humanai
HumanAI is a Knoxville-based, bootstrapped AI coaching company that sells Hope, a hybrid AI-and-human personal coaching service, to individual professionals, enterprise teams, and growing businesses via subscriptions, embedded consulting, training, and channel programs.
- Company typePrivate
- Founded-
- HeadquartersKnoxville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What humanai does
HumanAI is a privately-held AI coaching company headquartered in Knoxville, Tennessee, operating with a 1–10 person team under founder Preston and bootstrapped with no external funding disclosed. The company targets individual professionals, enterprise teams, and growing businesses with a hybrid AI-and-human coaching offering built around its flagship product Hope. Hope pairs a conversational AI assistant with live human coaches running group trainings and office hours, retains user context across sessions, and outputs a personalized weekly plan.
The product portfolio spans five lines. Hope Individual is a weekly subscription at $19/week with a free first week and no credit card required. Hope for Teams is per-seat licensing at $19/seat/week with leadership reporting, structured around a Founding 25 cohort cap. Fractional AI Architects is an embedded consulting offering that places part-time AI builders at three defined expertise levels. The AI Fluency Intensive is a $2,000, three-day in-person training scheduled for September 22–24, 2026 in Knoxville. Partner and Affiliate programs extend distribution beyond direct sales. As of the available data, 342 of 1,000 Hope Individual founding spots and 9 of 25 Hope for Teams founding spots have been claimed.
The go-to-market combines product-led growth for individuals (free first week, no credit card), a sales-led motion for enterprise teams via the Founding 25 cohort, consultative sales for embedded architect engagements, and a multi-channel Partner and Affiliate program. The disclosed technology stack is text-based and conversational, centered on NLP, a recommendation engine for weekly plans, and a proprietary memory layer; the founder holds AI patents dating to 2012, suggesting technical depth at the leadership level though no proprietary models or benchmarks are disclosed.
humanai firmographics
Firmographics- Name
- humanai
- Legal name
- HumanAI
- Website
- https://usehumanai.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HumanAI is a Knoxville-based, bootstrapped AI coaching company that sells Hope, a hybrid AI-and-human personal coaching service, to individual professionals, enterprise teams, and growing businesses via subscriptions, embedded consulting, training, and channel programs.
- Ownership category
- akta.pro rank
humanai industry classification
Industry- Product category
- AI Coaching Platform
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (61143), Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)
Keywords
Where humanai is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
humanai business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hope Individual Subscription: Weekly subscription at $19/week for individual access to AI + human coaching. First week free with no credit card required. Subscription continues until cancelled.
- Hope for Teams Seat Subscription: $19/seat/week for enterprise teams. Founding pricing locked for life. Free first week for the entire team.
- AI Fluency Intensive Training: One-time payment of $2,000 for 3-day in-person intensive course in Knoxville. Includes all meals, expert instruction, and leaves participants with a working tool or agent.
- Fractional AI Architects: Embedded AI architects at three expertise levels (Junior, Mid, Senior) and three time commitments (25%, 50%, 100%). Pricing determined on call; positioned as fraction of $150K+ full-time hire cost.
- Partner Program Commission: Channel partners earn recurring commission on every client seat. Commission rates confirmed before signing.
- Affiliate Referrals: Individual affiliates earn $30 per signup (after 4 weeks), 5% recurring for life of subscription, and bonuses for business referrals to architects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Hope Individual - $19/week after free trial |
| Per seat | Weekly | Hope for Teams - $19/seat/week |
| One time/ perpetual license | Pay-as-you-go | AI Fluency Intensive - $2,000 for 3 days |
| Other | Multi-year contract | Fractional AI Architects - Quote-based pricing |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
humanai product offering
Product offeringCore offering
HumanAI sells "Hope," a personal AI coaching subscription that pairs a generative AI coach with persistent memory across conversations to a team of real human coaches who run live trainings and office hours. Hope delivers a personalized weekly plan to each user and is offered to individuals at $19/week after a free first week. The company also sells Hope for Teams (per-seat enterprise coaching with leadership reporting), Fractional AI Architects (embedded AI builders inside client businesses), and a 3-day in-person AI Fluency Intensive training.
Product overview
HumanAI is a unified AI coaching platform built around 'Hope,' a personal AI + human coach. The core offering is Hope for individuals ($19/week), supplemented by Hope for Teams for organizational deployments at the same per-seat rate. Supporting products include a Partner Program for consultants and agencies reselling Hope, an Affiliate Program for individual referral earners, an AI Fluency Intensive (a $2,000 3-day in-person training), and Fractional AI Architects — an embedded staffing service placing AI builders inside client companies. All offerings are delivered by HumanAI directly; the platform's AI is text-based and conversational.
