moneyguru finserv

What moneyguru finserv does

Moneyguru Finserv is a Vadodara, India-based private financial advisory and distribution firm founded in 2011 by Mukesh Jagwani and Naresh Asnani. It is AMFI-registered as a mutual fund distributor and operates an open-architecture model offering mutual fund schemes from 15+ asset management companies (HDFC, ICICI Prudential, SBI, Nippon India, Tata, Axis, Kotak Mahindra, Aditya Birla Sun Life, DSP, etc.), insurance products from 15+ carriers (LIC, HDFC Life, Tata AIA, ICICI Lombard, Aditya Birla Health, Reliance General, etc.), equity and commodities broking via a tie-up with Master Capital Trust Ltd, corporate and retail loans, NRI investment advisory, and SME/MSME services including IPO consulting, fund-raising, and valuations. The firm manages 1,200-1,500+ clients across retail, HNI, NRI, and SME/MSME segments in India and 8-10 international markets.

The firm's technology stack centers on a 100% digital mutual fund platform launched in 2022, complemented by a Google Play mobile app for portfolio valuation, a suite of financial calculators (SIP, Lumpsum, Retirement, Tax, Education, Home Loan, etc.), and interactive risk profiling and financial health check-up tools. Distribution is delivered through a dual channel model: branch partners (office-based, B2B and B2C) and sub-advisors (work-from-home, B2C), with relationship managers headquartered in Vadodara supporting corporate, retail, NRI, and HNI desks.

Revenue is generated primarily through transaction-based commissions on mutual fund and insurance distribution, equity broking trails via Master Capital Trust, and professional services fees for financial planning, tax planning, wealth management, and SME IPO advisory. Pricing is quote-based and not publicly disclosed. The company reports $200M+ in client AUM distributed as a National Distributor of Mutual Funds (a scale metric, not revenue), 200+ co-partners as of 2019, and a stated vision of 500+ branch partners alongside planned international offices in Dubai and Singapore.

Name

moneyguru finserv

Legal name

Moneyguru Finserv

Website

https://moneygurumf.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Moneyguru Finserv is a Vadodara-based, AMFI-registered financial advisory and distribution firm offering mutual funds, insurance, equity broking, financial planning, and SME advisory services to 1,200-1,500+ retail, HNI, NRI, and SME clients across India and select international markets since 2011.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industry

Net Worth & Personal Balance Sheet Tracking (FSAGADAF)

Keywords

• Mutual fund distribution
• Financial advisory services
• Insurance advisory
• Wealth management
• Financial planning

Headquarters

HQ city

Vadodara

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Mutual Fund Distribution: AMFI-registered mutual fund distributor earning commissions from various mutual fund houses for distributing their schemes to retail and institutional investors
2. Equity Broking: Equity and commodities broking services through partnership with Master Capital Trust Ltd (listed entity), serving retail and corporate clients
3. Insurance Advisory: Life, General, and Health insurance advisory services with commissions from insurance providers including tie-up with Avner (General Insurance IMF)
4. Financial Planning & Advisory: Integrated financial planning, wealth management, tax planning, and investment advisory services for individuals and corporates
5. SME IPO & Corporate Advisory: Fund raising advisory (debt/equity), SME IPO consulting, valuations, and credit rating services for SME/MSME clients
6. Corporate & Retail Loans: Business loans for SME/MSME, unsecured business loans, and personal loans through partnership networks

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Moneyguru Finserv is an AMFI-registered mutual fund distributor and financial advisory firm offering integrated financial planning, wealth management, tax planning, and investment advisory services. The company distributes mutual funds from 15+ fund houses, life/health/general insurance from multiple providers, equity and commodity broking through partnership with Master Capital Trust Ltd, and corporate/retail loans. It serves retail individuals, HNI families, NRIs, and SME/MSME corporate investors through a 100% digital platform, mobile application, branch partner network, and sub-advisor model across India.

