atma zen

What atma zen does

Atma Zen is a privately held Brazilian digital wellness platform founded in 2016 by Samuel Miranda (CEO) and Renato Rocha Miranda (Photography and Filmmaking), headquartered in Rio de Janeiro. The company operates as a content aggregator and marketplace connecting individual yoga and meditation practitioners with curated experiences including online courses, in-person retreats, blog articles, and physical wellness products. Its core technology is a WordPress-based digital platform (atmazen.com.br) that integrates with third-party infrastructure: Hotmart for online course delivery and payment processing, Sympla for event ticketing, and PagSeguro for physical product sales. The product portfolio includes the Seminário Yoga, Saúde e Bem-Estar (on-demand seminar), an Online Mindfulness Course (Damien Desnos), a Curso de Mindfulness Educacional (Mauricio Salem), in-person retreats such as Yoga Sadhana in Búzios, Mindfulness in Miguel Pereira, and Yoga & Surf in Itacaré, plus the Yoga Cards physical product (180 illustrated cards in a wooden box).

The company's business model blends multiple revenue streams: course enrollment fees via Hotmart, event ticket sales and retreat registrations via Sympla, one-time physical product sales via PagSeguro, and affiliate/referral commissions through partner brands (Yom Kids, Ekomat, Biofuton). Pricing is accessible, with seminars priced at R$97 (pay-in-full) or 12 installments of R$9.68. The go-to-market approach is a hybrid community-led, event-driven, direct-to-consumer model — content marketing via an educational blog and active social media presence (Instagram, YouTube, Facebook, SoundCloud, LinkedIn) drives top-of-funnel awareness, while event ticketing and course enrollment handle bottom-of-funnel conversion.

Atma Zen serves individual wellness seekers across three persona segments in Brazil: general Individual Wellness Seekers (the primary segment), Yoga Instructors and Educators seeking digital distribution, and Health-Conscious Professionals pursuing stress management. The company is bootstrapped with 1-10 employees, no disclosed institutional funding, no parent company, and no M&A activity. It maintains LGPD-compliant (Lei Geral de Proteção de Dados Pessoais) terms of use and a privacy policy governed by Brazilian law. Strategic differentiation rests on its 10-year brand presence as a Brazil-focused yoga/meditation reference, curated instructor partnerships, and emphasis on the scientific backing of yoga (WHO recognition and SUS integration via Portaria 719), rather than on proprietary technology or scale advantages.

Name

atma zen

Legal name

Atma Zen

Website

https://atmazen.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Atma Zen is a Brazilian digital wellness platform founded in 2016, aggregating yoga and meditation content, online courses, and in-person retreats for individual wellness seekers. It operates a bootstrapped marketplace model in Brazil via Hotmart and Sympla integrations.

Ownership category

akta.pro rank

Product category

Yoga and Meditation Platform

NAICS

Educational Support Services (61171)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Yoga and meditation
• Online wellness courses
• Mindfulness retreats
• Wellness content platform
• Yoga teacher courses

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Digital Course Sales: The platform facilitates the sale of online courses through integration with Hotmart, selling courses on mindfulness, educational mindfulness, and yoga seminars. Revenue is generated through course enrollment fees.
2. Event Ticketing and Retreats: Atma Zen promotes and facilitates registration for yoga retreats and events (in-person), earning revenue through ticket sales and commissions. Events include Yoga Sadhana in Búzios, Mindfulness retreats, and Yoga & Surf experiences.
3. Physical Product Sales: Sale of yoga-related products through an online store, including Yoga Cards (180 illustrated cards in a wooden box) and other merchandise.
4. Affiliate/Referral Revenue: The company offers affiliate discounts (Cupom ATMAZEN - 10% off) for partner products like Yom Kids and earns referral commissions through promotional partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Atma Zen is a Brazilian digital wellness platform that aggregates and distributes yoga and meditation content, courses, and in-person retreats from third-party instructors. The platform sells online courses (mindfulness, educational mindfulness, and yoga seminars) through Hotmart, promotes in-person retreats (Yoga Sadhana in Búzios, Mindfulness in Miguel Pereira, and Yoga & Surf in Itacaré) via Sympla, and distributes physical products such as Yoga Cards through its own e-commerce store.

