cirelis

What cirelis does

Cirelis GmbH is a German green-marketing technology company headquartered in Augsburg, founded in 2025 by Bastian Striegl, Benedikt Kuzmek, and Timo Riesenberger. The company builds software tools that combine gamification, behavioral science, and community mechanics to help sustainable brands convert green marketing from compliance-driven messaging into consumer engagement. Its core technology is the Guddi loyalty platform (also branded Points4Good), which rewards impact-related consumer behavior through shared points, streaks, challenges, and leaderboards, distributed to Shopify-based merchants via a plug-and-play plugin requiring no IT development effort. The flagship offering is the Loyalty-Kollektiv, a collective loyalty program connecting multiple sustainable brands on a single platform with cross-brand challenges, shared analytics, and a content production format called Guddi-Games that generates social media assets for Instagram, TikTok, and YouTube.

Cirelis operates a hybrid revenue model combining a monthly platform license fee with transaction-based fees on customer engagement (no setup fees, payment only when customers actively participate), supplemented by impact workshops and strategy consulting services delivered to sustainable brands. The go-to-market combines community-led demand generation through festival workshops (Beyond Economy, Green&Grin), direct sales via Calendly-driven discovery calls, and self-serve Shopify app distribution. The company has assembled a pilot cohort of 10 sustainable brands for its inaugural Kollektiv season launching summer 2026, including named partners Bio-Brauerei Rotes Pony, Peng, Sochili, MuddaNatur, Complete Organics, Bauck Mühle, Benecos, and Kraftschluck, alongside strategic ecosystem partners such as PLAN, nunc sustainability consulting, Vereint Mehr.wert, and BNW. Cirelis is privately held and bootstrapped, with no disclosed venture funding rounds and operations confined to the DACH region.

Name

cirelis

Legal name

Cirelis GmbH

Website

https://cirelis.de

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Cirelis is a German green-marketing technology company that builds gamified loyalty software for sustainable brands. Its Guddi platform and Loyalty-Kollektiv connect impact-focused Shopify merchants on a shared points and challenges system, targeting DACH eco-conscious D2C brands.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Software Publishers (513210), Graphic Design Services (541430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Cause, ESG & Sustainability Communications (MPAAADAL)

akta.pro secondary industries

ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN), Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Loyalty platform software
• Sustainability marketing tools
• Gamification engine
• Shopify loyalty plugin
• Customer engagement platform

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Licensing: Monthly platform license fee for brands to access the collective loyalty platform, gamification tools, and analytics dashboard
2. Transaction-based Fees: Success-based transaction fee on points collected by customers, ensuring payment only when customers actively engage with the platform
3. Workshop and Consulting Services: Impact workshops and strategy sessions to help brands develop gamification and loyalty strategies

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cirelis builds software tools for sustainability-focused marketing, centered on the Guddi collective loyalty platform that connects multiple sustainable brands through shared gamification, points and rewards. The offering combines a plug-and-play Shopify loyalty plugin with the Guddi-Games content format and accompanying Impact Workshops to help impact brands turn sustainability marketing into engaging customer experiences.

Product overview

Cirelis is a green marketing technology company building a suite of tools for sustainable brands. The core offering is the Guddi loyalty platform (also referred to as Points4Good), which provides gamification, rewards, and community engagement features for impact-focused brands. This platform is complemented by the Loyalty-Kollektiv, a collective loyalty program that connects multiple sustainable brands on a shared platform, enabling cross-brand challenges and shared customer data insights. The Guddi-Games is a gamified content production format where brands participate in filmed challenges that generate social media content. Additional services include Impact Workshops and a Gamification Suite that uses behavioral science to make sustainability engaging. The company positions itself as building 'Loyalty 2.0' that rewards positive behavior rather than just purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Guddi (Points4Good) Loyalty Platform A loyalty platform/app with gamification that rewards sustainable consumer behavior through points, challenges and rewards across multiple brands in the Kollektiv. Designed for sustainable e-commerce brands that want to drive repeat purchases and engagement beyond transactions.
• Guddi-Games Content Format A collective content format where brands compete in authentic, entertaining challenges (quizzes, blind tastings, games) filmed as short video clips for distribution across Instagram, TikTok and YouTube. Designed to turn sustainable brands into entertainment-driven content for social media.
• Loyalty-Kollektiv The first collective loyalty subscription program for sustainable brands, enabling shared customer engagement, cross-brand challenges and unified rewards that connect 10+ impact brands on a single platform. Designed for impact-focused e-commerce brands seeking collaborative marketing reach.
• Impact Workshop Interactive workshop service demonstrating how impact can be made engaging through behavioral science marketing hacks, live-tested at festivals and events such as Beyond Economy and Green&Grin. Delivered to sustainable brands and impact teams to develop green marketing strategies.
• Content Maschine Content production service that films brand challenges with founders, produces short clips for social media, and creates months of content from a few shooting days. Bundled with the Guddi-Games format to supply sustainable brands with ready-to-publish social media content.

