acacia energy pty
Acacia Energy designs, installs and operates commercial solar, battery and bio-diesel systems for Australian C&I businesses via its proprietary PowerXchange platform, which autonomously dispatches assets in the NEM wholesale and FCAS markets on behalf of customers.
- Company typePrivate
- Founded2014
- HeadquartersMulgrave, Australia
- Headcount—
- GTM typeB2B
- OfferingServices
What acacia energy pty does
Acacia Energy Pty Ltd is an Australian commercial and industrial (C&I) renewable energy specialist headquartered in Mulgrave, Victoria. The company designs, procures and installs integrated solar PV, battery storage (BESS) and bio-diesel generator systems for Australian businesses, then operates those assets on an ongoing basis through its proprietary cloud-based PowerXchange platform. Customers span cold storage, food and beverage, wineries, dairy, abattoirs, manufacturing, agriculture, mining and community energy, with installations ranging from 100kW SME systems to multi-megawatt industrial sites; marquee projects include a 3.8MW rooftop solar and 1.29MWh battery for Noumi Ltd and a 20.8MW solar recommendation for Fonterra.
Acacia's commercial model combines project-based capital expenditure revenue (EPC) with recurring Generation Management as a Service (GMaaS), under which Acacia holds AEMO market participant registrations (Small Generation Aggregator, Demand Response Service Provider) and a Victorian electricity retail licence that allow it to settle wholesale spot market and FCAS trades directly on behalf of customer assets. The PowerXchange / OBE platform autonomously dispatches batteries, solar and bio-diesel generators every five minutes to optimise across wholesale arbitrage, FCAS participation and demand charge avoidance, with a disclosed 84.5% of perfect optimisation. A free energy audit (valued at $6,500) acts as the lead generation mechanism, and the technology stack is intentionally vendor-agnostic across leading battery and inverter brands.
The company was formed through the merger of the AEES Group (founded 2014 by current Managing Director Richard Martin) into Acacia Energy, consolidating 400+ delivered renewable energy solutions across Victoria, New South Wales and Queensland. The leadership team pairs energy market expertise (CEO Stephen Thomson, Harvard Business School alumnus with 25+ years in Australian and Southeast Asian electricity and gas markets) with EPC delivery capability (Managing Director Richard Martin; Engineering Manager Andre Majchrzak; Senior Project Developer Aaron Hilton), supported by dedicated software and network engineering staff who maintain the PowerXchange platform. Acacia has begun targeting hyperscale and edge data centre operators in 2024 as an additional customer segment for substation headroom relief and peak demand management.
acacia energy pty firmographics
Firmographics- Name
- acacia energy pty
- Legal name
- Acacia Energy Pty Ltd
- Website
- https://acaciaenergy.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Acacia Energy designs, installs and operates commercial solar, battery and bio-diesel systems for Australian C&I businesses via its proprietary PowerXchange platform, which autonomously dispatches assets in the NEM wholesale and FCAS markets on behalf of customers.
- Ownership category
- akta.pro rank
acacia energy pty industry classification
Industry- Product category
- Commercial Energy Solutions
- NAICS
- Solar Electric Power Generation (221114), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity) (IMAGAHAJ)
- akta.pro secondary industries
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Residential / Behind-the-Meter Storage Installation & Integration (EUAEAEAC), BESS O&M and Lifecycle Services (Warranty, Spares, Monitoring) (EUAEAEAM), Renewables + Storage Hybrid Plant Controller & Co-Optimization (Solar/Wind + BESS) (EUAFAKAF)
Keywords
Where acacia energy pty is headquartered
LocationHeadquarters
- HQ city
- Mulgrave
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
acacia energy pty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Renewable Energy Systems — EPC / CapEx Sales: Design, procurement, and installation of integrated commercial solar PV, battery storage (BESS), and bio-diesel generator systems for C&I sites. Revenue is generated from project-based capital expenditure contracts. Typical system sizes range from 100kW SME installations to multi-megawatt industrial projects. Multiple projects include VEECs (Victorian Energy Efficiency Certificates) as a government rebate that reduces upfront capital cost.
- Generation Management as a Service (GMaaS): Ongoing management and autonomous operation of installed renewable energy assets via the PowerXchange platform. Acacia acts as the financially responsible AEMO market participant, operating assets in the wholesale spot market and FCAS market on behalf of clients. Revenue is shared back to asset owners. Includes 24/7 monitoring, warranty services and service level agreements.
- Wholesale Spot Market Participation: Battery assets are charged when wholesale spot prices are low and discharged/exported when prices are high. Asset owners receive the spot price for exported electricity. PowerXchange manages this autonomously every five minutes.
- FCAS (Frequency Control Ancillary Services) Revenue: Batteries participate in AEMO's FCAS markets (RAISE and LOWER services at FAST, SLOW and DELAYED response speeds). Revenue earned when battery capacity is enabled to respond to grid frequency deviations. Bidding occurs every five-minute trading interval.
