nice2move
Nice2move B.V. is a Dutch regional retailer of mobility and healthcare aids — mobility scooters, wheelchairs, rollators, rise-recline chairs, care beds, and bathroom safety equipment — sold through a Swifterbant showroom and online webshop to elderly and disabled consumers across the Zwolle/Overijssel region.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What nice2move does
Nice2move B.V. is a privately held Dutch specialist retailer of mobility and healthcare aids (zorghulpmiddelen/mobiliteitshulpmiddelen), operating from a single physical showroom at De Kolk 6, 8255 PE Swifterbant and an e-commerce webshop at nice2move.nl. The company's product portfolio centers on mobility scooters (scootmobielen), wheelchairs (rolstoelen), and rollators, supplemented by rise-recline chairs (sta-op stoelen), height-adjustable care beds, bathroom and toilet safety aids, specialized mattresses, threshold ramps, and an extensive accessories range (batteries, cushions, bags, lights). Branded merchandise from established manufacturers (Topro, Rehasense, Rollz, Dietz, Sunrise Medical/Sterling, Pride, Vermeiren, among others) is retailed — no proprietary technology is disclosed.
The business model combines hardware sales (new and used), accessory and spare-parts sales, and professional services including an in-house workshop for maintenance/repair, PKH inspections (NEN 7506) and electrical safety testing (NEN 3140), a mobile service team performing at-home installation and repairs, rollator training and fall-prevention programs delivered in partnership with FysioZwolle, and a rental/loan offering. Pricing is unit-based (e.g., accessories €14.95–€19.95; scooters €2,549–€5,195 plus configuration options); no subscription or recurring revenue model is disclosed. The company participates in the Dutch PGB (persoonsgebonden budget) reimbursement framework under WMO regulations, enabling customers to purchase qualifying aids through personal budgets.
Go-to-market is direct-to-consumer, combining a regional showroom in Zwolle/surrounding Overijssel municipalities with an online catalog and consultative phone/WhatsApp sales. Primary customer segments are elderly individuals with reduced mobility, people with physical disabilities, post-surgery/rehabilitation patients, and (referenced) care institutions. No institutional investors, parent company, or funding rounds are disclosed; the firm appears to be an independent owner-managed SMB.
nice2move firmographics
Firmographics- Name
- nice2move
- Legal name
- Nice2move B.V.
- Website
- https://nice2move.nl
- Company type
- Private
- Operating status
- Operating
- Short description
- Nice2move B.V. is a Dutch regional retailer of mobility and healthcare aids — mobility scooters, wheelchairs, rollators, rise-recline chairs, care beds, and bathroom safety equipment — sold through a Swifterbant showroom and online webshop to elderly and disabled consumers across the Zwolle/Overijssel region.
- Ownership category
- akta.pro rank
nice2move industry classification
Industry- Product category
- Mobility and Healthcare Aids Retail
- NAICS
- Home Health Equipment Rental (532283)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)
- akta.pro secondary industry
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)
Keywords
nice2move business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Product Sales: Sale of mobility and healthcare aids including scootmobielen (scooters), rollators (walking frames), rolstoelen (wheelchairs), sta-op stoelen (rise-recline chairs), bathroom safety products, beds, and mattresses.
- Service and Repair: Maintenance, repair and damage restoration services for aids purchased at Nice2move, including mobile team that performs service at customer homes.
- Accessories and Spare Parts: Sale of accessories and spare parts for mobility aids such as batteries, tires, cushions, bags, and other add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Universal shopping net for rollator/wheelchair |
| Unit Pricing | Pay-as-you-go | Sterling Trophy 6 - 4 wheel scootmobiel |
| Unit Pricing | Pay-as-you-go | Sterling Sapphire 2 - folding scootmobiel |
| Unit Pricing | Pay-as-you-go | Sterling Elite2 Plus - scootmobiel |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
nice2move product offering
Product offeringCore offering
Nice2move is a Dutch retailer of mobility and healthcare aids, selling scooters (scootmobielen), wheelchairs (rolstoelen), rollators, rise-recline chairs (sta-op stoelen), adjustable beds, bathroom safety products, mattresses, and related accessories. The company combines an e-commerce webshop with a physical showroom in Swifterbant, and offers mobile maintenance, repair, and home installation services.
