Elektra Health

What Elektra Health does

Elektra Health is a New York-based digital health platform, founded in 2019, that delivers evidence-based virtual care for women in perimenopause and menopause. The core product combines 30-minute initial and 15-minute follow-up telemedicine visits with board-certified, Menopause Society Certified Practitioners (MSCP), paired one-to-one with non-clinical Elektra Coaches for lifestyle, nutrition, and emotional support. The platform is rounded out by a private evidence-based education library (the Meno 101 guide, symptom-specific resources, expert-led virtual events) and a moderated community hosted on Mighty Networks, with patient records and clinician coordination handled through Athenahealth EHR integration. Elektra prescribes only FDA-approved hormonal and non-hormonal therapies and does not monetize supplements or products, a positioning choice that the company uses to differentiate from women's-health competitors that retail consumer goods.

The business model blends direct-to-consumer telemedicine with enterprise channels. On the DTC side, patients in 16 states book online, pay insurance copays where in-network, or self-pay $249 (initial visit) / $149 (follow-up) / $99 (coaching), and may use HSA/FSA cards. On the enterprise side, Elektra contracts with health plans for in-network status and co-marketing — including a flagship co-branded ACA health plan, HelloMeno, launched with Oscar Health for January 2026 across 20 states — and with employers (LVMH, Reddit, AlixPartners) for sponsored employee benefits and ERG hosting. Elektra became the first virtual menopause care provider to accept Medicare and Medicaid in 2024.

Elektra operates through a holding-company structure: My Elektra, Inc., a Delaware corporation, owns the technology and administrative platform, while clinical services are delivered by affiliated professional corporations (Electra Health Medical, P.C., Electra Health Medical Mass, P.C., Elektra Women's Medical, Inc., and Electra Women's Health Medical NJ, PC). The company is venture-backed (total funding approximately $12.2M across 2019–2025) with investors including Seven Seven Six, Flare Capital Partners, and UPMC Enterprises; it is led by co-founder and CEO Jannine Versi (formerly Google, Obama Administration, Cityblock Health founding team) alongside a CFO with prior IPO experience at Empire Blue Cross Blue Shield and a CMO who scaled Galileo Health's clinical team from 5 to 150. The company is HIPAA-compliant and reports a 97% patient recommendation rate.

Name

Elektra Health

Legal name

My Elektra, Inc.

Website

https://elektrahealth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Elektra Health is a New York-based digital health platform founded in 2019 that delivers evidence-based virtual menopause care via telemedicine with Menopause Society-certified clinicians, paired 1:1 coaching, education, and a private community, serving women in perimenopause and menopause as well as enterprise health plan and employer customers.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Telehealth Clinical Visits (Insurance): Revenue generated from insurance reimbursements for clinical care visits. Patients pay standard copay or coinsurance based on their health plan. Initial visits (30 minutes) and follow-up visits (15 minutes) are billed to insurance.
2. Telehealth Clinical Visits (Self-Pay): Self-pay option for patients without insurance coverage or out-of-network status. $249 for initial 30-minute visit, $149 for 15-minute follow-up visits.
3. Coaching Services: 1:1 coaching sessions at $99 each for non-clinical support including lifestyle guidance, nutrition, exercise recommendations, and emotional support. Some insurance plans cover coaching at $0 copay.
4. Enterprise/B2B Contracts: Partnership arrangements with health plans and employers for in-network access or sponsored employee benefits, potentially including per-member-per-month arrangements or value-based care contracts.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Elektra Health operates a digital health platform delivering virtual menopause care through board-certified clinicians who provide telemedicine consultations, prescriptions for FDA-approved hormonal and non-hormonal treatments, and lab orders. Each patient is paired with a dedicated Elektra Coach for non-clinical lifestyle support, and receives access to a private education and community platform offering evidence-based readings, expert-led virtual events, and moderated peer discussion.

Product overview

Elektra Health is a first-of-its-kind digital health platform for menopause care, combining telemedicine clinical care with evidence-based education and community support. The core offering consists of video consultations with board-certified, menopause-trained clinicians paired with dedicated Elektra Coaches, supplemented by a private education platform and moderated community. The company offers a proprietary menopause assessment tool and partners with employers and health plans (including Oscar Health for the HelloMeno ACA plan) to expand access. Services are accessible via web and mobile app (powered by Mighty Networks) with patient records managed through Athenahealth EHR integration. The platform prescribes FDA-approved hormonal and non-hormonal treatments but does not sell supplements or products.

