Conga

What Conga does

Conga is a private enterprise software company, founded in 2006 (originally as AppExtremes, rebranded to Conga in 2013) and headquartered in Broomfield, Colorado, that builds an integrated Revenue Lifecycle Management platform spanning pricing, configure-price-quote (CPQ), contract lifecycle management (CLM), document automation, and eSignature. The company is owned by private equity firm Thoma Bravo, which has remained the lead strategic investor since the 2020 combination of Conga and Apttus ($715M transaction) and orchestrated the $1.4B all-cash take-private of PROS Holdings in December 2025, followed by Conga's February 2026 acquisition of PROS' B2B business. The current platform, the Conga Advantage Platform (launched October 2024 as the first 'truly open' RLM platform operating independently of Salesforce), is built on a unified revenue data model and orchestrates a connected product portfolio: Conga Composer (document generation, 10M+ documents/month across 8,000+ customers), Conga Sign (enterprise eSignature, tens of millions of signatures annually), Conga CLM (contract automation with AI risk analysis), Conga Advantage CPQ and Smart CPQ (configurable quoting up to 100,000+ line items), Conga Billing, Conga Digital Commerce, Conga Price Management, Conga Price Optimization (neural-network AI for 90% accurate price predictions), and Conga Rebate Management. AiMe, the agentic AI layer launched at Conga Connect 2026, sits across the platform to deliver AI agents for quote creation, price optimization, contract insights, and document template generation, built on a UNESCO-aligned ethical AI framework and backed by a TiDB distributed SQL database for high-volume workloads. The product is sold primarily through direct enterprise field sales with module-based quote-based pricing (not publicly listed), supplemented by Salesforce AppExchange and Microsoft Azure Marketplace listings, an API-first self-serve channel (developer.conga.com), and a global implementation partner network including PwC Germany, Forsys, and ArticulateIT AB. Conga serves over 10,000 customers globally, including more than half of the Fortune 100 and Fortune 50, with documented enterprise logos spanning T-Mobile, Twilio, LinkedIn, Adobe, Nestle, Hertz, Engie, Siemens, Boston Scientific, ABB, BASF, Schneider Electric, KraftHeinz, Peloton, Southwest Airlines, and others across financial services, healthcare, manufacturing, distribution, technology, and transportation. Reported third-party ARR was $198.2M (Getlatka, December 2025) with a $594.7M valuation, prior to the PROS B2B acquisition; the combined post-acquisition entity serves customers in 60+ countries.

Name

Conga

Legal name

Conga Corp.

Website

https://conga.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Conga is a Thoma Bravo-backed enterprise software company offering a unified Revenue Lifecycle Management platform spanning pricing, CPQ, CLM, document automation, and eSignature, now augmented by the AiMe agentic AI layer. It serves 10,000+ customers including more than half of the Fortune 100 across financial services, healthcare, manufacturing, distribution, technology, and transportation.

Ownership category

akta.pro rank

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions - Document Automation (Conga Composer): Recurring subscription revenue from Conga Composer document generation software; 'Over 10 million documents created per month by more than 8,000 customers.'
2. SaaS Subscriptions - CPQ and Revenue & Commerce: Recurring subscription revenue from Conga CPQ (Advantage CPQ, Smart CPQ), Digital Commerce, and Conga Billing; 'Over $100 billion worth of quotes processed by more than 2 million unique CPQ users' and '46 million quotes generated annually by 10,000 global customers.'
3. SaaS Subscriptions - Contract Lifecycle Management: Recurring subscription revenue from Conga CLM, including Contract AI capabilities, sold to legal, sales, and procurement teams with an average '9% revenue increase' for customers.
4. SaaS Subscriptions - Price Optimization & Management: Recurring subscription revenue from Conga Price Optimization, Price Management, and Rebate Management modules powered by neural-network AI.
5. SaaS Subscriptions - eSignature (Conga Sign): Recurring subscription revenue from Conga Sign enterprise eSignature, positioned as 'at least 30% cheaper than DocuSign.'
6. Professional Services: Implementation, configuration, training, and ongoing customer success services that accompany platform deployments, delivered via Conga Services and partner ecosystem.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

Conga provides a unified Revenue Lifecycle Management (RLM) platform, the Conga Advantage Platform, that brings together pricing, configure-price-quote (CPQ), contract lifecycle management (CLM), document automation, eSignature, and billing on a single data model. The platform is augmented by the AiMe agentic AI layer and is sold as modular SaaS subscriptions (Conga Composer, Conga Sign, Conga CLM, Conga Advantage CPQ, Conga Smart CPQ, Conga Digital Commerce, Conga Billing, Conga Price Management, Conga Price Optimization, and Conga Rebate Management) to enterprise and mid-market customers globally.