Product overview
Nice2move is a Dutch mobility and healthcare aids retail company offering a comprehensive portfolio of mobility and care products. The core offering centers on mobility scooters (scootmobielen), wheelchairs (rolstoelen), and rollators, supplemented by bathroom safety aids, rise/recline chairs (sta-op stoelen), adjustable beds (hooglaag bedden), and specialized mattresses. The company operates both as an e-commerce platform and physical showroom/store, providing products for sale, rental, and through personal budgets (PGB). Supporting services include mobile maintenance and repair, rollator training, and fall prevention programs. The product range spans from basic budget models to premium brands including Topro, Rehasense, Rollz, Dietz, Sunrise Medical/Sterling, Pride, Vermeiren, and others, with accessories for all product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Scootmobielen (Mobility Scooters) Electric mobility scooters in fixed, foldable, and demountable configurations with 3-wheel and 4-wheel options for individuals with mobility limitations, including compact indoor and heavy-duty outdoor models.
- Rolstoelen (Wheelchairs) Manual and electric wheelchairs for active users, travel, and care institutions, including transport, lightweight, folding, fixed-frame, tilt-in-space, and electric variants.
- Rollators Wheeled walking aids in indoor and outdoor variants, including lightweight carbon fiber models, standard rollators, and specialized rollators for conditions such as Parkinson's disease.
- Sta-op Stoelen / Relaxfauteuils (Rise-Recline Chairs) Power-assisted sit-to-stand chairs and recliners that help users rise from a seated position, designed for comfort and daily use.
- Hooglaag Bedden (Adjustable Beds) Electric height-adjustable beds for care and home use that allow users to adjust bed height and positioning for comfort and caregiving.
- Hulpmiddelen Badkamer en Douche (Bathroom Aids) Safety and mobility aids for bathrooms including shower chairs, bath lifts, grab rails, toilet aids, and accessories to enable safe independent bathing.
- Toilethulpmiddelen (Toilet Aids) Toilet aids including raised toilet seats, toilet frames, and toilet chairs to assist with personal hygiene.
- Matrassen en Liggen (Mattresses) Specialized mattresses for care beds including pressure-relieving (anti-decubitus) mattresses and standard mattresses for home care beds.
- Drempelhulpen (Threshold/Ramp Aids) Threshold ramps and accessibility solutions to overcome door thresholds and minor obstacles for wheelchair, scooter, and rollator users.
- Trippelstoelen (Mobile Chairs) Mobile chairs on wheels for individuals who cannot bear weight on their legs, suitable for both work and home environments with mechanical or electrical functions.
- Mobility Aid Accessories and Spare Parts Accessories and spare parts for mobility scooters, rollators, and wheelchairs, including batteries, chargers, tires, cushions, bags, baskets, lights, brakes, mirrors, headrests, and custom adaptations.
- Service, Onderhoud en Reparatie (Maintenance and Repair) Mobile service team providing maintenance, repair, and damage restoration services for mobility aids at customer homes, including annual maintenance checks and PKH inspections.
- Rollator Training en Therapie (Training and Therapy) Rollator training programs and fall prevention services delivered in collaboration with physiotherapists and ergotherapists.
- Uitleen Hulpmiddelen (Rental/Loan Aids) Rental and loan services for mobility aids including scooters, providing temporary mobility solutions.
- PGB Hulpmiddelen (Personal Budget Assistive Devices) Products eligible for reimbursement through personal budgets (PGB) under Dutch WMO regulations, providing assistive devices to qualifying consumers.
