edrop

What edrop does

eDrop, operated by Melbourne-based Broers Pty Ltd, is a private B2B dropshipping platform for Australian online entrepreneurs, ecommerce operators, and physical retailers. It offers more than 1,000 products across furniture, toys, sporting and health, home accessories, décor, pet supplies, outdoor goods, appliances, lighting, and luggage, including products from Oikiture, Bedra Bedding, Mazam, Livsip, Finex, and Alopet. Its core function is to let resellers list and sell products through their own channels without holding inventory.

Technology and operations center on a product datafeed, content download center, order-management system, warehouse management, and automated dispatch. The datafeed supplies approved resellers with product information, pricing, images, delivery charges, inventory levels, and tracking data; eDrop handles storage, picking, packing, and delivery to the reseller's end customer. Orders are processed for dispatch within two business days and shipped through Australia Post, Fastway, Toll, or Allied Express, depending on product size and weight.

Revenue is earned from the markup on each wholesale product transaction fulfilled and dispatched from the warehouse. Registration and the reseller account are free, with no subscription or membership fees; resellers pay per order, while volume discounts apply to qualifying bulk orders. Acquisition is primarily through a self-serve website registration flow, while overseas shipping is available only through container bulk orders.

Name

edrop

Legal name

Broers Pty Ltd

Website

https://edrop.com.au

Company type

Private

Operating status

Operating

Short description

eDrop operates a B2B dropshipping platform that lets Australian online entrepreneurs, ecommerce stores, and physical retailers resell 1,000+ products without holding inventory, using datafeeds and warehouse-backed direct fulfillment to end customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Product Sales/Transaction Revenue: eDrop generates revenue through product markups. Resellers purchase products at wholesale prices set by eDrop and are free to set their own retail prices to customers. Revenue is earned on each transaction when an order is fulfilled and dispatched from the warehouse. No subscription or membership fees are charged.
2. Bulk Order Premium Pricing: Discounts available for bulk orders (10+ units per SKU or AUD3,000+ for up to 10 SKUs to one location) indicate volume-based pricing tiers that may provide different margin opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

edrop operates a B2B dropshipping platform that enables Australian online businesses to resell over 1,000 curated products across furniture, toys, sporting & health, home accessories, d\u00e9cor, pet supplies, outdoor, entertainment, home appliances, lighting, and luggage categories. eDrop handles warehousing, picking, packing, and delivery to end customers, while resellers market and sell products through their own sales channels using provided datafeeds, images, and product copy.

Product overview

eDrop is a dropshipping platform operated by Broers Pty Ltd that enables Australian online businesses to resell products without inventory management. The platform offers access to over 1000 products across 12+ categories including furniture, toys, sporting & health, home accessories, home décor, pet supplies, sanitary facilities, outdoor items, entertainment, home appliances, lighting, and luggage. The platform features curated brands such as Oikiture, Bedra Bedding, Mazam, Livsip, Finex, and Alopet. Core offerings include a datafeed for product information and images, automated warehousing and logistics fulfillment, and order processing with tracking. Resellers access product images, specifications, and descriptions for download to list on their own websites, while eDrop handles storage, picking, packing, and direct delivery to the reseller's customers.

Differentiator

Problem solved

Functional benefit

Products and services

• eDrop Dropshipping Platform A B2B dropshipping platform that lets Australian online resellers list and sell over 1,000 curated products on their own sales channels without holding inventory, using a product datafeed and order management system.
• Warehousing & Fulfillment Service Storage, picking, packing, and delivery service operated from eDrop's Melbourne warehouse (99A Olympia Street, Tottenham, VIC), using nominated couriers Australia Post, Fastway, Toll, and Allied Express with automated dispatch within 2 business days.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Zendrop: Zendrop is a B2B dropshipping platform that connects online resellers with curated suppliers and automated fulfilment. It is directly comparable to eDrop's model of providing product datafeeds, automated dispatch, and inventory-free selling to SMB e-commerce operators.
• Spocket: Spocket is a B2B dropshipping marketplace focused on US/EU suppliers serving Shopify and WooCommerce resellers. Like eDrop, it offers a product datafeed, automated fulfilment, and curated supplier catalogues that resellers can sell without holding inventory.
• CJdropshipping: CJdropshipping is a global B2B dropshipping and fulfilment platform that integrates with major e-commerce platforms. It is comparable to eDrop as a one-stop dropshipping supplier with product sourcing, warehousing, and direct-to-customer dispatch for online resellers.
• AutoDS: AutoDS is an automation platform that helps resellers source, list, and fulfil dropshipped products from multiple suppliers. It is comparable to eDrop's automated dispatch and datafeed-driven approach to inventory-free e-commerce.
• Doba: Doba is a B2B dropshipping platform that aggregates supplier catalogues for online retailers. Like eDrop, it provides a product datafeed, supplier curation, and direct-to-customer fulfilment without requiring resellers to hold inventory.
• Wholesale2B: Wholesale2B is a dropshipping and wholesale platform that connects online sellers to US-based suppliers with automated order routing. It is comparable to eDrop as a datafeed- and fulfilment-driven B2B dropshipping service for SMB resellers.
• SaleHoo: SaleHoo is a supplier directory and dropshipping platform that vets wholesale suppliers for online resellers. It is comparable to eDrop's curated-supplier value proposition and its enablement of inventory-free selling for new e-commerce entrepreneurs.
• Modalyst: Modalyst is a dropshipping app integrated with Shopify and BigCommerce that connects merchants to suppliers and handles automated fulfilment. It is comparable to eDrop's role as a plug-in supplier layer that lets resellers list and ship products without inventory.
• AliDropship: AliDropship is a WooCommerce-focused dropshipping solution that lets merchants import products from AliExpress and automate fulfilment. It is comparable to eDrop as a datafeed-driven, inventory-free dropshipping enablement tool for independent online sellers.

Broad incumbents

• Shopify: Shopify is the dominant e-commerce platform powering independent online stores, including dropshipping resellers like those eDrop serves. It is comparable as the upstream storefront layer where eDrop's resellers ultimately sell, and competes indirectly through its own Shopify Collective and dropshipping app ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/edrop-off

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about edrop