Givebutter

What Givebutter does

Givebutter is an all-in-one nonprofit fundraising and CRM platform serving 60,000+ nonprofit organizations globally. Its product suite includes donation forms (with a stated 47% donor conversion rate, described as 4x the industry average), fundraising pages, event ticketing for in-person/virtual/hybrid events, online auctions, a built-in donor management CRM with unlimited contacts, and marketing and engagement tools (email, text, direct mail). The platform is built on Stripe payment infrastructure for PCI-compliant money transmission and offers the broadest set of donor payment options among its peers, including Venmo, PayPal, Apple Pay, Google Pay, Cash App Pay (a category first), ACH, DAF, text-to-donate, scan-to-donate, and Tap to Pay. Embedded widgets extend the platform to WordPress, Squarespace, Wix, Weebly, and GoDaddy sites, and dedicated iOS and Android apps support in-person event check-in and mobile giving.

The business model centers on a free core platform funded through optional donor tips under the Givebutter Guarantee — organizations that enable optional donor tips pay $0 in platform fees. Organizations that disable tips pay a 3% platform fee plus standard processing. A premium subscription tier, Givebutter Plus, starts at $29/month with contact-based pricing and adds automation, advanced analytics, texting, data hygiene, QuickBooks Online integration, and discounted direct mail at 95¢ per letter. Givebutter Wallet, launched in 2026, introduces embedded finance: a built-in nonprofit financial account offering 2.5% APY rewards on balances, FDIC pass-through insurance up to $250K through Fifth Third Bank, and same-day ACH, with Visa Commercial cards issued by Celtic Bank via Stripe. In October 2025 the company acquired We Are For Good, a social impact media and community organization, to expand into professional development and grassroots community for nonprofit leaders. Distribution is predominantly self-serve and product-led, supplemented by a demo funnel, a certified Givebutter Experts partner network, and content-led demand generation through Butter Blog, Givebutter Academy, and CFRE-certified webinars.

Givebutter has raised $57 million across two disclosed rounds: a $7 million Series 1 in June 2022 led by Ardent Venture Partners, and a $50 million Series 2 in April 2024 led by BVP Forge. The company is headquartered in Wilmington, Delaware, has 101–250 employees, and is led by CEO Max Friedman and CTO Liran Cohen. The company has been recognized as one of Fast Company's Most Innovative Companies in 2026 and holds #1 G2 rankings across fundraising, donor management, nonprofit CRM, and auctions (consecutive).

Name

Givebutter

Legal name

Givebutter, Inc.

Website

https://givebutter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Givebutter is an all-in-one nonprofit fundraising and CRM platform serving 60,000+ organizations. It offers donation forms, events, auctions, donor management, and Givebutter Wallet with 2.5% APY rewards, monetizing via optional donor tips and Givebutter Plus subscriptions.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)

akta.pro secondary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Nonprofit fundraising software
• Donor management CRM
• Online donation platform
• Event ticketing software
• Silent auction software

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Freemium Core Platform: Core fundraising tools, CRM, donation forms, events, auctions, and marketing features are free. Revenue comes from optional donor tips (Givebutter Guarantee model) when enabled.
2. Platform Fees (Optional): Organizations can disable optional tips. If disabled, a 3% platform fee applies plus standard processing fees, which can be passed to donors, made optional, or absorbed by the organization.
3. Givebutter Plus Subscription: Premium tier starting at $29/month with advanced automation, analytics, reporting, texting, data hygiene, QuickBooks integration, and discounted direct mail. Contact-based pricing.
4. Direct Mail Service: Optional flat-rate fee for printing, envelopes, and postage when Givebutter handles mailing. Free tier: 99¢ per letter, Plus subscribers: 95¢ per letter.
5. APY Rewards: Organizations earning $600+ in wallet rewards receive a Form 1099-MISC. Rewards are taxable income in some cases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Givebutter is an all-in-one nonprofit fundraising and CRM platform that enables nonprofit organizations to collect donations, manage donor relationships, run fundraising events, host auctions, and execute marketing campaigns. The core platform is offered free with optional donor tips covering fees, while Givebutter Plus provides a paid premium tier with automation, analytics, texting, and integrations. The company also offers the Givebutter Wallet, an FDIC-insured financial account yielding 2.5% APY on raised funds.

