InstaLILY AI

What InstaLILY AI does

InstaLILY AI is a privately held, New York–based enterprise AI company that builds AI teammates (InstaWorkers™) for the physical goods economy, with primary focus on distribution-heavy industries (national distributors, field-service organizations, and physical-goods companies) and a secondary push into regulated verticals such as healthcare and life sciences. The company's product architecture rests on three uniform layers: a connector layer that provides structured access to operational systems (ERP, CRM, inboxes, pricing systems, and service systems), an editable enterprise memory substrate (InstaBrain SLM™) that generates a company-specific vertical small language model trained on the customer's own knowledge and decisions, and an orchestrated agent execution layer (InstaWorkers™) that autonomously executes workflows inside those existing systems without requiring rip-and-replace. In mid-2026, InstaLILY extended this stack with a "Small Data Center" distributed intelligence deployment model, marketed as an alternative to centralized hyperscaler cloud AI.

The business is monetized through quote-based, multi-year enterprise SaaS contracts sold via a demo-led direct sales motion ("Book a Demo" / "Deploy InstaWorkers™"). Pricing is not publicly disclosed, and no revenue, ARR, or named-customer logos are available in the source material; only anonymized testimonials from a "National Distributor," a "Field-Service Organization," and a "Physical Goods Company" are published. The company's only disclosed institutional capital event is a $25 million Series A led by Insight Partners, announced August 28, 2025, with co-investors Marvin Ventures, Aperiam Ventures, and Perceptive Ventures; use of proceeds is earmarked for expanding the vertical-specific AI catalog and enhancing multimodal capabilities. The firm is led by founder and CEO Amit Shah and co-founder and COO Sumantro Das, with a team of 101–250 engineers, operators, and AI researchers drawn from McKinsey, Wharton, Meta, Palantir, Google, Amazon, IBM, Microsoft, Citadel, Jane Street, and Blackstone.

Name

InstaLILY AI

Legal name

InstaLILY Inc.

Website

https://instalily.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

InstaLILY AI is a New York–based enterprise AI company that deploys InstaWorkers™ agentic AI teammates and InstaBrain SLM™ small language models inside the existing ERP, CRM, and operations systems of distribution-heavy and physical-goods companies.

Ownership category

akta.pro rank

Product category

Enterprise AI / Agentic AI Platform

NAICS

Software Publishers (5132), Software Publishers (513210), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

Keywords

• Agentic AI platform
• Enterprise workflow automation
• Vertical AI solutions
• AI sales assistants
• Enterprise software integration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. InstaWorkers AI Teammates (enterprise SaaS): Recurring enterprise revenue from deploying domain-trained AI agents (InstaWorkers™) powered by InstaBrain SLM™ and integrated with customer ERP, CRM, inbox, pricing, and service systems. Sold via a demo-led sales motion; Series A press release indicates plans to expand the vertical-specific AI catalog and enhance multimodal capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

InstaLILY AI builds and sells domain-trained AI agents (InstaWorkers™) powered by a company-specific small language model (InstaBrain SLM™) that autonomously execute sales, service, and operations workflows inside customers' existing enterprise systems (ERP, CRM, inboxes, pricing systems, service systems). The platform is targeted at distribution-heavy industries and the physical goods economy, with a separate "Small Data Center" distributed intelligence deployment approach marketed against centralized cloud AI providers.

Product overview

InstaLILY AI offers a unified agentic AI platform for the physical goods economy, built on a three-layer architecture. At the foundation is InstaBrain SLM™, a company-specific small language model trained on the customer's own knowledge and decisions, which serves as an editable enterprise memory substrate. On top of the brain run InstaWorkers™, AI teammates that integrate natively with existing enterprise systems (ERP, CRM, inboxes, pricing systems, service systems) via a standardized connector layer to autonomously execute workflows. The platform is deployed through the recently launched Small Data Center approach, a distributed intelligence deployment model that competes with centralized cloud AI and is targeted at distribution-heavy and regulated industries including healthcare and life sciences.