Product overview

Atma Zen is a Brazilian digital wellness platform founded in 2016, functioning as a marketplace and content aggregator for yoga and meditation. The core offering is the Atma Zen Digital Platform (atmazen.com.br), which aggregates and distributes online courses (via Hotmart), in-person retreats in locations such as Búzios, Miguel Pereira, and Itacaré, blog articles, and events. Online learning products include an Online Mindfulness Course (Damien Desnos), the on-demand Seminário Yoga, Saúde e Bem-Estar (2nd edition), and a Curso de Mindfulness Educacional. Physical products include Yoga Cards (180 illustrated yoga pose cards). The blog publishes educational articles on yoga philosophy, health, and meditation practices. The platform connects practitioners with instructors and wellness experiences across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Retiro Yoga Sadhana An in-person yoga retreat at Praia do Canto, Búzios, RJ, Brazil, led by Roberta Repetto and Patrick Gomlevsky. Features Puja rituals, yoga practice, and silent contemplation experiences.
• Retiro Mindfulness A mindfulness retreat held at Fazenda das Palmeiras, Miguel Pereira, RJ, Brazil, led by Fabiana Garcia of Parceria Humana. Includes nature immersion, vegetarian meals from an organic garden, and contemplative practices.
• Retiro Yoga & Surf A combined yoga and surfing retreat in Itacaré, BA, Brazil, led by Rodrigo Iorio of Yoga Surf School. Blends ocean immersion, movement, and mindful practice.
• Online Mindfulness Course (Damien Desnos) An online mindfulness course delivered via the Hotmart platform, created by instructor Damien Desnos. Accessible on-demand with enrollment through Atma Zen's events page.
• Seminário Yoga, Saúde e Bem-Estar (On Demand) A recorded online seminar on yoga, health, and well-being featuring national and international speakers including Analu Matsubara, Garth McLean, Maurício Salem, Camila Vorkapic, and Dr. Roberto Cardoso. Available on-demand via Hotmart platform with 2nd edition content and bonus materials.
• Curso de Mindfulness Educacional An online course on educational mindfulness led by Mauricio Salem and guests, available on-demand through Hotmart. Targeted at educators and those interested in mindfulness within educational settings.
• Yoga Cards A physical product consisting of 180 illustrated cards (front and back) on matte 300g paper, laminated, depicting yoga poses at beginner and intermediate levels. Designed as a teaching and inspiration tool for yoga instructors and practitioners, housed in a wooden box.

