Sereact
Sereact is a Stuttgart-based AI robotics company that provides a hardware-agnostic Vision-Language-Action model (Cortex) for autonomous warehouse picking, returns handling, and industrial manipulation, serving enterprise e-commerce, 3PL, automotive, and industrial distribution customers across Europe and the US.
- Company typePrivate
- Founded2021
- HeadquartersStuttgart, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sereact does
Sereact GmbH is a Stuttgart, Germany-based AI robotics company founded in 2021 by Ralf Gulde and Sven Tuscher. The company builds Cortex, a hardware-agnostic Vision-Language-Action foundation model that functions as an AI brain for industrial robots performing warehouse picking, returns handling, and other manipulation tasks. Cortex 2.0 adds a self-learning world model for sub-task prediction, multimodal input processing (image, video, text, structured data), and a Humanoid module for dual-arm scenarios. The model is trained on a proprietary dataset accumulated from 200+ deployed systems and 1B+ real production picks across European and US customer sites.
Sereact serves enterprise customers in e-commerce/3PL fulfillment, automotive manufacturing, and industrial distribution, with named deployments including Bol.com, Active Ants, BMW, Mercedes-Benz, Daimler Truck, MS Direct, Monta, Rohlik, PepsiCo, Austrian Post, and Sonepar. The company combines a Robotics-as-a-Service pricing model (illustrated at approximately €5,125/month per robot for 2-shift operations) with hardware flexibility across multiple robot OEMs, eliminating customer lock-in to a single robotics vendor while capturing recurring software revenue.
The company has raised over $140M cumulatively across seed, Series A, and Series B rounds (most recently $110M in April 2026) and operates with 101-250 employees. Go-to-market combines direct enterprise sales with channel partnerships including Körber Supply Chain (warehouse execution integration), Veloq (e-grocery fulfillment), and Syncore (LOI for 100+ systems). The company maintains a Boston office for US market entry, is a member of ARENA2036 in Stuttgart and MassRobotics in Boston, and continues to hire across engineering, research, and commercial functions.
Sereact firmographics
Firmographics- Name
- Sereact
- Legal name
- Sereact GmbH
- Website
- https://sereact.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sereact is a Stuttgart-based AI robotics company that provides a hardware-agnostic Vision-Language-Action model (Cortex) for autonomous warehouse picking, returns handling, and industrial manipulation, serving enterprise e-commerce, 3PL, automotive, and industrial distribution customers across Europe and the US.
- Ownership category
- akta.pro rank
Sereact industry classification
Industry- Product category
- Warehouse Robotics AI Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
- akta.pro secondary industries
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Robotic Process Automation (RPA) & Digital Robotics (HDAAAIAI), Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL), SCADA/HMI Platforms (IMAGABAB)
Keywords
Where Sereact is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Sereact business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Robotics-as-a-Service (RaaS): Recurring monthly subscription model where customers pay a flat RaaS fee covering the robot, repairs/maintenance, and energy. Indicative example figures cited by Sereact: ~€5,125/month all-in per robot for a 2-shift operation (RaaS + upkeep), versus ~€12,480/month for equivalent human operator coverage. Saving lands from month one with no upfront investment required.
- Enterprise Pilot & Deployment Services: On-site pilot deployments ('Bring it to your floor'), integration consulting with customer WMS/WCS, and full layout support. Sourced via direct enterprise sales team and channel partners (Körber, Veloq, Syncore). Often the precursor to multi-station RaaS rollouts across customer sites.
- Platform / Lens Data & Analytics Add-Ons: Cross-sell of Sereact Lens (perception), Sereact Platform (analytics, agentic chat, RAG-powered search) and Cortex-powered modules beyond pure picking — e.g., returns handling, putwall, kitting. Designed to expand footprint within existing customer accounts (land-and-expand).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Robotics-as-a-Service (RaaS) — monthly subscription covering robot, maintenance, and energy |
| Other | Multi-year contract | Enterprise pilot / on-site deployment |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Sereact product offering
Product offeringCore offering
Sereact develops and sells an AI software platform (Cortex) that acts as a hardware-agnostic "robotic brain" for industrial robots, enabling zero-shot autonomous picking, placing, sorting, and inspection in warehouses and manufacturing environments. The company offers its software as a Robotics-as-a-Service (RaaS) subscription bundled with supported robot hardware, deployed via direct enterprise sales and channel partners for 3PLs, e-commerce operators, automotive manufacturers, and industrial distributors.
