maxical

What maxical does

Maxical (مکسیکال) is an Iranian e-commerce retailer specializing in mobile, computer, car, and lifestyle accessories. Founded in 2023 and operating from a headquarters on Imam Khomeini Street in central Tehran with 1–10 employees, the company runs a direct-to-consumer online storefront at maxical.ir serving Iranian consumers seeking branded consumer-electronics accessories from international manufacturers including Xiaomi and its ecosystem (Mijia, HOTO, Enchen, Bomidi), Baseus, Anker, Mcdodo, 1More, JBL, LDNIO, Porodo, Green Lion, and Haylou. The legal entity is registered as Maxical Internet Store (فروشگاه اینترنتی مکسیکال).

The platform is built on WordPress/WooCommerce and curates a catalog spanning mobile accessories (power banks, chargers, cables, holders, cases, screen protectors), audio/video products (earbuds, headphones, speakers), computer peripherals (USB-C hubs, adapters, mice, keyboards, networking), car accessories (cigarette-lighter chargers, phone mounts, jump starters, dash cameras), and lifestyle goods (massagers, shavers, flashlights, smart scales, kitchen appliances, smart-home devices). The catalog includes 175+ charging cables, 129 phone chargers, 63 power banks, 52 headphones/earbuds, and 36 smart watches, making it one of the broader accessory selections in the Iranian market. No proprietary technology, first-party products, or patents are disclosed; the business is multi-brand resale with markup pricing.

Maxical monetizes through unit-level product sales in Iranian Toman (pay-as-you-go, no subscriptions), offering express shipping, cash-on-delivery payment, a 7-day return policy, an authenticity guarantee, and 24-hour professional customer support via phone, WhatsApp, and in-person at its Tehran office. Distribution is exclusively through its own e-commerce website serving the Iranian domestic market; no marketplace listings, international expansion, partnerships, M&A, or funding events are documented. No management team, investors, or ownership details are disclosed in the available data.

Name

maxical

Legal name

فروشگاه اینترنتی مکسیکال (Maxical Internet Store)

Website

https://maxical.ir

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxical is an Iranian B2C e-commerce retailer founded in 2023 in Tehran that sells branded mobile, computer, car, and lifestyle accessories from international brands (Xiaomi, Baseus, Anker, Mcdodo, LDNIO, Porodo) to individual Iranian consumers via its maxical.ir online storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Maxical generates revenue through direct retail sales of mobile accessories, computer accessories, car accessories, and lifestyle products. The company acts as an online retailer, purchasing products from various brands and selling them directly to end consumers in Iran with markup pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Maxical is an Iranian online retailer that sells branded mobile, computer, tablet, car, and lifestyle accessories directly to consumers through its e-commerce storefront at maxical.ir. The company sources products from international brands such as Xiaomi, Baseus, Anker, Mcdodo, LDNIO, Porodo, Green Lion, and Haylou and resells them with express shipping, 7-day return policy, and authenticity guarantees. Operations run out of a single Tehran office serving the Iranian domestic market.

