iLert
iLert GmbH is a Cologne-based SaaS company that provides an AI-first incident management platform — including alerting, on-call scheduling, ChatOps, status pages, and an autonomous AI SRE agent — for DevOps, SRE, and IT operations teams across Europe.
- Company typePrivate
- Founded2011
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iLert does
iLert GmbH is a Cologne-based SaaS company, founded in 2011, that operates an AI-first incident management platform for IT, DevOps, and Site Reliability Engineering teams. The platform unifies multi-channel alerting (push, SMS, voice, Slack, Microsoft Teams, Google Chat), automated on-call scheduling and escalation, ChatOps-driven incident orchestration, status-page communications, AI-voice call routing, and Infrastructure-as-Code configuration via a native Terraform provider. Its flagship product, ilert AI SRE, is an autonomous agent that investigates incidents in real time across the customer's observability stack (Datadog, Prometheus, Grafana, CloudWatch, etc.), surfaces root-cause hypotheses and similar historical incidents, and can resolve or propose remediation paths through a proprietary "ActionOption Cards" interface with progressive governance from read-only to fully autonomous operation.
The underlying architecture is a multi-tenant cloud platform hosted exclusively in EU AWS regions (Frankfurt and Dublin) with ISO 27001 certification and GDPR-compliant data residency; a dedicated DORA Compliance Package is also offered. The platform integrates with 100+ third-party tools across monitoring, ITSM, ChatOps, and CI/CD. Revenue is generated entirely through SaaS subscriptions on seat-based plans, delivered via a hybrid go-to-market that combines self-serve product-led growth (free trial signup, monthly credit-card/SEPA billing) with an enterprise sales motion offering annual contracts, invoice billing, custom legal terms, and migration support — explicitly targeting organizations moving off PagerDuty, OpsGenie, or ServiceNow. Named customers include REWE Digital, Bertelsmann, Lufthansa Systems, OHB, Bechtle, Adesso, fulfillmenttools, and Go Inspire, spanning retail, IT services, aerospace, media, and IT distribution. The company is privately held by its two managing directors, Birol Yildiz and Christian Fröhlingsdorf, with no disclosed external funding rounds.
iLert firmographics
Firmographics- Name
- iLert
- Legal name
- ilert GmbH
- Website
- https://ilert.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iLert GmbH is a Cologne-based SaaS company that provides an AI-first incident management platform — including alerting, on-call scheduling, ChatOps, status pages, and an autonomous AI SRE agent — for DevOps, SRE, and IT operations teams across Europe.
- Ownership category
- akta.pro rank
iLert industry classification
Industry- Product category
- Incident Management Platform
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Endpoint Detection & Response (EDR) (HDADAEAA)
Keywords
Where iLert is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
iLert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Cloud Platform): iLert is offered exclusively as a cloud-based SaaS subscription service. No on-premise software is available. All intellectual property rights remain with ilert. Pricing is based on seat counts and plan tiers, with self-service and enterprise options.
- Enterprise Custom Agreements: Enterprise plans offer more flexibility for custom legal terms and dedicated agreements. Self-service tiers do not support custom terms due to pricing constraints.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise plans with custom pricing and invoice payment options |
| Subscription | Monthly | Self-service plans with credit card or SEPA direct debit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
iLert product offering
Product offeringCore offering
iLert is a cloud-based SaaS incident management platform for IT and DevOps teams. It provides on-call scheduling, multi-channel alerting, ChatOps, status pages, AI-powered incident investigation and autonomous resolution via its AI SRE agent, plus an Infrastructure-as-Code Terraform provider. The platform integrates with over 100 monitoring, ticketing, and collaboration tools and is hosted in EU regions under GDPR and ISO 27001 compliance.
Product overview
iLert is an AI-first incident management platform designed as a unified platform-plus-modules architecture for IT and DevOps teams. The core platform comprises ilert AI SRE (intelligent AI agent for autonomous incident investigation and resolution), Alerting (multi-channel notification with AI-powered deduplication), On-Call Management & Escalations (automated scheduling with AI schedule assistant), and ChatOps (incident orchestration from Slack, Teams, Google Chat). Add-on modules include Status Pages (automated stakeholder communications), Call Routing (AI Voice Agent for voice incident intake), and the ilert Terraform Provider (Infrastructure-as-Code configuration). The platform connects to existing stacks via 100+ pre-built integrations and is GDPR-compliant with EU data residency, hosted in Germany with ISO 27001 certification.