Product overview
Sereact offers a unified platform-plus-modules architecture centered on its proprietary Cortex foundation model (a Vision-Language-Action AI brain, with Cortex 2.0 adding a world model). Cortex runs the same intelligence across six application modules exposed as distinct products: Sereact Pick and Place (autonomous picking, integrated natively with AutoStore), Sereact Putwall (high-throughput sortation), Sereact Lens (real-time AI vision and inventory perception with a REST-native API), Sereact Humanoid (embodied AI for humanoid robots), Sereact Returns Handling (dual-arm station for processing returns), and the Sereact Platform (the operational intelligence hub that connects every robot and Lens with RAG-powered search, agentic chat, and analytics). The earlier consumer-facing brand PickGPT has been subsumed under the Cortex umbrella.
Differentiator
Problem solved
Functional benefit
Brands
- Cortex: Sereact's flagship embodied AI / Vision-Language-Action Model "brain" that powers picking, placing, sorting, and inspection across robotic platforms, with Cortex 2.0 augmenting the VLA model with a world model.
- Sereact Lens
Products and services
- Sereact Cortex Proprietary Vision-Language-Action (VLA) foundation model acting as a hardware-agnostic AI brain running across single-arm picking cells, dual-arm returns stations, humanoid robots, and fixed cells. Cortex 2.0 plans in visual latent space, scores candidate futures against a learned physics model, and enables zero-shot picking for enterprise warehouse, 3PL, e-commerce, and manufacturing customers.
- Sereact Platform Unified operational intelligence hub that ingests real-time data from every Sereact robot and Lens to create a digital twin of warehouse operations. Provides smart notifications, RAG-powered search, agentic chat, and deep analytics on SKU pickability, station throughput, and failure modes. Cross-site sync, contextualization, and live streaming via a unified API.
Quantifiable outcome
- Up to 77% cost reduction vs manual picking
- +9 more outcomes
Companies that use Sereact
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
Sereact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability14 records
Feature8 records
Sereact partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship e-grocery go-to-market partner, major deployment-scale channel partner, flagship systems integrator partner, boston ecosystem anchor partner and research and engineering partner.
- Veloqflagship e-grocery go-to-market partnerGlobal partnership combining Veloq's WMS, certified AutoStore automation, and Sereact's AI-driven robotic picking into a single-source platform for profitable, same-day e-grocery fulfillment. Joint go-to-market includes expansion into the United States.
- Syncore (Reesink Logistic Solutions)major deployment-scale channel partnerLetter of intent signed at LogiMAT to expand the existing partnership and deploy more than 100 AI-controlled robot systems in warehouse logistics over the coming years. Existing deployments include DeltiLog, Monta, and World of Sweets; the expansion extends into returns handling using Sereact's dual-arm robotics. Each deployed system feeds operational data back into Cortex for fleet-wide self-improvement.
- Körber Supply Chainflagship systems integrator partnerStrategic partnership to integrate Sereact's AI-controlled pick-and-place robotics into Körber's automated production and distribution solutions. Co-targeting European warehouse and logistics customers; combines Sereact's Cortex AI with Körber's WMS / WCS software and integrator footprint.
- MassRoboticsboston ecosystem anchor partnerSereact is a resident startup at MassRobotics (Boston), the world's largest independent robotics hub. The residency anchors Sereact's US ecosystem presence and is the operational site of its announced Boston office.
- ARENA2036 e.V.research and engineering partnerStrategic Stuttgart-based research campus (Pfaffenwaldring 19) where Sereact maintains a strategic hub for embodied AI research and engineering collaboration. ARENA2036 is a long-running German research-industry consortium for future production and mobility.
Scale indicators13 records
Recent moves8 records
Expansion highlights7 records
Sereact competitors and assessment
Company assessmentDirect peers
- RightHand Robotics: Pioneer in robotic piece-picking with multi-vendor gripper expertise. Competes with Sereact in bin picking for 3PLs and ecommerce, with similar zero-shot / generalization value proposition for high-SKU environments.