Product overview

Moneyguru Finserv operates as a comprehensive financial advisory and distribution platform offering an integrated suite of products including mutual funds, insurance (life, general, and health), financial planning, tax planning, equity broking, wealth management, and corporate/retail loans. The company is registered with AMFI as a mutual fund distributor and serves individual retail clients, HNI/NRI customers, and SME/MSME corporate investors. The product portfolio is delivered through a 100% digital platform with mobile app access, supported by B2B branch partner and sub-advisor programs for nationwide distribution. Core advisory services (Financial Planning, Tax Planning, Wealth Management) are complemented by distribution products (Mutual Funds, Insurance, Loans) and digital tools (Calculators, Risk Assessment, KYC Verification) forming a complete financial services ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Distribution AMFI-registered mutual fund distribution service offering access to a wide range of mutual fund schemes from multiple fund houses across India for retail and institutional investors.
• Insurance Advisory Services Advisory services covering Life Insurance, General Insurance, and Health Insurance products from multiple insurance providers for individuals and corporates.
• Financial Planning
• Tax Planning
• Equity Broking Equity and commodity broking services through partnership with Master Capital Trust Ltd for retail and corporate clients.
• Corporate and Retail Loans
• NRI Services
• SME IPO Consulting
• Portfolio Management Services (PMS)
• Wealth Management
• Branch Partner Program B2B partnership model enabling branch partners to conduct both B2B and B2C mutual fund distribution business with office infrastructure across India.
• Sub-Advisor Program B2C partnership model for sub-advisors to conduct mutual fund distribution without requiring office infrastructure, enabling work-from-home capability.
• Financial Calculators Suite
• MoneyGuru Mobile App
• Online Premium Payment
• Risk Profile Assessment
• Financial Health Check
• Digital Mutual Fund Platform 100% digital and online platform for mutual funds enabling fully online transactions for clients across India.

Quantifiable outcome

• 1200+ clients served across India and internationally
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

35 partnerships are on record, tiered core and minor.

• Avner (General Insurance IMF)coreChannel Partner/ Reseller/ Distributor · 1 January 2022MOU signed in 2022 with Avner, a General Insurance IMF (Insurance Marketing Firm), to provide complete range of financial products and services catering to retail clients, corporate clients, NRI, HNI, UHNI, and MSME sector needs.
• Master Capital Trust LtdcoreChannel Partner/ Reseller/ DistributorStrategic tie-up with Master Capital Trust Ltd (a listed entity into equity broking) launched in 2018 for equity broking business, enabling distribution of equity and commodities services to clients.
• Sundaram Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to Sundaram's range of mutual fund schemes.
• Tata Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to Tata's range of mutual fund schemes.
• Aditya Birla Sun Life Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to Aditya Birla Sun Life's range of mutual fund schemes.
• Axis Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to Axis's range of mutual fund schemes.
• Bank of Baroda Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to Bank of Baroda's range of mutual fund schemes.
• Canara Robeco Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to Canara Robeco's range of mutual fund schemes.
• DSP Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to DSP's range of mutual fund schemes.
• HDFC Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to HDFC's range of mutual fund schemes.
• ICICI Prudential Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to ICICI Prudential's range of mutual fund schemes.
• IDFC Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to IDFC's range of mutual fund schemes.
• Kotak Mahindra Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to Kotak Mahindra's range of mutual fund schemes.
• L&T Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to L&T's range of mutual fund schemes.
• Nippon India Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to Nippon India's range of mutual fund schemes.
• PGIM India Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to PGIM India's range of mutual fund schemes.
• SBI Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to SBI's range of mutual fund schemes.
• Mirae Asset Mutual FundcoreChannel Partner/ Reseller/ DistributorMutual fund distribution partner providing access to Mirae Asset's range of mutual fund schemes.
• LIC of India (Life Insurance)coreChannel Partner/ Reseller/ DistributorLife insurance partner providing access to LIC's range of life insurance products.
• Tata AIA Life InsurancecoreChannel Partner/ Reseller/ DistributorLife insurance partner providing access to Tata AIA's range of life insurance products.
• Taurus InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing access to Taurus insurance products.
• Union InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing access to Union insurance products.
• UTI InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing access to UTI insurance products.
• Aditya Birla Health InsurancecoreChannel Partner/ Reseller/ DistributorHealth insurance partner providing access to Aditya Birla's health insurance products.
• HDFC Life InsurancecoreChannel Partner/ Reseller/ DistributorLife insurance partner providing access to HDFC Life's range of life insurance products.
• ICICI Lombard General InsurancecoreChannel Partner/ Reseller/ DistributorGeneral insurance partner providing access to ICICI Lombard's general insurance products.
• IDBI Federal InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing access to IDBI Federal's insurance products.
• IIFL InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing access to IIFL's insurance products.
• Kotak General InsuranceminorChannel Partner/ Reseller/ DistributorGeneral insurance partner providing access to Kotak's general insurance products.
• L&T InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing access to L&T's insurance products.
• Reliance General InsuranceminorChannel Partner/ Reseller/ DistributorGeneral insurance partner providing access to Reliance's general insurance products.
• Edelweiss Tokio Life InsuranceminorChannel Partner/ Reseller/ DistributorLife insurance partner providing access to Edelweiss Tokio's life insurance products.
• Canara HSBC InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing access to Canara HSBC's insurance products.
• DHFL InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing access to DHFL's insurance products.
• Bharti AXA Life InsuranceminorChannel Partner/ Reseller/ DistributorLife insurance partner providing access to Bharti AXA's life insurance products.

