Visana Health

What Visana Health does

Visana Health is a virtual-first women's health clinic that delivers comprehensive, longitudinal care across all life stages — covering menopause and perimenopause, complex gynecology (endometriosis, fibroids, pelvic pain), hormone and metabolic health (PCOS/PMOS, thyroid), sexual and reproductive health, and preventive care. The platform combines synchronous video/audio consultations with asynchronous secure messaging and store-and-forward communications, supported by an integrated care team of OB/GYNs, nurse practitioners, certified nurse midwives, and health coaches. Patient access is delivered through a self-serve portal (myvisana.com) and the company's HIPAA-compliant telehealth infrastructure.

The company monetizes primarily by billing commercial insurance for telehealth clinical services, with revenue augmented by a Care Coordination add-on priced at $45-$135 per engagement. It operates a hybrid go-to-market: direct-to-consumer self-serve booking for individuals, combined with a B2B2C motion through health plan and self-insured employer partnerships. In-network status with United Healthcare, Cigna, Blue Cross Blue Shield, and Surest enables nationwide commercial coverage across all 50 states; Medicare and Medicaid are not currently accepted.

Visana is a private, venture-backed company headquartered in Minneapolis, Minnesota. As of August 2025 it has raised approximately $37M cumulatively across six funding rounds, including a $24M Series A led by Noro-Moseley Partners with Cigna Ventures, Flare Capital Partners, Frist Cressey Ventures, and Intermountain Ventures participating. The company is led by co-founders Joe Connolly (CEO), Shelly Lanning (President), and Tom Morley (Head of Product), with Tom Maraday as Chief Commercial Officer and Dr. Barbara Levy as Chief Medical Officer. Disclosed clinical and economic outcomes — 93% of patients reporting symptom resolution within three months and $3,429 per-member healthcare cost savings within six months — anchor its payer and employer value proposition.

Name

Visana Health

Legal name

Visana Health, Inc.

Website

https://visanahealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Visana Health is a Minneapolis-based virtual-first women's health clinic delivering insurance-covered telehealth across all 50 states for menopause, complex gynecology, hormone health, and preventive care, serving individual patients via a self-serve portal and employer/payer partners through a B2B2C model.

Ownership category

akta.pro rank

Product category

Virtual Women's Health Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Menopause & Midlife Women’s Health Telehealth (HRT management, symptom care) (HLALAHAI)

akta.pro secondary industries

Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ), Women’s Health & Family Care Virtual Care (fertility, maternity, pediatrics) (HLALADAE)

Keywords

• Women's telehealth services
• Virtual women's clinic
• Menopause care
• Gynecological health
• Hormone health management

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Telehealth clinical services: Visana Health generates revenue primarily through billing insurance for telehealth clinical services. The company accepts major insurance plans across all 50 states, including United Healthcare, Cigna, Blue Cross Blue Shield, and Surest. Medicare and Medicaid are not currently accepted.
2. Care Coordination services: Additional service offered to help patients find and schedule specialty care appointments prescribed by Visana clinicians. This service ranges from $45-$135 depending on services needed and is typically covered by insurance but may result in patient responsibility for high-deductible plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Visana Health operates a virtual-first women's health clinic delivering comprehensive, coordinated clinical care across all life stages via a telehealth platform. Services cover menopause and perimenopause, complex gynecology (endometriosis, fibroids), hormone and metabolic health (PMOS/PCOS, thyroid), sexual and reproductive health, pelvic pain, and preventive care, supplemented by integrated health coaching, care coordination for specialty referrals, and a health plan partnership program for employer and payer partners.

Product overview

Visana Health operates as a virtual-first women's health clinic offering a unified telehealth platform that combines synchronous video consultations with asynchronous care management. The core offering consists of the telehealth platform and patient portal, supplemented by integrated health coaching, care coordination services, educational webinars, and a learning center. The company also offers a health plan partnership program for employer and insurance partners. All services are delivered virtually across all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Women's Health Clinic Virtual-first clinical care platform for women experiencing menopause, perimenopause, complex gynecology (endometriosis, fibroids), hormone and metabolic health conditions (PMOS/PCOS, thyroid), sexual and reproductive health concerns, pelvic pain, and preventive care. Patients access clinicians via video, audio, and asynchronous messaging through the patient portal, with a coordinated team of doctors, nurse practitioners, certified nurse midwives, and health coaches delivering whole-person longitudinal care.
• Care Coordination Services Service to help Visana patients find and schedule appointments with specialty care providers, including insurance navigation, referrals, and prescription support. Priced at $45-$135 depending on services needed; typically covered by insurance but may result in patient responsibility under high-deductible plans.
• Health Plan and Employer Partnership Program B2B partnership program for self-insured employers and health plans to provide comprehensive women's health benefits to member populations, with documented $3,429 per-member healthcare cost savings within six months and demonstrated improvements in patient outcomes.

Quantifiable outcome

• 93% of patients report seeing symptoms resolve within 3 months
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Insurance payers (United Healthcare, Cigna, Blue Cross Blue Shield, Surest)coreChannel Partner/ Reseller/ DistributorVisana Health has partnered with major commercial insurance carriers to provide in-network telehealth services. The company accepts these insurance plans across all 50 states, enabling patients to access care with reduced out-of-pocket costs.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Midi Health: Midi Health is a virtual care clinic specializing in women's midlife health, with a primary focus on menopause, perimenopause, and hormonal health. It directly competes with Visana's menopause and hormone care lines and targets similar health plan and employer partnerships.
• Maven Clinic: Maven Clinic is a virtual women's and family health platform covering fertility, maternity, postpartum, and menopause, with a hybrid B2C and employer-sponsored model. It competes with Visana across multiple women's health conditions and partners with similar payers and employers.
• Tia: Tia operates a hybrid in-person and virtual women's health primary care clinic serving gynecology, mental health, and primary care needs. It overlaps with Visana on women's primary and gynecological care and pursues similar employer and payer relationships.
• Hers (Hims & Hers Health): Hers is the women's health vertical of Hims & Hers, offering telehealth for reproductive health, dermatology, mental health, and now menopause and hormonal care. It competes with Visana on direct-to-consumer women's telehealth and increasingly on payer-sponsored benefits.
• The Pill Club: The Pill Club is a telehealth platform providing reproductive health, contraception, and women's wellness services with a direct-to-consumer model. It overlaps with Visana on sexual and reproductive health and operates with similar insurance billing mechanics.
• Hello Alpha: Hello Alpha is a virtual primary care platform with dedicated women's health programs spanning dermatology, sexual health, and hormonal care. It competes with Visana on women's virtual primary care and employer-sponsored benefits.

Emerging players

• Caraway Health: Caraway Health is a virtual care clinic focused on women and gender-diverse young adults, addressing mental, physical, and reproductive health. It is an emerging peer with overlapping women's telehealth offerings and a similar payer/employer B2B motion.

Broad incumbents

• Evernorth Health Services: Evernorth, the health services arm of Cigna, offers a broad portfolio of care solutions including specialty telehealth. As Visana's strategic investor Cigna Ventures' parent, it represents a potential scaled partner and channel competitor in women's virtual care.
• Included Health: Included Health is a comprehensive virtual care and navigation platform serving employer and health plan populations across primary, behavioral, and specialty care. It competes with Visana for employer-sponsored women's health benefits dollars and offers broader care navigation.

Others

• Wheel: Wheel is a virtual care infrastructure platform that supplies clinician staffing, technology, and operations to digital health companies. While not a direct women's health competitor, Wheel is an ecosystem enabler that could either power or compete with Visana's clinical delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/VisanaHealth
• LinkedInlinkedin.com/company/visana-health
• Facebookfacebook.com/VisanaHealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visana Health