Companies that use nice2move
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
nice2move technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
nice2move partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FysioZwolleminorNice2move works together with FysioZwolle, a physiotherapy practice with seven locations in Zwolle and one in Raalte. FysioZwolle provides ergotherapy and physiotherapy services that complement Nice2move's mobility aids, including scootmobielles training and fall prevention programs. The partnership offers customers access to professional therapy services alongside mobility product advice.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
nice2move competitors and assessment
Company assessmentDirect peers
- Vegro: Largest Dutch retail chain for mobility and care aids with multiple showrooms and an e-commerce webshop. Directly competes with Nice2move across scooters, wheelchairs, rollators and bathroom aids in the Netherlands.
- Welzorg: Dutch mobility aid retailer and supplier serving both consumers and municipalities with WMO-funded devices. Competes with Nice2move in the same Dutch reimbursement-driven market for scooters, wheelchairs, and care aids.
- Medipoint: Dutch medical and mobility aid retailer offering home delivery, rentals, and reimbursement support across the Netherlands. Direct competitor in the consumer mobility aid category Nice2move serves.
- Hartingbank: Dutch specialist in mobility aids including scooters, wheelchairs and care products with both online and physical retail. Closely comparable assortment and customer base to Nice2move.
Broad incumbents
- Meyra: Major European manufacturer and supplier of wheelchairs, scooters and rehab mobility products. Comparable as a supplier/competitor of the branded mobility hardware Nice2move retails across the Netherlands and EU.
- Sunrise Medical: Global mobility and assistive technology manufacturer (including Sterling, Quickie and Zippie brands) supplying the same scooter and wheelchair categories Nice2move stocks.
- Invacare: International manufacturer of wheelchairs, scooters, beds and homecare equipment. Comparable as a primary product-line supplier competing for the same end-customer mobility and care aids demand.
- Ottobock: Global medtech company in prosthetics, orthotics, wheelchairs and rehab products. Relevant comparable for mobility/orthotics overlap with Nice2move's retail assortment.
Emerging players
- Rollz International: Dutch-designed mobility brand specializing in rollators and rollator-wheelchair 2-in-1 products. Comparable as a niche mobility-aid brand that Nice2move retails alongside other premium brands.
Regional players
- Trippel-R / MediReva: Dutch mobility and orthopedic aid supplier with regional retail and clinical service. Comparable regional DTC model to Nice2move with overlap in wheelchairs, scooters and orthotic supports.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
nice2move social profiles
Digital presencenice2move compliance and trust
Trust signalCompliance4 records
nice2move financial estimates
Financial estimateRevenue estimate
Valuation estimate
nice2move leadership team
Management profileNumber of profiles
Profiles1 record
nice2move funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nice2move M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nice2move
What does nice2move do?
Nice2move is a Dutch retailer of mobility and healthcare aids, selling scooters (scootmobielen), wheelchairs (rolstoelen), rollators, rise-recline chairs (sta-op stoelen), adjustable beds, bathroom safety products, mattresses, and related accessories. The company combines an e-commerce webshop with a physical showroom in Swifterbant, and offers mobile maintenance, repair, and home installation services.
Is nice2move a public or private company?
nice2move is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was nice2move founded?
nice2move was founded in -1.
How does nice2move make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are service and Repair and accessories and Spare Parts.
Who are nice2move's main competitors?
Direct peers on record are Vegro, Welzorg, Medipoint and Hartingbank. Broad incumbents are Meyra, Sunrise Medical, Invacare and Ottobock. Rollz International is listed as an emerging player. Trippel-R / MediReva is listed as a regional player.
Does nice2move have an API?
No public API is recorded for nice2move.
What industry is nice2move in?
nice2move's product category is Mobility and Healthcare Aids Retail. Its primary akta.pro industry code is HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes), with a secondary code of HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports). Its NAICS code is 532283 and its SIC code is 3842.