SEMrush

Name

SEMrush

Legal name

Semrush Inc.

Website

https://semrush.com

Company type

Public

Founded year

2008

Operating status

Acquired

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Search Engine Optimization Software

NAICS

Media Buying Agencies (541830), Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

SEO/SEM & Performance Marketing Tools (BPAMALAM)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB), Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

Keywords

• Search engine optimization
• AI search visibility
• Content marketing platform
• Competitive intelligence software
• Digital marketing analytics

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Annual recurring revenue from tiered subscription plans (Pro, Guru, Semrush One) with monthly and annual billing options. Revenue reached $443.6 million in FY2025 with ARR of $471.4 million. AI products surpassed $38 million in ARR, growing from $4 million prior year (850% growth).
2. Enterprise Platform: Enterprise-tier subscriptions with dedicated support, custom integrations, and advanced analytics. Enterprise platform grew to $37 million across 579 customers (33% year-over-year growth in recent quarter).
3. API Access: API access included in subscription plans with usage-based limits for data access, enabling integration into third-party applications and internal tools.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

SEMrush operates an online visibility management and content marketing SaaS platform that unifies traditional SEO with AI search visibility tracking. Built on 17 years of proprietary search intelligence covering 28 billion keywords, 43 trillion backlinks, and 808 million domain profiles, the platform offers toolkits for SEO, AI visibility, content creation, traffic analytics, local search, advertising, social media, and PR. It also provides enterprise-grade brand visibility solutions, a public API, and a Model Context Protocol (MCP) server for AI assistant integrations.

Product overview

Semrush is a comprehensive brand visibility platform offering a unified suite of SEO, AI search optimization, content marketing, advertising, social media, and PR tools. The platform operates on a platform-plus-modules architecture centered around Semrush One, which integrates traditional SEO capabilities with AI visibility tracking. Core toolkits include SEO, AI Visibility, Traffic & Market, Content, Local, Advertising, AI PR, and Social toolkits. The ecosystem also includes enterprise solutions (Enterprise SEO, Enterprise AIO, Enterprise SI), a public API and MCP server for programmatic access, an App Center with third-party applications (AdClarity, Exploding Topics), Semrush Academy for education, and the AI Visibility Index for research. The platform is built on 17 years of search intelligence covering 28 billion keywords, 43 trillion backlinks, 808 million domain profiles, and 289+ million LLM prompts. Following Adobe's acquisition in April 2026, Semrush capabilities are being integrated into Adobe's CX Enterprise suite.

Differentiator

Problem solved

Functional benefit

Brands

• Semrush One: Unified SEO and AI search solution combining traditional SEO tools with AI visibility tracking
• AI Visibility Toolkit
• Exploding Topics
• AdClarity
• SERP Gap Analyzer
• Brand24
• Semrush Academy
• AI Visibility Index
• Spotlight Conference

Products and services

• Semrush One A unified SEO and AI search solution that combines traditional SEO capabilities with AI visibility tracking, helping brands win across traditional and AI search platforms.
• AI Visibility Toolkit Enables brands to track prompt-level visibility and analyze AI market share against competitors across AI platforms such as ChatGPT, Google AI Mode, Perplexity, and Gemini.
• SEO Toolkit Comprehensive SEO suite for keyword research, backlink analysis, ranking tracking, traffic analysis, and technical site audits.
• Traffic & Market Toolkit Website traffic analysis and market intelligence toolkit that tracks trends, benchmarks competitors, and surfaces audience insights for any domain.
• Content Toolkit AI-powered content creation and optimization suite that surfaces top-ranking topic ideas and scores or optimizes content in real time for SEO and AI platforms.
• Local Toolkit Local SEO toolkit for managing Google Business Profile, securing placements in top directories, and using AI for customer service optimization.
• Advertising Toolkit Advertising intelligence and optimization toolkit for Google and Meta ads, with AI insights, A/B testing, and competitor ad scouting.
• AI PR Toolkit AI-powered PR toolkit that identifies media trusted by LLMs, generates press-ready pitches, and tracks brand PR wins.
• Social Toolkit AI-powered social media management toolkit for planning, building, and running posts, monitoring brand mentions, and identifying influencers.
• Semrush API Public API providing developers programmatic access to SEO, traffic, keyword, backlink, and competitive intelligence data via Standard API, Trends API, Projects API, and Local API endpoints.
• Semrush MCP Model Context Protocol server enabling AI assistants (Claude, ChatGPT, Cursor, VS Code, Gemini, Perplexity) to access Semrush data in real time.
• Semrush App Center Marketplace offering Semrush and third-party applications such as AdClarity, Exploding Topics, and SERP Gap Analyzer.
• Semrush Enterprise SEO Enterprise-grade SEO platform offering brand visibility dominance across markets and domains with automation, custom integrations, and dedicated support.
• Enterprise AIO (AI Optimization) Enterprise AI Optimization solution for brands seeking to control visibility and outpace competitors in AI search results across markets and domains.
• Enterprise Site Intelligence (SI) Enterprise Site Intelligence solution providing comprehensive website analysis and optimization capabilities at scale.
• AI Visibility Index

Quantifiable outcome

• 373% increase in share of voice for ZoomInfo using Semrush for Enterprise
• +7 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered strategic, core and minor.