Differentiator
Problem solved
Functional benefit
Brands
- Hope: Personal AI coach combining AI and real human support — part AI that learns your life and remembers everything, part real human team running live trainings and office hours.
- Hope for Teams
- Fractional AI Architects
- AI Fluency Intensive
Products and services
- Hope Hope is a personal AI coaching subscription that combines a generative AI coach with persistent memory across conversations and real human coaches running live group trainings and office hours. The AI learns each user's life and context, delivers a personalized weekly plan every Monday, and is available on demand. Priced at $19/week after a free first week with no credit card required; cancel anytime.
- Hope for Teams Hope for Teams is an enterprise deployment of Hope that gives every employee a personal AI plus human coach, while delivering leadership a weekly organizational health report on AI adoption patterns, team bottlenecks, and capability gaps. Priced at $19/seat/week with founding pricing locked for the first 25 companies and a free first week for the entire team.
- Fractional AI Architects
Quantifiable outcome
- Users stop feeling behind within first week
- +3 more outcomes
Companies that use humanai
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
humanai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
humanai partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
humanai competitors and assessment
Company assessmentDirect peers
- BetterUp: Enterprise coaching platform combining human coaches with AI-driven personalization for professionals and teams. Closely comparable to Hope for Teams in customer (company leadership and individual professionals) and offering (always-on coaching with leadership reporting).
- CoachHub: Global digital coaching platform serving enterprises and individuals with structured development programs. Directly comparable to HumanAI's coaching-driven value proposition and team-deployment GTM motion.
- Maven: Cohort-based learning platform for professionals taught by practitioners, with both individual and enterprise tiers. Comparable to Hope's blend of live human-led trainings and recurring subscription structure.
- Section: AI and technology executive education program for business leaders, including in-person intensives. Closely mirrors AI Fluency Intensive's positioning of hands-on AI training for non-technical executives.
- Toptal: Fractional talent marketplace for embedding senior professionals (including AI/ML engineers) into client teams. Directly comparable to HumanAI's Fractional AI Architects service line for embedded AI builders.
Emerging players
- Frontier: AI training and enablement programs focused on helping organizations adopt AI tools across teams. Comparable to Hope for Teams' enterprise AI fluency use case and Fractional AI Architects' embedded delivery model.
- Headspace Health (Ginger): Mental health and coaching platform combining AI-driven engagement with human coaches for individuals and via employer benefits. Comparable hybrid AI + human coaching model targeting professionals and teams.
Broad incumbents
- Coursera: Large-scale online education platform with professional and AI-related courses. Overlaps with HumanAI in the 'AI courses professionals buy and don't finish' segment Hope is built to displace.
- Udemy: Broad online learning marketplace for professional skills, including AI courses. Comparable to HumanAI in addressing professionals' AI learning needs, but as a wide-portfolio incumbent rather than a specialist.
- Pluralsight: Technology skills training platform serving enterprises and individuals with on-demand courses and skill assessments. Overlaps with HumanAI's AI fluency and professional upskilling value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
humanai social profiles
Digital presencehumanai financial estimates
Financial estimateRevenue estimate
Valuation estimate
humanai leadership team
Management profileNumber of profiles
Profiles1 record
humanai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
humanai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about humanai
What does humanai do?
HumanAI sells "Hope," a personal AI coaching subscription that pairs a generative AI coach with persistent memory across conversations to a team of real human coaches who run live trainings and office hours. Hope delivers a personalized weekly plan to each user and is offered to individuals at $19/week after a free first week. The company also sells Hope for Teams (per-seat enterprise coaching with leadership reporting), Fractional AI Architects (embedded AI builders inside client businesses), and a 3-day in-person AI Fluency Intensive training.
Is humanai a public or private company?
humanai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was humanai founded?
humanai was founded in -1. It employs 1 to 10 people.
Where is humanai based?
humanai is headquartered in Knoxville, United States, in the North America region.
How does humanai make money?
Six revenue lines are on record. Hope Individual Subscription is the primary driver. The others are hope for Teams Seat Subscription, AI Fluency Intensive Training, fractional AI Architects, partner Program Commission and affiliate Referrals.
Who are humanai's main competitors?
Direct peers on record are BetterUp, CoachHub, Maven, Section and Toptal. Emerging players are Frontier and Headspace Health (Ginger). Broad incumbents are Coursera, Udemy and Pluralsight.
Does humanai have an API?
No public API is recorded for humanai.
What industry is humanai in?
humanai's product category is AI Coaching Platform. Its primary akta.pro industry code is EDAFAFAC, AI Tutoring Systems (Conversational Tutors, Homework Helpers). Its NAICS code is 611710 and its SIC code is 7372.