Product overview

Maxical is an Iranian e-commerce platform specializing in mobile and computer accessories, lifestyle products, and consumer electronics. The store operates as a multi-brand marketplace offering products across several interconnected categories: mobile accessories (power banks, chargers, cables, phone holders, cases and screen protectors, wireless chargers), audio/video products (earbuds, headphones, speakers), computer peripherals (hubs, adapters, keyboards, mice, cables), car accessories (car chargers, phone mounts, air compressors, jump starters), and lifestyle products (massagers, shavers, flashlights, smart scales, kitchen appliances). The platform curates products from global brands including Xiaomi ecosystem (Mijia, HOTO, Enchen, Bomidi), Baseus, Anker, Mcdodo, LDNIO, Porodo, Green Lion, Haylou, and others. Maxical positions itself as a destination for quality accessories at competitive prices with express delivery and 7-day return guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Banks Portable battery packs for charging mobile devices, earbuds, smart watches, and laptops on the go, including wireless magnetic power banks and models with integrated cables, sold to Iranian consumers through the Maxical online store.
• Phone Chargers Wall chargers and charging adapters for mobile devices, tablets, laptops, earbuds, and smart watches, offered with various power outputs and port types to Iranian retail customers.
• Charging Cables USB-C, Lightning, and USB-A charging cables in various power capacities and lengths for different device compatibility, sold via the Maxical storefront to Iranian consumers.
• Smart Watches and Fitness Bands Smart watches and fitness bands from brands such as Xiaomi, Haylou, QCY, Porodo, plus Apple Watch accessories including bands, cases, screen protectors, and chargers, sold to Iranian retail buyers.
• Earbuds and Headphones Bluetooth and wired earbuds and headphones, including TWS (True Wireless Stereo), over-ear, and on-ear models with features such as Active Noise Cancellation, sold via Maxical to Iranian consumers.
• Car Chargers Cigarette-lighter car chargers with various power outputs, multiple ports, and additional features such as Bluetooth FM transmitters, sold to Iranian vehicle owners through the Maxical online store.
• Phone Holders and Stands Car phone mounts and desktop holders for safe smartphone use while driving or working, available in magnetic, vent, and dashboard mounting styles, sold via Maxical to Iranian consumers.
• USB-C Hubs and Adapters USB-C hubs, converters, and adapters to expand laptop connectivity with multiple ports including HDMI, USB-A, SD card readers, and Ethernet, sold via Maxical to Iranian laptop users.
• Wireless Chargers Wireless charging pads and stands supporting the Qi standard for cable-free charging of compatible devices, sold to Iranian consumers via the Maxical online store.
• Phone Cases and Screen Protectors Protective cases, covers, and screen protectors (tempered glass, ceramic, nano) for smartphones including Apple, Samsung, Xiaomi, and other brands, sold through Maxical to Iranian consumers.
• Computer Accessories Mice, keyboards, HDMI and audio cables, networking equipment, and storage devices for laptops and desktop computers, sold via Maxical to Iranian consumers.
• Car Accessories Car air compressors, jump starters, vacuum cleaners, dash cameras, and other vehicle accessories, sold through Maxical to Iranian vehicle owners.
• Lifestyle Products Massagers, shavers, hair dryers, straighteners, flashlights, smart scales, kitchen appliances, sports equipment, and other daily living products sold to Iranian consumers via the Maxical online store.
• Tools Electric screwdrivers, laser rangefinders, glue guns, cordless drills, and pressure washers from Xiaomi HOTO and Powerology brands, sold via Maxical to Iranian consumers.
• Lighting Equipment Desk lamps, flashlights, camping lanterns, and reading lights with adjustable brightness and color temperature, sold to Iranian consumers through the Maxical online store.
• Smart Home Devices Water purifiers, instant hot water dispensers, and other smart home appliances sold via Maxical to Iranian consumers.
• Xiaomi Ecosystem Product Portfolio Wide range of Xiaomi ecosystem products including Mijia, HOTO, Enchen, Bomidi, and other sub-brand accessories and devices sold under the Xiaomi brand collection on Maxical.
• Baseus Product Portfolio Baseus brand charging accessories, audio equipment, and lifestyle products sold via the Baseus brand collection on Maxical.
• LDNIO Product Portfolio LDNIO brand power strips, chargers, and wall adapters sold via the LDNIO brand collection on Maxical.
• Porodo Product Portfolio Porodo brand smart watches, hubs, projectors, gaming accessories, and lifestyle products sold via the Porodo brand collection on Maxical.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Digikala: Iran's largest e-commerce platform, selling consumer electronics, mobile accessories, computers, and lifestyle products directly to Iranian consumers. Operates an analogous marketplace-plus-first-party model with express shipping and authenticity guarantees, making it Maxical's most direct competitor.
• Bamilo: Iranian online marketplace focused on electronics, mobile accessories, and home goods. Targets a similar Iranian consumer base with branded tech accessories and similar value propositions around shipping and authenticity.
• Mobile.ir: Iranian online retailer specializing in mobile phones and accessories, including chargers, cables, cases, and audio products from international brands — directly overlapping Maxical's core mobile-accessories category.
• Kalaket: Iranian e-commerce site for mobile and tech accessories selling many of the same international brands (Xiaomi, Baseus, Anker) to Iranian consumers. Closest head-to-head competitor on product mix.

Broad incumbents

• Xiaomi Iran Official: Official Xiaomi storefront and ecosystem channels serving Iran, offering the same Xiaomi, Mijia, HOTO, and Enchen accessory lines that Maxical resells. Represents both a supplier and a potential competitive threat if direct-to-consumer Xiaomi presence expands in Iran.
• Anker Direct: Official Anker brand storefront selling chargers, cables, power banks, and audio products globally. Comparable in product category overlap (charging accessories) and competes indirectly with Maxical on authenticity and direct-brand pricing.
• AliExpress: Global cross-border e-commerce platform where Iranian consumers can purchase the same Chinese accessory brands (Baseus, Mcdodo, LDNIO, Xiaomi ecosystem) at competitive prices. Reaches Maxical's audience via informal forwarding services and represents the cross-border alternative Maxical competes against.
• Amazon: Global e-commerce incumbent offering a massive catalog of branded mobile, computer, and lifestyle accessories with strong authenticity and returns policies. Provides the long-tail benchmark for category breadth, fulfillment speed, and trust that Maxical's proposition emulates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/maxical-official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maxical