What OneAg does

OneAg is Australia's premium precision agriculture distribution and services network, serving farmers across all agricultural sectors including broadacre cropping, row crops, hay, livestock, and specialty operations. The company provides an integrated stack of guidance and steering hardware (PTx Trimble GFX displays, NAV-900 controllers, AutoPilot, EZ-Pilot, EZ-Steer), implement guidance (TrueGuide, TrueTracker), GNSS correction subscriptions (CenterPoint RTX, RangePoint RTX, ViewPoint RTX, VRS Now, xFill Premium), farm management software (PTx FarmENGAGE with AutoSync cloud synchronization), landforming solutions (WM-Form, FieldLevel II), and emerging autonomous and IoT offerings (Sabanto Autonomy retrofits, Shepherd thermal fire detection, OPI grain monitoring, DJI drone data integration). The platform is positioned as brand-agnostic, working across mixed fleets from John Deere, Case IH, AGCO, and Raven.

The business operates through 15 company-owned branches across Australia and a 90+ partner/reseller network, generating revenue across hardware resale, recurring software and GNSS correction subscriptions ($450-$3,500/year bands), professional installation and support services ($210-$420 per instrument), and land design services. OneAg is the exclusive or primary Australian distributor for a portfolio of category-leading OEMs (PTx Trimble, Sabanto, Precision Planting, Spectra Precision, OPI) and operates as the agricultural division of Herga Group, a 280-300+ employee conglomerate with 130+ years of precision technology heritage across Australia, New Zealand, and Papua New Guinea. The company was consolidated from Vantage Australia and predecessor entities (Vantage BMS, SST GPS, Dickins Ag) under a unified national brand.

Name

OneAg

Legal name

OneAg

Website

https://oneag.com.au

Company type

Private

Operating status

Operating

Short description

OneAg is Australia's leading precision agriculture distributor and service provider, offering PTx Trimble guidance hardware, FarmENGAGE farm management software, GNSS corrections, autonomous tractor retrofits, and landforming solutions to Australian farmers through 15 branches and 90+ resellers.

Ownership category

akta.pro rank

Product category

Precision Agriculture Technology

NAICS

Support Activities for Crop Production (11511), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Machine Guidance & Automation Services (RTK, Autosteer Install/Support, Section Control) (AFACACAI)

akta.pro secondary industries

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL), Variable Rate Technology (VRT) Services (Seeding, Fertility, Crop Protection Prescriptions) (AFACACAB), Yield Monitoring, Mapping & Harvest Data Services (Calibration, Map Cleaning, Benchmarking) (AFACACAD)

Keywords

• Precision agriculture technology
• GNSS correction services
• Farm management software
• Autonomous tractor systems
• Agricultural guidance steering

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Subscriptions: Annual subscription licenses for FarmENGAGE software platform including Data License, Operations License, Advanced bundles. Includes software support packages and additional display connections/user licenses. Customers can subscribe online with annual billing.
2. GNSS Correction Services: Annual satellite and cellular correction subscriptions including CenterPoint RTX, RangePoint RTX, ViewPoint RTX, Trimble VRS Now, and xFill Premium backup services. Activated online and managed through customer portal.
3. Hardware Products: Sales of precision agriculture hardware including displays (GFX series), guidance controllers (NAV-900), steering systems (Autopilot, EZ-Pilot, EZ-Steer), implement steering (TrueGuide, TrueTracker), GNSS receivers and sensors. Sold through branches and dealer network.
4. Installation and Support Services: Professional installation, repair and servicing of precision agriculture equipment. Authorized Service Centre for PTx Trimble and Precision Planting. Service centers in Ayr, Brisbane, Melbourne, Townsville. Service fees ranging from $210-$420 per instrument.
5. Land Design Services: Expert landforming design services for water management using PTx Trimble systems. Includes survey, design creation and earthworks control file setup.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

OneAg is Australia's exclusive distributor of PTx Trimble precision agriculture products, providing a complete portfolio of guidance and steering hardware (GFX displays, AutoPilot, EZ-Pilot Pro, EZ-Steer, TrueGuide, TrueTracker), GNSS correction subscriptions (CenterPoint RTX, RangePoint RTX, ViewPoint RTX, VRS Now, xFill Premium), mixed-fleet farm management software (PTx FarmENGAGE), autonomous tractor retrofits (Sabanto), thermal harvester monitoring (Shepherd), grain monitoring (OPI), precision planting, and Spectra laser instruments. The company also delivers installation, repair, data management, and land design services through 15 branches and a 90+ partner network across Australia.

