What Leadnova does

Leadnova (legal entity NIXXY, Inc.) is a New York-based, privately held SaaS company operating leadnova.ai that sells an AI-powered B2B/B2C sales intelligence and outreach automation platform. The platform is organized into three pillars: Unlimited Leads (Prospect Finder, Intent-Based Buyer Data, Email Discovery and Verification), Limitless Outreach (Unlimited Email Sending, AI-Driven Email Warmup, AI Writer, Social Campaign), and Custom Solutions (Integration & Robust API, Leadnova Big Data, Investor BOT). Its underlying technology rests on a proprietary data backbone of 800M+ structured B2B and B2C data points with 100+ attributes across 200+ countries, refreshed daily with AI-driven curation and verification, plus a separate API repository of 1.2 billion+ global records. An LLM-powered conversational and voice engine branded Ask Leno provides workflow guidance, node-based execution tracking, and AI-backed recommendations across the platform.

The product surface is unified around the Ask Leno interface and combines generative AI email writing, intent-signal analytics, AI-driven email warmup using rotating IPs, multi-channel outreach (email, SMS, LinkedIn, Twitter/X), and autonomous investor outreach (Investor BOT). Native CRM integrations with Salesforce and HubSpot plus a public API target enterprise and developer use cases. The business model is a four-tier freemium-to-enterprise subscription (Free, Starter $35/month annually, Growth $59/month, Infinity $89/month) with unlimited email sending and unlimited warmup bundled into every paid tier, supplemented by enterprise API access. Distribution combines product-led self-serve registration, a sales-led demo motion for larger buyers, and an API/OEM channel. Customer segments are horizontal — B2B sales and marketing teams (primary), B2C marketers and advertisers, and startups/founders seeking investor outreach — served across global markets with no disclosed geographic restrictions.

Name

Leadnova

Legal name

NIXXY, Inc.

Website

https://leadnova.ai

Company type

Private

Operating status

Operating

Short description

Leadnova is a New York-based AI-powered SaaS platform that combines an 800M+ B2B/B2C data backbone with LLM-driven sales intelligence, outreach automation, and engagement analytics, serving sales teams, marketers, and early-stage startups globally.

Ownership category

akta.pro rank

Product category

Sales Intelligence & Engagement Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Sales intelligence platform
• B2B lead generation
• Outreach automation
• Email deliverability software
• AI sales engagement

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Tiered subscription model with four pricing tiers (Free, Starter, Growth, Infinity) offering escalating access to data points, email sending limits, and platform features. Annual billing available with discounts.
2. API Access: API-based access to 1.2 billion+ global data records for enterprise and developer customers requiring programmatic data retrieval and real-time synchronization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Leadnova.ai is an AI-powered SaaS sales intelligence and outreach platform that combines a database of 800M+ structured B2B and B2C contacts with prospecting, email verification, AI warmup, multi-channel outreach automation, and an LLM-powered conversational campaign assistant. It sells to sales and marketing teams through tiered subscriptions (Free, Starter, Growth, Infinity) and enterprise API access to 1.2B+ records.

Product overview

Leadnova.ai is a unified B2B/B2C sales intelligence and outreach platform organized into three core pillars: Unlimited Leads (Prospect Finder, Intent-Based Buyer Data, Email Discovery and Verification), Limitless Outreach (Unlimited Email Sending, AI-Driven Email Warmup, AI Writer, Social Campaign), and Custom Solutions (Integration & Robust API, Leadnova Big Data, Investor BOT). The platform is powered by Ask Leno, an LLM engine that serves as the conversational interface for the entire platform. All products draw from a unified 800M+ B2B and B2C data backbone with 100+ data attributes covering 200+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Ask Leno: The LLM Engine Powering Leadnova - a next-generation LLM engine combining conversational intelligence with campaign execution workflows
• Investor BOT
• Leadnova Big Data

Products and services

• Prospect Finder Lead generation tool providing unlimited access to 800M+ structured B2B and B2C data points including decision-maker contacts. Uses AI filters and keywords to uncover high-quality prospects tailored to industry, company size, location, and revenue criteria. Built for B2B sales and marketing teams.
• Intent-Based Buyer Data Identifies prospects actively displaying high-interest signals based on topics and keywords. Analyzes online behaviors and response patterns to deliver actionable insights for targeting leads most likely to convert. Designed for sales and marketing teams seeking in-market buyers.
• Email Discovery and Verification Instantly finds and verifies email addresses of leads. Validates email lists to eliminate invalid addresses, reduce bounce rates, improve deliverability, and ensure emails reach the right audience with anti-spam protection. Aimed at outbound sales teams and marketers.
• Unlimited Email Sending Infinitely scalable email outreach platform with automated follow-ups, A/B testing, and real-time analytics. Features rotating IPs, rotating mailboxes, and anti-spam filters for high deliverability and engagement. Used by sales teams for outbound campaigns.
• AI-Driven Email Warmup Gradually establishes email sending credibility using warmed-up rotating IPs to bypass spam filters. Enhances sender reputation with a natural warm-up process that ensures emails land directly in recipients' inboxes. Built for outbound senders managing deliverability.
• AI Writer AI-powered cold email writer that crafts highly personalized emails with tailored ice breakers. Mirrors unique brand voice and creates customized cold emails designed to maximize engagement and campaign success. Targeted at sales development and marketing teams.
• Social Campaign Multi-channel social outreach automation using Twitter/X automation, LinkedIn automation, and virtual assistant bots. Manages content scheduling, audience targeting, lead generation, and 24/7 customer support across social platforms. Built for B2B marketers and growth teams.
• Integration & Robust API Provides programmatic access to 1.2 billion+ global data records through a powerful API. Integrates with CRM systems including Salesforce and HubSpot, with real-time screening and validation for contacts, emails, and companies. Designed for developers and enterprise integration scenarios.
• Leadnova Big Data Gateway to 800M+ curated B2B (600M+) and B2C (200M+) data points with 100+ data attributes. Powers all outreach workflows with daily updates, AI-driven curation, and 200+ country coverage. Used by data teams, sales operations, and marketing leaders for prospect profiling.
• Investor BOT AI-powered outreach tool for investor engagement and meeting scheduling. Uses Leadnova Big Data to fetch verified investor details, segments by investor type and stage, and runs multi-channel campaigns (email, SMS, LinkedIn, X) with automatic calendar integration. Built for startup founders and operators running fundraising campaigns.
• Ask Leno LLM-powered conversational engine combining chat and voice interaction for campaign execution. Acts as a personal guide explaining features, providing workflow templates, tracking campaign progress with node-based visualization, and offering smart suggestions based on historical data. The platform-wide AI assistant for all Leadnova users.

Quantifiable outcome

• 800M+ structured data points for lead discovery
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ZoomInfo: ZoomInfo is the dominant B2B sales intelligence platform with a multi-hundred-million-record company and contact database, intent data, and CRM integrations. It directly competes with Leadnova across prospect search, enrichment, and outreach enablement.
• Apollo.io: Apollo.io combines a large B2B contact database with sales engagement tooling (email sequences, dialer, LinkedIn tasks) on a freemium/SMB-friendly pricing model — the closest head-to-head competitor to Leadnova's PLG approach.
• Lusha: Lusha provides B2B contact data, prospecting, and enrichment as a browser-extension-led SaaS, with self-serve tiers similar to Leadnova. It competes on data accuracy, intent signals, and CRM enrichment for SDRs and recruiters.
• Cognism: Cognism is a B2B sales intelligence provider focused on compliant contact data and intent, primarily serving mid-market and enterprise sales teams. It overlaps with Leadnova's prospect-finding, verification, and intent offerings, with a stronger emphasis on GDPR compliance.
• Hunter.io: Hunter.io offers domain-based email discovery, verification, and cold outreach campaigns on a freemium model. It competes directly with Leadnova's Email Discovery and Verification and outreach products for SMB and individual users.
• Seamless.AI: Seamless.AI provides a real-time B2B contact search engine for emails, phones, and direct dials, with a self-serve PLG motion similar to Leadnova. It competes on prospect finding and lead enrichment for sales teams.
• Snov.io: Snov.io offers email finding, verification, drip campaigns, and LinkedIn automation on a freemium tiered model. It overlaps with Leadnova's email discovery, verification, warmup, and outreach automation products.
• RocketReach: RocketReach provides a B2B contact and company lookup service used for prospect and recruiter sourcing. It competes with Leadnova's Prospect Finder and people/company enrichment offerings.

Broad incumbents

• Outreach: Outreach is a leading enterprise sales engagement platform with sequences, email automation, and AI-assisted prospecting. It overlaps with Leadnova's outreach automation but operates as a broader incumbent in sales execution rather than data sourcing.
• Salesloft: Salesloft is a sales engagement platform with cadences, dialers, and conversation intelligence aimed at enterprise sales teams. It is comparable to Leadnova on the outreach automation layer though with a narrower data and intent offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadnova