pipette
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
pipette firmographics
Firmographics- Name
- pipette
- Legal name
- Pipette
- Website
- https://pipette.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where pipette is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
pipette business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Individual: Monthly subscription for individual user researchers at $20/month. Includes unlimited projects, research activities, participants, and 10GB storage. Viewers receive 50% discount.
- SaaS Subscription - Team: Monthly per-seat subscription at $18/month per member for 2-5 member teams. Includes 50GB storage. Designed for small research teams within organizations.
- SaaS Subscription - Enterprise: Custom pricing based on total members with unlimited storage. Requires direct contact for pricing (POA). Targeted at larger organizations with significant research operations needs.
- Featured Lab Listings: Usability labs can pay to be featured in the directory of usability labs. Free basic listing with paid premium 'featured' placement option.
- Featured Agency Listings: Recruitment agencies can pay to be featured in the directory of participant recruitment agencies. Free basic listing with paid premium 'featured' placement option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual plan for single user researchers |
| Subscription | Monthly | Team plan for small research teams |
| Subscription | Multi-year contract | Enterprise plan for large organizations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
pipette product offering
Product offeringCore offering
Pipette is a cloud-based SaaS platform that enables user researchers to plan, conduct, and analyse user research projects from a single workspace. It centralises project folders, step-by-step research planning templates, participant and facilitator tracking, document management (consent forms, recordings, transcripts), and stakeholder access rights. Supplementary resources include curated directories of participant recruitment agencies and usability labs, plus a library of research templates.
Product overview
Pipette is a single unified SaaS platform for user researchers to plan, conduct, and analyse user research. The core Pipette Platform provides project folder management, research type selection, step-by-step planning workflows, participant and facilitator tracking, and document storage. It is offered through three pricing tiers (Individual at US$20/month, Team at US$18/month per member, and Enterprise on request) and supplemented by three resource directories: a Templates Library (consent forms, interview scripts, usability testing templates), a Recruitment Agency Directory, and a Usability Lab Directory. There are no separate modules or add-on products; the resources are provided as free supplementary materials alongside the core platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Pipette Platform A cloud-based platform for user researchers to plan, conduct, and analyse user research projects. Features include project folder management, research type selection (e.g., usability testing), step-by-step planning templates, participant and facilitator tracking, document management (consent forms, recordings), and analysis/presentation storage. Targeted at professional user researchers and research operations teams within product companies.
Quantifiable outcome
- 87% of user researchers spend 11-30% of their time on administrative tasks, with finding previous research and recruiting participants being the top pain points
Companies that use pipette
Customer profileSegments2 records
Ideal customer profiles2 records
pipette technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
pipette partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
pipette competitors and assessment
Company assessmentDirect peers
- Ethnio: Recruitment, scheduling, and incentive management tool specifically for user research participants, addressing participant coordination workflows that Pipette targets for researchers.
- Dovetail: Cloud-based user research repository and analysis platform that helps research teams store, transcribe, and synthesize interviews, surveys, and usability sessions. Highly comparable to Pipette's core value proposition of centralizing research projects and findings.
- Maze: User research platform for rapid testing and validation of prototypes and concepts, serving product teams with usability and survey testing workflows. Overlaps directly with Pipette's usability testing templates and research planning focus.
- Optimal Workshop: Suite of user research tools including tree testing, card sorting, and first-click testing aimed at information architecture and UX research. Comparable to Pipette in serving UX researchers and offering research planning/test execution tooling.
- Lookback: Remote user research platform for moderated and unmoderated usability testing with live note-taking and session recording. Comparable to Pipette in supporting user researchers conducting usability tests and interviews.
- Respondent.io: Marketplace for recruiting research participants from professional and consumer audiences, addressing the same recruitment pain point that Pipette's Recruitment Agency Directory is built to solve.
- User Interviews: Participant recruitment platform for user research, connecting researchers with vetted participants for studies. Directly comparable to Pipette's recruitment agency resource offering for sourcing participants.
- Condens: Research repository and analysis tool for storing, tagging, and sharing user research findings across teams. Closely comparable to Pipette's centralized project repository and stakeholder access features.
- Sprig: In-product user research platform combining surveys, concept testing, and feedback analysis aimed at product teams running continuous research. Comparable to Pipette in targeting product researchers and research operations teams.
Broad incumbents
- UserTesting: Large incumbent in the user research space offering a full-stack platform combining participant panels, usability testing, and research analysis. Overlaps with Pipette's usability lab and recruitment agency directories at a much broader scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
pipette social profiles
Digital presencepipette financial estimates
Financial estimateRevenue estimate
Valuation estimate
pipette leadership team
Management profileNumber of profiles
Profiles1 record
pipette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pipette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pipette
What does pipette do?
Pipette is a cloud-based SaaS platform that enables user researchers to plan, conduct, and analyse user research projects from a single workspace. It centralises project folders, step-by-step research planning templates, participant and facilitator tracking, document management (consent forms, recordings, transcripts), and stakeholder access rights. Supplementary resources include curated directories of participant recruitment agencies and usability labs, plus a library of research templates.
Is pipette a public or private company?
pipette is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pipette founded?
pipette was founded in 2020. It employs 1 to 10 people.
Where is pipette based?
pipette is headquartered in London, United Kingdom, in the Europe region.
How does pipette make money?
Five revenue lines are on record. SaaS Subscription - Individual is the primary driver. The others are saaS Subscription - Team, saaS Subscription - Enterprise, featured Lab Listings and featured Agency Listings.
Who are pipette's main competitors?
Direct peers on record are Ethnio, Dovetail, Maze, Optimal Workshop, Lookback, Respondent.io, User Interviews, Condens and Sprig. UserTesting is listed as a broad incumbent.
Does pipette have an API?
No public API is recorded for pipette.