Dover
Dover (Staya, Inc.) provides a free ATS and curated marketplace of 60+ fractional recruiters for early- and growth-stage startups, monetizing via a $199/month Premium tier, marketplace commissions, and managed Sourcing Autopilot and Embedded Recruiter services.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Dover does
Dover (operated by Staya, Inc., founded 2019 in San Francisco) is a recruiting platform targeting early- and growth-stage startups. Its core offering is a 100% free applicant tracking system (ATS) with unlimited users and unlimited jobs, no credit card required, positioned as the top-of-funnel acquisition engine. The Free ATS includes AI-generated careers pages and job descriptions, AI resume scoring, native Gmail/Outlook/Slack integrations, employee referral tracking, an agency portal, and one-click distribution to 100+ job boards (LinkedIn, Indeed, X, ZipRecruiter, and others). A $199/month Premium ATS tier layers on AI Applicant Scoring, AI Note Taking, free unlimited LinkedIn/X job posts, and premium support.
Built on top of the ATS is the Dover Recruiting Marketplace — a curated network of 60+ vetted fractional recruiters offering hourly, retainer, or success-fee engagements with publicly visible cost-per-hire rates (typically $2K-$8K, vs. 20-30% traditional agency fees). Higher-touch managed services include Sourcing Autopilot and Embedded Recruiter, which together have helped 500+ companies hire 2,000+ candidates. A free Chrome Sourcing Extension adds AI-personalized outreach from LinkedIn, and a branded Dover Interviewer product provides AI-powered phone-screen notetaking.
Dover's business model combines freemium ATS (zero direct revenue), $199/month Premium subscription, marketplace transactions (success fees, hourly/retainer fees), a 30% off-platform Hire Fee on customers who hire marketplace recruiters outside Dover within a 12-month Restricted Period, and contractual liquidated damages up to $50K to deter circumvention. The company has raised $22.8M total across a $2.8M seed (August 2019, led by Founders Fund with Y Combinator and others) and a $20M Series A (July 2021, led by Tiger Global Management with Founders Fund, Y Combinator, and Abstract). As of 2026, Dover reports 600+ active customers and 1,200+ lifetime customers, supported by an SEO/content-led go-to-market motion anchored on the #1 Google ranking for 'Free ATS' and extensive comparison pages against named competitors.
Dover firmographics
Firmographics- Name
- Dover
- Legal name
- Staya, Inc.
- Website
- https://dover.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dover (Staya, Inc.) provides a free ATS and curated marketplace of 60+ fractional recruiters for early- and growth-stage startups, monetizing via a $199/month Premium tier, marketplace commissions, and managed Sourcing Autopilot and Embedded Recruiter services.
- Ownership category
- akta.pro rank
Dover industry classification
Industry- Product category
- Recruiting Software / Talent Acquisition Platform
- NAICS
- Employment Placement Agencies (561311)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where Dover is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dover business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium ATS subscription: Recurring SaaS subscription at $199/month for the Premium ATS tier, including unlimited free LinkedIn/X job posts, AI Applicant Scoring, AI Note Taking, and premium support. Billed monthly.
- Marketplace Hire Fee (off-platform conversion): 30% of the Service Provider's annualized compensation charged when a customer hires a marketplace recruiter outside the Dover platform within the 12-month Restricted Period. Non-refundable once invoiced.
- Success Fees for recruiter placements: Fixed or contingency (% of Referred Candidate's first-year base salary) success fees on hires made via the marketplace. Triggered on offer acceptance, invoiced, and due within 30 days. 3% convenience fee on credit card payments.
- Hourly and Retainer engagement fees: Hourly billing (charged based on hours reported through the marketplace) and recurring retainer fees billed in advance. Non-refundable once billed, including for early termination.
- Liquidated damages / Unauthorized Billing: For off-platform engagements that bypass Dover, liquidated damages equal to the greater of the applicable Hire Fee or $50,000, due within 7 days. Functions as an anti-circumvention revenue protection mechanism.
- Refundable marketplace deposits: Customer deposit (referenced as $800) required to access the marketplace; debited against future fees, refunded on termination net of amounts owed; forfeited after 12 consecutive months of inactivity.
