PagBank

Name

PagBank

Legal name

PagSeguro Internet Instituição de Pagamento S/A

Website

https://creditoja.com.br

Company type

Public

Founded year

2006

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Payment Processing Fees: Transaction fees charged on card payments processed through POS terminals and online checkout. Debit at 1.99% (after 1 year 2.39%), credit at 3.19% for immediate settlement, 3.79% for installment payments.
2. CDB and Investment Products: Revenue from investment products including CDBs yielding 130% CDI, fixed income, investment funds, Treasury Direct, and variable income. Distribution through BancoSeguro S.A.
3. Consigned Loans: Payroll-deducted loans for INSS retirees. PagBank acts as correspondent bank for partner financial institutions including BancoSeguro S.A.
4. Credit Card Services: Revenue from credit card operations including interest on installments, cash advances, and interchange from card network.
5. Card Machine Hardware Sales: Sale of POS terminals including Moderninha and Minizinha product lines at various price points with installment options.
6. Business Solutions: Enterprise solutions including PagBank Seguro Empresarial, financial reconciliation, PlugPag, TEF, PagTotem, payroll management, and payment links.

Pricing tiers

Go-to-market motion6 records

Distribution channels6 records

Marketing channels9 records

Core offering

PagBank provides payment acceptance through POS card terminals and online checkout, a free digital bank account with Pix and TED transfers, credit/prepaid/debit cards, CDB and other investments, payroll-linked INSS loans, and consumer insurance products. For merchants and enterprises it offers Checkout, Link de Pagamento, payment splitting, recurring billing, PlugPag SDK, TEF, PagTotem self-service kiosks, financial reconciliation, payroll, and a developer API platform with sandbox for custom integrations.

Product overview

PagBank is a comprehensive Brazilian fintech platform offering a complete suite of digital financial services and payment solutions. The core offering centers on point-of-sale card terminals (Maquininhas: Moderninha Pro 2, Moderninha Smart 2, Moderninha ProFit, Moderninha Plus 2, Minizinha Chip 3, Minizinha NFC 2, Minizinha Voz) and the Tap On smartphone-based contactless payment feature, alongside a free digital account with credit cards, investments (CDB, funds, Treasury Direct, variable income), insurance products, and payroll loans (Consignado INSS). For business clients, PagBank provides online payment solutions (Checkout, Link de Pagamento, Split de Pagamentos, Pagamento Recorrente), enterprise tools (PlugPag SDK, TEF, PagTotem, Conciliação Financeira, Folha de Pagamento), and a developer API platform. The ecosystem also includes consumer services such as health and life insurance, FGTS advances, shopping cashback, mobile/game recharges, and salary portability. PagBank operates as a payment institution regulated by Banco Central do Brasil, is part of the UOL Group, and has capital open on NYSE (PAGS).

Differentiator

Problem solved

Functional benefit

Brands

• PagSeguro: Legacy brand name still used in certain contexts; legal entity name is PagSeguro Internet Instituição de Pagamento S/A.