Quantifiable outcome

• 47% of people believe sustainable consumption cannot create real impact (addressed through behavior rewards)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Patos GbRminorOthersTechnology partner listed in the partner network supporting the sustainability ecosystem
• PLAN (Wirsindderplan)coreStrategic or Co-development PartnerStrategic partner in the sustainability network, supporting impact-focused brand ecosystem
• nunc sustainability consulting GbRcoreStrategic or Co-development PartnerSustainability consulting partner providing expertise for impact brand strategies
• Vereint Mehr.wertcoreStrategic or Co-development PartnerStrategic sustainability network partner focused on creating added value through collective impact
• aitiRaumminorOthersPartner in the regional startup ecosystem supporting impact entrepreneurship
• BNW (Bundesverband Nachhaltige Wirtschaft)coreStrategic or Co-development PartnerNational sustainable business association supporting policy and network connections for impact brands
• Now2NextminorStrategic or Co-development PartnerStartup accelerator partner supporting growth of early-stage impact companies
• Bio-Brauerei Rotes PonycoreChannel Partner/ Reseller/ DistributorSustainable brand participant in the Kollektiv program, co-creating content and sharing customer reach
• Digitales Zentrum SchwabenminorStrategic or Co-development PartnerRegional innovation center partner supporting startups in the Schwaben region
• Technische Hochschule NürnbergminorStrategic or Co-development PartnerAcademic partner providing research and talent connections in the region
• PengcoreChannel Partner/ Reseller/ DistributorSustainable brand participant in the Kollektiv pilot with 9 other brands for shared loyalty platform and content campaigns
• SochilicoreChannel Partner/ Reseller/ DistributorSustainable brand participant in the Kollektiv pilot for collective marketing campaign
• MuddaNaturcoreChannel Partner/ Reseller/ DistributorSustainable brand participant in the Kollektiv pilot for shared loyalty platform
• Complete OrganicscoreChannel Partner/ Reseller/ DistributorSustainable brand participant in the Kollektiv pilot for cross-brand marketing campaign
• Bauck MühlecoreChannel Partner/ Reseller/ DistributorSustainable brand participant in the Kollektiv pilot for shared gamification and loyalty
• BenecoscoreChannel Partner/ Reseller/ DistributorSustainable brand participant in the Kollektiv pilot for content co-creation
• KraftschluckcoreChannel Partner/ Reseller/ DistributorSustainable brand participant in the Kollektiv pilot for shared loyalty platform

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile.io: Smile.io is a leading Shopify-focused loyalty and rewards platform offering points, referrals, and VIP programs. Directly comparable to Cirelis because both build plug-and-play loyalty infrastructure on Shopify targeting e-commerce merchants, with similar self-serve GTM and pricing model.
• LoyaltyLion: LoyaltyLion is a data-driven loyalty platform purpose-built for Shopify and BigCommerce merchants. Comparable as a direct Shopify loyalty competitor, though Cirelis differentiates through its cross-brand collective model and sustainability focus rather than single-brand programs.
• Yotpo: Yotpo is a commerce marketing platform with loyalty, reviews, and SMS for Shopify and other e-commerce stacks. Comparable because it sells subscription-based retention/engagement tooling to DTC merchants with similar integration depth and feature breadth.
• Antavo: Antavo is an enterprise loyalty cloud for retailers and fashion brands with gamification mechanics. Comparable on the loyalty/gamification technology layer, though Antavo targets larger enterprise retailers while Cirelis focuses on sustainable SMBs on Shopify.
• Punchh: Punchh is a SaaS loyalty and engagement platform for restaurant and retail chains with heavy gamification. Comparable as a loyalty platform using points, challenges, and behavioral rewards to drive repeat engagement.
• Thanx: Thanx is a digital loyalty and engagement platform for restaurants using gamified challenges and data analytics. Comparable on the gamification-mechanics-plus-customer-data approach applied to merchant retention.

Emerging players

• GoodBrand: GoodBrand is a German agency focused on sustainable brand strategy and purpose branding. Comparable as a DACH-based competitor specifically targeting sustainable brands with engagement-led marketing services, overlapping Cirelis's impact-brand customer segment.
• WeSpire: WeSpire is an employee and consumer engagement platform for sustainability programs, using gamified challenges and impact tracking. Comparable on the gamified behavior-change thesis and sustainability outcome measurement that underpins Cirelis's Guddi platform.
• Impact Plus (now part of generative.energy family): Impact Plus offers sustainability-focused marketing tooling including carbon offsetting widgets for e-commerce sites. Comparable as an adjacent commerce-sustainability tool competing for the same sustainable-merchant wallet share in the German SMB market.

Broad incumbents

• Salesforce Loyalty Management: Salesforce Loyalty Management is an enterprise loyalty product within the Commerce Cloud suite, competing for the same customer retention budgets as Cirelis but at much larger enterprise scale with broader functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cirelis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cirelis