- Demand Charge Avoidance / Peak Shaving: Battery and generator assets deployed during peak demand periods to cap network peak demand charges. Reduces electricity bills without direct revenue but provides significant cost savings for clients.
- VEEC / STC / LGC Certificate Creation and Management: As an Accredited Person (AP) under the VEU Program, Acacia manages the creation of Victorian Energy Efficiency Certificates (VEECs) for eligible projects. Also facilitates Small-scale Technology Certificates (STCs) and Large-scale Generation Certificates (LGCs) for solar installations. Certificates are sold on the open market with payout to project owners.
- Battery Aggregation Services: Pooling distributed commercial batteries into a coordinated portfolio to participate in energy and ancillary markets as a single virtual large asset. Revenue from wholesale and FCAS is shared with customers in proportion to their share of the portfolio.
- Feasibility & Consulting Services: Financial modelling, project scoping, cost planning and solution consulting to help businesses understand project feasibility before committing capital. Feasibility studies are often free; revenue generated from downstream EPC and ongoing service contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Energy Audit / Feasibility Study |
| Other | Multi-year contract | Custom Commercial Solar & Battery Systems (EPC) |
| Subscription | Annual | Generation Management as a Service (GMaaS) |
| Subscription | Annual | Battery Aggregation Services |
| Transaction based/ take rate | Multi-year contract | VEEC / STC / LGC Certificate Management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
acacia energy pty product offering
Product offeringCore offering
Acacia Energy designs, procures, installs and operates integrated commercial solar PV, battery energy storage (BESS) and bio-diesel generator systems for Australian commercial and industrial sites, and runs those assets autonomously in the National Electricity Market via its proprietary PowerXchange (OBE) cloud platform. Through this platform the company acts as a registered AEMO market participant on behalf of customers, capturing wholesale spot, FCAS and certificate revenue while reducing grid energy bills by approximately 60% and capping network peak demand charges.
Product overview
Acacia Energy offers a comprehensive suite of commercial energy solutions built around a proprietary platform-plus-services model. The core offering is Commercial Solar & Battery Systems, integrated with the powerXchange autonomous orchestration platform that manages asset dispatch in real-time across the National Electricity Market. Supporting services include Feasibility & Consulting, EPC (Engineering, Procurement and Construction), Battery Aggregation Services, Energy Market Access, Operations & Maintenance, Generation Management as a Service (GMaaS), Power Quality Solutions, Electrification Services, and Community Battery Solutions. Bio-diesel generators complement solar and battery as backup/market-participation assets. The architecture connects on-site generation and storage to AEMO wholesale and FCAS markets through the powerXchange control layer, enabling customers to generate revenue from assets that would otherwise sit idle.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Solar & Battery Systems
Quantifiable outcome
- ~60% electricity cost reduction for C&I customers
- +9 more outcomes
Companies that use acacia energy pty
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
acacia energy pty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
acacia energy pty partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Noosa CouncilcoreThree-year partnership for the MacGregor Park community battery in Noosaville, QLD. Acacia acts as project manager, coordinating supplier, partners, and Council across a multi-year program. Supported by $500,000 Australian Government grant.
- Zero Emissions Noosa IncminorPartner in the MacGregor Park community battery initiative alongside Noosa Council, Yarra Energy Foundation, Acacia Energy, and Energy Queensland.
- Australian Government / Community Batteries for Household Solar Programcore$500,000 grant from the Australian Government's Community Batteries for Household Solar program funded the MacGregor Park community battery in Noosaville, QLD.
- AEES GroupcoreAEES Group (established 2014) was a specialist EPC firm focused on deploying renewable energy technologies to commercial businesses. It has now merged with Acacia Energy. AEES Group successfully delivered 400+ renewable energy solutions before the merger. The AEES brand continues as a strategic delivery partner for Acacia Energy's EPC projects.
- Yarra Energy Foundation (YEF)corePartnership for deployment and operation of a fleet of community batteries. YEF provides community connections and mission alignment; Acacia provides PowerXchange platform and AEMO market participant registrations to operate batteries in wholesale and FCAS markets. Enables delivery of community benefits through shared technology platform.
- Geni.EnergycoreGeni.Energy partnered with Acacia to install and operate a 100kW/500kWh community battery in Narrabri, NSW. Acacia acts as the financially responsible market participant with AEMO and operates the battery via PowerXchange on behalf of the community.
- Energy QueenslandminorPartner in the MacGregor Park community battery project, coordinating grid connection and distribution network aspects alongside Acacia, Noosa Council, Zero Emissions Noosa, and YEF.
- Victorian Government / Neighbourhood Battery Initiativecore$750,000 grant from the Victorian Government's Neighbourhood Battery Initiative funded the Mornington Peninsula community battery. Acacia installed and operates the battery.
