Zartico

What Zartico does

Zartico is a Salt Lake City-based SaaS company founded in 2019 that provides a "Destination Operating System" (ZDOS) for place-based marketers, primarily destination marketing organizations (DMOs), convention and visitors bureaus, state tourism agencies, airports, and travel/tourism marketing agencies. The platform integrates three proprietary data streams — geolocation (up to 2 billion observations per day), credit-card spending, and lodging performance (13M+ rooms, 135+ hotel brands) — through a Proprietary Integrated Data Model protected by two pending patents covering normalization and hotspot filtering. Its product suite centers on Z5 (a marketing intelligence dashboard with AI Briefings), Zartico Media Attribution / Digital Campaign Optimization, the Visitor Journey App, Agency Connect data feeds, Advanced Lodging Data, Website Attribution, and Zartico Insights custom studies.

The underlying technology stacks hybrid AI techniques (machine learning, deep learning, and generative AI) to process and normalize raw movement data, deliver predictive booking models and pacing forecasts, and generate human-reviewed narrative briefs. Customer outcomes are documented at scale: 149.40% lift in arrivals and spend for the ROOST Florida campaign, a 3,000% increase in website traffic from Spain for the Club Cup campaign, a $104M statewide economic impact at the 2025 NFL Draft in Green Bay, and a $280M+ economic impact study for the Salt Lake City NBA All-Star event.

Zartico operates a subscription SaaS revenue model with modular add-ons and a consultative enterprise field-sales motion anchored by a "Book a Demo" CTA. It has raised approximately $30M+ in cumulative funding, including a $20M Series A led by Arthur Ventures (Sept 2022) with Peterson Partners, plus a $5.75M SEC Form D exempt offering (July 2024). The company reports 400+ destination customers across North America and 3,500+ place-based studies delivered. Distribution is concentrated in the United States with stated intent to expand into airports, sports venues, and municipalities beyond the core DMO base.

Name

Zartico

Legal name

Zartico Insights Corporation

Website

https://zartico.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Zartico provides a SaaS destination operating system for DMOs, tourism agencies, airports, and attractions. The platform fuses geolocation, spending, and lodging data through proprietary AI to deliver visitor intelligence, media attribution, and marketing optimization across 400+ North American destinations.

Ownership category

akta.pro rank

Product category

Destination Marketing Analytics Software

NAICS

Convention and Visitors Bureaus (561591)

akta.pro primary industry

Location, Footfall & Mobility Intelligence (Origin-Destination, visitation) (THALAIAJ)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Location Intelligence, Analytics & Geospatial BI (BPAMANAE), Geospatial BI & Location Analytics (HDAEAMAK), Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)

Keywords

• Visitor intelligence platform
• Destination analytics software
• Tourism data analytics
• Media attribution solutions
• Destination marketing platform

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Zartico operates on a subscription-based SaaS model, offering access to its visitor intelligence platform (ZDOS) and various modules including Z5, Media Attribution, Lodging Data, and Website Attribution. The platform is described as available via add-on subscriptions, indicating a modular pricing structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Zartico provides a visitor intelligence SaaS platform (the Destination Operating System, ZDOS) that integrates geolocation, spending, and lodging data through a Proprietary Integrated Data Model to deliver real-time, census-level insight into the visitor journey. Core offerings include the Z5 marketing intelligence dashboard, Media Attribution, Digital Campaign Optimization, Agency Connect, Advanced Lodging Data, Website Attribution, Visitor Journey App, and Zartico Insights custom studies for destination marketing organizations, tourism agencies, and marketing agencies.