• InfidigitstrategicStrategic or Co-development Partner · 8 June 2026Strategic partnership combining Semrush's AI Optimization platform and database of 261M+ prompts with Infidigit's growth execution capabilities for enterprise brands. Research indicates 80%+ of AI-generated answers cite sources built on strong SEO fundamentals, positioning brands with established organic authority to win in AI search. Partnership aims to help brands become visible in AI-generated answers where 37% of consumers now begin their search journeys.
• LovablestrategicTechnology or Integration · 13 May 2026Industry-first partnership integrating Semrush's search data (28 billion keywords, 43 trillion backlinks, 808 million domain profiles across 32 regions) natively into Lovable's AI app builder platform. Available to all Lovable users from May 13, 2026 without requiring a separate subscription. Integration embeds live SEO data, on-demand technical reviews, and one-click fixes for metadata, alt text, and canonical tags directly into the building experience. Lovable reports more than 200,000 projects built per day.
• AdobecoreStrategic or Co-development Partner · 28 April 2026Adobe completed acquisition of Semrush Holdings for $1.9 billion on April 28, 2026. The acquisition integrates Semrush's SEO, generative engine optimization (GEO), and agentic search optimization (ASO) capabilities with Adobe's existing product portfolio including Adobe Experience Manager and Adobe Experience Platform. Adobe plans to integrate Semrush data into Adobe CX Enterprise for unified brand visibility across AI surfaces and owned channels. Semrush contributed approximately $480 million to Adobe's total ARR following the acquisition.
• Third Door Media (acquisition)strategicStrategic or Co-development Partner · 1 October 2024Semrush acquired Third Door Media including its publications Search Engine Land, MarTech.org, and SMX events. Move aims to expand SEMrush's reach into digital marketing education, industry insight, and live events. Third Door Media continues to operate as standalone entities while integrating into Semrush's ecosystem.
• Brand24 (acquisition)strategicStrategic or Co-development Partner · 1 May 2024Semrush acquired majority stake in Polish startup Brand24 for PLN 55 million, becoming majority shareholder after purchasing shares from founders Michał Sadowski and Piotr Wierzejski, along with funds Larq Capital and Unfold.VC. Brand24 provides online reputation and content monitoring software, supporting Brand24's further development and global market expansion.
• Traffic Think Tank (acquisition)strategicStrategic or Co-development Partner · 1 February 2023Semrush acquired Traffic Think Tank (TTT), a marketing education company based in Boston, MA. The acquisition expands Semrush's educational offerings and community engagement, with TTT providing extensive content and a dedicated marketing community.
• Kompyte (acquisition)minorStrategic or Co-development Partner · 1 March 2022Semrush acquired Kompyte, a portfolio company of Adara. Kompyte provides competitive intelligence automation for revenue teams. Note: Kompyte roadmap may face uncertainty following Semrush's own acquisition by Adobe.
• BrandStar DigitalminorChannel Partner/ Reseller/ DistributorBrandStar Digital, a Deerfield Beach-based digital marketing agency, joined Semrush's Enterprise Partner Program following direct pre-launch invitation. Partnership grants certified status to sell, service, and scale Semrush's full enterprise platform including SEO, AI Search Optimization, and website health intelligence for clients across Home Services, Healthcare, Professional Services, Real Estate, Hospitality, E-Commerce, and Nonprofit sectors.
• Exploding Topics (acquisition)minorStrategic or Co-development PartnerSemrush acquired Exploding Topics, a platform for identifying trending topics and emerging trends. Founder Brian Dean previously built Backlinko, acquired by Semrush, and now leads Programs.com.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ahrefs: Ahrefs is a direct SEO competitor offering backlink analysis, keyword research, site audit, and rank tracking tools. Competes head-to-head with SEMrush on backlink database scale and is widely cited as Semrush's primary alternative for technical SEO professionals.
• Moz: Moz Pro is a subscription SEO platform offering keyword research, link analysis, rank tracking, and site audits. Directly comparable to Semrush's SEO Toolkit with overlapping SMB and agency customer base and similar freemium-to-paid motion.
• BrightEdge: BrightEdge is an enterprise SEO and content performance platform serving large brands. Competes directly with Semrush's Enterprise SEO offering on brand visibility, content optimization, and AI search features for Fortune 500 customers.
• Conductor: Conductor is an enterprise organic marketing platform offering SEO, content, and AI search visibility tools. Overlaps significantly with Semrush Enterprise AIO/SEO and serves many of the same Fortune 500 enterprise buyers.
• Similarweb: Similarweb provides website traffic analytics, market intelligence, and competitive benchmarking. Directly comparable to Semrush's Traffic & Market Toolkit with overlapping use cases for digital marketers and competitive intelligence teams.
• SpyFu: SpyFu is a competitor keyword and SEM research platform focused on paid search intelligence. Overlaps with Semrush's Advertising Toolkit and keyword research modules for PPC-focused marketers.

Emerging players

• SE Ranking: SE Ranking is an all-in-one SEO platform targeting SMBs and agencies with keyword tracking, backlink monitoring, and site audits. Competes with Semrush's Pro/Guru tiers with a more affordable pricing model and growing feature parity.
• Surfer SEO: Surfer SEO is an AI-powered content optimization and SEO platform. Competes directly with Semrush's Content Toolkit for content-led SEO workflows and increasingly in AI search optimization use cases.
• Mangools: Mangools offers a suite of SEO tools (KWFinder, LinkMiner, SERPChecker) targeting SMBs and bloggers. A lighter alternative to Semrush for entry-level keyword research and backlink analysis.

Broad incumbents

• Adobe Analytics (within Adobe Experience Cloud): Adobe Analytics and Adobe Experience Cloud are now Semrush's parent-suite peers post-acquisition. Overlap exists in digital marketing intelligence, customer journey analytics, and AI-driven brand visibility measurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SemrushLife
• Facebookfacebook.com/SEMrush
• LinkedInlinkedin.com/company/semrush
• Instagraminstagram.com/semrush_life
• TikToktiktok.com/@semrushlife
• Xx.com/semrush

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEMrush