econocom gigigo

What econocom gigigo does

Econocom Gigigo, now operating as Econocom Digital, is the digital innovation unit of Econocom Products & Solutions S.A.U., a wholly-owned subsidiary of the France-headquartered Econocom Group headquartered in Madrid. The company designs and develops digital products—mobile applications (iOS/Android), voice apps for Alexa and Google Assistant, chatbots, e-commerce sites, and websites—alongside its proprietary Orchextra Marketing Suite, a four-module engagement platform comprising Offer Management (digital coupons), Engage (campaigns and rewards), Data Journey (event-driven automation), and Vision (computer vision for ticket OCR, packaging recognition, and sentiment analysis). The platform integrates with hyperscaler AI services (Google Cloud Vision, Amazon Rekognition, Azure Computer Vision) and major marketing clouds (Salesforce, Adobe), and serves large enterprise and global brand customers across EMEA and LATAM including McDonald's, Coca-Cola, Repsol, HP, KFC, Johnson & Johnson, Procter & Gamble, Telefonica, and Inditex.

The Orchextra platform is the technical centerpiece, offering offer generation at 10M+ coupons per week, 99.99% uptime SLA, event-driven journey orchestration with 50M+ monthly events, and a reported dataset of 500M+ consumer stories. Econocom Gigigo augments the platform with custom professional services spanning mobile app development, voice app development, conversational AI (chatbots/voicebots via Twilio and DialogFlow), mixed reality deployments (Microsoft HoloLens 2 distribution in Mexico), and the RealDOOH in-store retail technology suite launched at ISE 2022.

Monetization combines SaaS subscription licensing for the Orchextra platform (€1,000-€2,500/month per client on a pay-as-you-grow basis) with project-based professional services for digital product builds, voice apps, and platform implementations. The company sells primarily through direct enterprise field sales, supported by regional offices in Madrid, Barueri (Brazil), and Mexico City, and supplements demand generation with industry events (ISE, Alexa Live), content marketing, and direct contact forms. Headcount is estimated at under 100, consistent with a specialist services-plus-platform model inside a larger group rather than an independent scale-up.

Name

econocom gigigo

Legal name

ECONOCOM PRODUCTS & SOLUTIONS S.A.U.

Website

https://econocompsdigital.com

Company type

Private

Operating status

Operating

Short description

Econocom Gigigo (now Econocom Digital) is the digital innovation unit of Econocom Group, providing the Orchextra Marketing Suite and custom digital product development—mobile apps, voice apps, chatbots, and computer vision—for large enterprise brands across EMEA and LATAM.

Ownership category

akta.pro rank

Product category

Marketing Technology / Customer Engagement Platform

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Customer engagement platform
• Marketing automation software
• Digital coupon management
• Voice app development
• Mobile app development

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Marketing Suite Licensing: SaaS-based licensing of the Orchextra marketing platform with subscription model. Pricing ranges from €1,000 to €2,500 per month depending on traffic volume, with 'Pay as you grow' model.
2. Digital Product Development Services: End-to-end digital product development including mobile apps (iOS/Android), e-commerce, websites, and enterprise software. Project-based professional services engagement.
3. Voice App Development: Custom voice application development services for brands on Alexa and Google Assistant platforms, including ongoing maintenance and updates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Econocom Gigigo develops and sells the Orchextra Marketing Suite, a 360-degree SaaS real-time engagement platform with four integrated modules (Offer Management, Engage Campaigns, Data Journey, and Vision) for digital coupon generation, promotional campaigns, event-driven marketing automation, and computer vision-based image recognition. In parallel, the company provides project-based digital product development services including mobile app development for iOS and Android, custom voice app development for Alexa and Google Assistant, B2B and B2C e-commerce and website solutions, chatbot and voicebot development, and the RealDOOH retail technology platform.

Product overview

Econocom Gigigo (now Econocom Digital) is the digital innovation unit of Econocom Group, offering a platform-plus-modules architecture centered on the Orchextra Marketing Suite. The core Orchextra Marketing Suite is a 360-degree real-time engagement platform with four integrated modules: Orchextra Offer Management for digital coupon generation and tracking, Orchextra Engage for campaign management (sweepstakes, contests, rewards), Orchextra Data Journey for event-driven marketing automation, and Orchextra Vision for computer vision-based image recognition and sentiment analysis. The company also provides digital product development services including mobile app development (iOS/Android), voice app development for Alexa and Google Assistant, e-commerce solutions, and the RealDOOH retail technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Orchextra: The ultimate 360° marketing suite enabling businesses to create, manage and deliver digital experiences including offer management, engage campaigns, and data journey solutions

Products and services

• Orchextra Marketing Suite The ultimate 360-degree real-time engagement platform that enables businesses to create, manage, and deliver digital experiences through four integrated modules: Offer Management (digital coupons and vouchers), Engage (contests, sweepstakes, and rewards), Data Journey (event-driven actions), and Vision (physical-to-digital experiences via computer vision). Sold as a SaaS subscription to enterprise brands.
• RealDOOH A retail application suite that unifies store technologies including analytics, facial recognition, people counting, and unattended payment solutions in a single connected environment, designed to offer end-to-end retail customer experience solutions.
• Digital Product Development Services End-to-end digital product development services including strategy, design, development, and product operation. Specializes in mobile apps (iOS/Android), e-commerce, websites, and voice applications for enterprise clients across retail, FMCG, healthcare, telecom, and other verticals.
• Mobile App Development Native and hybrid mobile application development services for iOS and Android platforms. Includes Native iOS App Development, Native Android App Development, and Hybrid App Development for enterprise clients.
• Voice App Development Custom voice application development for Amazon Alexa Skills Kit and Google Assistant platforms. Includes dialogue mapping, conversation design, VUI design, and usability testing methodology, with ongoing maintenance and updates for brand clients.
• E-commerce & Websites Transactional channel development including B2C and B2B e-commerce, websites, landing pages, and marketing campaigns using platforms such as Magento Commerce, Shopify Commerce, and WordPress.