Product overview

Zartico is a visitor intelligence company offering a platform-plus-modules architecture centered on its Destination Operating System (ZDOS). The core platform integrates geolocation, spending, and lodging data through a Proprietary Integrated Data Model to provide comprehensive visitor journey insights. The main product is Z5, a marketing intelligence dashboard offering modules including Executive Pulse, Visitor Snapshot, Visitor Behavior, and AI Briefings. Zartico Media Attribution and Digital Campaign Optimization (DCO) provide campaign measurement and optimization capabilities. Agency Connect delivers data feeds to agency tech stacks. Additional modules include the Visitor Journey App (cross-visitation analysis), Advanced Lodging Data (hotel and short-term rental insights), Website Attribution (web-to-visit tracking), and Zartico Insights (custom studies). Zartico Visitor REVEAL provides dynamic presentation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Z5: Integrated data insights in a streamlined destination marketing performance dashboard - a marketing intelligence platform purpose-built for place marketers.
• Zartico Media Attribution
• Agency Connect
• Zartico Insights
• Visitor Journey App
• Zartico Lodging Data
• Zartico Website Attribution
• Zartico Visitor REVEAL

Products and services

• Z5

Quantifiable outcome

• 149.40% increase in arrivals and spend from targeted market (Florida ROOST campaign)
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• U.S. Travel AssociationcoreStrategic or Co-development Partner · 17 June 2026Strategic partnership announced June 17, 2026 to advance destination intelligence capabilities across U.S. Travel's membership network. The collaboration focuses on joint research initiatives, data analytics, and delivering insights on visitor behavior and tourism impact to industry stakeholders. Combines Zartico's destination analytics expertise with U.S. Travel Association's industry research and advocacy to help destinations make data-informed decisions supporting long-term industry growth.
• MMGY GlobalcoreStrategic or Co-development Partner · 17 February 2026Strategic partnership to help tourism organizations better measure and optimize digital marketing spend through advanced data-driven attribution modeling. The collaboration integrates Zartico's visitor intelligence with MMGY Global's marketing campaigns to provide clearer insight into ROI and economic impact. Addresses the critical challenge where traditional attribution models fail to capture the complete journey from digital engagement to physical visitation and spending.
• Miles PartnershipminorChannel Partner/ Reseller/ DistributorFirst agency certified by Zartico Academy, demonstrating expertise in using Zartico solutions for destination marketing clients.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Arrivalist: Location-based marketing analytics platform that measures the impact of travel campaigns on actual visitation. Directly comparable to Zartico's media attribution offering for DMOs and tourism marketers.
• Adara: Travel data co-op and identity platform that provides destination intelligence, audience segmentation, and marketing measurement to travel and tourism clients, overlapping with Zartico's visitor intelligence value proposition.
• Sojern: Travel marketing platform providing data-driven advertising and guest intelligence to DMOs, hotels, and tourism brands. Competes directly with Zartico on travel marketing attribution and audience targeting.
• MMGY Global: Integrated marketing agency serving the travel, hospitality, and tourism industry. Both partner and partial competitor—MMGY runs tourism marketing campaigns while Zartico provides the underlying visitor intelligence that measures them.
• Simpleview: Destination marketing software and CRM platform serving DMOs, CVBs, and tourism boards. Direct peer in the DMO technology stack, with overlapping customer base and complementary (sometimes competing) capabilities around visitor insights.
• Bloom Consulting: Destination strategy and branding consultancy that uses data-driven country/region brand rankings for tourism boards. Comparable customer base (DMOs and tourism authorities) but more consulting-led than Zartico's SaaS model.

Emerging players

• Cuebiq: Location intelligence and consumer insights platform using geospatial data and movement analytics. Overlaps with Zartico on the underlying data layer but serves broader verticals beyond tourism.
• Placer.ai: Location analytics platform providing foot traffic and audience insights across retail, real estate, and tourism. Comparable technology stack (geolocation, foot traffic intelligence) with broader vertical coverage than Zartico.

Broad incumbents

• STR (CoStar): Hospitality data and analytics leader providing lodging performance benchmarking globally. Comparable to Zartico's lodging data module but as part of a much larger CoStar portfolio serving hotels.
• Tourism Economics (Oxford Economics): Tourism forecasting and economic impact analysis firm serving destinations, governments, and hospitality companies. Comparable economic-impact use cases to Zartico's $104M NFL Draft and $280M NBA All-Star analyses but at a much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zartico
• Xx.com/ZarticoWonder
• Facebookfacebook.com/ZarticoWonder

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zartico