Recraft

What Recraft does

Recraft is a privately held AI graphic design platform founded in 2022 that operates Recraft Studio, a multi-model creative workspace for generating, editing, and exporting images, vectors, icons, logos, mockups, and 3D graphics from text prompts. The company's core technology is a proprietary 20-billion-parameter generative AI model family (V2 through V4.1, including Vector and Utility variants, plus a 20B 'Red Panda' foundation model trained on Nebius infrastructure) that distinguishes itself by producing native, editable SVG vector output rather than raster-only generations, alongside top-ranked photorealism on the Hugging Face Text-to-Image leaderboard. Recraft aggregates its proprietary models with 10+ third-party frontier image and video models (Nano Banana, Flux, Ideogram, GPT Image, Imagen, Veo, Sora, Kling) inside a single canvas with editing modules for background removal, erasing, upscaling to 4K, vectorization, prompt-based editing, and mockup generation, with output to SVG, PNG, JPG, PDF, TIFF, and Lottie.

The company runs a hybrid go-to-market combining product-led growth (free tier with 30 daily credits, self-serve signup), enterprise sales (dedicated Enterprise tier with 'Request a demo' CTAs, SOC 2 Type II, GDPR, AIUC-1 certifications, SSO, RBAC, audit logs, MCP integration), and API/MCP distribution priced on a usage basis. Recraft serves a long tail of individual designers, print-on-demand sellers, illustrators, developers, and game studios alongside enterprise design and marketing teams at companies such as Amazon, Uber, Netflix, HubSpot, Asana, Airbus, Microsoft, and Ogilvy, and has an exclusive AI model partnership with Picsart exposing V4 Exploration Mode to 130M+ creators. Recraft is legally Recraft, Inc. (US-incorporated) with operational headquarters reported in London and a San Francisco presence, has raised approximately $42 million across a January 2024 Series A led by Khosla Ventures and Nat Friedman and a May 2025 Series B led by Accel, and supports 4M+ users across web, iOS, and Android.

Name

Recraft

Legal name

Recraft, Inc.

Website

https://recraft.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Recraft operates an AI-native design platform (Recraft Studio) that lets designers, marketing teams, and developers generate, edit, and export raster images, native SVG vectors, mockups, and typography from text prompts using proprietary 20B-parameter models, sold via freemium, enterprise, and API channels.

Ownership category

akta.pro rank

Product category

Generative AI Design Software

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYHDAAABAF

Model Deployment, Serving & Inference Platforms

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/ML Platforms, MLOps & Model Lifecycle Management

SECONDARYMPADACAM

Animation Pipeline, Asset & Render Services

Media, Entertainment & Sports/Film & Video Production/Distribution/Animation & Animated Production

Keywords

• Generative AI design
• AI image generator
• Vector graphics software
• Text-to-image platform
• AI design API

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Free plan (freemium): Recraft offers a free tier with 30 daily credits renewed every 24 hours, providing full-featured access to image generation, vectorization, mockups, and AI editing but limiting outputs to non-commercial use. Functions as a top-of-funnel acquisition channel.
2. Paid subscription plans: Recraft sells paid plans with higher daily credit limits, unlimited image uploads, advanced tools, and full commercial rights for all generated assets. Plans are tiered across individual and team use cases.
3. Enterprise contracts: Enterprise tier is sold through 'Request a demo' sales motions and includes SOC 2 Type II, GDPR, AIUC-1 certifications, role-based access, SSO, audit logs, MCP integration, and SLA-backed reliability for production workflows.
4. Recraft API usage: API access is priced separately as a usage-based revenue stream, enabling developers to programmatically generate images, vectors, and AI-edited assets, with commercial ownership of outputs.
5. Print-ready output premium: Recraft supports export to SVG, PNG, JPG, PDF, and TIFF (up to 300 DPI CMYK) plus Lottie, with higher-fidelity print outputs enabled by V4 Pro and V4 Pro Vector, supporting professional and print-on-demand workflows.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Core offering

Recraft provides a generative AI design platform centered on Recraft Studio, an infinite canvas where designers, marketers, illustrators, and developers generate, edit, vectorize, upscale, and mockup raster and vector images from text prompts using Recraft's proprietary model family. The platform exposes the same capabilities through a public API with Model Context Protocol (MCP) integration and ships native iOS and Android apps. An Enterprise tier adds SOC 2 Type II, GDPR, and AIUC-1 compliance, SSO, RBAC, audit logs, and SLA-backed reliability for brand-controlled production workflows.

Product overview

Recraft operates a single unified platform-plus-modules architecture. The core product, Recraft Studio, is an infinite-canvas design workspace that hosts multiple proprietary and third-party AI image and video models and is delivered as a web app plus iOS and Android apps. Sitting on top of the studio, Recraft offers a portfolio of generation, editing, and automation modules: the AI Image Generator, AI Vector Generator (text-to-SVG), AI Image Vectorizer (raster-to-SVG/Lottie), AI Photo Editor (with prompt-based editing, background removal, AI eraser, image upscaler, AI image combiner, image format converter, and editing templates), and the Mockup Generator. These modules are powered by Recraft's proprietary model family — V2, V3, V4, V4 Pro, V4 Vector, V4 Pro Vector, V4.1, V4.1 Vector, V4.1 Utility, plus a 20-billion-parameter foundational model — all available in the studio and via the Recraft models API and Model Context Protocol (MCP) integration. The Recraft Enterprise tier adds brand-style controls, role-based access, SSO, audit logs, and SOC 2 Type II / GDPR / AIUC-1 compliance for design teams.

