Diana Health

What Diana Health does

Diana Health is a private, multi-state women's health practice network operating a hybrid in-person and virtual care model across 10 clinic locations in Tennessee (5), Florida (4), and Texas (1), with a workforce of 501–1,000 employees and approximately $100 million in cumulative disclosed venture funding. The company delivers services across the full women's health lifecycle — maternity and labor/delivery (delivered at partner hospitals), gynecology, well-woman, menopause and perimenopause care, family planning, mental health, and wellness coaching — through collaborative care teams composed of OB/GYNs, Certified Nurse Midwives, Nurse Practitioners, mental health therapists, registered dietitians, and wellness coaches, with all providers sharing a collaborative electronic health record.

The technology stack is intentionally lightweight: a proprietary mobile-only patient portal (Diana Health Client App on iOS and Android) handles scheduling, messaging, records access, and birth/wellness plan management; Zoom-based virtual visits extend the geographic reach of mental health, menopause, family planning, and follow-up care statewide in Tennessee and Florida; and the collaborative EHR underpins the cross-discipline care model. The platform is not differentiated by AI or data science capabilities — no AI features, proprietary models, or analytics infrastructure are disclosed.

Revenue is generated through insurance-reimbursed patient services, with Diana Health in-network with most major plans including Medicaid, Medicare, and TriCare, supplemented by a self-pay billing portal. Patients access care via same/next-day in-clinic appointments, virtual visits, or by phone. Go-to-market emphasizes content marketing (educational articles, blog), organic social (Instagram, Facebook, X/Twitter), community events (childbirth prep, lactation groups, mixers), and local partnerships (e.g., Tally MOBS in Tallahassee) to drive patient acquisition across all life stages. Strategic growth has been funded through three disclosed rounds — Series A ($11M, 2022), Series B ($34M, 2023), and Series C ($55M, September 2025, HealthQuest Capital) — with hospital partnerships (TriStar StoneCrest/HCA Healthcare, Parkridge East) anchoring labor and delivery delivery.

Name

Diana Health

Legal name

Diana Health

Website

https://heydianahealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Diana Health is a private women's health practice network operating 10 hybrid in-person and virtual clinics across Tennessee, Florida, and Texas, delivering maternity, gynecology, menopause, mental health, family planning, and wellness services through collaborative OB/GYN and midwife teams reimbursed primarily via insurance including Medicaid and Medicare.

Ownership category

akta.pro rank

Product category

Women's Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

Keywords

• Women's healthcare services
• Maternity care
• Gynecology care
• Mental health services
• Telehealth visits

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Diana Health generates revenue through patient visits covered by insurance plans. The company accepts most major insurance plans including Medicaid, Medicare, and TriCare, as well as regional plans and exchange health plans. Patient out-of-pocket costs are determined by their specific insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Diana Health is a women's healthcare practice network that provides personalized maternity, gynecology, menopause, mental health, and wellness services through 10 in-person clinics across Tennessee, Florida, and Texas, supplemented by virtual visits via Zoom. Services are delivered by collaborative care teams of OB/GYNs, Certified Nurse Midwives, Mental Health Therapists, Nurse Practitioners, Registered Dietitians, and Wellness Coaches, with a Diana Health mobile app supporting scheduling, messaging, lab results, and care plans.

