Faye

What Faye does

Faye (legal entity: Zenner, Inc.) is a U.S.-based insurtech operating a mobile-first travel protection platform that combines whole-trip travel insurance with in-trip digital assistance. Founded in 2019 and publicly launched in early 2022 after an $8M seed round, the company builds an iOS/Android app that lets travelers quote, purchase, and manage policies in roughly 60 seconds, receive real-time flight alerts (often faster than airline apps), file claims digitally with a ~48-hour processing target, store documents via Safekeeping, access a 20,000-doctor global telemedicine network (Air Doctor) in 21 languages, and receive reimbursements through the proprietary Faye Wallet digital card linked to Apple Pay and Google Pay. The underlying technology is described as an AI-powered travel protection platform, with AI applied to claims automation, underwriting assistance, real-time alerts, and partner-facing productization.

Faye's products are structured as a core platform with modular add-ons: plans include the domestic "Faye First," international "Faye Forward," and Great American Insurance Group-backed "Faye x GA" plans (the latter representing a white-label embed launched February 2026); add-ons span Cancel For Any Reason, Cancel For Work Reasons, Adventure & Extreme Sports, Pet Care, Rental Car, and Vacation Rental Damage Protection. The business model blends per-trip premium revenue from D2C sales (pricing starts at $4.64-$5.16/day for 14-day trips) with platform/embedded revenue from carriers and brands (licensing Faye's AI engine), affiliate and partner referral income (via Impact and travel advisors), and ancillary transaction fees from in-app eSIM data plans. Distribution is multi-channel, combining the consumer-facing website and app, a Travel Advisor Portal plus partner-facing API for travel distributors, embedded carrier partnerships (Great American Insurance Group), an affiliate network, and a Tern advisor platform integration. Faye is headquartered in Henrico County, Virginia, employs 60+ in its Richmond office, has raised approximately $49M in disclosed venture funding across three rounds (seed 2022, Series A 2023, Series B 2024), and is led by co-founders Elad Schaffer (CEO) and Daniel Green (CTO).

Name

Faye

Legal name

Zenner, Inc.

Website

https://withfaye.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Faye is a U.S.-based mobile-first travel protection platform offering whole-trip travel insurance, real-time flight alerts, AI-driven claims, and a digital reimbursement wallet for U.S. consumer travelers, with embedded white-label distribution to carriers and travel distributors.

Ownership category

akta.pro rank

Product category

Travel Insurance (Insurtech Platform)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Direct Property and Casualty Insurance Carriers (524126)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)

akta.pro secondary industries

Travel Medical & Health Insurance Platforms (THALALAC), Embedded Travel Insurance/Protection Payments & Claims Disbursement (THALAHAJ), Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG)

Keywords

• Travel insurance platform
• Insurtech technology
• Embedded insurance API
• Mobile travel protection
• Travel assistance services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Consumer travel insurance policy sales: Primary revenue stream: per-trip travel insurance premiums (and optional add-ons such as Cancel For Any Reason, adventure sports, pet care, rental car, vacation rental damage protection, and Cancel For Work Reasons) purchased through the Faye website or mobile app. Pricing is quote-based, driven by destination, trip length, traveler ages, state of residence, and selected add-ons.
2. B2B platform / embedded insurance-as-a-service: Revenue from carriers, brands, and travel providers using Faye's AI platform to power their own travel insurance products (e.g., Great American Insurance Group entering the travel insurance market via Faye), as well as future plans to power airlines, cruise lines, and online travel agencies.
3. Affiliate and partner referral revenue: Revenue share and monetization through affiliate partners (Impact platform), travel advisors, content creators, and consumer brands referring customers to Faye policies.
4. In-app ancillary services (eSIM data plans): International eSIM data plans purchased through the Faye app for travelers abroad; a non-insurance revenue extension of the core platform.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels7 records

Core offering

Faye operates an AI-powered travel protection platform that sells whole-trip travel insurance (domestic, international, and cruise) directly to U.S. consumers through its website and iOS/Android app, while also licensing its platform, API, and embedded insurance-as-a-service capabilities to carriers, OTAs, airlines, cruise lines, and travel advisors. Its core stack combines a mobile app with real-time flight alerts, a digital reimbursement wallet (Faye Wallet), global telemedicine via Air Doctor, and 24/7 human assistance, with insurance plans underwritten by A+ (A.M. Best) U.S. carriers.

