enpal.pro

What enpal.pro does

Enpal.pro is a Berlin-headquartered B2B platform, operated by Enpal Pro GmbH (a 100% subsidiary of Dutch-incorporated Enpal B.V.), that supplies PV and SHK (sanitary, heating, air conditioning) trade professionals in Germany with materials, customer leads, planning services, and integrated financing. The company distributes a full hardware stack - PV modules from Trina and Aiko, inverters from FoxESS, Huawei, and Sungrow, battery storage from FoxESS and Huawei, mounting systems from K2 Systems and a co-developed Clenergy-based proprietary solution, and Bosch heat pumps plus accessories - to registered installers (Fachpartner) through a Shopify-powered e-commerce shop (shop.enpal.pro) and an inside-sales onboarding flow managed via an Airtable registration form and assigned personal account managers.

Beyond hardware distribution, Enpal.pro monetizes three service layers: qualified end-customer lead generation with technical property data (roof type, skylights, household size) sourced from the parent group's consumer funnel, professional PV system planning including 3D visualization and shading analysis with financial/cashflow reports, and integrated end-customer financing through partner EFS (European Finance Solutions) with on-site credit approval and flexible repayment. A Mondu invoice-purchase option, DocuSign electronic signatures, and ATL logistics handling complete the operational stack. Trade partners must register, pass a review within one business day, and complete an introductory call before receiving pricing, indicating a relationship-based SMB motion rather than transactional self-serve procurement.

Enpal.pro sits within the broader Enpal Group, described in its Impressum as the fastest-growing energy company in Europe, which provides brand recognition, capital, and an upstream consumer-acquisition engine that the B2B platform monetizes. The platform is positioned as a one-stop partner relationship reducing fragmentation across suppliers, lead sources, planning tools, and financing providers, with the explicit value proposition of exclusive manufacturer distribution rights, after-sales support, and a holistic product-and-service portfolio across the installer project lifecycle.

Name

enpal.pro

Legal name

Enpal Pro GmbH

Website

https://enpal.pro

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Enpal.pro is a Berlin-based B2B platform, operated by Enpal Pro GmbH under Dutch parent Enpal B.V., that supplies German PV and SHK trade installers with hardware distribution, qualified customer leads, professional PV planning, and integrated end-customer financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Material Distribution: Enpal.pro distributes PV components (modules, inverters, batteries, mounting systems) and heat pumps (Bosch) from leading manufacturers to trade partners. Revenue is generated through the markup on product sales to registered Fachpartner. Products include Trina/Aiko modules, FoxESS/Huawei/Sungrow inverters, FoxESS/Huawei storage, K2 Systems/Clenergy mounting systems, and Bosch heat pumps with accessories.
2. Customer Leads (Neukundengewinnung): Enpal.pro generates qualified customer contacts with demonstrated interest in PV or heat pump installations and provides these leads to registered trade partners. Each lead includes contact details (name, email, phone, address), technical information (roof type, skylights, household size), and tailored processing tips. This service supports new customer acquisition for partners.
3. Planning Services: Professional project planning services for trade partners including PV system design using leading planning tools, financial and cashflow analysis integrated into reports, and 3D visualization with shading analysis. Supports optimal energy yield and economic efficiency for each project.
4. Integrated Financing: Through financing partner EFS, Enpal.pro enables trade partners to offer flexible financing options to end customers for solar or heat pump projects. EFS provides real-time credit scoring, immediate financing approval on-site, and attractive terms with no down payment and flexible special repayment options. Revenue likely generated through partner referral arrangements or transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Enpal.pro is the B2B distribution and services arm of Enpal, supplying German PV and SHK trade professionals with solar PV equipment (modules, inverters, battery storage, mounting systems), heat pumps and accessories, alongside customer-lead generation, PV planning support, and integrated end-customer financing. Trade installers use the platform to procure equipment, receive qualified homeowner leads, plan projects, and offer financing in a single partner relationship.