Differentiator

Problem solved

Functional benefit

Brands

• InstaWorkers™: AI Teammates (domain-trained AI agents) that integrate with legacy enterprise software and autonomously execute complex workflows across sales, service, and operations.
• InstaBrain SLM™
• Small Data Center

Products and services

• InstaBrain SLM™ A company-specific vertical small language model built on small, specialized language models trained on the customer's own company knowledge and decisions. InstaBrain SLM™ acts as an editable enterprise memory substrate that generates the vertical SLM powering the InstaWorkers™ agent layer, and is used to understand natural language queries from sales, service, and operations teams in the physical goods economy.
• InstaWorkers™ AI teammates (domain-trained agents) that run on top of InstaBrain SLM and execute complex workflows inside customers' existing enterprise systems (ERP, CRM, inboxes, pricing systems, service systems) via a uniform connector layer. They augment sales, operations, and leadership teams with native execution and standardized, controlled, enterprise-grade orchestration, and are sold via a demo-led enterprise sales motion with multi-year, quote-based contracts.
• Small Data Center A distributed intelligence deployment approach that positions InstaWorkers™ and InstaBrain SLM™ at the edge as an alternative to centralized hyperscaler cloud AI. Marketed under sdc.instalily.ai, with reported outcomes of reducing logistics routing times from 15 minutes to three minutes and cutting field-team training time by 60% for industrial operators.

Quantifiable outcome

• Reduced logistics routing times from 15 minutes to three minutes
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

One partnership is on record.

• Kedrion BiopharmacoreGTM or Marketing Partner · 3 June 2026Kedrion Biopharma and InstaLILY are co-hosting the 'Rare Connections: Healthcare AI Innovation Summit' on June 3, 2026 in New York as part of NY Tech Week, bringing together senior executives from pharma, investment, and research sectors — including speakers from Google DeepMind, Bain Capital, Permira, and Insight Partners — to discuss responsible operationalization of AI in healthcare and life sciences.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kore.ai: Enterprise conversational and agentic AI platform with domain-specific AI agents for customer experience, service, and operations. Overlaps with InstaLILY on vertical AI agents, ERP/CRM integration, and enterprise SaaS GTM.
• Glean: Enterprise AI search and agent platform that connects to workplace systems (CRM, ERP, docs, ticketing) to surface knowledge and execute workflows. Comparable to InstaLILY in the agent-on-top-of-existing-systems model and in the enterprise memory / knowledge retrieval thesis.
• Moveworks: Enterprise agentic-AI platform that autonomously executes workflows inside existing IT, HR, finance, and operations systems. Highly comparable to InstaLILY's InstaWorkers in architecture (agents living inside customer systems) and in serving enterprise buyers with a sales-led motion.
• Aisera: AI agent platform for enterprise service automation across IT, HR, customer service, and operations. Comparable to InstaLILY on the agentic-execution-inside-existing-systems thesis and on selling domain-trained AI to enterprise buyers.
• Cognigy: Enterprise agentic AI platform for customer service automation, integrating with CRM, contact center, and back-office systems. Comparable to InstaLILY on agentic execution within existing enterprise stacks and on vertical workflow deployment.

Emerging players

• Hypersonix: AI platform purpose-built for distribution, supply chain, and commerce operators — the same vertical InstaLILY leads in. Comparable on domain-trained AI for distributors and physical-goods companies, though more analytics/decisioning oriented vs. InstaLILY's workflow-execution orientation.

Broad incumbents

• ServiceNow (Now Assist): ServiceNow's Now Assist and agentic AI capabilities are embedded across IT, HR, customer service, and operations workflows. Comparable to InstaLILY on workflow-automation agents and on enterprise SaaS GTM, but at vastly larger scale.
• Salesforce (Agentforce): Salesforce's Agentforce bundles agentic AI into the world's largest CRM platform with native connectors into enterprise systems. Represents the most direct incumbent threat to InstaLILY's 'AI inside your existing systems' positioning, but addresses a much broader enterprise portfolio.
• Palantir (AIP / Foundry): Palantir's Artificial Intelligence Platform (AIP) deploys AI agents on top of enterprise operational data and integrates deeply with ERP/CRM/legacy systems. Overlaps with InstaLILY on vertical AI agents for distribution/supply-chain and physical-economy workflows, and even shares a talent pedigree (Palantir alumni are named on InstaLILY's team page).
• Microsoft (Copilot / Dynamics 365): Microsoft Copilot, Copilot Studio, and Dynamics 365 ship agentic AI directly into the Microsoft enterprise stack (Outlook, Teams, ERP/CRM). Overlaps with InstaLILY's connector-and-agent thesis at much larger scale and with deep distribution into enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InstalilyAI
• LinkedInlinkedin.com/company/instalily

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InstaLILY AI