Differentiator
Problem solved
Functional benefit
Products and services
- ilert Incident Management Platform Unified cloud-based platform for on-call alerting, incident response, and status pages designed for IT and DevOps teams, including AI-driven investigation and resolution.
- ilert AI SRE Intelligent AI agent that investigates incidents in real time by connecting to the observability stack, analyzes alerts across systems, identifies root causes and similar past incidents, and resolves or proposes remediation paths autonomously when confidence is high.
- Alerting Multi-channel alerting with frictionless acknowledgment via push, SMS, voice, and chat (Slack, Microsoft Teams, Google Chat), with AI-powered deduplication, intelligent grouping, filtering, and smart routing.
- On-Call Management & Escalations Automated on-call scheduling with rotations, overrides, hand-offs, and customizable escalation policies, plus an AI schedule assistant and 24x7 coverage across UI, API, and mobile.
- ChatOps Incident orchestration from chat tools (Slack, Microsoft Teams, Google Chat) without leaving the collaboration platform, supporting Accept, Escalate, Resolve, Reroute, Merge Into actions and war room creation.
- Status Pages Communicate incidents to customers via expandable incident timelines, grouped past incident history, and live status banners, with AI-automated stakeholder communications during incidents.
- Call Routing Hotline for on-call teams with the ilert AI Voice Agent as first responder for voice calls, including multi-language voicemail transcription and intelligent call routing based on availability and severity.
- ilert Terraform Provider Manage incident response configuration through code using Terraform, with Infrastructure-as-Code for Event Flows, escalation policies, and alert sources, including Export to Terraform feature.
Quantifiable outcome
- Organizations achieve 99.9% uptime with ilert
- +2 more outcomes
Companies that use iLert
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
iLert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability8 records
Feature8 records
iLert partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core infrastructure, core integration and supporting integration.
- AWS (Amazon Web Services)core infrastructureAWS provides the cloud infrastructure for ilert's multi-tenant platform. Data centers in EU regions Frankfurt and Dublin are ISO 27001 certified.
- Datadogcore integrationNative integration with Datadog for observability data correlation during incident investigation and alerting.
- ServiceNowcore integrationNative integration with ServiceNow for ITSM workflow connectivity and incident-ticket synchronization.
- Jira (Atlassian)core integrationIntegration with Jira for issue tracking and project management connectivity during incident management.
- Prometheuscore integrationNative integration with Prometheus for metrics-based alerting and monitoring.
- Grafanacore integrationIntegration with Grafana for visualization and observability data correlation.
- Slackcore integrationChatOps integration enabling incident management directly from Slack with alert actions and war room creation.
- Microsoft Teamscore integrationChatOps integration for incident management from Microsoft Teams environment.
- Google Chatcore integrationChatOps integration for Google Workspace users enabling incident coordination from Google Chat.
- Terraform (HashiCorp)core integrationilert Terraform provider enables Infrastructure-as-Code management of incident response workflows and Export-to-Terraform feature for code generation.
- Zabbixsupporting integrationIntegration with Zabbix for network and infrastructure monitoring alerting.
- Nagiossupporting integrationIntegration with Nagios for infrastructure and application monitoring alerts.
- Icingasupporting integrationIntegration with Icinga for open-source infrastructure monitoring alerts.
- PRTG Network Monitorsupporting integrationIntegration with PRTG for network and infrastructure monitoring alerting.
- WhaTapsupporting integrationAI-native observability platform integration for unified IT monitoring across diverse environments.
- Phare Uptimesupporting integrationPrivacy-focused monitoring service integration for websites, APIs, and SSL certificate monitoring.
- SysAidsupporting integrationAI-native ITSM platform integration with built-in AI for task prioritization and ticket summarization.