Product overview

Enpal.pro is a B2B platform for PV (photovoltaic) and SHK (heating/plumbing/air conditioning) trade partners, offering a unified platform with integrated modules and services. The product portfolio combines material distribution with service offerings: material offerings include photovoltaic modules (from Trina, Aiko), mounting systems (Clenergy, K2), battery storage (FoxESS, Huawei), inverters (FoxESS, Huawei, Sungrow), heat pumps (Bosch), and heat pump accessories. Service offerings include financing solutions (via EFS partner), professional planning services with 3D visualization and shading analysis, and qualified customer lead generation. Trade partners receive a complete offering from a single source covering new customer acquisition, installation, and service of finished energy systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar PV Module Distribution Distribution of tier-1 photovoltaic modules (including Trina, Aiko, and JaSolar) to German PV trade installers for residential rooftop projects.
• PV Inverter Distribution Distribution of photovoltaic inverters (including FoxESS, Huawei, and Sungrow) to German PV trade installers.
• Battery Storage Distribution Distribution of battery storage systems (including FoxESS and Huawei) to German PV trade installers for residential storage add-ons.
• Mounting System Distribution Distribution of PV mounting systems (including Clenergy and K2 Systems) to German PV trade installers for rooftop installation.
• Heat Pump Distribution Distribution of heat pumps (including Bosch) and heat-pump accessories to German SHK (sanitary, heating, and air-conditioning) trade installers.
• Customer Lead Generation Service Provision of qualified residential customer leads (Neukundengewinnung) sourced from the Enpal end-customer funnel, delivered to registered PV and SHK trade partners for project conversion.
• PV Planning Service Professional planning support for photovoltaic projects, providing trade installers with project design assistance for residential rooftop PV systems.
• EFS End-Customer Financing Solution Integrated end-customer financing solution (EFS) offered in cooperation with partner credit institutions, enabling trade installers to provide consumer financing to homeowners for PV and heat-pump projects.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• HuaweicoreTechnology or IntegrationHuawei supplies batteries (storage systems) and inverters to Enpal.pro's distribution portfolio. Products include Huawei string inverters and battery storage solutions, distributed to trade partners through the Enpal.pro platform.
• FoxESScoreTechnology or IntegrationFoxESS is a key manufacturer partner supplying batteries (storage systems) and inverters to Enpal.pro's distribution network. FoxESS products are distributed alongside PV modules and other components to trade partners.
• SungrowcoreTechnology or IntegrationSungrow supplies inverters to Enpal.pro's distribution portfolio, including three-phase and hybrid inverter solutions. Products are available to trade partners through the platform.
• AikocoreTechnology or IntegrationAiko supplies PV modules to Enpal.pro's distribution portfolio, offered alongside other module brands for various roof types and power requirements.
• JaSolarcoreTechnology or IntegrationJaSolar is a manufacturer partner supplying PV modules to Enpal.pro's distribution network, covering a range of nominal powers for different roof types and applications.
• BoschcoreTechnology or IntegrationBosch supplies heat pumps (indoor and outdoor units in various power sizes) and buffer/hot water storage tanks to Enpal.pro's SHK product range. Bosch heat pumps are combined with accessories and installation packages.
• K2 SystemscoreTechnology or IntegrationK2 Systems provides mounting systems for PV installations on various roof types (flat to pitched). K2 is positioned as a standard mounting solution alongside Clenergy.
• ClenergycoreTechnology or IntegrationClenergy provides mounting systems for PV installations. Enpal.pro has developed a proprietary Clenergy-based mounting solution for various roof types. Clenergy is positioned as an in-house developed solution alongside K2 Systems.
• TrinacoreTechnology or IntegrationTrina supplies PV modules to Enpal.pro's distribution portfolio, offering a wide range of nominal powers for different roof types and installation requirements.

Scale indicators2 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Krannich Solar: One of Europe's largest PV wholesalers, distributing modules, inverters, storage, and mounting systems to installers. Directly comparable to Enpal.pro in target customer (German Fachpartner), product portfolio, and B2B distribution model.
• Memodo: German PV and storage wholesaler serving installers with modules, inverters, batteries, and mounting systems. Closely comparable in product scope, customer base, and channel model to Enpal.pro's material distribution offering.
• IBC Solar: Long-established German solar distributor and EPC serving installers and project developers. Directly comparable in distribution scope, target installer segment, and breadth of PV/storage portfolio.
• Zolar: German online solar platform offering planning, financing, and installer matching for residential PV. Comparable to Enpal.pro's planning and lead-generation services for installers, though Zolar operates a more marketplace-style model.
• EWS GmbH: Specialist German PV wholesaler for off-grid, hybrid, and grid-tied systems. Comparable in B2B distribution to Fachpartner but with a narrower niche focus (off-grid and hybrid) than Enpal.pro's broader residential scope.
• Solarmax: German inverter and storage manufacturer with a distributor network serving installers. Comparable on the inverter/storage side of Enpal.pro's portfolio, though Solarmax is product-led while Enpal.pro is distribution-led.

Broad incumbents

• BayWa r.e. Large-scale renewable energy group with a substantial PV wholesale arm serving installers globally. Comparable to Enpal.pro on solar distribution to trade partners, but operates as a much broader portfolio across project development, energy trading, and services.
• Viessmann (heating & heat pump systems): Major German heating manufacturer with a strong heat-pump portfolio and installer partner program. Comparable to the heat-pump distribution side of Enpal.pro's SHK offering, but operates as a manufacturer rather than a multi-brand distributor.
• Bosch Thermotechnik / Bosch Home Comfort: Bosch supplies heat pumps to Enpal.pro today, making it both a supplier and an adjacent peer. Bosch's installer program and own distribution footprint represent the most significant incumbent channel that Enpal.pro's SHK offering competes against or complements.

Emerging players

• 1Komma5°: Emerging German platform combining heat pumps, PV, and EV charging with a partner-network of installers. Comparable to Enpal.pro's mission of serving Fachpartner through an integrated PV-and-heat-pump offering, though more consumer-facing than a pure B2B wholesaler.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/enpal-pro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about enpal.pro