eurotraffic

What eurotraffic does

EuroTraffic GmbH is a German GPS tracking and security monitoring specialist, headquartered in Sarstedt and operating as a brand within the Toussaint family-owned CONDOR Group (parent employs 850–950 staff across 15+ locations in Germany and Europe). Formed in 2013 through the merger of EuroTraffic Security and WEITERER Informationssysteme (founded 1974), the company designs and sells a proprietary M-series product line — M14, M14 VIP, M13, M17, and M25-RTB — comprising battery-powered, magnetic-mounted, fixed-installed, and solar-augmented GPS trackers engineered for fail-safe operation through redundant 2-way transmission, acceleration sensors, and sabotage-proof configurations. The systems are explicitly positioned for professional security applications (high-risk transports, cash-in-transit, valuables, containers, VIPs) rather than consumer use, and connect to a VdS-certified alarm and service control center operated by the parent CONDOR Group, with cross-border monitoring delivered through the EuroTraffic Security Alliance (ETSA/ETSA24) — a network of independent national control centers across Europe providing local-language intervention coordination. The business model combines hardware sales of GPS tracking devices with recurring 24/7 monitoring subscriptions through the certified NSL, plus customized managed security solutions for high-risk transport and personal emergency applications, sold via direct enterprise technical consulting and supported by a Hytera specialist partnership for DMR radio integration. The company serves approximately 6,000 alarm, GPS, and video monitoring customers within the broader CONDOR Group base of 10,000+ customers across logistics, cash/valuables transport, construction, aviation, container shipping, and personal security verticals, and operates within a regulatory framework (VdS certification) that materially limits entry by consumer-grade GPS vendors.

Name

eurotraffic

Legal name

EuroTraffic GmbH

Website

https://eurotraffic.biz

Company type

Private

Founded year

2013

Operating status

Operating

Short description

EuroTraffic GmbH is a German GPS tracking and security monitoring specialist within the CONDOR Group, selling proprietary M-series hardware and 24/7 VdS-certified monitoring for fleet operators, cash-in-transit, and VIP clients across Europe via the ETSA alliance.

Ownership category

akta.pro rank

Product category

Fleet GPS Tracking Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Geofencing, Security & Theft Recovery (TLABAJAJ), Telematics Hardware, Sensors & Installation Services (TLABAJAL)

Keywords

• GPS vehicle tracking
• Fleet monitoring systems
• Transport security
• Cargo tracking devices
• Radio network solutions

Headquarters

HQ city

Sarstedt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. GPS Hardware Sales: Sale of GPS tracking devices including M13, M14, M17, and M25 system lines with various configurations for battery-powered, magnetic-mounted, or fixed-installed applications.
2. Monitoring and Surveillance Services: 24/7 alarm and service control center monitoring through VdS-certified NSL with cross-border coverage via EuroTraffic Security Alliance (ETSA), including intervention coordination and police liaison.
3. Customized Security Solutions: Customized solutions for high-risk transport monitoring, money and value vehicles, and mobile person emergency technologies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EuroTraffic GmbH designs, manufactures, and distributes professional-grade GPS tracking hardware (M13, M14, M14 VIP, M17, M25-RTB) for real-time location monitoring of vehicles, valuables, cargo, and persons. It delivers these devices bundled with 24/7 VdS-certified alarm and service control center monitoring through the EuroTraffic Security Alliance (ETSA) network across Europe, plus radio network solutions via its Hytera specialist partnership for analog-to-digital (DMR) migration.

Product overview

EuroTraffic is a GPS tracking and monitoring solutions brand under the CONDOR Group, offering a comprehensive portfolio of tracking devices (M14, M14 VIP, M13, M17, M25-RTB) for protecting vehicles, cargo, valuables, and persons. The systems are characterized by fail-safe operation with redundant 2-way transmission, alarm management integration, and pan-European coverage through the EuroTraffic Security Alliance (ETSA) network of monitoring stations. EuroTraffic positions itself as a specialist provider for GPS-based security solutions for high-risk transports, cash and value vehicles, mobile personal emergency technology, and custom special solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• M14 GPS Tracking System

Quantifiable outcome

• Cross-border alarm monitoring with local language support and police coordination across Europe through ETSA24 network

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EuroTraffic Security Alliance (ETSA / ETSA24)coreStrategic or Co-development PartnerThe EuroTraffic Security Alliance is an international network of nationally independent alarm and service control centers (NSL) across Europe. It provides EuroTraffic customers with cross-border security through immediate alarm forwarding to the nearest intervention center in the country where the GPS tracking system is located, enabling local language coordination with police and emergency services.
• CONDOR-Gruppe (CONDOR Group)coreStrategic or Co-development PartnerEuroTraffic is a brand of CONDOR Group, operating within the parent company's structure. CONDOR provides VdS-certified alarm and service control center (NSL) connections, corporate infrastructure, and access to over 850 employees across 15+ locations.
• WEITERER InformationssystememinorStrategic or Co-development PartnerIn 2013, EuroTraffic GmbH was formed by combining the expertise of EuroTraffic Security and WEITERER Informationssysteme, Hildesheim. WEITERER had been synonymous with 'innovative technologies' and 'intelligent communication solutions' since 1974.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geotab: Global leader in fleet telematics and GPS vehicle tracking. Direct comparable to EuroTraffic on fleet tracking, real-time location services, and fleet management use cases, though at vastly greater scale and with a software/SaaS-first delivery model.
• Samsara: Connected Operations cloud combining fleet telematics, GPS tracking, asset monitoring and video-based safety. Directly competes with EuroTraffic on enterprise GPS tracking and high-value asset visibility, with stronger software/analytics layer.
• Verizon Connect: Enterprise fleet management and GPS tracking platform from Verizon. Overlaps with EuroTraffic's commercial fleet tracking and telematics positioning, but delivered as a broader SaaS suite across multiple geographies.
• Webfleet (Bridgestone): Bridgestone-owned fleet management and vehicle tracking SaaS with strong European presence. Directly comparable to EuroTraffic on GPS fleet tracking and telematics for European enterprise customers.
• Quartix: UK-headquartered vehicle tracking and fleet management telematics provider serving SMEs and enterprises. Closely comparable to EuroTraffic on GPS-based fleet tracking, geofencing, and theft recovery, with overlapping European customer base.
• Spireon: North American provider of GPS tracking for vehicles, trailers and high-value assets via its FleetLocate and CargoLocate products. Directly comparable to EuroTraffic on asset/vehicle GPS tracking and theft recovery use cases.
• Masternaut (AddSecure): European fleet management and telematics provider (formerly Masternaut) under AddSecure. Comparable to EuroTraffic on European GPS fleet tracking and transport security, with overlap in cash-in-transit and high-value cargo segments.
• CalAmp (now Modus): Provider of telematics hardware, GPS devices and connected-vehicle IoT platforms used by fleet and asset security operators. Directly comparable to EuroTraffic on telematics hardware manufacturing and recurring connectivity services.

Broad incumbents

• Trimble Transportation: Established provider of transportation and logistics technology including fleet and asset visibility. Comparable to EuroTraffic on telematics and asset tracking for commercial fleets, but as part of a much broader geospatial/transport portfolio.

Emerging players

• Lytx: Fleet safety and video telematics platform combining GPS tracking with dashcam and AI analytics. Partial overlap with EuroTraffic on GPS-based commercial fleet visibility, with stronger focus on video/AI-driven driver behavior.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eurotraffic