- Covariant: Direct competitor developing AI foundation models for warehouse picking robots. Acquired by Amazon in 2024, taking the brain layer in-house for Amazon's own robotics fleet — a structural risk to all third-party AI robotics vendors, including Sereact.
- Physical Intelligence: Well-funded startup building a foundation model for robotic manipulation across multiple form factors. Targets the same VLA / general-purpose robotics layer as Sereact's Cortex and competes for similar enterprise customers and capital.
- Dexterity: AI robotics platform for warehouse tasks including picking, sortation, and palletizing. Competes head-to-head with Sereact in fulfillment and parcel handling, with similar enterprise GTM motion and a comparable full-stack approach.
- Osaro: AI-driven piece-picking robotics for e-commerce and logistics fulfillment. Competes in the same zero-shot SKU picking category as Sereact's Cortex-powered cells, with overlapping enterprise and 3PL customer base.
Broad incumbents
- Symbotic: Public warehouse automation incumbent integrating AI with end-to-end systems for large retailers (Walmart, Target, etc.). A much broader, system-level player against which Sereact's AI-only Cortex offering can be deployed as an alternative or complement.
- AutoStore: Leading automated storage and retrieval system (ASRS) that Sereact integrates with natively. Acts as both an enabler (infrastructure partner) and a competitive stack owner whose own robot partners could bundle competing AI picking software.
- Locus Robotics: AMR leader for warehouse picking and material handling. Competes with Sereact for warehouse automation budget, though Locus focuses on human-robot collaborative carts rather than fully autonomous picking cells.
- Berkshire Grey: AI-enabled robotics for e-commerce, retail, and parcel fulfillment, including picking, sortation, and store replenishment. Public, larger-scale competitor overlapping with Sereact's enterprise fulfillment target customers.
Others
- Körber Supply Chain: Major European warehouse management software and systems integrator that is simultaneously a channel partner for Sereact and a competing technology stack owner. Reflects the dual-edge nature of the partnership relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sereact social profiles
Digital presenceSereact compliance and trust
Trust signalCompliance4 records
Sereact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sereact leadership team
Management profileNumber of profiles
Profiles2 records
Sereact subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sereact funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sereact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sereact
What does Sereact do?
Sereact develops and sells an AI software platform (Cortex) that acts as a hardware-agnostic "robotic brain" for industrial robots, enabling zero-shot autonomous picking, placing, sorting, and inspection in warehouses and manufacturing environments. The company offers its software as a Robotics-as-a-Service (RaaS) subscription bundled with supported robot hardware, deployed via direct enterprise sales and channel partners for 3PLs, e-commerce operators, automotive manufacturers, and industrial distributors.
Is Sereact a public or private company?
Sereact is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sereact founded?
Sereact was founded in 2021. It employs 101 to 250 people.
Where is Sereact based?
Sereact is headquartered in Stuttgart, Germany, in the Europe region.
How does Sereact make money?
Three revenue lines are on record. Robotics-as-a-Service (RaaS) is the primary driver. The others are enterprise Pilot & Deployment Services and platform / Lens Data & Analytics Add-Ons.
Who are Sereact's main competitors?
Direct peers on record are RightHand Robotics, Covariant, Physical Intelligence, Dexterity and Osaro. Broad incumbents are Symbotic, AutoStore, Locus Robotics and Berkshire Grey. Körber Supply Chain is listed as an others.
Does Sereact have an API?
Yes. Sereact offers a REST-native API with webhooks for low-latency control across its products. The Sereact Lens page describes a "REST Native API" with an "API-first design" that connects directly to WMS, WES, WCS, and automation systems. The Pick and Place product exposes connectivity via REST API and Webhooks. The Platform page describes a unified API with cross-site sync, contextualization, and live streaming. Authentication, rate limits, versioning, and sandbox availability are not specified.
What industry is Sereact in?
Sereact's product category is Warehouse Robotics AI Software. Its primary akta.pro industry code is IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian), with a secondary code of HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins). Its NAICS code is 513210 and its SIC code is 7373.