Differentiator

Problem solved

Functional benefit

Products and services

• Telemedicine Clinical Care Video consultations with board-certified clinicians specializing in menopause and women's midlife health. Includes 30-minute initial visits and 15-minute follow-ups, with prescription capabilities for FDA-approved hormonal and non-hormonal treatments, labs, and personalized care plans. Billed via insurance or self-pay ($249 initial / $149 follow-up).
• Elektra Coach 1:1 Support Patients are paired with dedicated Elektra Coaches for ongoing non-clinical support, including nutrition and exercise guidance, supplement recommendations, doctor's visit preparation, and emotional support via 30-minute sessions at $99 each (or $0 copay if covered by insurance).
• Private Education and Community Platform Private member platform providing evidence-based educational readings, videos, expert-led virtual events, and a moderated community for discussion and peer support. Complimentary access for all patients.
• Menopause Assessment Tool Online questionnaire that helps patients identify their top menopause symptoms, questions, health history, and goals prior to their first clinical visit.
• HelloMeno First-of-its-kind menopause-specific health insurance plan offered in the ACA marketplace through a partnership with Oscar Health. Available in 20 states starting January 2026, providing comprehensive menopause healthcare including hormone therapy and mental health support for women over 45.
• Health Plans Partnership Program Program partnering with health plans across commercial and government lines (including Medicare and Medicaid) to provide in-network telemedicine menopause care services, with bi-directional referrals to close care gaps and marketing collaboration.
• Employer Benefits Program Sponsored access to Elektra as an employee benefit, including unlimited coaching, personalized learning resources, supportive community access, and Employee Resource Group hosting for menopause awareness at companies like LVMH and Reddit.
• Elektra Health Mobile App Mobile applications for iOS and Android managed by Mighty Software, Inc. (Mighty Networks), enabling patients to access telemedicine visits, messaging, and the education platform on mobile devices.

Quantifiable outcome

• 97% of patients would recommend Elektra to a friend or family member
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Oscar HealthflagshipStrategic or Co-development Partner · 20 October 2025Launched HelloMeno, the first-ever menopause health plan in the ACA marketplace. Available January 1, 2026 in 20 states. Plan offers comprehensive menopause-specific healthcare services including hormone therapy and mental health support.
• MVP Health CarecoreChannel Partner/ Reseller/ Distributor · 8 January 2025Partnership to provide menopause care services to MVP Health Care customers in the Capital Region through telehealth appointments. Customers access Elektra's menopause specialists for hormone therapy and treatment plans at standard copay.
• UPMC EnterprisescoreStrategic or Co-development PartnerElektra Health is highlighted as one of UPMC Enterprises' investments in digital health solutions expanding access to rural healthcare through telemedicine, part of their initiative to strengthen healthcare delivery.

Scale indicators7 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Midi Health: Midi Health is the most direct competitor in virtual menopause care, offering telehealth visits with clinicians for perimenopause and menopause. Competes head-to-head with Elektra on patient acquisition, employer benefits, and health plan partnerships.
• Evernow: Evernow provides virtual menopause care with clinicians prescribing hormonal and non-hormonal treatments. Direct overlap with Elektra's clinical model and target patient demographic.
• Peppy: Peppy is a digital health platform providing employer-sponsored menopause, fertility, and family support benefits. While UK-headquartered, it competes with Elektra in the US employer benefits market for menopause support.
• Maven Clinic: Maven Clinic is a comprehensive virtual care platform for women's and family health. While its core is fertility and maternity, it has expanded into midlife and menopause care, creating direct overlap with Elektra for employer benefits deals.
• Tia: Tia is a women's healthcare provider combining in-person clinics with virtual care across gynecology, primary care, and mental health. It serves a similar patient demographic to Elektra and increasingly addresses midlife women's health needs.

Emerging players

• Progyny: Progyny provides employer-sponsored fertility and family-building benefits. While its primary focus is fertility, it is expanding into broader women's health and overlaps with Elektra in employer benefit decision-makers and women's midlife care.
• Carrot Fertility: Carrot provides global fertility and family-forming benefits to employers. While focused on fertility, it overlaps with Elektra in the employer benefits channel and is expanding into broader reproductive and midlife health.
• Ophelia: Ophelia provides virtual care for opioid use disorder and other conditions. While not a direct menopause competitor, it is a comparable virtual care startup targeting specific underserved health conditions through similar telehealth + coaching models.

Broad incumbents

• Hims & Hers Health: Hims & Hers operates a large consumer telehealth platform that has expanded into women's health. Its scale, brand recognition, and capital base position it as a significant incumbent that could compete with Elektra in menopause care.
• Ro: Ro is a major consumer telehealth company offering care across multiple conditions. It has expanded into women's health and reproductive care, positioning it as a potential competitor for both direct-to-consumer menopause patients and enterprise partnerships.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elektrahealth
• Facebookfacebook.com/elektrahealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds7 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elektra Health