Distribution Strategy Group
- Company typePrivate
- Founded2020
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Distribution Strategy Group firmographics
Firmographics- Name
- Distribution Strategy Group
- Legal name
- Distribution Strategy Group
- Website
- https://distributionstrategy.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Distribution Strategy Group industry classification
Industry- Product category
- Wholesale Distribution Analytics Software
- NAICS
- Process, Physical Distribution, and Logistics Consulting Services (541614), Software Publishers (513210), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industry
- Customer Experience (CX) & Service Excellence (EDABACAB)
Keywords
Where Distribution Strategy Group is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Distribution Strategy Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Software Subscriptions: Annual subscription-based software products including Customer Experience RX, Demand RX, and Employee Experience RX. Pricing is based on number of surveys, customers analyzed, and optional integrations.
- Sponsorship and Advertising: Free content (research reports, blog posts, webinars, events) supported by sponsor and advertiser relationships with technology companies serving the distribution industry.
- Event Tickets and Sponsorships: Revenue from paid conference attendance (Applied AI for Distributors $595 registration, AI Forum ATL $595, AI Forum UK £995 first ticket/£795 additional) and event sponsorships sold to technology vendors.
- Speaking and Consulting: DSG Speakers Bureau provides keynote and industry speakers to distribution conferences. AI workshops offer strategy consulting engagements with customized roadmaps and ROI analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customer Experience RX annual subscription starting at $17,250 |
| Subscription | Annual | Demand RX annual subscription |
| Unit Pricing | Pay-as-you-go | AI Forum Atlanta - August 12, 2026 at Georgia Tech Conference Center |
| Unit Pricing | Pay-as-you-go | AI Forum UK/EU - October 15, 2026 at National Conference Center, Birmingham |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Distribution Strategy Group product offering
Product offeringCore offering
Distribution Strategy Group sells a software suite (RX Suite) consisting of Customer Experience RX, Demand RX, and Employee Experience RX—purpose-built analytics platforms for wholesale distributors covering NPS measurement, wallet share/market analytics, and employee engagement. The company also runs paid industry conferences (Applied AI for Distributors, AI Forum Atlanta, AI Forum UK/EU), produces sponsored research reports, and delivers AI strategy consulting workshops to distribution executives.
Product overview
Distribution Strategy Group offers the RX Suite, a platform-plus-modules architecture comprising three distinct core products: Customer Experience RX for customer loyalty measurement via Net Promoter Score surveys and AI-powered sentiment analysis, Demand RX for market analytics and wallet share optimization leveraging data on 52M+ companies, and Employee Experience RX for employee engagement tracking with predictive retention scoring. All three products integrate with Salesforce and HubSpot CRMs and are purpose-built specifically for wholesale distributors rather than retrofitted from other industries.
Differentiator
Problem solved
Functional benefit
Brands
- RX Suite: Software suite for high-performance distributors including Customer Experience RX, Demand RX, and Employee Experience RX.
- Applied AI for Distributors
- AI Forum
- AI News and Gurus
- Wholesale Change Show
- The Discerning Distributor
Products and services
- Customer Experience RX Subscription NPS survey and customer feedback analytics platform designed for wholesale distributors, with AI-powered sentiment/topic analysis and benchmarking to identify root causes of customer satisfaction and dissatisfaction.
- Demand RX Subscription market analytics platform for distributors that leverages data on 52M+ North American companies to identify wallet share gaps, cross-sell opportunities, ICP development, and revenue potential at the account level.
- Employee Experience RX Subscription employee engagement measurement solution tailored for distribution roles, tracking Employee NPS, inspiration, retention intent, pride, and predictive retention risk scoring.
- AI Workshop for Distributors Paid AI strategy consulting engagement for distribution companies that delivers readiness assessment, ROI projections, customized implementation roadmaps, and access to a library of 40+ distribution-specific AI use cases.
- AI Forum Atlanta Paid one-day regional conference for distribution executives exploring AI adoption, with $595 per-person registration and presenting sponsorships from distribution technology vendors.
- AI Forum UK/EU Paid one-day regional conference for distribution executives in the UK and EU focused on AI adoption; tiered registration pricing for first and additional attendees from the same organization.
Quantifiable outcome
- Improve NPS scores by 6-9% using Customer Experience RX
- +5 more outcomes
Companies that use Distribution Strategy Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Distribution Strategy Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
Distribution Strategy Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- CongaminorDSG partnered with Conga to host educational webinars reaching legal, distribution, and industrial sector decision-makers. Conga is a contract lifecycle management and revenue operations software provider.
- EpicorminorEpicor is a sponsor of DSG content and events. Epicor provides ERP solutions for distributors.
- Oracle NetSuiteminorOracle NetSuite is a sponsor of DSG content and events targeting distribution industry audiences.
- InforminorInfor is a sponsor of DSG content and events. Infor provides industry-specific ERP solutions.