Product overview

OneAg is Australia's premium precision agriculture network offering a comprehensive portfolio of farm technology solutions spanning guidance and steering, autonomous operations, intelligent spraying, farm management software, GNSS corrections, IoT sensors, and land/water management. The core platform is PTx FarmENGAGE, a mixed-fleet farm operations management software available in Data (entry) and Operations (advanced) license tiers, with associated subscription RTX correction services (CenterPoint RTX, RangePoint RTX, ViewPoint RTX, VRS Now, xFill Premium). The hardware portfolio includes PTx Trimble displays (GFX-1260, GFX-1060, GFX-350), steering systems (AutoPilot, EZ-Pilot Pro, EZ-Steer), implement guidance (TrueGuide, TrueTracker), and land forming solutions (WM-Field Form, FieldLevel II). Additional offerings include Sabanto autonomy retrofits, Shepherd thermal monitoring, OPI grain monitoring, Spectra Precision instruments, and Precision Planting technology. The company operates through 15 branches across Australia with over 130 years of combined precision expertise.

Differentiator

Problem solved

Functional benefit

Brands

• FarmENGAGE: PTx FarmENGAGE - next generation farm operations management software built for mixed-fleet operations.

Products and services

• PTx FarmENGAGE Next-generation farm operations management platform enabling mixed-fleet management across any equipment brand with cloud connectivity, AutoSync synchronization, work orders, fleet tracking, and data analytics for Australian farmers.
• CenterPoint RTX Premium GNSS satellite correction service providing 2.5cm repeatable accuracy for high-precision tasks like strip-tilling, planting, and inter-row work; delivered via satellite or cellular with sub-5 minute convergence.
• RangePoint RTX Mid-tier GNSS correction service offering 15cm pass-to-pass accuracy for broadacre spraying, spreading, and seeding operations, delivered via satellite with sub-5 minute convergence.
• ViewPoint RTX Entry-level GNSS correction service providing 30cm pass-to-pass accuracy for basic guidance tasks like boundary mapping and general paddock work, delivered via satellite without a local base station.
• Trimble VRS Now Cellular-delivered RTK-level correction service providing instant 2.5cm accuracy without a local base station or radio infrastructure.
• Trimble xFill Premium Satellite-based backup correction service that automatically bridges RTK or VRS signal outages, maintaining sub-inch accuracy during connection failures with unlimited backup time.
• GFX-1260 Display PTx Trimble flagship 12-inch (30.5cm) high-definition touchscreen in-cab display with Android OS, Precision-IQ firmware, 32GB storage, 4GB RAM, ISOBUS compatibility, and section control for up to 255 sections across 6 input channels.
• GFX-1060 Display PTx Trimble 10-inch (25.6cm) Android-based in-cab display with Precision-IQ interface, 2GB storage, 4GB RAM, ISOBUS compatibility, and section control for up to 255 sections across 6 input channels.
• GFX-350 Display PTx Trimble entry-level 7-inch (17.8cm) compact touchscreen in-cab display with Android OS, Precision-IQ firmware, 16GB storage, ISOBUS compatibility, and section control for up to 24 sections across 2 input channels.
• AutoPilot Motor Drive System Electric automated steering system with steering column mounting for easy installation and vehicle transfer, providing hands-free sub-inch accuracy in forward and reverse without hydraulic components.
• EZ-Pilot Pro Steering System Next-generation assisted steering system using electric motor for MFWD tractors, 4WDs, and harvesters, with reverse engagement up to 15 seconds and terrain compensation technology.
• EZ-Steer Steering System Entry-level assisted steering system providing hands-free guidance for 1,200+ vehicle models via friction wheel and motor combination, installable in under 30 minutes with quick disengagement.
• TrueGuide Implement Guidance System Passive implement guidance system that monitors and corrects implement position relative to the tractor, achieving over 50% drift reduction compatible with pull-type implements without complex hydraulic modifications.
• TrueTracker Implement Steering System Active implement steering system that allows the implement to self-correct independently of the tractor, using T3 terrain compensation sensors for high accuracy on difficult terrain and multiple-pass farming operations.
• Sabanto Autonomy System Retrofit autonomy solution converting existing tractors into fully autonomous machines, supporting 24/7 operation, obstacle detection, GNSS precision, and mobile control; OneAg is Australia's primary distributor and claims a 67% cost saving per acre.
• Shepherd Monitoring FLIR thermal camera system mounted on harvesters for real-time condition monitoring and early fire detection, providing overheating alerts up to 30 minutes before ignition with live thermal feeds and in-cab alerts.
• Precision Planting Authorized distribution of Precision Planting technology focused on seed placement, spacing, and depth optimization for maximum yield.
• Spectra Precision Instruments Authorized distribution of Spectra Precision laser levels, receivers, and optical instruments for surveying, guidance, and land leveling applications.
• OPI Grain Monitoring Authorized distribution of OPI grain monitoring technology for in-storage grain monitoring, management, and harvest yield data capture.
• Data Management Services Professional GIS and precision agriculture data services including file format conversion (SHP, KML, DXF, ISOXML, AgDATA, .agsetup, AgGPS, GSD, GSY, AGF), machine display configuration, AB line creation, boundary and zone development, platform migration, and custom API connectivity for Australian farmers and integrators.
• Land Design Services Expert landforming design services for water management using PTx Trimble systems, including survey, design creation, and earthworks control file setup with sub-25mm vertical accuracy, claiming up to 80% earthworks cost savings versus planar laser levelling.
• Repairs and Instrument Servicing Professional installation, repair and servicing of precision agriculture equipment and Spectra laser instruments at authorized service centers in Ayr, Brisbane, Melbourne, and Townsville, with unit-based service fees ranging from $210-$420 per instrument.

