Pipefy

Name

Pipefy

Legal name

Pipefy Inc.

Website

https://pipefy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Workflow Automation Software

NAICS

Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK)

Keywords

• Workflow automation
• Process orchestration
• No-code platform
• Business process automation
• AI workflow agents

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: SaaS subscription model with tiered plans (Starter, Professional, Enterprise, Enterprise AI) offering different feature sets, user capacities, and AI credit allocations. Billing is monthly or annual.
2. AI Credits (Usage-based): Consumption-based AI credit system layered on top of subscription plans. AI credits power AI Agent execution, data extraction, contract analysis, and other AI operations. Additional credits purchasable beyond plan inclusions.
3. Professional Services: Implementation and consulting services through the 'Pipefy Way' methodology combining continuous discovery with iterative execution, supported by dedicated Center of Excellence (CoE) for governance and best practices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pipefy sells a unified, no-code Business Orchestration & Automation SaaS platform that lets organizations design, automate, and govern end-to-end business processes using a low-code visual builder, 100+ pre-built AI Agents, AI Copilot, and an Integration Hub connecting ERP/CRM/HRIS systems. The offering is delivered via tiered subscription plans (Starter, Professional, Enterprise, Enterprise AI) with usage-based AI Credits and is targeted at enterprise and mid-market teams in functions such as HR, Finance, Procurement, Legal, IT, and Customer Service.

Product overview

Pipefy is a unified Business Orchestration & Automation platform combining low-code/no-code workflow design, AI Agents (100+ pre-built), AI Copilot, AI Assistant, and intelligent document processing. The core platform is complemented by specialized Studios (AI Studio, P2P AI Studio, CRM AI Studio, HR AI Studio) that provide domain-specific orchestration for procurement, sales/CRM, and HR functions. These studios contain industry-specific and department-specific AI agents that work within the platform's workflow framework. The product supports enterprise-grade governance, security, and integration with legacy systems via iPaaS. Key modules include Credit Decisioning, Contract Review, Accounts Payable, Employee Onboarding, Claims Processing, Ticket Management, Customer Onboarding, Lead Qualification, Procurement, HR Service Delivery, and Contract Renewal. Recent innovations include Process-as-Tool (MCP-based AI-workflow integration) and AI Agents 2.0 with Intelligent Document Processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Orchestration & Automation Platform Core unified platform combining low-code workflow design, AI Agents, enterprise-grade governance, and integration connectivity (iPaaS, RPA) to orchestrate end-to-end processes across departments and systems.
• Enterprise Automation Platform Enterprise-grade orchestration platform delivering measurable ROI in days with full governance, security, and scalability for organizations of 1,000+ employees requiring compliance and control.
• Pipefy AI AI-powered business automation layer embedded across the platform, comprising AI Agents, AI Copilot, and AI Assistant capabilities for workflow automation, data analysis, and conversational support.
• AI Agents Library of 100+ pre-built and customizable AI agents that analyze, optimize, and continuously evolve processes across HR, Sales, Marketing, Finance, Legal, Procurement, Customer Service, and Risk & Compliance functions, including Credit Decisioning, Claims Processing, Contract Review, and Lead Qualification agents.
• AI Studio Studio environment within Pipefy to create, test, and manage AI Agents using no-code/low-code tools. Includes ready-to-use AI Agents, built-in AI Assistants, flexible corporate governance, and AI Credits usage visibility.
• P2P AI Studio Procure-to-pay orchestration studio bundling 25+ AI Agents that automate sourcing, validations, negotiations, and follow-ups across end-to-end purchasing workflows, with ERP and legacy system integrations.
• CRM AI Studio CRM workflow orchestration studio connecting Marketing, Sales, and Customer Success with WhatsApp, email, voice, and integrated portals, automating pipelines, lead scoring, proposal generation, and customer journey visibility.
• HR AI Studio HR-specific AI orchestration studio for employee lifecycle management, covering recruitment, onboarding, benefits administration, and employee development through specialized AI agents.

Quantifiable outcome

• 260% ROI with payback in under 6 months
• +11 more outcomes

Named customers10 records

Segments13 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreStrategic or Co-development Partner · 14 April 2026Multi-year collaboration announced to accelerate AI project development for business orchestration. Leverages Microsoft Foundry infrastructure to enhance Pipefy's AI-powered capabilities. Solution listed on Microsoft Marketplace for global availability, enabling enterprise customers to deploy AI-driven workflows with governance and scalability. Collaboration positions Pipefy to leverage Microsoft's global reach and advanced AI resources.
• OraclecoreTechnology or Integration · 11 December 2025Leveraging Oracle Cloud Infrastructure to deliver AI Agents to U.S. customers, enhancing automation, security, and scalability for enterprises. AI Agents embedded in workflows for compliance, HR, finance, and operations. Received Oracle ISV Partner Award at Oracle AI World 2025 recognizing innovation in AI agent-powered orchestration and automation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camunda: Camunda provides process orchestration and BPMN/DMN-based workflow automation for developers and enterprise architects. It is comparable to Pipefy on process orchestration, though with a more developer-centric rather than no-code citizen-developer orientation.
• Kissflow: Kissflow is a no-code process and workflow automation platform positioned for citizen developers. It is a direct comparator to Pipefy's no-code BPM approach, with overlap in HR, procurement, and IT use cases for mid-market and enterprise customers.
• Workato: Workato is an enterprise iPaaS and workflow automation platform with Workato AI agents and recipe-based orchestration. It is a direct competitor in integration-centric low-code process automation and the closest peer to Pipefy's Integration Hub + AI Agent model.
• Nintex: Nintex is a process management and workflow automation platform with document automation and RPA capabilities. It targets the same enterprise process automation and digital transformation RFPs as Pipefy, particularly in financial services and operations.
• monday.com: monday.com is a no-code work management platform that has expanded into workflow automation, AI blocks, and enterprise process management. It competes with Pipefy for mid-market and enterprise no-code process automation deals across HR, operations, and IT.
• Appian: Appian is a public iBPMS and low-code process automation platform with deep enterprise footprint in financial services, government, and insurance. It is the most direct analogue to Pipefy's no-code BPM/AI orchestration positioning and competes for the same regulated enterprise RFPs.
• ProcessMaker: ProcessMaker is a low-code BPM and workflow automation platform used in financial services, insurance, and higher education. It is a direct comparable to Pipefy on iBPMS capabilities, with similar enterprise governance and process-orchestration positioning.

Emerging players

• Zapier: Zapier is a workflow automation platform with AI actions and agents targeting SMB and individual users, with growing enterprise reach. It overlaps with Pipefy's automation value proposition at the lower end of the market and increasingly in mid-market AI agent use cases.

Broad incumbents

• ServiceNow: ServiceNow is the dominant enterprise workflow platform with Now Assist AI and a deep agentic-AI roadmap. It competes for the same IT, HR, and procurement orchestration budgets as Pipefy but as a much larger, multi-product suite rather than a focused iBPMS.
• Microsoft Power Platform: Microsoft's Power Platform (Power Automate, Power Apps, Copilot Studio) is a no-code workflow and AI agent stack bundled with Microsoft 365 and Azure. It competes with Pipefy on enterprise process automation and is the strategic backdrop for Pipefy's Microsoft Foundry partnership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pipefy
• Facebookfacebook.com/pipefy
• LinkedInlinkedin.com/company/pipefy

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds7 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pipefy