Quantifiable outcome

• Yoga recognized by WHO and integrated into Brazilian SUS (Sistema Único de Saúde) through Portaria 719
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SymplacoreChannel Partner/ Reseller/ DistributorSympla is the primary event ticketing platform used by Atma Zen for retreat and event registrations. The partnership enables customers to purchase tickets for yoga retreats including Yoga Sadhana in Búzios, Mindfulness retreats, and Yoga & Surf experiences.
• HotmartcoreChannel Partner/ Reseller/ DistributorHotmart serves as the course delivery and payment platform for Atma Zen's online educational content, including mindfulness courses, educational mindfulness programs, and the Yoga, Saúde e Bem-Estar seminar. The platform handles payment processing, access management, and content delivery.
• Roberta RepettominorStrategic or Co-development PartnerRoberta Repetto is a yoga instructor partnered with Atma Zen to lead the Yoga Sadhana retreat in Búzios. She brings expertise in yoga practice and retreat facilitation.
• Fabiana Garcia (Parceria Humana)minorStrategic or Co-development PartnerFabiana Garcia from Parceria Humana partners with Atma Zen to lead Mindfulness retreats in Miguel Pereira, featuring organic food from the garden and nature immersion experiences.
• Rodrigo Iorio (Yoga Surf School)minorStrategic or Co-development PartnerRodrigo Iorio from Yoga Surf School collaborates with Atma Zen for the Yoga & Surf retreat in Itacaré, combining yoga practice with surfing in a coastal wellness experience.
• Yom KidsminorGTM or Marketing PartnerYom Kids offers 'Yoga with Stories for Children' and Atma Zen provides promotional support through a 10% discount coupon (Cupom ATMAZEN). Joint marketing effort targeting children's wellness.
• Damien DesnosminorStrategic or Co-development PartnerMindfulness instructor whose online course is distributed through Atma Zen's Hotmart partnership. Course content focuses on mindfulness practices and meditation techniques.
• Mauricio Salem (Yoga Educação)minorStrategic or Co-development PartnerEducational mindfulness course creator whose content is distributed through Atma Zen. Salem is a psychomotricist and yoga/meditation teacher with 30 years experience in children's education.
• Analu MatsubaraminorStrategic or Co-development PartnerInternationally certified Iyengar Yoga instructor (32 years experience) who serves as presenter for Atma Zen's Yoga, Saúde e Bem-Estar Seminar with national and international references.
• EkomatminorGTM or Marketing PartnerPartner brand featured in Atma Zen's platform with promotional offerings for wellness products.
• BiofutonminorGTM or Marketing PartnerPartner brand in Atma Zen's ecosystem promoting sustainable and wellness-focused lifestyle products.
• Clizia Bosatelli (Yoga Cards)minorStrategic or Co-development PartnerYoga instructor who created the Yoga Cards project - 180 illustrated cards for yoga practice consultation and inspiration, sold through Atma Zen's e-commerce platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zenklub: Brazilian mental health and meditation platform offering online therapy, meditation, and wellness content in Portuguese. Most directly comparable peer as it serves the same Brazilian market with overlapping wellness and mindfulness content.
• Vittude: Brazilian online therapy and mental wellness platform offering sessions with psychologists and wellness content. Comparable as a Brazilian-language digital wellness brand targeting mental wellbeing and personal development.
• Glo: Yoga and meditation app offering online classes across multiple styles and levels with instructor-led video content. Directly comparable as a digital yoga and meditation platform with similar content formats.
• Alo Moves: Yoga, fitness, and mindfulness video-on-demand platform from Alo Yoga. Comparable as a curated online video platform offering yoga classes and wellness content from notable instructors.
• Down Dog: Yoga and meditation app with procedurally generated classes and customizable sessions. Comparable as a digital yoga content platform targeting practitioners with structured class experiences.

Broad incumbents

• Headspace: Global leader in meditation and mindfulness apps with extensive guided content, corporate wellness offerings, and brand recognition. Comparable as a meditation/wellness content platform, though much larger and operating globally with deep resources.
• Calm: Global meditation, sleep, and wellness app with multi-format content (audio, video, masterclasses). Comparable as a leading digital wellness content brand competing for the same end-user attention as Atma Zen.
• Insight Timer: Large free meditation app with community features, teacher-led content, and live events. Comparable as a multi-format meditation platform with community and live-event components similar to Atma Zen's retreat model.

Others

• Mindbody: Wellness business management software and consumer marketplace for booking yoga, fitness, and wellness classes and retreats. Comparable as enabling infrastructure for in-person wellness experiences similar to Atma Zen's retreat ticketing model.

Regional players

• Yom Kids: Brazilian subscription offering yoga with stories for children, partnered with Atma Zen via the ATMAZEN discount coupon. Comparable as a Brazilian wellness brand in the same language and market with adjacent meditation/yoga content for a related audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/AtmaZen
• Facebookfacebook.com/atma.zen
• LinkedInlinkedin.com/company/atmazen
• Instagraminstagram.com/atma.zen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about atma zen