Scale indicators10 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• Groww: Direct mutual fund distribution and equity broking platform in India serving retail and HNI investors with a digital-first model. Directly comparable to Moneyguru's MF distribution and equity broking business but with significantly more scale, technology investment and brand recognition.
• INDmoney: India-based comprehensive financial advisory super-app offering mutual funds, stocks, US stocks, loans and wealth management. Closely comparable to Moneyguru's integrated planning + multi-product distribution model with a stronger digital and brand position.
• Prudent Corporate Advisory Services: Listed Indian mutual fund distributor and wealth advisor with a large sub-advisor/partner network across India. Highly comparable to Moneyguru's branch partner and sub-advisor-led MF distribution model and integrated financial planning offering.
• NJ India Invest (NJ Wealth): Traditional Indian mutual fund distributor and wealth manager with a large associate/partnership network across India. Closely comparable to Moneyguru's partner-led MF distribution, financial planning and HNI advisory business.
• Kuvera: Direct mutual fund distribution and financial planning platform in India serving retail investors. Comparable to Moneyguru's MF distribution and financial planning core, with a more digital-native operating model.
• Zerodha: India's largest retail stock broker also offering direct mutual funds via Coin. Overlaps with Moneyguru's equity broking (Master Capital Trust partnership) and MF distribution activities, but at massively greater scale and with proprietary technology.

Broad incumbents

• HDFC Securities: Large, established Indian brokerage and mutual fund distribution arm of HDFC Group. Overlaps broadly with Moneyguru's MF distribution, equity broking and wealth management but as part of a much wider product portfolio with institutional-grade technology and brand.
• ICICI Securities: Full-service Indian brokerage and wealth management firm under ICICI Group offering MF distribution, broking, IPO financing and advisory. Comparable to Moneyguru's full-stack offering (MF, equity broking, IPO advisory) with a much larger institutional footprint.
• Motilal Oswal Financial Services: Diversified Indian financial services firm offering broking, wealth management, MF distribution, PMS and SME advisory. Comparable across Moneyguru's product breadth with far greater scale, capital and institutional client reach.

Emerging players

• Scripbox: India-based online mutual fund investment and financial planning platform targeting goal-based retail investors. Comparable to Moneyguru's digital mutual fund distribution and planning-led advisory, though more narrowly focused on retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moneyguru-finserv

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about moneyguru finserv