Product overview

Faye is a comprehensive travel protection platform combining whole-trip travel insurance with a suite of digital travel companion features, structured as a core platform with modular add-ons. The flagship Faye App serves as the central hub for policyholders to purchase coverage, manage policies, access 24/7 assistance, file claims, and receive proactive travel alerts. Insurance is delivered through named plans including the domestic Faye First, international Faye Forward, and the Great American-backed Faye plans, plus a portfolio of optional add-ons (Cancel For Any Reason, Cancel For Work Reasons, Adventure & Extreme Sports, Pet Care, Rental Car Care, and Vacation Rental Damage Protection). Layered modules include Faye Wallet (a digital reimbursement card integrated with Apple Pay and Google Pay), Safekeeping (secure in-app document storage), and the Travel Advisor Portal (a B2B platform enabling travel advisors to quote and service policies). Faye also exposes a partner-facing API that lets travel distributors such as OTAs, airlines, and cruise lines embed Faye insurance into their booking flows, and the app integrates the Air Doctor telemedicine network to give international travelers access to 20,000+ doctors. Faye was built during COVID-19 and launched publicly in early 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Faye Wallet: Digital card feature within the Faye app that delivers speedy claim reimbursements and travel-fund access, connected to Apple Pay and Google Pay.
• Faye App

Products and services

• Faye Travel Insurance Whole-trip travel insurance offering under the Faye brand for U.S. resident travelers, customizable with optional add-ons and available for domestic, international, and cruise trips. Plans are underwritten by United States Fire Insurance Company and Great American Insurance Group, both rated A+ by A.M. Best (2025), with starting prices around $4.64-$5.16 per day for a 14-day trip.
• Faye App Award-winning iOS and Android companion app that lets travelers quote, buy, and manage Faye travel insurance policies; file and track claims; receive real-time flight alerts; access 24/7 in-app human support; store travel documents in Safekeeping; purchase international eSIMs; and receive Faye Wallet reimbursements.
• Faye Wallet Digital card within the Faye app, connectable to Apple Pay and Google Pay, that delivers speedy reimbursements for approved claims and common travel snafus during a trip. Funds can be tapped-and-paid in person or transferred to a bank account, and used proactively to pay medical providers during a covered event.
• Faye Travel Advisor Portal B2B portal at advisors.withfaye.com that enables travel advisors and agencies to quote, sell, and service Faye travel insurance policies for their clients as part of their booking workflows.
• Faye API Partner-facing API that enables travel distributors—OTAs, airlines, cruise lines, tour operators, and travel agencies—to integrate Faye's travel insurance quoting, purchase, and policy management capabilities into their own platforms and booking workflows.
• Faye International Data Plans (eSIM) International eSIM data plans that travelers can purchase directly within the Faye app for use abroad, extending the platform beyond insurance into connectivity for international trips.
• Faye x Great American Travel Insurance Plans Domestic and international travel protection plans underwritten by Great American Insurance Company, powered by Faye's AI platform as a white-label/embedded offering for Great American's entry into the travel insurance market.