Products and services

• Moderninha Pro 2 Point-of-sale card terminal with built-in Wi-Fi and 3G/4G connectivity (no smartphone required), integrated printer, accepting debit, credit, and Pix payments. Targeted at professional merchants with 5-year warranty, instant settlement, and free shipping.
• Moderninha Smart 2 Advanced smart POS terminal with built-in business management features including product catalog, inventory control, NFC, QR Code acceptance, and integrated printer for merchants managing their own stores.
• Moderninha ProFit Professional card terminal designed for higher-volume merchants with advanced features and connectivity options.
• Moderninha Plus 2 Mid-range POS terminal offering QR Code, Pix, and contactless NFC payment acceptance with balance of features and affordability for growing businesses.
• Minizinha Chip 3 Compact, portable card terminal requiring Bluetooth connection to a smartphone, supporting chip and password transactions. Entry-level affordable option for individual entrepreneurs and MEI.
• Minizinha NFC 2 Compact contactless card terminal with NFC support, Bluetooth connection to smartphone, and free paper roll, designed for individual entrepreneurs needing affordable tap-to-pay acceptance.
• Minizinha Voz Card machine with integrated voice assistant and AI that processes audio commands and responses for payment operations.
• Tap On Standalone software feature that transforms compatible Android smartphones into contactless payment acceptance devices using NFC technology. Supports credit, debit, vouchers, and digital wallets without requiring card machine hardware. Free to download and use with the same transaction rates as physical card machines.
• PagVendas Free sales management app for merchants to control sales, manage product inventory, register customers, and generate invoices directly from their mobile device.
• Empréstimo Consignado INSS Payroll-linked loan product for Brazilian retirees and pensioners receiving INSS benefits, with up to 108 monthly installments, up to 40% of monthly income commitment, 100% digital contracting via app, no opening fees, no guarantors required, and refinancing option.
• Link de Pagamento Payment link solution enabling merchants to collect payments online via social media, WhatsApp, or email. Accepts credit (up to 18x), debit, Pix, and boleto for remote sales.
• Checkout PagSeguro Online checkout solution for e-commerce websites enabling secure credit card, Pix, and boleto payments with full integration options (redirect and transparent checkout modes).
• Split de Pagamentos Payment splitting solution for marketplaces and platforms, enabling automatic distribution of funds to multiple sellers or partners from a single customer transaction.
• Pagamento Recorrente Recurring payment solution for subscription-based businesses supporting automatic billing on configurable schedules.
• PagTotem Self-service payment kiosk for unattended environments enabling customers to complete payments independently.
• PlugPag Software development kit (SDK) for merchants and partners to integrate PagBank payment processing into custom applications across Windows, Linux, iOS, and Android platforms.
• TEF (Transferência Eletrônica de Fundos) Electronic Funds Transfer solution for direct integration with commercial automation systems and ERP platforms to enable payment acceptance from POS systems.
• Conciliação Financeira Financial reconciliation service helping merchants match payment transactions with bank statements and accounting records.
• Folha de Pagamento Payroll management solution integrated with payment processing for employee salary disbursement.
• PagBank Seguro Empresarial Business insurance product protecting merchants against operational risks, liability, and property damage.
• Conta Digital PagBank Free digital bank account offering unlimited free Pix and TED transfers, free international credit card with no annual fee, CDB investments yielding 130% of CDI, no credit analysis required, and full online account management.
• Conta PJ PagBank Free business digital account for MEI, entrepreneurs, and companies including payment management, boleto issuance, free Pix transfers, and banking domicile.
• Cartão de Crédito PagBank Free international credit card with no annual fee, adjustable limit set by user via reserved balance or CDB investment (Limite Garantido from R$300), dynamic CVV, and cashback rewards.
• Cartão Pré-Pago PagBank Prepaid card requiring advance loading of funds, suitable for budget control and consumers without access to traditional credit.
• Cartão de Débito PagBank Debit card linked directly to PagBank account balance for immediate payment transactions.
• Pix PagBank Instant payment integration enabling free unlimited Pix transfers 24/7 to any bank in Brazil directly from the PagBank account.
• CDB PagBank Certificate of Deposit (CDB) offering 130% of CDI returns, with funds available for credit card limit guarantee via Limite Garantido.
• Fundos de Investimento Investment funds managed by BancoSeguro for fixed and variable income allocation distributed through the PagBank account.
• Tesouro Direto Brazilian government Treasury securities available for purchase directly through the PagBank digital account.
• Renda Variável Variable income investment products including stocks and related securities available through the PagBank digital account.
• Cofrinho Piggy bank savings feature allowing automatic transfers from the PagBank account to a reserve fund for financial organization.
• PagBank Saúde Health insurance product offering medical coverage options for individuals and families distributed through the PagBank digital account.
• PagBank Seguro Celular Mobile phone insurance protecting against theft, loss, and accidental damage distributed through the PagBank app.
• PagBank Seguro Perda de Renda Income protection insurance providing coverage if the policyholder loses their income source.
• PagBank Seguro Residência Home insurance covering property damage, theft, and liability for residential properties distributed through PagBank.
• PagBank Seguro de Vida Life insurance providing financial protection for beneficiaries in case of death of the policyholder.
• Seguro Conta PagBank Account protection insurance covering the PagBank digital account and associated services.
• PagBank Seguro Cartões Card protection insurance covering unauthorized transactions and fraud on PagBank credit, debit, and prepaid cards.
• Antecipação FGTS FGTS withdrawal advance service allowing workers to receive their annual FGTS severance funds in advance.
• Shopping PagBank Cashback shopping platform where customers earn money back on purchases from partner retailers via the PagBank account.
• Recarga de Celular Mobile phone credit recharge service available through the PagBank app for all carriers.
• Recarga de Games Gaming credits purchase service for PlayStation, Xbox, and other gaming platforms.
• Portabilidade de Salário Salary portability service allowing employees to receive their salary directly in their PagBank account.
• Compra Protegida Purchase protection service refunding customers if products purchased via PagBank do not arrive within 30 days.
• PagBank Developer API Public API platform enabling developers to integrate PagBank payment processing, checkout, split payments, recurring billing, boleto, transfers, EDI, Smart POS, and PlugPag into custom applications. Includes token-based authentication and partner integration options.
• PagBank Sandbox Testing environment for developers to safely test PagBank API integrations without processing real transactions, with demo endpoints available.