Product overview

Diana Health operates as a women's health practice network offering a hybrid in-person and virtual care model. The company provides a unified platform combining the Diana Health Client App (mobile patient portal) with in-person clinic services and virtual visit capabilities. The service portfolio includes eight core offerings: Maternity Care Program, Gynecology Care, Well Woman Care, Menopause Care, Family Planning Services, Mental Health Care, Wellness Care, and Virtual Visits—all delivered through collaborative care teams of OB/GYNs, Certified Nurse Midwives, Mental Health Therapists, Nurse Practitioners, Registered Dietitians, and Wellness Coaches. Patients access services through physical clinic locations across Tennessee, Florida, and Texas, or via the mobile app and virtual visit Zoom platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Diana Health Client App Mobile-only patient portal app available on iOS and Android that enables scheduling, messaging providers, viewing medical history and lab results, managing care preferences and wellness plans, and accessing educational content for current patients.
• Maternity Care Program Full-service individualized pregnancy experience encompassing prenatal care, labor and delivery at partner hospitals, and postpartum support, delivered through collaborative teams of Certified Nurse Midwives and OB/GYNs.
• Gynecology Care Comprehensive gynecological services treating conditions including UTIs, yeast infections, abnormal bleeding, birth control, endometriosis, PCOS, pelvic pain, and STI screening and treatment.
• Well Woman Care Annual well-being visits that address physical, mental, and social health, including in-house lab and ultrasound services, with longer appointment times for comprehensive discussions.
• Menopause Care Virtual and in-person menopause and perimenopause care including initial virtual consultations, custom treatment plans with hormone and non-hormone options, and ongoing education through the client app.
• Family Planning Services Comprehensive family planning including preconception counseling, fertility assessments, ovulation timing guidance, IUI services at select locations, and contraception consultations.
• Mental Health Care Virtual mental health services including initial mental health assessments, individual therapy with Licensed Certified Social Workers, and psychiatric mental health care with medication management through Psychiatric Mental Health Nurse Practitioners.
• Wellness Care Virtual wellness services including Registered Dietitian consultations, health and wellness coaching, perimenopause and menopause group visits, weight management group visits, and whole health chronic care management.
• Virtual Visits Telehealth platform enabling patients to conduct visits with providers via Zoom from home, covering mental health, menopause consultations, UTI treatment, and other conditions that do not require physical examination.

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TriStar StoneCrest Medical Center (HCA Healthcare)coreStrategic or Co-development Partner · 11 January 2022Strategic collaboration with TriStar StoneCrest Medical Center, part of HCA Healthcare, enabled Diana Health's first physical location opening in Smyrna, Tennessee and provides hospital facilities for labor and delivery services.
• Parkridge East HospitalcoreStrategic or Co-development PartnerDiana Health's Chattanooga location collaborates with Parkridge East Hospital for labor and delivery services, providing patients access to hospital facilities with Diana Health care teams attending deliveries.
• Tally MOBS (Tallahassee Moms of Babies and Toddlers)minorGTM or Marketing PartnerCommunity partnership with Tally MOBS for family events and community engagement, including sponsorship of the 2nd Anniversary Party celebration connecting with local families.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Advantia Health: Advantia Health operates a multi-specialty practice network with strong women's health and OB/GYN offerings across multiple states, overlapping directly with Diana Health's clinic-based women's health model.
• Tia: Tia is a women's healthcare provider offering in-person and virtual primary care, gynecology, mental health, and wellness with a collaborative care model—directly comparable to Diana Health's hybrid women's health practice network.
• Kindbody: Kindbody operates fertility and women's health clinics with in-person and virtual care across multiple U.S. cities, overlapping with Diana Health's family planning, fertility, and gynecology services.
• Maven Clinic: Maven Clinic is a virtual women's and family health platform covering fertility, maternity, postpartum, and mental health—comparable to Diana Health's virtual care and integrated mental health offerings.
• Unified Women's Healthcare: Unified Women's Healthcare is one of the largest OB/GYN practice management platforms in the U.S., directly comparable to Diana Health's multi-state OB/GYN and women's health practice network model.

Broad incumbents

• Privia Health: Privia Health is a national physician enablement and value-based care platform with significant OB/GYN and women's health exposure; broader than Diana Health but operating an overlapping care model for women's health providers.
• Ob Hospitalist Group: Ob Hospitalist Group is the largest dedicated OB/GYN hospitalist provider in the U.S., addressing hospital-based maternity care delivery—adjacent and partially overlapping with Diana Health's hospital-partnered maternity model.
• One Medical (Amazon): One Medical is a membership-based primary care platform with women's health services and a hybrid in-person/virtual model; broader than Diana Health but with overlapping patient experience and technology positioning.

Emerging players

• Caria: Caria is a digital women's health platform addressing perimenopause and menopause care—comparable to Diana Health's menopause service line and virtual care delivery for hormonal health.
• Evernow: Evernow provides virtual menopause and perimenopause care with hormone and non-hormone treatment options, overlapping directly with Diana Health's menopause care offering and telehealth platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/heydianahealth
• Facebookfacebook.com/HeyDianaHealth
• Instagraminstagram.com/heydianahealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diana Health