Quantifiable outcome

• Up to $250K primary emergency medical expense coverage and up to $500K emergency medical evacuation per trip
• +7 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Host CocoreStrategic or Co-development Partner · 12 June 2026Faye partnered with Host Co (a platform managing over 25,000 vacation rentals on Airbnb and VRBO) to launch a "break-up insurance" CFAR-style policy of around $100 providing up to $1,000 in trip cancellation coverage for relationship breakdowns.
• IntercomcoreStrategic or Co-development Partner · 17 February 2026Intercom named Faye its Services Partner of the Year at the 2026 Intercom Sales Kickoff for delivering AI and CX solutions through Intercom's Fin platform.
• Great American Insurance GroupflagshipStrategic or Co-development Partner · 4 February 2026Great American Insurance Group selected Faye's AI travel insurance platform to enter the travel insurance market in February 2026, marking its first expansion into this category. Faye's platform powers the carrier's "Faye x GA" domestic and international travel protection plans.
• SugarCRMcoreTechnology or Integration · 11 December 2025Faye and Spiky.ai launched a SugarCRM integration in December 2025 that connects real-time meeting intelligence with the SugarCRM platform, providing AI-powered summaries, deal insights, and live coaching prompts. Faye was also named SugarCRM's New Logo Partner of the Year and Top Customer Growth Performance at the 2026 SugarCRM Sales Kickoff.
• Spiky.aicoreTechnology or Integration · 11 December 2025Co-developed with Faye the SugarCRM meeting intelligence integration announced December 11, 2025.
• TerncoreChannel Partner/ Reseller/ Distributor · 4 December 2025Faye was announced in December 2025 as one of four travel insurance partners integrated into the Tern platform for travel advisors (alongside Arch RoamRight, Trawick International, and Travel Insured International), with insurance capabilities expected to go live within six months.
• Arch RoamRightminorChannel Partner/ Reseller/ Distributor · 4 December 2025Co-listed alongside Faye as one of four travel insurance partners integrated into the Tern platform for travel advisors.
• Trawick InternationalminorChannel Partner/ Reseller/ Distributor · 4 December 2025Co-listed alongside Faye as one of four travel insurance partners integrated into the Tern platform for travel advisors.
• Travel Insured InternationalminorChannel Partner/ Reseller/ Distributor · 4 December 2025Co-listed alongside Faye as one of four travel insurance partners integrated into the Tern platform for travel advisors.
• United States Fire Insurance CompanyflagshipStrategic or Co-development PartnerUnited States Fire Insurance Company underwrites Faye's "Faye First" (Domestic) and "Faye Forward" (International) plans. Both carriers underwriting Faye's policies are rated A+ by A.M. Best (2025).
• Air DoctorcoreTechnology or IntegrationAir Doctor is Faye's telemedicine partner, providing policyholders on international trips access to a global network of 20,000+ doctors.
• Falck Global Assistance LLCcoreStrategic or Co-development PartnerFalck Global Assistance LLC provides non-insurance assistance services delivered alongside Faye's insurance products, as disclosed on the Faye website footer.
• Ski.comminorChannel Partner/ Reseller/ DistributorTravel agency partner integrating Faye travel insurance for client protection, quoted as a partner on Faye's partner page.
• MarketWatch (Home Solutions)minorGTM or Marketing PartnerPublishing partner offering Faye to its audience with full funnel access and transparency on traffic and lead performance.
• ImpactcoreGTM or Marketing PartnerAffiliate platform powering Faye's affiliate partner program for publishers and content creators (Faye-Travel-Insurance.brand campaign on app.impact.com).

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• World Nomads: World Nomads is a leading consumer travel insurance brand targeting adventure and international travelers. It is a direct competitor to Faye in selling whole-trip policies to U.S. and global leisure travelers through a digital-first experience.
• SafetyWing: SafetyWing sells digital-first travel and global health insurance aimed at remote workers, nomads, and frequent travelers. It is a comparable D2C insurtech targeting the same modern, app-savvy traveler persona as Faye.
• Arch RoamRight: Arch RoamRight is a consumer travel insurance brand focused on U.S. and Canadian travelers, often distributed through travel advisors and platforms like Tern. It is a direct competitor co-listed alongside Faye on the Tern advisor platform.
• Trawick International: Trawick International provides travel insurance products (including SafeTrip and Travel Lite) for U.S. consumers and is co-distributed via the Tern advisor platform with Faye.
• Travel Insured International: Travel Insured International is a long-standing travel insurance provider serving U.S. travelers through agencies and platforms. It competes with Faye on whole-trip coverage and is co-listed on the Tern advisor platform.

Broad incumbents

• Allianz Travel Insurance: Allianz Travel is the dominant incumbent travel insurance brand in the U.S. and globally, offering trip cancellation, medical, and baggage coverage. Faye competes with Allianz for the same trip-insurance wallet but as a modern, app-led challenger.
• Generali Global Assistance (now AIG Travel): Generali Global Assistance / AIG Travel is a large incumbent in U.S. travel insurance and assistance services, including 24/7 emergency support. Faye competes with AIG Travel on the assistance-and-claims experience that Faye tries to modernize.
• Berkshire Hathaway Travel Protection: Berkshire Hathaway Travel Protection is a major U.S. travel insurance carrier known for its AirCare and ExactCare plans. It is a scaled incumbent competing with Faye for whole-trip travel insurance customers.

Emerging players

• Battleface: Battleface is an insurtech offering modern travel and adventure-sports insurance with digital claims and custom add-ons. It overlaps with Faye on app-led travel protection for younger, adventure-oriented travelers.

Others

• Air Doctor: Air Doctor is Faye's telemedicine partner providing 20K+ doctors in 21 languages to Faye policyholders. It is included as an adjacent ecosystem enabler rather than a direct competitor, since Faye is its distribution channel for travel insureds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FayeTravel
• Facebookfacebook.com/FayeTravelInsurance
• LinkedInlinkedin.com/company/fayetravelinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faye