Quantifiable outcome

• 30% offer redemption rate achieved for clients
• +4 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• Google Cloud Vision AIcoreTechnology or IntegrationComputer vision integration for image recognition capabilities in Orchextra Vision product. Google Cloud Vision AI enables advanced product and packaging recognition, ticket validation (OCR), and visual analysis for customer engagement campaigns.
• Amazon RekognitioncoreTechnology or IntegrationComputer vision integration for facial recognition and image analysis capabilities. Supports sentiment analysis and people detection features within the Orchextra Vision platform.
• Azure Computer VisioncoreTechnology or IntegrationMicrosoft Azure-based computer vision integration providing additional image recognition and analysis capabilities for the marketing suite platform.
• Google BigQuerysupportingTechnology or IntegrationData analytics integration for processing and analyzing consumer behavior data collected through marketing campaigns and customer engagement activities.
• Google DataStudiosupportingTechnology or IntegrationReporting and visualization integration for marketing campaign analytics and performance dashboards.
• Salesforce Marketing CloudsupportingTechnology or IntegrationCRM and marketing automation integration enabling seamless customer data synchronization and campaign execution across platforms.
• TwiliocoreTechnology or IntegrationCloud communications platform integration for intelligent communication development. Enables voice, video, and messaging capabilities in applications. Currently used in Dentalia's chatbot and voicebot solution.
• Auth0supportingTechnology or IntegrationIdentity management and authentication platform integration for secure user identification in marketing campaigns and engagement platforms.
• Magento CommercesupportingTechnology or IntegrationE-commerce platform partnership for B2B digital commerce solutions and website development.
• Shopify CommercesupportingTechnology or IntegrationE-commerce platform partnership for B2C digital commerce solutions and online store development.
• WordPresssupportingTechnology or IntegrationCMS and website development platform used for websites and landing pages for marketing campaigns.
• MicrosoftcoreTechnology or IntegrationMixed reality partnership for HoloLens 2 distribution and implementation in Mexico. Econocom Gigigo Mexico is the first line of distribution for HoloLens 2 in the country, combined with support from Mixed Reality Partners and Experts.
• Amazon (Alexa)coreTechnology or IntegrationVoice app development partnership for Alexa Skills Kit (ASK) development. Skills are built using AWS Lambda, APL for visual elements, and JavaScript. Multiple voice apps developed including Claro Colombia, Los40, and others.
• DialogFlowsupportingTechnology or IntegrationNatural language understanding platform used for chatbot development, specifically for Aleatica's FAQ-based chatbot supporting road assistance and billing inquiries.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Salesforce Marketing Cloud: Salesforce's marketing automation, journey orchestration, and personalization suite. Competes directly with Orchextra in offer management, engagement campaigns, and data-driven journeys, but at significantly greater scale and breadth, including AI capabilities via Einstein.
• Adobe Experience Cloud: Adobe's enterprise marketing platform (Adobe Campaign, Real-Time CDP, Marketo). Overlaps with Orchextra's campaign management, personalization, and analytics capabilities, targeting similar enterprise customers.
• HubSpot: All-in-one CRM platform with marketing automation, email campaigns, and customer journey tools. Competes in the marketing automation space with Orchextra, though more focused on SMB-mid-market than Econocom Digital's enterprise focus.

Direct peers

• Braze: Customer engagement platform focused on cross-channel marketing orchestration, lifecycle messaging, and personalization. Directly comparable to Orchextra Engage and Data Journey modules for enterprise brands.
• Iterable: Cross-channel marketing platform with AI-driven personalization and journey orchestration. Competes head-to-head with Orchextra in the enterprise engagement and personalization space.
• Optimove: Relationship marketing platform with journey orchestration, loyalty management, and AI-driven personalization. Closely aligns with Orchextra Data Journey and Offer Management capabilities.
• Emarsys (SAP): Omnichannel customer engagement platform (now part of SAP) with AI personalization and loyalty features. Competes directly with Orchextra in enterprise B2C marketing automation.

Emerging players

• Movable Ink: Personalization platform focused on real-time content generation and customer journey personalization. Competes in the personalization layer overlapping with Orchextra's data journey and personalization modules.
• Insider: Personalization platform with journey orchestration, predictive segmentation, and cross-channel messaging. Targets enterprise brands across EMEA and emerging markets, overlapping with Econocom Digital's geographic footprint.

Regional players

• Yalo: Conversational commerce and AI platform focused on Latin American enterprises via WhatsApp. Comparable to Econocom Digital's chatbot/voice bot services and shares the LATAM enterprise customer focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7_g5TJ0nrzZStyHhHS7pXA
• LinkedInlinkedin.com/company/econocom-products-solutions
• Instagraminstagram.com/gigigo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about econocom gigigo