Quantifiable outcome

• 67% cost saving per acre with Sabanto autonomy system
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• PTx TrimblecoreTechnology or IntegrationExclusive distribution partner for PTx Trimble precision agriculture products in Australia. Full-line distributor providing displays (GFX series), guidance controllers, steering systems, implement steering, GNSS corrections, and FarmENGAGE software platform.
• Precision PlantingcoreTechnology or IntegrationAuthorized distributor of Precision Planting technology for planting and seeding solutions in Australia.
• Spectra Precision LaserscoreTechnology or IntegrationAuthorized distributor of Spectra Precision Lasers including laser levels, receivers, and optical instruments for land leveling and surveying applications.
• Sabanto AutonomycoreTechnology or IntegrationPrimary Australian distributor of Sabanto autonomy system - retrofit solution converting existing tractors into fully autonomous machines. Australia's exclusive distributor for Sabanto autonomy.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AgLeader Technology: US-based precision agriculture hardware and software provider offering displays, guidance, and farm management software. Highly comparable as a competing independent precision ag stack targeting mixed-fleet farmers with similar displays/software/subscription economics.
• Topcon Agriculture: Global precision agriculture division of Topcon Positioning, offering guidance, autosteer, GNSS corrections, and farm management software. Directly comparable product portfolio to OneAg's PTx Trimble distribution line.
• Raven Industries (CNH Industrial): Precision agriculture technology provider (now owned by CNH Industrial) offering guidance, application control, and connected workflow software. Competes head-to-head in autosteer, boom control, and data management and is explicitly integrated with OneAg's mixed-fleet stack.
• AgJunction: Specialist in autosteer and machine guidance technology sold primarily through OEM and aftermarket channels. Closely comparable to OneAg's EZ-Steer, EZ-Pilot, and Autopilot categories.

Broad incumbents

• PTx Trimble (Trimble Agriculture): Global leader in precision agriculture hardware, software, and GNSS corrections — and OneAg's exclusive upstream technology partner. Comparable at the technology and product level, though materially larger and operating globally rather than as an Australian distributor.
• Climate LLC (Bayer Climate FieldView): Large-scale digital agriculture platform from Bayer offering farm data management, variable rate, and agronomic analytics. Comparable software/data layer offering, though positioned as a global SaaS platform competing on analytics rather than hardware integration.
• John Deere (Operations Center): OEM with deeply integrated precision agriculture stack across hardware, displays, software (Operations Center), and connected services. Competes with OneAg on data management and guidance; OneAg positions against it via mixed-fleet compatibility.
• CNH Industrial (Case IH / New Holland AFS): Major equipment OEM offering AFS Connect precision ag platform with displays, guidance, and cloud software. Comparable integrated offering; OneAg's value proposition includes connectivity into CNH/Case IH equipment through its data management services.
• AGCO (Fuse / Valtra / Massey Ferguson): Global equipment OEM group offering Fuse precision agriculture platform across Fendt, Massey Ferguson, and Valtra brands. Directly comparable precision ag stack with broad global footprint versus OneAg's regional distribution model.

Emerging players

• CropX: Emerging digital agriculture platform focused on soil sensing, irrigation analytics, and farm data intelligence. Partial overlap with OneAg's data management and decision support layer, particularly in land/water management adjacencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8o4ngO_tWHPmdZ43MAX97g
• Facebookfacebook.com/OneAgAustralia
• LinkedInlinkedin.com/company/oneag-australia
• Instagraminstagram.com/oneag.australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneAg