f & r distribuzione s r l

What f & r distribuzione s r l does

F&R Distribuzione SRL is a private Italian wholesale and retail distributor of consumer goods founded in 2015 and headquartered in Foligno (Perugia province), Umbria. The company is owned and operated entirely by three partners with logistics experience, and distributes three core product categories — food (ALIMENTARI), cleaning products (PULIZIA), and beverages (BEVANDE) — to clients across the provinces of Perugia, Terni, Rieti, Viterbo, and Macerata, spanning the Umbria, Lazio, and Marche regions.

The business runs on a direct wholesale distribution model. Field representatives visit clients systematically to ensure continuous supply; nearby Foligno-area clients can place orders by phone with rapid turnaround, while clients in other provinces are served on a standardized delivery calendar with a maximum three-day wait between order and delivery. The company carries an authorized brand portfolio that includes Barilla, Ferrero, Coca-Cola, San Benedetto, Campari, De Cecco, Valfrutta, Divella, Saclà, Acqua Frasassi, Yomo, and Balconi. There is no minimum order requirement, and delivery is free of charge — features positioned to compete on service reliability rather than price.

The customer base is long-tail SMB HORECA and retail: restaurants, pizzerias, bars, recreational clubs, sports clubs, canteens, tobacco shops, and grocery stores. Revenue is generated through product sales with no disclosed pricing model, no disclosed financial figures, no digital ordering platform, and no AI or technology component. F&R Distribuzione is therefore best characterized as a traditional, relationship-driven regional wholesaler with a stable but limited geographic footprint.

Name

f & r distribuzione s r l

Legal name

F&R Distribuzione SRL

Website

https://ferdistribuzione.it

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

Food and Beverage Wholesale Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Noncommercial/Institutional Broadline Distributors (K-12, Higher Ed, Healthcare, Government) (AFAIAAAC)

akta.pro secondary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Wholesale food distribution
• Beverage wholesale distribution
• HORECA supply services
• Cleaning products wholesale
• Foodservice distribution

Headquarters

HQ city

Foligno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Food Distribution: Wholesale and retail distribution of food and non-food products to HORECA sector and retail establishments. Revenue generated through product sales with free delivery service included.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

F&R Distribuzione is a wholesale and retail distributor of food, beverages, and cleaning products operating since 2015 from Foligno, Italy. The company delivers a comprehensive range of packaged foods (ALIMENTARI), cleaning and detergent products (PULIZIA), and beverages including waters, soft drinks, juices, beers, spirits, and wines (BEVANDE) to restaurants, pizzerias, bars, recreational and sports clubs, canteens, tobacconists, and grocery stores. Free capillary delivery and no minimum order requirements are bundled with the product supply.

Product overview

F&R Distribuzione is a wholesale and retail distributor of food and non-food products operating since 2015. The company offers three core product categories: ALIMENTARI (food products including canned, packaged, sweet and savory goods), PULIZIA (cleaning and detergent products), and BEVANDE (beverages including waters, soft drinks, juices, syrups, beers, spirits, and wines). These three product lines form the complete product portfolio distributed to restaurants, pizzerias, bars, recreational activities, sports clubs, canteens, tobacconists, and grocery stores.

Differentiator

Problem solved

Functional benefit

Products and services

• ALIMENTARI (Food Products) Wholesale and retail supply of canned and packaged food products of every type, including both sweet and savory items, distributed to restaurants, pizzerias, bars, recreational activities, sports clubs, canteens, tobacconists, and grocery stores.
• PULIZIA (Cleaning Products) Wholesale and retail supply of cleaning and detergent products for surfaces, environments, washing machines, and dishwashers, distributed to HORECA clients and small retail establishments.
• BEVANDE (Beverages) Wholesale and retail supply of beverages in all formats and materials, including waters, soft drinks, fruit juices, syrups, beers, spirits (distillates), and wines, distributed to HORECA and retail clients.

Quantifiable outcome

• Maximum 3 days between order and delivery

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• CampariminorOthersBrand partner supplying beverages including spirits and mixers for distribution to HORECA customers.
• SaclàminorOthersBrand partner supplying prepared food products (pesto, sauces) for distribution.
• Acqua FrasassiminorOthersSpring water brand partner supplying bottled water products.
• San BenedettominorOthersBeverage brand partner supplying water, soft drinks, and beverages.
• FerrerominorOthersConfectionery and food brand partner supplying branded food products.
• ValfruttaminorOthersFruit and vegetable brand partner supplying canned and processed produce.
• BarillaminorOthersItalian food brand partner supplying pasta and bakery products.
• De CeccominorOthersItalian pasta brand partner supplying premium pasta products.
• DivellaminorOthersItalian food brand partner supplying pasta and food products.
• Yogurt/YomominorOthersDairy brand partner supplying yogurt products.
• Coca-ColaminorOthersGlobal beverage brand partner supplying soft drinks and carbonated beverages.
• BalconiminorOthersConfectionery brand partner supplying sweet products.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Marr S.p.A. Italy's largest broadline foodservice distributor serving HORECA across the country. Closest direct competitor in terms of category breadth (food, beverage, non-food), distribution-led model and SMB HORECA target, though at significantly greater scale and geographic reach than F&R.
• Cateris Servizi / DIS Group (Distributori Italiani Specializzati): Italian foodservice distributor focused on HORECA with multi-category product ranges. Directly comparable in offering structure (food, beverage, non-food consumables) and customer type.
• Eurofood S.p.A. Italian broadline distributor to bars, restaurants and hotels. Comparable in serving HORECA with a multi-category assortment and a regional/central-Italian presence.

Broad incumbents

• Selex Gruppo Commerciale: Large Italian retail and wholesale buying group with HORECA-relevant assortment and private label. Operates at much greater scale but overlaps with F&R in product categories and trade-customer base.
• Végé: Italian affiliated retailers and wholesalers covering grocery and foodservice lines. Adjacent to F&R's wholesale model, particularly for the Alimentari and Beverage categories.
• Camst Soc. Coop. Large Italian cooperative active in institutional catering and food distribution. Overlaps with F&R in the 'Mense' (canteen) segment and in food/non-food consumables supplied to foodservice.
• Chef Express (Cremonini Group): Italian foodservice operator and concessionaire with significant food distribution capabilities. Comparable in target market (HORECA / travel hospitality) and in broadline consumables, though at national scale.
• Conad: Major Italian retail and wholesale group. Its wholesale and HORECA-tied assortment overlaps with F&R in food, beverage and cleaning categories that F&R sells to tobacco shops and alimentari customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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