- Free ATS (freemium lead generation): 100% free ATS used as a funnel to convert free users into Premium subscribers, marketplace recruiter customers, and embedded recruiting engagements. No direct revenue from the free tier itself.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free ATS - 100% free for founding teams |
| Subscription | Monthly | Premium ATS - $199 per month for growing businesses |
| Other | Pay-as-you-go | Recruiting Marketplace - recruiters set their own rates |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Dover product offering
Product offeringCore offering
Dover (Staya, Inc.) provides a 100% free, AI-powered Applicant Tracking System (ATS) for startups, bundled with an integrated marketplace of 60+ vetted fractional recruiters available on hourly, retainer, or success-fee terms. Customers can sign up for free, build an AI-generated careers page, post jobs to 100+ boards, score applicants with AI, and engage fractional or embedded recruiters to run full-cycle hiring at a transparent $2K-$8K per hire.
Product overview
Dover (operated by Staya, Inc.) offers a single unified recruiting platform anchored by its Free ATS for startups, with paid and marketplace layers built on top. The core product, the Free ATS, gives unlimited users and unlimited jobs at no cost, with AI-generated careers pages, AI resume scoring, 100+ job board distribution, Gmail/Outlook email sync, and Slack-based candidate review. The Premium ATS ($199/month) layers on AI Applicant Scoring, AI Note Taking, and free LinkedIn/X job posts. The Dover Recruiting Marketplace adds a vetted network of 60+ fractional startup recruiters available on hourly, retainer, or success-fee engagements, complemented by managed services (Sourcing Autopilot and Embedded Recruiter) and the Sourcing Extension Chrome extension for AI-personalized LinkedIn outreach. Modules such as Employee Referrals and Agency Portal, plus the AI Interviewer notetaker, round out the platform. Together these pieces function as a startup recruiting OS where the free ATS acts as the entry point and the marketplace and managed services activate as hiring needs scale.
Differentiator
Problem solved
Functional benefit
Brands
- Dover Recruiting Partners: A branded service line offering fractional recruiters and recruiting partner engagements through the Dover Marketplace.
- Dover Interviewer
- Dover Autopilot
Products and services
- Dover Free ATS 100% free, all-in-one applicant tracking system for startups with unlimited users and unlimited jobs. Includes AI-generated careers page and job descriptions, AI resume scoring, 100+ job board integrations, Gmail and Outlook integrations, candidate tracking, and Slack-based candidate review. Targeted at founding teams and small businesses.
- Dover Premium ATS Paid ATS subscription tier at $199/month built on top of the Free ATS. Adds unlimited free LinkedIn and X job posts, AI Applicant Scoring, AI Note Taking, onboarding support, and premium support for growing businesses.
- Dover Recruiting Marketplace (Fractional Recruiters) A vetted marketplace of 60+ fractional startup recruiters covering Design, Engineering, Finance, Marketing, Operations, Product, Sales, and Executive Search across B2B, B2C, Healthcare, Fintech, Hardware, Security, AI, and Web3 industries. Recruiters set their own rates, and engagements can be hourly, retainer, or success-fee based with a refundable deposit required.
- Dover Sourcing Extension (Chrome extension) Free Chrome browser extension that finds candidate emails and enables AI-personalized outreach directly from LinkedIn and other sites in two clicks, distributed via the Chrome Web Store.
- Dover Sourcing Autopilot High-touch managed sourcing offering activatable with one click from the free ATS to scale up candidate sourcing during hiring bursts. One of Dover's flagship products, used by 500+ companies to hire more than 2,000 candidates.
- Dover Embedded Recruiter High-touch embedded recruiting offering activated with one click from the free ATS, combining sourcing, screening, scheduling, and full-cycle recruiting. Acts as a fractional Recruiting Partner without requiring a full-time Head of Talent hire.
- Dover Interviewer AI-powered interviewer and notetaker product that automatically generates structured interview notes from phone screens and integrates with ATS scorecards. Customers cite it as saving significant time on initial candidate screens.
Companies that use Dover
Customer profileNamed customers39 records
Segments4 records
Ideal customer profiles2 records
Dover technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature8 records
Dover partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SlackcoreSlack is integrated as a native notification and review channel inside Dover's ATS. Hiring managers and founders receive candidate updates and can approve or reject candidates directly from Slack, which Dover highlights as a key ease-of-use differentiator in customer testimonials (e.g., Pixlee, Steady Health, Salsa).
- GmailcoreNative Gmail integration included in both Free and Premium ATS tiers, enabling email-driven recruiting workflows.
- Outlook (Microsoft 365)coreNative Outlook integration included in both Free and Premium ATS tiers for email-driven recruiting workflows.
- LinkedIncoreLinkedIn job posting is included (free unlimited posts) on the Premium ATS tier; Dover also runs a free Chrome Sourcing Extension that surfaces candidate contact data and one-click outreach from LinkedIn profiles.
- 100+ job boards (job board network)coreFree ATS posts jobs to 100+ job boards with a single click; the Sourcing page references 70+ popular job boards plus a longer-tail network, providing broad distribution for startup job ads.
- TechCrunchminorFeatured media partner: TechCrunch covered Dover's $20M Series A raise in July 2021 ('dover-raises-20m-to-bring-the-concept-of-orchestration-to-recruitment') and is prominently linked from Dover's ATS page as social proof.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Dover competitors and assessment
Company assessmentDirect peers
- Greenhouse: Greenhouse is a leading applicant tracking system for growing and enterprise companies. Dover explicitly publishes comparison pages vs Greenhouse, indicating direct competitive overlap in the ATS market, though Dover targets earlier-stage customers and Greenhouse focuses on mid-market and enterprise.
- Lever: Lever is a talent acquisition suite combining ATS, CRM, and analytics. Dover runs dedicated Dover vs Lever comparison pages, signaling direct ATS competition; Lever serves a similar mid-market segment but lacks Dover's fractional recruiter marketplace.
- Ashby: Ashby is an all-in-one talent platform with ATS, sourcing, scheduling, and analytics built for high-growth startups. Ashby is one of Dover's most direct startup-focused competitors, with comparable target customer and overlapping feature set; Dover differentiates via its fractional recruiter marketplace.
- Paraform: Paraform operates a marketplace connecting companies with vetted freelance recruiters who are paid only on successful hires. This is the closest direct peer to Dover's Recruiting Marketplace in terms of business model and target customer.
- Workable: Workable is a global ATS and recruitment platform targeting SMBs and growing businesses. Dover runs comparison pages vs Workable; both offer ATS functionality but Workable emphasizes traditional paid subscriptions while Dover leads with a free tier plus marketplace.
- JazzHR: JazzHR is an ATS and recruiting software built for SMBs and small business hiring teams. Dover runs comparison pages vs JazzHR; both target SMB hiring with lower-cost ATS offerings, though JazzHR is a paid-only product while Dover offers a free tier.
Broad incumbents
- SmartRecruiters: SmartRecruiters is an enterprise talent acquisition suite with ATS, CRM, and onboarding. Dover runs comparison pages vs SmartRecruiters; it is a broader incumbent that overlaps in ATS functionality but targets larger enterprises rather than early-stage startups.
- Eightfold AI: Eightfold AI is a deep-learning talent intelligence platform with talent acquisition, management, and diversity capabilities. Dover runs comparison pages vs Eightfold; Eightfold is a broad AI incumbent in HR tech, overlapping in AI-driven applicant matching but at much larger enterprise scale.
Emerging players
- Gem: Gem is a talent sourcing and outbound platform with CRM, sequencing, and analytics for recruiting teams. It overlaps with Dover's sourcing capabilities (Chrome extension, outreach, CRM) but does not offer an ATS or fractional recruiter marketplace.
Others
- ZipRecruiter: ZipRecruiter is a job marketplace and hiring platform that connects employers with candidates. Dover has a partnership with ZipRecruiter for job posting distribution; they are thematically related but ZipRecruiter is more of a distribution partner than a direct ATS competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dover social profiles
Digital presenceDover compliance and trust
Trust signalCompliance2 records
Dover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dover leadership team
Management profileNumber of profiles
Profiles2 records
Dover funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dover
What does Dover do?
Dover (Staya, Inc.) provides a 100% free, AI-powered Applicant Tracking System (ATS) for startups, bundled with an integrated marketplace of 60+ vetted fractional recruiters available on hourly, retainer, or success-fee terms. Customers can sign up for free, build an AI-generated careers page, post jobs to 100+ boards, score applicants with AI, and engage fractional or embedded recruiters to run full-cycle hiring at a transparent $2K-$8K per hire.
Is Dover a public or private company?
Dover is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dover founded?
Dover was founded in 2019. It employs 1 to 10 people.
Where is Dover based?
Dover is headquartered in San Francisco, United States, in the North America region.
How does Dover make money?
Seven revenue lines are on record. Premium ATS subscription is the primary driver. The others are marketplace Hire Fee (off-platform conversion), success Fees for recruiter placements, hourly and Retainer engagement fees, liquidated damages / Unauthorized Billing, refundable marketplace deposits and free ATS (freemium lead generation).
Who are Dover's main competitors?
Direct peers on record are Greenhouse, Lever, Ashby, Paraform, Workable and JazzHR. Broad incumbents are SmartRecruiters and Eightfold AI. Gem is listed as an emerging player. ZipRecruiter is listed as an others.
Does Dover have an API?
No public API is recorded for Dover.
What industry is Dover in?
Dover's product category is Recruiting Software / Talent Acquisition Platform. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 561311.