Quantifiable outcome

• 33+ million customers served across Brazil
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AMLabs VenturescoreTechnology or IntegrationCommercial automation partner providing technological integration with PagBank's POS terminals. COO Rafael Martini endorsed the partnership highlighting personalized service and high-level attention.
• DigisatcoreTechnology or IntegrationPartner highlighting PagBank's technology and integrations that enable innovative solutions with rapid system integration, providing competitive advantage to customers.
• Relt InformáticacoreTechnology or IntegrationStrategic partnership delivering excellence in payments experience. Joint efforts transforming the payments market with complete and innovative customer experience.
• Jump TecnologiacoreTechnology or IntegrationPartnership enabling computerization of financial and operational management in parking lots, valets, and car washes of all sizes.
• Alesil TecnologiacoreTechnology or IntegrationPartnership combining PagBank solutions with their offerings, unifying proposals and delivering the best experience and technology to customers.
• EPOCcoreTechnology or IntegrationPartnership providing more agile and intelligent processes, simplifying operations and enhancing results through integration of technology and efficiency.
• Grupo UOLcoreStrategic or Co-development PartnerParent company and Brazil's leading internet company. PagBank is an empresa do Grupo UOL, providing institutional backing and digital expertise.
• XCOM ComunicaçãominorGTM or Marketing PartnerCommunication agency serving as PagBank's press office for media relations and public communications.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• StoneCo (Stone): StoneCo is a leading Brazilian merchant acquirer and digital bank offering POS terminals, online checkout, digital accounts, and credit products. Closely comparable to PagBank in core acquiring business, SMB target market, and product breadth, competing head-to-head in the Brazilian SMB payments space.
• Nu Holdings (Nubank): Nubank is the largest Brazilian digital bank with 90M+ customers offering free accounts, credit cards, lending, investments, and merchant acquiring. Comparable as a Brazilian digital bank + payments platform targeting similar self-employed and SMB segments with overlapping product suites.
• Banco Inter: Banco Inter is a Brazilian digital bank and Super App offering free accounts, acquiring (Inter Pagamentos), investments, credit, and insurance. Competes directly with PagBank across the full SMB and consumer digital banking stack in Brazil.
• Mercado Pago: Mercado Pago is the payments arm of MercadoLibre, offering acquiring, digital accounts, credit, and POS terminals in Brazil. Strong direct competitor in Brazilian merchant acquiring and SMB/online payments, with similar vertical integration into credit and banking.
• C6 Bank: C6 Bank is a Brazilian digital bank (backed by JPMorgan) offering accounts, cards, investments, and acquiring services. Comparable in product breadth (digital bank + acquiring) and target segments (SMB, consumers) within Brazil.
• Rede (Itaú): Rede is one of Brazil's largest merchant acquirers, owned by Itaú Unibanco, providing POS terminals and payment processing. Directly competes with PagBank in Brazilian card acquiring and SMB payment acceptance.
• SumUp: SumUp is a global SMB payments company offering affordable card readers and payment processing, with strong Brazil presence. Closely comparable to PagBank in the entry-level Moderninha/Minizinha-style POS product line and target micro-merchant segment.

Emerging players

• PicPay: PicPay is a Brazilian digital payments platform offering accounts, Pix, cards, and merchant solutions. Overlaps with PagBank in digital account, payments, and consumer credit for the Brazilian self-employed and SMB segments.
• EBANX: EBANX is a Latin American cross-border payments company offering alternative payment method enablement for global merchants in Brazil. Comparable as a Brazil-focused payment orchestration and APM provider, complementing PagBank's online checkout business.

Broad incumbents

• Block (Square): Block operates Square, a global SMB payments platform offering card readers, software, and banking (Cash App). Comparable as a broader incumbent in SMB payments and SoftPOS innovation, though with global rather than Brazil-specific focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pagbank
• LinkedInlinkedin.com/company/pagbank
• Instagraminstagram.com/pagbank

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PagBank