Differentiator

Problem solved

Functional benefit

Brands

• Recraft Studio: The creator's platform for generating and editing images, vectors, and mockups with Recraft's models and other top frontier models.

Products and services

• Recraft Studio Recraft Studio is an infinite-canvas AI design workspace for designers, marketers, sellers, and teams to generate, edit, vectorize, upscale, and mockup raster and vector images from text prompts using Recraft's proprietary models and leading third-party frontier models.
• Recraft API (with Model Context Protocol integration) The Recraft API exposes image generation, vector generation, image-to-image editing, background removal, upscaling, and vectorization as programmable endpoints for developers and product teams, with commercial ownership of outputs and SLA-backed enterprise reliability.

Quantifiable outcome

• 4M+ users including Amazon and Uber (Series B, May 2025)
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered flagship, supporting, core and minor.

• PicsartflagshipStrategic or Co-development Partner · 25 March 2026Announced an exclusive partnership making Recraft Picsart's first exclusive AI model partner. Picsart's 130M+ creators receive first access to Recraft V4 Exploration Mode inside Picsart Flow and the AI Playground, including native vector generation and an Exploration Mode that generates eight visual directions per prompt.
• TheStage AIsupportingTechnology or Integration · 14 April 2025Recraft.ai adopted TheStage AI's ANNA neural network optimization service, reporting doubled performance and a 20% reduction in processing time. The partnership was used to accelerate Recraft's 20B-parameter and Red Panda diffusion models.
• Gaxos.aisupportingOEM/ Whitelabel/ Licensing Partner · 12 December 2024Gaxos.ai integrated Recraft AI into Gaxos Labs to enhance AI solutions for game developers, exposing Recraft's image generation to Gaxos's developer audience.
• NebiuscoreTechnology or Integration · 11 December 2024Nebius provided the AI infrastructure on which Recraft trained its 20-billion-parameter generative model, including hardware management, Kubernetes automation, and network performance optimization.
• FigmacoreOEM/ Whitelabel/ Licensing PartnerRecraft is available as a Figma integration, allowing designers to generate and edit AI images directly inside Figma via the Recraft integrations page.
• FramersupportingOEM/ Whitelabel/ Licensing PartnerRecraft is available as a Framer integration, allowing designers to generate AI imagery directly inside Framer.
• Google DocssupportingOEM/ Whitelabel/ Licensing PartnerRecraft is available as a Google Docs add-on, allowing users to generate and insert AI images into documents without leaving Google Docs.
• Google SlidessupportingOEM/ Whitelabel/ Licensing PartnerRecraft is available as a Google Slides add-on, allowing users to generate AI images for presentations without leaving Slides.
• Chrome Web Store (Chrome extension)supportingOEM/ Whitelabel/ Licensing PartnerRecraft is distributed as a Chrome extension, bringing its AI image generation and editing tools into the browser.
• OpenClawminorOEM/ Whitelabel/ Licensing PartnerRecraft is integrated with OpenClaw, listed among the Recraft integrations on the Enterprise page.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Midjourney: Midjourney is a leading text-to-image generative AI service competing head-on with Recraft's flagship image generation; Recraft benchmarks against and differentiates from Midjourney on vector output, brand-style control, and enterprise readiness.
• OpenAI (DALL-E / GPT Image): OpenAI's DALL-E and GPT Image models directly compete with Recraft's image and vector generation; Recraft is benchmarked against OpenAI on Hugging Face and integrated alongside GPT Image inside Recraft Studio.
• Stability AI: Stability AI develops Stable Diffusion, the open-source foundation model category leader that Recraft competes with in design-focused image generation; both target developers and creative professionals.
• Ideogram: Ideogram is a text-to-image AI startup focused on typographic accuracy and design-grade outputs, directly comparable to Recraft on typography quality and is integrated alongside Recraft's models in Recraft Studio.
• Leonardo AI: Leonardo AI offers a creator-focused generative image platform with style consistency, fine-tuning, and production pipelines, overlapping directly with Recraft Studio for designers, game artists, and marketers.

Broad incumbents

• Adobe (Firefly): Adobe Firefly is the AI image generator embedded across Photoshop, Illustrator, and Express, competing with Recraft for designer mindshare and offering a much broader design-software portfolio as an incumbent.
• Canva (Magic Studio): Canva's Magic Studio embeds AI image generation inside a broad design platform serving millions of SMB and enterprise users, competing with Recraft for design-led buyers who want an all-in-one workflow.
• Microsoft Designer / Bing Image Creator: Microsoft Designer bundles AI image generation inside Microsoft's productivity and consumer surface, leveraging Microsoft as a paying Recraft enterprise customer and as a competing distribution channel.

Emerging players

• Black Forest Labs (Flux): Black Forest Labs develops the Flux family of open-weight image models that are integrated inside Recraft Studio, representing both a comparable image-generation technology and an ecosystem dependency.

Others

• Picsart: Picsart is Recraft's exclusive AI model distribution partner reaching 130M+ creators; it is also an adjacent competitor offering its own AI image generation tools inside Picsart Flow and the AI Playground.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/recraftai
• YouTubeyoutube.com/@Recraftai
• LinkedInlinkedin.com/company/recraft-ai
• Instagraminstagram.com/recraftai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recraft