What eitri does

Eitri is a Brazilian SaaS company operating in the app commerce segment, serving e-commerce brands and retailers that want to launch and operate native mobile commerce apps as a strategic sales channel. Founded in 2023 and based in Brazil (legal entity Eitri Desenvolvimento de Aplicativos LTDA), the company targets mid-to-large retail brands already running on commerce platforms such as VTEX, Wake, and Shopify. Eitri reports 70+ clients, R$ 1 billion+ in sales processed through its apps, and a 4.9 average app store rating across published apps.

The Eitri platform provides a managed SaaS environment for the full app lifecycle, including design and build, headless content management, over-the-air (OTA) content updates that bypass app store approvals, native A/B testing, push notifications via Firebase Cloud Messaging, deep linking, and AI-driven hyper-personalization of the app home screen. Core technical components include a headless CMS connected to the e-commerce platform CMS, a proprietary deep link platform (custom prefix:// syntax), and audience segmentation that combines Firebase Remote Config with Google Analytics audiences. Go-live timelines are positioned at up to 30 days.

Eitri's business model is subscription-based SaaS with pricing not publicly disclosed. The go-to-market combines direct enterprise sales with a partner channel comprising VTEX and Wake agencies, integrators, and technology partners (named partners include VTEX, Wake, Wicomm, and e-Plus). The company also operates demand-generation assets including a blog, ROI and performance calculators, and earned media in Brazilian outlets (Exame, E-Commerce Brasil, Mundo do Marketing). No funding rounds or investor information are disclosed in the available data.

Name

eitri

Legal name

Eitri Desenvolvimento de Aplicativos LTDA

Website

https://eitri.tech

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Eitri is a Brazilian SaaS platform that enables e-commerce brands to build, launch, and manage native mobile commerce apps with full design freedom, headless CMS, over-the-air updates, and AI-driven personalization. The platform serves mid-to-large retail brands in Brazil, primarily those operating on VTEX and Wake.

Ownership category

akta.pro rank

Product category

App Commerce Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

Keywords

• Mobile commerce software
• E-commerce app platform
• Headless content management
• Mobile app personalization
• Over-the-air app updates

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. App Commerce SaaS Platform Subscription: Eitri operates as a SaaS platform for app commerce, charging brands for access to its platform to build, launch, and manage native mobile apps. The platform handles the full app lifecycle including development, hosting, CMS, push notifications, personalization, and over-the-air updates.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Eitri provides a Brazilian SaaS platform that enables retail and e-commerce brands to build, launch, and manage native mobile commerce applications. Its unified platform combines customizable app design, headless content management, push notifications, AI-based audience personalization, native A/B testing, performance management, deep links, and over-the-air updates, with integrations for commerce platforms such as VTEX and Wake.

Product overview

Eitri is a Brazilian App Commerce SaaS platform that enables brands to build native mobile commerce apps without templates or webview limitations. The core platform provides full design freedom (100% customizable UX/UI), a 30-day go-live capability, and full brand autonomy to evolve the app on their own timeline. The platform's product portfolio is organized around a unified core — the Eitri App Commerce Platform — augmented by a suite of integrated modules: AI Hyper-Personalization (AI-driven audience-adaptive home screen), Native A/B Testing (built-in experimentation without developer dependency), Web Console (OTA update and performance management), Headless CMS (content management connected to the e-commerce platform), Transparent Updates/Over-the-Air (instant publishing without app store approval), and App Growth Academy (strategic playbooks and training). The company also offers three free decision-support tools — ROI Calculator, Performance Impact Calculator, and Demand Level Calculator — designed to help prospects evaluate the business case for a branded app. The platform integrates natively with VTEX (deep CMS, promotions, catalog) and Wake, and connects to Shopify, Firebase Cloud Messaging, and Google Analytics for push notifications, hyper-personalization, and audience segmentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Eitri App Commerce Platform A SaaS platform through which Brazilian e-commerce and retail brands can build, launch, migrate, and manage native mobile commerce applications. It provides customizable UX/UI, headless CMS, push notifications, AI-driven audience personalization, native A/B testing, performance monitoring, deep links, and over-the-air updates, with integrations for commerce platforms such as VTEX and Wake.

Quantifiable outcome

• +70% conversion rate for Drogaria Venâncio after migration
• +8 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• VTEXcoreTechnology or IntegrationVTEX is a leading e-commerce platform in Brazil and a core technology partner for Eitri. The Eitri app platform integrates deeply with VTEX — including the headless CMS (Storefront → Headless CMS), product catalog, promotions, collections, and cart management. The partnership with VTEX agencies is also the primary channel partner route for new customer acquisition.
• WakecoreTechnology or IntegrationWake is a commerce platform partner for Eitri, with Eitri supporting app builds integrated to Wake alongside VTEX. Platform migration cases (e.g., Shoulder migrating from VTEX to Wake) are documented as Eitri success stories. Integration scope includes CMS, catalog, and deep linking.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plobal Apps: Mobile commerce SaaS platform that helps Shopify-based brands build and manage native mobile apps. Direct competitor to Eitri in the e-commerce mobile app builder category, with similar value propositions around AI personalization, push notifications, and custom UX/UI for retail brands.
• MobiLoud: Mobile commerce platform that converts e-commerce websites (including Shopify, BigCommerce, WooCommerce) into native mobile apps. Closely comparable to Eitri in targeting retail brands seeking native apps with custom design, push notifications, and ongoing platform management.
• Vajro: Mobile commerce app builder platform primarily serving Shopify merchants with native iOS/Android apps, push notifications, and personalization. Competes directly with Eitri in the SaaS-based app commerce category for retail brands.
• Shopney: Shopify-focused mobile app builder offering native commerce apps with custom design and push notifications. Directly comparable to Eitri's core offering for retail brands seeking native mobile commerce experiences.
• Appmaker.xyz: Mobile commerce platform enabling brands to build native apps integrated with major e-commerce platforms (Shopify, BigCommerce, Magento). Comparable in offering app commerce SaaS to retail brands with custom design and over-the-air updates.
• Wake Commerce: Brazilian e-commerce platform that is also an Eitri technology partner. Wake serves the same Brazilian retail brand segment as Eitri's customer base and offers some overlapping commerce capabilities, including potential app functionality, making it both a partner and a direct competitive threat in Brazil.

Broad incumbents

• VTEX: Leading Latin American commerce and marketplace platform, and Eitri's core technology partner. VTEX is broader in scope (covering storefront, OMS, marketplace, payments) but overlaps with Eitri through native app commerce capabilities and could potentially expand its own app offerings, making it both a partner and a strategic threat.
• Shopify: Global e-commerce platform with its own mobile app commerce capabilities (Shopify mobile app builder, Shop app). Shopify is broader than Eitri but directly overlaps in the e-commerce mobile app category, and Eitri explicitly references Shopify as an integration partner.

Regional players

• Nuvemshop: Major Latin American e-commerce platform serving SMB and mid-market merchants across Brazil, Argentina, Mexico, and other LATAM countries. Comparable as a regional commerce platform serving similar retail brands in overlapping geographies, though focused on SMB rather than Eitri's enterprise segment.
• Yampi: Brazilian e-commerce platform offering checkout, storefront, and mobile commerce capabilities to Brazilian retail brands. Comparable to Eitri as a Brazilian commerce enabler targeting the same retail brand segment, though broader in offering and not specialized in native mobile apps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eitritech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eitri