- AEMO (Australian Energy Market Operator)coreAcacia holds AEMO market participant registrations (Small Generation Aggregator, Demand Response Service Provider) and electricity retail licence in Victoria. Registers assets with AEMO, settles trades directly, and operates in wholesale and FCAS markets on behalf of customers.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
acacia energy pty competitors and assessment
Company assessmentDirect peers
- Reposit Power: Reposit Power aggregates behind-the-meter batteries in Australian homes and businesses to trade in NEM wholesale and FCAS markets. Closest direct competitor to Acacia's PowerXchange platform and battery aggregation model, with overlapping customer segments and AEMO participant activity.
- SwitchDin: SwitchDin provides DER orchestration and VPP software connecting solar, batteries and other distributed assets across Australia. Comparable platform-layer business model targeting similar C&I and utility customers, competing head-to-head with PowerXchange for orchestration contracts.
- Enosi: Enosi offers energy management and P2P/distributed energy software for Australian C&I and residential customers. Comparable software-and-services approach to optimising behind-the-meter solar and storage, with similar NEM market participation focus.
- 5B Australia: 5B designs and deploys prefabricated utility-scale and commercial solar PV systems in Australia and internationally. Comparable C&I-scale solar EPC capability, though with less emphasis on battery aggregation and market participation than Acacia.
- Natural Solar: Natural Solar is an Australian commercial and residential solar EPC and battery installer with C&I capability. Comparable end-to-end solar + storage delivery model serving similar Australian enterprise customers.
- Mondo (AusNet Services): Mondo, the commercial arm of AusNet Services, deploys behind-the-meter solar, batteries and microgrids for Australian C&I customers and utilities. Directly comparable offering across EPC, storage integration and grid services in the Australian market.
Broad incumbents
- AGL Energy: AGL is one of Australia's largest integrated energy retailers and generators, with growing C&I solar, battery and VPP offerings. Broad incumbent with deeper capital and retail-energy bundling that competes with Acacia's C&I value proposition.
- Origin Energy: Origin Energy is a major Australian retailer with a growing portfolio of C&I solar, batteries and demand-response products via its Kraken and business energy platforms. Broad incumbent competing for the same C&I customers with bundled retail + DER offers.
- Shell Energy Australia: Shell Energy supplies electricity, gas and increasingly DER services to Australian C&I customers. Broad incumbent with the balance sheet to bundle behind-the-meter solutions, competing for the same enterprise energy buyers as Acacia.
- FRV Australia (Fotowatio Renewable Ventures): FRV is a global renewable energy developer with utility-scale and commercial solar plus battery storage developments in Australia. Comparable project delivery capability at the multi-megawatt scale, though more capital-backed and less focused on the mid-market C&I niche Acacia serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
acacia energy pty social profiles
Digital presenceacacia energy pty financial estimates
Financial estimateRevenue estimate
Valuation estimate
acacia energy pty leadership team
Management profileNumber of profiles
Profiles9 records
acacia energy pty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
acacia energy pty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about acacia energy pty
What does acacia energy pty do?
Acacia Energy designs, procures, installs and operates integrated commercial solar PV, battery energy storage (BESS) and bio-diesel generator systems for Australian commercial and industrial sites, and runs those assets autonomously in the National Electricity Market via its proprietary PowerXchange (OBE) cloud platform. Through this platform the company acts as a registered AEMO market participant on behalf of customers, capturing wholesale spot, FCAS and certificate revenue while reducing grid energy bills by approximately 60% and capping network peak demand charges.
Is acacia energy pty a public or private company?
acacia energy pty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was acacia energy pty founded?
acacia energy pty was founded in 2014.
Where is acacia energy pty based?
acacia energy pty is headquartered in Mulgrave, Australia, in the Oceania region.
How does acacia energy pty make money?
Eight revenue lines are on record. Renewable Energy Systems — EPC / CapEx Sales are the primary driver. The others are generation Management as a Service (GMaaS), wholesale Spot Market Participation, FCAS (Frequency Control Ancillary Services) Revenue, demand Charge Avoidance / Peak Shaving, VEEC / STC / LGC Certificate Creation and Management, battery Aggregation Services and feasibility & Consulting Services.
Who are acacia energy pty's main competitors?
Direct peers on record are Reposit Power, SwitchDin, Enosi, 5B Australia, Natural Solar and Mondo (AusNet Services). Broad incumbents are AGL Energy, Origin Energy, Shell Energy Australia and FRV Australia (Fotowatio Renewable Ventures).
Does acacia energy pty have an API?
No public API is recorded for acacia energy pty.
What industry is acacia energy pty in?
acacia energy pty's product category is Commercial Energy Solutions. Its primary akta.pro industry code is IMAGAHAJ, Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity), with a secondary code of EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its NAICS code is 221114 and its SIC code is 3620.