Product overview

Conga offers a unified "Revenue Lifecycle Management" platform-plus-modules architecture anchored on the Conga Advantage Platform (launched October 2024 as the first "truly open" RLM platform) and the AiMe agentic AI layer (announced March 2026 at Conga Connect 2026). The platform is built on a unified revenue data model and orchestrates a connected portfolio of named products across four pillars: Document Automation (Conga Composer for document generation and Conga Sign for eSignature), Contract Lifecycle Management (Conga CLM), Revenue & Commerce (Conga Advantage CPQ, Conga Smart CPQ, Conga Digital Commerce, and Conga Billing), and Price Optimization & Management (Conga Price Optimization, Conga Price Management, and Conga Rebate Management). Following the February 2026 acquisition of PROS Holdings' B2B business, the platform combines AI-driven pricing optimization, configuration, quoting, and contracting capabilities into a single connected commerce chain spanning more than 10,000 customers.

Differentiator

Problem solved

Functional benefit

Brands

• Conga Composer: Document generation software that automatically creates on-brand PDFs, Word, Excel, PowerPoint, and HTML email documents using data from any CRM or ERP.
• Conga Sign
• Conga CLM
• Conga CPQ
• Conga Billing
• Conga Price Management
• Conga Price Optimization
• Conga Advantage Platform
• AiMe
• Smart CPQ
• Advantage CPQ
• Conga Digital Commerce
• Conga Rebate Management

Products and services

• Conga Composer Document automation software that merges data from any CRM, ERP, or system of record into branded PDF, Word, Excel, PowerPoint, and HTML email documents. Generates 10+ million documents per month for 8,000+ customers and is sold to enterprise sales, legal, finance, and operations teams.
• Conga Sign Enterprise-grade electronic signature software delivering ESIGN, UETA, and eIDAS-compliant signatures with multi-factor authentication, tamper-proof audit trails, white-label branding, and global data centers. Captures tens of millions of signatures annually and is sold to enterprises replacing legacy eSignature tools.
• Conga CLM Contract Lifecycle Management software that automates contract generation, negotiation, execution, compliance, renewals, and obligations across legal, sales, and procurement teams, with AI-driven risk analysis, automated redlining, and integration with Microsoft Office, Dynamics, and Salesforce.
• Conga Advantage CPQ Salesforce-native Configure-Price-Quote software that synchronizes complex configurations with contract terms and billing schedules for technology, healthcare, and services customers; supports up to 100,000+ line items.
• Conga Smart CPQ CRM-agnostic CPQ engine using a patented constraint-based configuration engine to manage complex industrial product logic and extensive pricing agreements for manufacturers and distributors that require AI-driven pricing guidance and high-volume mega-quote capabilities.
• Conga Billing Billing and invoicing software supporting recurring, usage-based, milestone, and hybrid billing models on a single invoice, with subscription management, automated renewal alerts, and ERP/CRM/accounting system integrations.
• Conga Price Management Price Management software that centralizes pricing data, automates price list management, and enforces pricing governance across all sales channels, managing thousands of SKUs across regions and tiers with multi-tier approval workflows.
• Conga Price Optimization AI-powered price optimization software using neural networks to deliver account-specific pricing recommendations, with documented 90% accuracy in price predictions, 5% average margin improvement, and 400% ROI with a 3-month payback.
• Conga Rebate Management AI-driven rebate management solution that automates workflows, delivers clear insights and faster approvals, and synchronizes sales behavior with margin protection across direct and indirect channels.
• Conga Digital Commerce Digital commerce solution that extends Conga CPQ logic to customer and partner portals, providing consistent configuration and pricing across self-service touchpoints for an omnichannel buying experience.
• Conga Advantage Platform Conga's flagship open Revenue Lifecycle Management platform built on a unified revenue data model that orchestrates Conga Composer, Conga Sign, Conga CLM, Conga CPQ (Advantage and Smart), Conga Billing, Conga Price Optimization and Management, Conga Rebate Management, Conga Digital Commerce, and the AiMe AI layer.
• AiMe Agentic AI layer embedded in the Conga Advantage Platform that unifies data across sales, legal, and finance to deliver prescriptive, agentic, and proactive intelligence; powers AI agents for quote creation, price optimization, contract insights, and document template generation, built on an ethical AI framework aligned with UNESCO guidelines.

