FLRT

What FLRT does

FLRT Wellness LLC is a private U.S.-based beverage company headquartered in Corona, California, that markets a portfolio of sugar-free energy drinks under the FLRT brand. The product line consists of five 12 oz canned flavors — Strawberry Fling, Berry Tempting, Guava Lava, Sunset Squeeze, and Apple Bottoms Up — each delivering 200mg of caffeine sweetened with erythritol and sucralose, colored with natural vegetable juice and beta carotene, and formulated with a proprietary "Gut + Immunity Blend" combining prebiotics, probiotics, digestive enzymes, vitamins A, C, D, and B-complex, zinc, and functional ingredients such as ginseng, guarana, green tea extract, guayusa, and hyaluronic acid for collagen support. The product is positioned as a zero-sugar, gluten-free functional alternative to mainstream energy drinks.

FLRT operates a consumer-packaged-goods distribution model, selling individual 12 oz cans and 12-packs through its own website store-locator funnel, Amazon, and four major U.S. retailers — Kroger, Target, Albertsons (including Safeway and Vons), and Walmart. Pricing is not publicly disclosed; products are listed at standard CPG price points. The company does not publish financial, headcount, or funding data, and the legal entity is a California LLC with a single disclosed headquarters location.

The brand's go-to-market is social-media-first, with active presences on TikTok, Instagram, Facebook, and Pinterest, an email newsletter ("Crush List"), and a college campus ambassador program ("Rush FLRT") that recruits student content creators for grassroots advocacy. The primary target customer is a health-conscious female energy drink consumer seeking caffeine alongside functional wellness benefits (immunity, gut health, collagen support); the secondary persona is college-age social media users who serve as brand ambassadors rather than direct revenue drivers.

Name

FLRT

Legal name

FLRT Wellness LLC

Website

https://drinkflrt.com

Company type

Private

Operating status

Operating

Short description

FLRT Wellness LLC is a U.S.-based private beverage company that markets a portfolio of five sugar-free, functional energy drink flavors distributed through major national retailers and Amazon, targeting health-conscious female consumers seeking caffeine alongside gut health and immunity benefits.

Ownership category

akta.pro rank

Product category

Functional Energy Drinks

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Energy Drinks & Energy Shots (CRADAHAJ)

akta.pro secondary industries

Energy Drink & Energy Shot Production (AFAFABAG), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Sugar-free energy drinks
• Functional beverages
• Caffeinated drinks
• Gut health beverages
• Vitamin enhanced drinks

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Product Sales: FLRT generates revenue through the sale of its energy drink products via retail distribution (grocery stores, gas stations, convenience stores) and e-commerce channels (Amazon, direct-to-consumer). Products are sold as individual 12oz cans and 12-packs.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

FLRT manufactures and sells sugar-free canned energy drinks in five fruity flavors (Strawberry Fling, Berry Tempting, Guava Lava, Sunset Squeeze, Apple Bottoms Up), formulated with 200mg of natural caffeine, B-vitamins, and a proprietary blend of functional ingredients including apple cider vinegar, probiotics, prebiotics, green tea, and turmeric to support energy, gut health, and immunity. Each 12 fl oz slim-can serving contains 5-10 calories and zero sugar. The products are sold direct-to-consumer via the company's own website and Amazon, and through national retail chains such as Kroger, Target, Albertsons, and Walmart.

Product overview

FLRT is a portfolio of sugar-free energy drinks marketed by FLRT Wellness LLC. The product line consists of five distinct flavored energy drinks: Strawberry Fling, Berry Tempting, Guava Lava, Sunset Squeeze, and Apple Bottoms Up. All products contain 200mg caffeine per 12 oz can, are sugar-free, gluten-free, and include a FLRT Gut + Immunity Blend with vitamins A, C, D, B-vitamins, zinc, and other functional ingredients. The products are positioned for consumers seeking a refreshing energy drink option that fits into everyday life without sugar.

Differentiator

Problem solved

Functional benefit

Products and services

• Strawberry Fling
• Berry Tempting
• Guava Lava
• Sunset Squeeze
• Apple Bottoms Up

Quantifiable outcome

• 200mg caffeine per 12 oz. can for energy boost
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• KrogercoreChannel Partner/ Reseller/ DistributorMajor grocery retailer chain distributing FLRT products in stores nationwide. Part of the core retail distribution network for FLRT energy drinks.
• TargetcoreChannel Partner/ Reseller/ DistributorNational discount retailer carrying FLRT products. Represents key retail channel for consumer access to FLRT energy drinks.
• AlbertsonscoreChannel Partner/ Reseller/ DistributorMajor grocery chain (including Safeway, Vons) distributing FLRT products in stores. Part of core retail distribution network.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass merchandise retailer with extensive national footprint distributing FLRT energy drinks in stores.
• AmazoncoreChannel Partner/ Reseller/ DistributorOnline marketplace partner for FLRT product sales. Provides e-commerce channel for direct consumer purchases of FLRT energy drinks.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alani Nu: Female-targeted functional energy drink with clean-label formulation and strong social-media brand presence. Closely comparable to FLRT in target demographic, product positioning, and DTC/retail GTM motion.
• Bloom Nutrition: Wellness-focused energy drink brand initially built around greens/stimulant-free products that has expanded into caffeinated energy. Overlaps with FLRT on female-skewed wellness positioning and clean-label formulation.
• Celsius: Leading functional fitness-positioned energy drink with nationwide retail distribution and aggressive marketing. Comparable to FLRT in zero-sugar functional formulation and broad multi-retailer footprint.
• Ghost: Lifestyle-brand energy drink positioned around gaming, fitness, and cultural partnerships. Comparable to FLRT in bold branding, social-media-driven marketing, and younger-skewing consumer targeting.
• C4 Energy: Performance-energy drink under Nutrabolt with beta-alanine and functional ingredients. Comparable to FLRT in functional ingredient positioning and broad US retail distribution.
• ZOA Energy: Clean-label energy drink with functional ingredients (vitamins, amino acids) and a strong founder/celebrity marketing angle. Comparable to FLRT in functional positioning and better-for-you messaging.

Emerging players

• Uptime Energy: Premium-positioned energy drink with sophisticated branding targeting professional consumers. Comparable to FLRT in elevated design and lifestyle branding, though targeting a more affluent demographic.
• G Fuel: Gamer/lifestyle-focused energy brand with powder and RTD formats and heavy influencer marketing. Comparable to FLRT in digital-native brand-building and lifestyle-anchored positioning, though primarily powder-led.

Broad incumbents

• Monster Energy: Largest US energy drink brand with deep retail penetration and marketing scale. May also have a corporate relationship with FLRT given FLRT's CDN assets are hosted on Monster's domain. Comparable as the dominant incumbent in the same category.
• Red Bull: Global energy drink leader known for event-driven marketing and premium positioning. Comparable to FLRT as the category-defining incumbent whose distribution and brand equity set the competitive baseline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/drinkflrt
• TikToktiktok.com/@drinkflrt
• Pinterestpinterest.com/drinkflrt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLRT