coco delivery
House of Fruitas (cocodelivery.ph) is the Shopify-based direct-to-consumer delivery arm of Fruitas Holdings, Inc., aggregating multiple Filipino food and beverage sub-brands for same-day and next-day delivery to consumers in Metro Manila and Cebu, Philippines.
- Company typePrivate
- Founded-
- HeadquartersSanta Monica, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What coco delivery does
House of Fruitas, operating under the cocodelivery.ph domain, is the direct-to-consumer online delivery arm of Fruitas Holdings, Inc., a Philippine food and beverage group. The business runs a Shopify-based e-commerce storefront (houseoffruitas.com) that aggregates at least eight parent-owned sub-brands — Fruitas (fresh juices including coconut juice, Buko Pandan, and Coco Milko), De Original Jamaican Pattie, Balai Pandesal, Soy & Bean, Ling Nam, Johnn Lemon, Bukidnon Milk Company, and La Petite Parisienne — alongside a party-package / bulk-orders line. It sells fresh juices, snacks, breads, plant-based products, dairy, frozen goods, pantry items, and ready-to-eat items priced in Philippine Pesos at unit and bulk tiers (e.g., individual Jamaican Patties at ₱85–₱95, a 50-bottle Fruitas Coconut Juice pack at ₱4,370).
The company offers same-day and next-day delivery across Metro Manila (NCR) and Cebu (Central Visayas), with physical pickup points in Quezon City (353 G. Araneta Ave. and 55 Cordillera cor E. Rodriguez) and Cebu City (30 Cabarrubias St.). Payment options include credit/debit cards, GCash, Maya, GrabPay, and bank transfer, and customer support is handled via email ([email protected]) and phone (0961-309-0909).
The go-to-market is a B2C e-commerce model with a secondary use case in bulk ordering for events and parties. Marketing is conducted through organic social channels (Facebook, Instagram, TikTok) and an email newsletter. Revenue is generated entirely through one-time direct product sales; no subscription, licensing, or advertising revenue streams are disclosed. The company is privately held, with Fruitas Holdings, Inc. as the controlling parent and no independent venture or private equity funding documented.
coco delivery firmographics
Firmographics- Name
- coco delivery
- Legal name
- House Of Fruitas
- Website
- https://cocodelivery.ph
- Company type
- Private
- Operating status
- Operating
- Short description
- House of Fruitas (cocodelivery.ph) is the Shopify-based direct-to-consumer delivery arm of Fruitas Holdings, Inc., aggregating multiple Filipino food and beverage sub-brands for same-day and next-day delivery to consumers in Metro Manila and Cebu, Philippines.
- Ownership category
- akta.pro rank
coco delivery industry classification
Industry- Product category
- Online Food & Beverage Retail
- NAICS
- Fruit and Vegetable Retailers (44523)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Meal Kits & Recipe Box Delivery (CRAFAFAD)
- akta.pro secondary industry
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
Keywords
Where coco delivery is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
coco delivery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time transaction sales of food and beverage products including fresh juices, coconut products, Jamaican Patties, tofu, breads, and party packages. Customers purchase individual units or bulk quantities through the online store with delivery or store pickup options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual unit pricing for single items |
| Unit Pricing | Pay-as-you-go | Bulk/party package pricing for wholesale quantities |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
coco delivery product offering
Product offeringCore offering
Coco Delivery (operating as House Of Fruitas) is the online direct-to-consumer e-commerce arm of Fruitas Holdings, Inc., selling fresh juices, snacks, baked goods, and ready-to-eat products from multiple in-house Philippine food brands through an owned Shopify storefront with same-day and next-day delivery across Metro Manila and Cebu. The platform aggregates brands such as Fruitas, De Original Jamaican Pattie, Balai Pandesal, Soy & Bean, Ling Nam, Johnn Lemon, Bukidnon Milk Company, and La Petite Parisienne into a single checkout experience, supplemented by bulk party packages for events.
Product overview
House Of Fruitas operates as the online delivery arm of Fruitas Holdings, Inc., offering a multi-brand portfolio of fresh juices, snacks, and ready-to-eat products with same-day or next-day delivery in Metro Manila and Cebu. The platform aggregates multiple sub-brands including Fruitas (coconut juice, Buko Pandan, Coco Milko), De Original Jamaican Pattie (baked pastries), Balai Pandesal (breads and pastries), Soy & Bean (soy milk, taho, tofu), Ling Nam (Cantonese fried siopao), Johnn Lemon (lemon beverages), and Bukidnon Milk Company (dairy products). The service functions as a consolidated e-commerce platform enabling customers to shop across multiple food and beverage brands with a single cart and unified checkout.
Differentiator
Problem solved
Functional benefit
Brands
- Fruitas: Fresh juices and beverages brand
- De Original Jamaican Pattie
- Johnn Lemon
- Balai Pandesal
- Soy & Bean
- Ling Nam
- La Petite Parisienne
- Bukidnon Milk Company
Products and services
- Fruitas Fresh Juices & Beverages
Companies that use coco delivery
Customer profileSegments2 records
Ideal customer profiles2 records
coco delivery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
coco delivery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Sabroso LechonminorFeatured as an external brand partner on House of Fruitas website, offering premium lechon selections. Links to sabrosolechon.com for ordering.
- Sugar HouseminorFeatured as an external brand partner on House of Fruitas website, offering cakes, pastries, and signature offerings. Links to sugarhouse.com.ph.
- Ling NamminorFeatured as an external brand partner on House of Fruitas website, offering original Cantonese recipes since 1950. Links to lingnamph.com.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
coco delivery competitors and assessment
Company assessmentDirect peers
- MetroMart: Philippine online grocery delivery platform operating across Metro Manila and other Luzon cities; directly comparable as a multi-SKU grocery e-commerce and same-day delivery service targeting the same Filipino urban consumer.
- Puregold Online: Puregold is one of the Philippines' largest grocery retail chains with an online storefront and delivery service; comparable as a domestic grocery retailer offering multi-SKU ordering and same-day delivery to Filipino consumers.
Broad incumbents
- GrabFood (Grab): Super-app food and grocery delivery service across Southeast Asia with deep Metro Manila and Cebu penetration; competes for the same meal/snack occasions and offers an alternative checkout and last-mile experience via GrabPay.
- Foodpanda (Delivery Hero): Leading food-delivery marketplace in the Philippines with established rider network in Metro Manila and Cebu; directly competes for the same online food ordering occasions and provides a parallel same-day delivery alternative.
- Lazada (Lazada Fresh / RedMart-style grocery): Major Southeast Asian e-commerce marketplace with grocery and fresh-food categories in the Philippines; competes for the same multi-brand online grocery basket purchase occasion, though on a marketplace model rather than a single-operator storefront.
- Shopee Mart: Shopee's grocery vertical in the Philippines offering same-day delivery and broad-assortment grocery SKUs; comparable as a national-scale grocery e-commerce and delivery competitor to House of Fruitas's core proposition.
- SM Markets Online (SM Supermalls): Online arm of the Philippines' largest retail conglomerate offering grocery and food delivery; competes as a national-scale multi-category grocery and ready-to-eat e-commerce platform with physical pickup and delivery nationwide.
Emerging players
- Fresh Produce Online (The Fruit Club / similar PH produce D2C): Small Philippine D2C fresh-juice and produce delivery startups that compete on the same fresh-juice and fruit-basket occasions House of Fruitas serves; partial overlap as niche specialists in fresh produce DTC.
Regional players
- Walter Mart Online / Savemore Online: Mid-tier Philippine supermarket chain with growing online presence serving suburban and provincial locations; comparable as a domestic grocery retailer with multi-SKU ordering, though stronger outside Metro Manila.
- Pick.A.Roo (Robinsons): Online grocery and food delivery service operated by Robinsons Supermarket, one of the Philippines' top supermarket chains; comparable as a multi-category grocery D2C and delivery platform targeting Filipino households.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
coco delivery social profiles
Digital presencecoco delivery financial estimates
Financial estimateRevenue estimate
Valuation estimate
coco delivery leadership team
Management profileNumber of profiles
coco delivery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
coco delivery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about coco delivery
What does coco delivery do?
Coco Delivery (operating as House Of Fruitas) is the online direct-to-consumer e-commerce arm of Fruitas Holdings, Inc., selling fresh juices, snacks, baked goods, and ready-to-eat products from multiple in-house Philippine food brands through an owned Shopify storefront with same-day and next-day delivery across Metro Manila and Cebu. The platform aggregates brands such as Fruitas, De Original Jamaican Pattie, Balai Pandesal, Soy & Bean, Ling Nam, Johnn Lemon, Bukidnon Milk Company, and La Petite Parisienne into a single checkout experience, supplemented by bulk party packages for events.
Is coco delivery a public or private company?
coco delivery is a private company. It is classified as corporate owned and is currently operating.
When was coco delivery founded?
coco delivery was founded in -1.
Where is coco delivery based?
coco delivery is headquartered in Santa Monica, United States, in the North America region.
How does coco delivery make money?
One revenue line is on record: direct Product Sales.
Who are coco delivery's main competitors?
Direct peers on record are MetroMart and Puregold Online. Broad incumbents are GrabFood (Grab), Foodpanda (Delivery Hero), Lazada (Lazada Fresh / RedMart-style grocery), Shopee Mart and SM Markets Online (SM Supermalls). Fresh Produce Online (The Fruit Club / similar PH produce D2C) is listed as an emerging player. Regional players are Walter Mart Online / Savemore Online and Pick.A.Roo (Robinsons).
Does coco delivery have an API?
No public API is recorded for coco delivery.
What industry is coco delivery in?
coco delivery's product category is Online Food & Beverage Retail. Its primary akta.pro industry code is CRAFAFAD, Meal Kits & Recipe Box Delivery, with a secondary code of CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail. Its NAICS code is 44523 and its SIC code is 5400.