- Level (Levelio)supporting integrationRemote monitoring and management platform integration for IT teams and MSPs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
iLert competitors and assessment
Company assessmentDirect peers
- OpsGenie (Atlassian): OpsGenie is an alerting and on-call management platform acquired by Atlassian and now integrated into Jira Service Management. It is one of iLert's named direct competitors, especially in European enterprise accounts.
- PagerDuty: PagerDuty is the publicly-traded leader in incident management, on-call alerting, and AIOps. It is iLert's most direct competitor, sharing core on-call scheduling, alerting, and incident response capabilities for DevOps/SRE teams globally.
- incident.io: incident.io is a Slack-native incident response and on-call platform. It competes directly with iLert in the modern collaborative incident management category for DevOps/SRE teams.
- Squadcast: Squadcast is an incident response and on-call management platform with reliability dashboards and SLO tracking. It competes with iLert in the same horizontal DevOps/SRE segment.
- Rootly: Rootly is a Slack-native incident management and on-call platform with automated postmortems. iLert explicitly lists Rootly among its comparison-page competitors, making it a direct peer.
- FireHydrant: FireHydrant is an incident response and retrospectives platform serving SRE/DevOps teams. It overlaps directly with iLert's core alerting, on-call, and postmortem capabilities.
- Better Stack: Better Stack combines uptime monitoring with an integrated incident management/on-call product (Better Uptime + Better Stack Incident), overlapping with iLert's alerting, status pages, and on-call modules. iLert maintains a comparison page against Better Stack.
- Grafana IRM (Grafana Labs): Grafana IRM (Incident Response Management) is Grafana Labs' incident management product, extending its observability stack. iLert names Grafana IRM as a competitor on its comparison pages, and Grafana is also an iLert integration partner — direct peer with adjacent identity.
Broad incumbents
- Atlassian (Jira Service Management): Atlassian's Jira Service Management incorporates OpsGenie alerting and incident workflows, competing with iLert as part of a much broader collaboration/ITSM suite. iLert also integrates with Jira, indicating co-opetition.
- ServiceNow: ServiceNow is a broad ITSM platform whose Incident Management module overlaps with iLert's core offering. iLert maintains a ServiceNow integration, indicating direct overlap in enterprise accounts; ServiceNow competes as a larger incumbent rather than a niche specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
iLert social profiles
Digital presenceiLert compliance and trust
Trust signalCompliance4 records
iLert financial estimates
Financial estimateRevenue estimate
Valuation estimate
iLert leadership team
Management profileNumber of profiles
Profiles2 records
iLert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iLert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iLert
What does iLert do?
iLert is a cloud-based SaaS incident management platform for IT and DevOps teams. It provides on-call scheduling, multi-channel alerting, ChatOps, status pages, AI-powered incident investigation and autonomous resolution via its AI SRE agent, plus an Infrastructure-as-Code Terraform provider. The platform integrates with over 100 monitoring, ticketing, and collaboration tools and is hosted in EU regions under GDPR and ISO 27001 compliance.
Is iLert a public or private company?
iLert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iLert founded?
iLert was founded in 2011. It employs 11 to 50 people.
Where is iLert based?
iLert is headquartered in Cologne, Germany, in the Europe region.
How does iLert make money?
Two revenue lines are on record. SaaS Subscription (Cloud Platform) is the primary driver. The others are enterprise Custom Agreements.
Who are iLert's main competitors?
Direct peers on record are OpsGenie (Atlassian), PagerDuty, incident.io, Squadcast, Rootly, FireHydrant, Better Stack and Grafana IRM (Grafana Labs). Broad incumbents are Atlassian (Jira Service Management) and ServiceNow.
Does iLert have an API?
Yes. iLert provides a public REST API for developers and integration partners to programmatically access ilert entities. The API supports authentication, event ingestion, alert management, on-call scheduling, and incident response workflows. Available at https://api.ilert.com/api-docs/ Developer documentation is at api.ilert.com/api-docs.
What industry is iLert in?
iLert's product category is Incident Management Platform. Its primary akta.pro industry code is HDADAEAA, Endpoint Detection & Response (EDR). Its SIC code is 7373.