- SAPminorSAP is a sponsor of DSG content and events targeting distribution industry audiences.
- Proton.aiminorProton.ai is a sponsor of DSG AI Forum: Atlanta as a presenting sponsor. Proton.ai provides AI-powered revenue intelligence for distributors.
- GainsightminorGains Systems is a presenting sponsor of DSG AI Forum: Atlanta. Gains provides pricing and revenue intelligence solutions.
- ConexiomminorConexiom is a sponsor of DSG content and events. Conexiom provides AI-powered order automation for distributors.
- CavallominorCavallo is a sponsor of DSG content and events. Cavallo helps product-centric brands and distributors maximize profit.
- GraybarminorGraybar executives (Danna Stone and Ed Fenton) participated as keynote speakers at DSG's Applied AI for Distributors conference. $12.9 billion electrical distributor.
- GraingerminorGrainger executives (CTO Jonny LeRoy) participated as keynote speaker at DSG's Applied AI for Distributors conference on AI risk and cost management.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Distribution Strategy Group competitors and assessment
Company assessmentEmerging players
- Conexiom: Conexiom sells AI-powered order automation for distributors — a sponsor of DSG content and events and an emerging software vendor targeting the same distributor buyer that DSG's RX Suite addresses.
- Proton.ai: Proton.ai sells AI-powered revenue/sales intelligence for distributors — directly overlapping with DSG's Demand RX wallet-share and ICP use cases, and notably a sponsor of DSG's AI Forum Atlanta, indicating close ecosystem coupling.
- Avatria: Avatria provides eCommerce search, merchandising, and revenue optimization for distributors — directly comparable to DSG's distribution-ecommerce advisory work and overlapping with parts of Demand RX analytics.
- Gains Systems: Gains Systems provides pricing and revenue intelligence for distributors, overlapping with parts of DSG's Demand RX market analytics positioning; also a presenting sponsor of DSG's AI Forum Atlanta.
Broad incumbents
- Medallia: Medallia is an enterprise customer-experience platform competing for the same NPS and customer-feedback budget that CX-RX targets, though serving a much wider range of verticals beyond distribution.
- Distribution One: Distribution One sells ERP and distribution-software suites to mid-market distributors — overlapping with parts of DSG's advisory scope and serving the same logo base, though as a much larger horizontal systems vendor rather than a niche analytics provider.
- Qualtrics: Qualtrics is a broad CX/NPS measurement platform — the primary horizontal substitute for DSG's Customer Experience RX in distributor CX programs, with a much larger enterprise installed base and integration footprint.
Direct peers
- Modern Distribution Management (MDM): MDM is a research, news, and events business serving the wholesale distribution industry — the closest analog to DSG's research, media, and events arm, competing for distributor executive attention and conference sponsorships.
- Catalyst Sale: Catalyst Sale provides sales consulting, training, and content for industrial-distribution sales teams — directly comparable to DSG's sales strategy consulting and speakers bureau offerings for distribution executives.
- Industrial Strength Marketing: Industrial Strength Marketing is a marketing consulting and content agency focused on industrial distribution — a direct competitor for DSG's consulting and thought-leadership engagements targeting distribution marketing and sales leaders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Distribution Strategy Group social profiles
Digital presenceDistribution Strategy Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Distribution Strategy Group leadership team
Management profileNumber of profiles
Profiles3 records
Distribution Strategy Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Distribution Strategy Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Distribution Strategy Group
What does Distribution Strategy Group do?
Distribution Strategy Group sells a software suite (RX Suite) consisting of Customer Experience RX, Demand RX, and Employee Experience RX—purpose-built analytics platforms for wholesale distributors covering NPS measurement, wallet share/market analytics, and employee engagement. The company also runs paid industry conferences (Applied AI for Distributors, AI Forum Atlanta, AI Forum UK/EU), produces sponsored research reports, and delivers AI strategy consulting workshops to distribution executives.
Is Distribution Strategy Group a public or private company?
Distribution Strategy Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Distribution Strategy Group founded?
Distribution Strategy Group was founded in 2020. It employs 1 to 10 people.
Where is Distribution Strategy Group based?
Distribution Strategy Group is headquartered in Boulder, United States, in the North America region.
How does Distribution Strategy Group make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are sponsorship and Advertising, event Tickets and Sponsorships and speaking and Consulting.
Who are Distribution Strategy Group's main competitors?
Emerging players on record are Conexiom, Proton.ai, Avatria and Gains Systems. Broad incumbents are Medallia, Distribution One and Qualtrics. Direct peers are Modern Distribution Management (MDM), Catalyst Sale and Industrial Strength Marketing.
Does Distribution Strategy Group have an API?
No public API is recorded for Distribution Strategy Group.
What industry is Distribution Strategy Group in?
Distribution Strategy Group's product category is Wholesale Distribution Analytics Software. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of EDABACAB, Customer Experience (CX) & Service Excellence. Its NAICS code is 541614 and its SIC code is 8742.