.
• Work & Co: Work & Co is a digital product agency focused on strategy, design, and development for ambitious organizations. Its integrated delivery model and emphasis on user-centered digital products make it a close operating peer.
• Huge: Huge combines strategy, experience design, brand, and technology to build digital products and services. It is comparable to Amphibious in customer type, integrated capabilities, and project-based delivery.
• Designit: Designit is a global strategic design consultancy working across research, product design, service design, and digital experiences. Its multidisciplinary, human-centered model is similar to Amphibious's collective structure.
• Punchcut: Punchcut is an independent digital product design and development studio working across research, UX, strategy, and emerging interfaces. Its boutique, cross-functional operating model is especially comparable to Amphibious.

Broad incumbents

• Fjord: Fjord, part of Accenture Song, is a global design and innovation consultancy covering strategy, service design, and digital product development. It competes for similar transformation work but has substantially greater institutional scale.
• AKQA: AKQA is a global design and innovation company spanning strategy, experience design, branding, and technology. It serves many of the same enterprise clients, although from a much broader and larger platform.
• R/GA: R/GA is a global experience design and technology agency that connects brand, product, and digital transformation work. It overlaps with Amphibious's enterprise offering but operates at far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/amphdesign
• YouTubeyoutube.com/channel/UCwHhGqmT8KmLeEknqoq促销活动
• Facebookfacebook.com/amphibiousdesign
• LinkedInlinkedin.com/company/amphdesign
• Instagraminstagram.com/amphibious_design

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amphibious