Product overview

Givebutter is an all-in-one nonprofit fundraising and CRM platform that combines multiple products into a unified offering. The core platform includes donation forms (47% conversion rate), fundraising pages, fundraising events, auctions, donor management & CRM, marketing & engagement tools, payment processing (with widest range of payment methods including Venmo, PayPal, Cash App, Apple Pay, Google Pay), widgets for embeddable functionality, and a built-in financial account called Givebutter Wallet (offering 2.5% APY rewards). A premium tier called Givebutter Plus (starting at $29/month) adds automation, advanced analytics, texting, custom reports, QuickBooks integration, and data hygiene tools. The platform is 100% free for nonprofits with optional donor tips enabled (Givebutter Guarantee), otherwise a 3% platform fee applies.

Differentiator

Problem solved

Functional benefit

Brands

• Givebutter Plus: Premium tier subscription offering advanced automation, analytics, marketing tools, and productivity features for growing nonprofits. Starting at $29/month.
• Givebutter Wallet

Products and services

• Donation Forms Customizable online donation forms for nonprofits with a 47% conversion rate (4x the industry average), supporting multiple payment methods including Venmo, PayPal, Cash App, Apple Pay, and Google Pay.
• Fundraising Pages Interactive campaign pages that showcase nonprofit missions with storytelling tools, goal bars, peer-to-peer fundraising, team fundraising, social sharing, livestreaming, text-to-donate, and scan-to-donate capabilities.
• Fundraising Events Event ticketing, registration, and management software for in-person, virtual, and hybrid fundraising events with ticket bundling, promo codes, peer-to-peer fundraising, live display, text-to-donate, and auction capabilities.
• Auctions Online silent auction software with real-time mobile bidding, automated bid notifications, customizable item categories, buy-now functionality, and integrated checkout for physical and digital items.
• Donor Management & CRM Built-in nonprofit CRM with unlimited contacts, personalized contact profiles, household and company tracking, automatic activity timelines, custom filters, giving summary charts, smart donor segments, wealth screening via DonorSearch, custom fields, receipt management, pledges, and soft credits.
• Marketing & Engagement Nonprofit marketing tools including email marketing with drag-and-drop editor and Canva integration, direct mail automation, contact segmentation, custom email domains, automated reminders and receipts, campaign scheduling, and social sharing capabilities.
• Givebutter Wallet Built-in financial account for nonprofits offering 2.5% APY rewards on all balances, FDIC insurance up to $250K, no monthly or hidden fees, daily access to settled funds, same-day ACH transactions, virtual and physical spend cards, and mobile check deposits.
• Givebutter Mobile App Mobile application for event check-in, ticket scanning, in-person payments, Tap to Pay functionality, and on-the-go fundraising management for nonprofit organizations.
• Embeddable Widgets Embeddable website widgets including fundraising thermometers, progress bars, signup forms, donate buttons (static and floating), ticket sales widgets, recurring and one-time donation forms, peer-to-peer pages, and team pages for WordPress, Squarespace, Wix, Weebly, and GoDaddy websites.
• Payment Processing Wide range of payment methods including PayPal, Venmo, Apple Pay, Google Pay, Cash App, credit/debit cards, donor-advised funds, ACH, checks, cash, text-to-donate, scan-to-donate, recurring donations, pledges, and Tap to Pay with automated payouts and PCI-compliant security.
• Givebutter Plus Premium subscription tier with advanced automation, analytics, workflow automation, drag-and-drop email editor with templates, unlimited texting for verified nonprofits, custom reports, expanded data visualizations, data hygiene, QuickBooks Online integration, secure file uploads, and discounted direct mail. Starting at $29/month.

Quantifiable outcome

• 47% donor conversion rate (4x industry average)
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• We Are For GoodflagshipStrategic or Co-development Partner · 1 October 2025Acquired in October 2025 to create a unified ecosystem for nonprofit innovation and community growth. We Are For Good is a social impact media and community organization serving changemakers worldwide. The merger combines fundraising technology with professional development and grassroots collaboration.
• Stripe Payments CompanycoreTechnology or IntegrationStripe provides money transmission services and account services for Givebutter Wallet. Stripe Treasury handles fund management with funds held at Fifth Third Bank N.A., Member FDIC.
• Fifth Third Bank N.A.coreOthersFunds held at Fifth Third Bank N.A. provide FDIC pass-through insurance up to $250,000 per depositor through Stripe Treasury accounts.
• Celtic BankminorOthersIssues Givebutter Wallet Visa Commercial cards, powered by Stripe.
• DonorSearchcoreTechnology or IntegrationNative integration for wealth screening to help nonprofits understand donors' giving potential.
• CanvacoreTechnology or IntegrationNative Canva integration built directly into the platform for creating eye-catching graphics and designs without leaving Givebutter.
• QuickBooks OnlinecoreTechnology or IntegrationSeamless sync of every donation with QuickBooks Online accounting software (available in Givebutter Plus tier).
• ZapiercoreTechnology or IntegrationOver 1,000 integrations available via Zapier, enabling connectivity with various third-party tools and workflows.
• MetacoreTechnology or IntegrationMeta fundraising integration allowing nonprofits to connect fundraising campaigns with Meta platforms.
• PayPalcoreTechnology or IntegrationPayPal donations integrated as one of the popular payment options for donors.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bloomerang: Bloomerang is a leading nonprofit CRM and donor management platform serving small and mid-market nonprofits with fundraising, retention, and engagement tools. It is a direct competitor to Givebutter's CRM/donor-management and online giving modules, targeting the same nonprofit customer base.
• Donorbox: Donorbox is an online donation and fundraising platform for nonprofits, offering donation forms, recurring giving, events, and donor management. It competes head-to-head with Givebutter's donation forms, recurring giving, and peer-to-peer fundraising functionality.
• Funraise: Funraise is a nonprofit fundraising platform providing donation pages, CRM, events, peer-to-peer, and payment processing for mid-market and enterprise nonprofits. It directly competes with Givebutter's all-in-one suite and pricing model.
• OneCause: OneCause is a fundraising event and auction platform for nonprofits, offering event registration, mobile bidding, and donor management. It overlaps with Givebutter's auctions, events, and fundraising pages products.
• Network for Good: Network for Good provides nonprofit fundraising software, donation pages, and donor management tools for small and mid-sized nonprofits. It is a direct competitor to Givebutter's donation forms and CRM products.
• Classy (by GoFundMe): Classy is an online fundraising platform for nonprofits, now part of GoFundMe, offering donation pages, events, peer-to-peer, and CRM. It competes directly with Givebutter across fundraising pages, events, and CRM.
• Qgiv: Qgiv is a donation and event fundraising platform serving small and mid-market nonprofits with online forms, event registration, auctions, and donor CRM. It directly overlaps Givebutter's donation, event, and auction products.

Broad incumbents

• Bonterra: Bonterra is a large social-good software platform combining GiveGab, Network for Good, and other nonprofit/CSR tools. It is a broad incumbent offering overlapping fundraising, giving days, and CRM capabilities across multiple nonprofit segments.
• Salesforce.org (Nonprofit Cloud): Salesforce.org offers Nonprofit Cloud, a comprehensive CRM and fundraising suite for mid-market and enterprise nonprofits. It overlaps Givebutter's CRM and donor management capabilities but is part of a much broader portfolio aimed at larger organizations.

Emerging players

• Eventbrite: Eventbrite is a general-purpose event ticketing platform that nonprofits use for fundraising events and ticketing. It overlaps with Givebutter's fundraising events product but is not specialized for nonprofit donor management or fundraising workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/givebutter
• YouTubeyoutube.com/channel/UCkEEFQlgdBxghu_soFYAhgQ
• Facebookfacebook.com/givebutter
• LinkedInlinkedin.com/company/givebutter
• Instagraminstagram.com/givebutter
• TikToktiktok.com/@givebutter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Givebutter