Named customers35 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature7 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• SalesforceflagshipTechnology or IntegrationLong-standing ecosystem partnership: Conga Composer, Conga Sign, Conga CPQ, and Conga CLM are listed on the Salesforce AppExchange, and Conga maintains native Salesforce connectors as well as the Conga Advantage Platform that can extend beyond Salesforce. Conga also actively participates in Salesforce Agentforce events (NYC, Singapore).
• Microsoft (Dynamics 365 & Azure)flagshipTechnology or IntegrationConga expanded its Advantage CPQ and CLM solutions onto Microsoft Dynamics 365 and made them available on the Azure Marketplace as part of the Conga Connect 2026 platform announcements, signaling a strategic push beyond the Salesforce ecosystem.
• SAPcoreTechnology or IntegrationConga Advantage CPQ and CLM now extend into SAP environments, with integrations announced at Conga Connect 2026; Conga CPQ synchronizes with SAP through standard APIs to automate data flow between configuration logic and back-office billing.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is a featured integration partner for the Conga platform, providing cloud infrastructure and pre-built connectors for the Conga Advantage Platform.
• OraclecoreTechnology or IntegrationOracle is a featured integration partner for the Conga platform, with Conga integrations enabling CRM/ERP connectivity across CPQ, billing, and document workflows.
• AdobecoreTechnology or IntegrationAdobe is a featured integration partner on the Conga platform, with Adobe Experience Cloud and Adobe Sign integrations enabling document automation and eSignature flows.
• PwC GermanycoreImplementation/ SI/ Consulting PartnerStrategic consulting partnership announced in a September 2025 white paper ('Next-Generation AI'), where PwC Germany and Conga are partnering to help companies leverage intelligent agents for sustainable revenue growth.
• ForsyscoreStrategic or Co-development PartnerStrategic partnership to deliver AI-powered CLM solutions; joint article highlights measurable outcomes of 200 hours saved per attorney annually and 90% reduction in manual data entry through AI agents in contracting.
• ArticulateIT ABminorImplementation/ SI/ Consulting PartnerCollaboration with ArticulateIT AB to help organizations leverage AI-enabled pricing as a competitive advantage, including co-marketing and joint customer engagements.
• PingCAP (TiDB)coreTechnology or IntegrationConga uses PingCAP's TiDB distributed SQL database to power real-time, high-volume quote generation and revenue lifecycle workloads across global enterprise customers.
• LegalOps.comminorGTM or Marketing PartnerJoint webinar partnership targeting legal operations decision-makers.
• Distribution Strategy GroupminorGTM or Marketing PartnerJoint webinar partnership targeting distribution industry decision-makers.
• Arrow ElectronicsminorGTM or Marketing PartnerJoint webinar partnership targeting industrial and electronics distribution decision-makers.
• GraybarminorGTM or Marketing PartnerJoint webinar partnership targeting electrical distribution decision-makers.
• Industrial Supply AssociationminorGTM or Marketing PartnerJoint webinar partnership with the Industrial Supply Association for industrial sector decision-makers.

Scale indicators17 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Salesforce (CPQ, Billing, Revenue Cloud): Salesforce's native CPQ and Billing/Revenue Cloud is the most direct competitor to Conga's Advantage CPQ and Conga Billing within the Salesforce ecosystem, and is the platform whose CPQ end-of-life is driving Conga's mid-market pipeline.
• DocuSign: DocuSign is the incumbent in eSignature and a growing CLM competitor via DocuSign CLM and Intelligent Agreement Management; Conga Sign is explicitly positioned as at least 30% cheaper, making DocuSign the primary head-to-head rival in Conga's signature business.
• Icertis: Icertis is a leading enterprise CLM platform competing head-to-head with Conga CLM, particularly in Fortune 500 procure-to-pay and sales contract use cases; both are recognized by Nucleus, Gartner, and MGI as CLM leaders.
• Ironclad: Ironclad is a fast-growing CLM platform that competes directly with Conga CLM, particularly in legal-ops-centric deployments; both firms are positioned as modern, AI-forward alternatives to legacy CLM suites.
• Agiloft: Agiloft is a highly configurable CLM platform that overlaps with Conga CLM in legal, procurement, and sales contract use cases, and is regularly co-listed with Conga in analyst evaluations such as Nucleus and Gartner CLM rankings.
• PROS Holdings: PROS' B2B business (configuration, pricing, quoting) was just merged into Conga in February 2026; the standalone PROS travel business continues to exist separately but historically was a peer in B2B pricing optimization and AI-driven quoting.
• Zuora: Zuora is a subscription billing and revenue platform that competes directly with Conga Billing for recurring, usage-based, and hybrid monetization use cases, particularly in technology and SaaS customers.
• OneSpan: OneSpan is an enterprise eSignature and agreement automation vendor that competes with Conga Sign in regulated industries such as banking, insurance, and government, where FedRAMP and strong authentication are decision criteria.
• Vendavo: Vendavo is a B2B price optimization and management vendor that directly competes with Conga Price Optimization and Conga Price Management in distribution, manufacturing, and industrial verticals.

Broad incumbents

• Coupa Software: Coupa is a broader spend-management and procurement platform whose CLM and supplier-contract capabilities overlap with Conga's CLM and procurement use cases, especially in Fortune 500 procurement organizations.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getconga
• YouTubeyoutube.com/c/CongaHQ
• Facebookfacebook.com/getconga
• LinkedInlinkedin.com/company/conga
• Instagraminstagram.com/conga_corp

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conga