et global exhibit group

Name

et global exhibit group

Legal name

ET Global USA

Website

https://etglobalusa.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Booth Rental: Trade show booth rental services, including both standard modular systems and custom configurations for global brand exhibitions.
2. Custom Exhibit Design & Fabrication: Custom exhibit design and fabrication services for branded environments and experiential marketing activations.
3. Event Production Services: Strategic event planning, production, and post-event services including off-site dinners, symposiums, sales meetings, and proprietary conferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ET Global Exhibit Group designs, fabricates, and manages trade show exhibits, branded environments, live events, and digital engagement experiences for global enterprise brands. The company operates 15 wholly owned production and warehouse facilities across the Americas, EMEA, and APAC to deliver consistent global quality control, supported by a proprietary modular aluminum system that enables reconfigurable and reusable exhibits.

Product overview

ET Global Exhibit Group is a service-based company offering a unified portfolio of experiential marketing and brand activation services. The core offerings include five interconnected service lines: Exhibitions (trade show booth design and management), Branded Environments (custom space design), Events (corporate event planning and production), Digital Engagement (digital experience creation), and Strategy & Measurement (strategic planning and metrics). These services work together to deliver comprehensive brand experiences across global trade shows and events, supported by 15 wholly owned facilities across Americas, EMEA, and APAC regions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 801,245 sq. ft. storage area across global facilities
• +2 more outcomes

Named customers34 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Freeman: Freeman is the largest global exhibit and event marketing company, offering trade show exhibits, event production, and brand experiences across multiple continents. It is the most direct competitor to ET Global given comparable Fortune 500 enterprise focus and global delivery model.
• GES (Global Experience Specialists): GES, part of Viad Corp, is a major global provider of exhibition and event services including custom exhibits, graphics, and event logistics. Directly competes with ET Global on Fortune 500 trade show RFPs across multiple verticals.
• MC2: MC2 is a trade show exhibit design and fabrication firm serving enterprise clients with custom exhibits, branded environments, and event marketing services. Closely comparable in size, scope, and Fortune 500 client base to ET Global.
• Czarnowski: Czarnowski Display Services is an exhibit design and fabrication company with a long history of serving major brand exhibitors at trade shows and events. Operates as a direct competitor in the custom exhibit space ET Global addresses.
• George P. Johnson Experience Marketing: George P. Johnson is an award-winning experience marketing agency that designs and produces events, exhibits, and brand activations for global brands. Comparable in integrated service portfolio to ET Global's Exhibitions, Events, and Digital Engagement offerings.
• Derse: Derse is a full-service exhibit and event marketing company that designs, fabricates, and manages trade show exhibits and brand experiences. Direct peer in custom exhibit design and global program management.
• Sparks: Sparks (a Freeman company) specializes in custom exhibit design and experiential marketing for trade shows and events. Direct competitor in the premium enterprise exhibit space ET Global serves.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is an IPG-owned global brand experience agency producing events, exhibits, and experiential campaigns. Competes with ET Global in branded environment and event production for Fortune 500 clients, though it is broader and more agency-focused.
• 160over90: 160over90 is a WPP-owned creative agency producing brand experiences, events, and content for global brands. Overlaps with ET Global in the experiential and event activation layer, particularly for consumer-facing Fortune 500 brands.

Emerging players

• beMatrix: beMatrix manufactures modular aluminum exhibit framing systems that compete directly with ET Global's proprietary aluminum system as a reusable modular booth platform. It functions as both a competing technology supplier and an alternative framework for booth builders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/etglobalusa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about et global exhibit group