What Veloq does

Veloq is a private B2B technology company spun out of Czech online grocer Rohlik Group in June 2025 to commercialise the proprietary grocery-fulfilment stack that runs Rohlik's five-market European network. The company provides a modular end-to-end platform for profitable same-day grocery fulfilment, comprising Fulfilment WMS/WOS and WES modules, an AI-powered delivery Router, and a conversion-optimised eCommerce storefront, all built on an API-first architecture (REST + Webhooks) with pre-built ERP connectors for SAP, Oracle, and Manhattan that integrate in 3-5 months. As a Licensed Global AutoStore Partner and Sereact partner, Veloq also offers turnkey automation including standalone fulfilment centres (5K-20K sqm, 30,000+ SKUs), side-of-store micro-fulfilment centres, and robotic picking — and claims a world-first In-Grid Expedition capability that stages orders inside the AutoStore grid, reducing footprint by ~20% and labour hours by 20-30%.

The business model combines enterprise SaaS/licensing for software modules with professional services for automation design, integration, and operational stewardship under multi-year contracts, with performance-linked fees on Operational Support packages. Go-to-market is consultative direct enterprise sales targeting C-suite and operational leaders at large grocery retailers, supplemented by distribution leverage through AutoStore's 1,700+ system global footprint. Veloq's primary customers today are its parent Rohlik Group's brands and Bringmeister, but the company is actively pursuing third-party grocers in Europe and the United States, led by former Ocado CCO Richard McKenzie as CEO. The platform reports quantified outcomes including 15-20% labour cost reduction, 12-18% delivery cost reduction, 99.9% order accuracy, >90 NPS, 30-minute fulfilment, and sub-8-month deployment timelines.

Name

Veloq

Legal name

Rohlik Group a.s.

Website

https://veloq.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Veloq is a private B2B technology company providing a modular, grocery-native fulfilment and automation platform (WMS, WES, AI routing, eCommerce) integrated with AutoStore, serving large grocery retailers and eGrocers globally; spun out from Rohlik Group in 2025.

Ownership category

akta.pro rank

Product category

Grocery Fulfillment Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL)

akta.pro secondary industries

Micro-Fulfillment Centers (Urban / In-Store / Dark Store Backroom) (TLALADAF), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

Keywords

• Grocery fulfillment software
• Warehouse management system
• Warehouse execution system
• Last-mile delivery routing
• E-grocery automation

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise SaaS / Platform Licensing: Veloq offers its modular end-to-end platform to grocery retailers via enterprise licensing agreements. The platform includes Fulfilment WMS/WOS, Fulfilment WES, Router, and eCommerce modules, deployed as software-only integration or as part of turnkey automation solutions. Revenue is generated through licensing fees, implementation services, and ongoing operational support contracts. The 'Outcome-Driven Process' engagement model commits Veloq to business KPIs, suggesting performance-based contractual terms.
2. Automation & Integration Services: As an official AutoStore Global Partner and solutions provider, Veloq generates revenue from the design, engineering, technical installation, commissioning, and operational stewardship of AutoStore-powered fulfilment centres. This includes consultancy, operational simulation, system architecture, and lifecycle maintenance services. Fees are at risk tied to UPH performance under 'Operational Support' packages.
3. Technology Spin-out from Rohlik Group: Veloq was spun out from Rohlik Group to commercialise the technology stack that powers Rohlik's own $1.7bn+ grocery network. The platform already runs over 2.1 million orders per month across Rohlik's five European markets, and is now offered to third-party retailers globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Veloq provides a modular end-to-end software platform for profitable same-day online grocery fulfillment, comprising Fulfilment WOS/WMS, Fulfilment WES, an AI-powered delivery Router, and a conversion-optimised eCommerce storefront. The platform integrates natively with AutoStore automation hardware, includes the world-first In-Grid Expedition capability, and is offered either as a software-only deployment or as a turnkey automation solution. It is sold primarily to enterprise grocery retailers globally, backed by multi-year licensing, implementation services, and performance-based operational support.

Product overview

Veloq is a modular end-to-end platform for profitable same-day grocery fulfillment, built from Rohlik Group's operational technology. The platform comprises three core software modules (Fulfilment WOS/WMS, Fulfilment WES, and Router) plus eCommerce storefront capabilities, which work together seamlessly or integrate with existing tech stacks. Veloq also offers physical fulfillment solutions including Standalone FC (dedicated purpose-built fulfilment centres) and Side-of-Store FC (micro-fulfilment centres for existing retail stores), both powered by AutoStore automation. The platform is operator-born, having been battle-tested across Rohlik's own $1.7bn+ revenue network spanning 5 markets and 12 fulfillment centres. As a licensed AutoStore Global Partner and official solutions provider, Veloq delivers software, automation hardware, and operational intelligence from a single source.

Differentiator

Problem solved

Functional benefit

Products and services

• Veloq Software Platform Modular end-to-end software platform covering online grocery fulfillment from warehouse management to last-mile delivery, with API-first architecture (REST + Webhooks) and pre-built connectors for SAP, Oracle, and Manhattan ERP systems enabling 3–5 month integration.
• Fulfilment WOS/WMS Complete Warehouse Management System purpose-built for grocery eCommerce, handling multi-temperature zones, variable weight items, and FEFO/FIFO tracking. Includes AiLO AI Labour Optimisation with 98% demand prediction accuracy and 15–20% labour cost reduction.
• Fulfilment WES Warehouse Execution System built specifically for eGrocery with native AutoStore integration. Manages variable weights, strict temperature zones, FEFO expiry management, and same-day delivery windows. ISO 27001 certified.
• Veloq Router AI-powered delivery routing algorithm for same-day grocery delivery, processing millions of route combinations in sub-second computation. Achieves 12–18% average delivery cost reduction and 99.2% on-time delivery, with dynamic replanning and support for own fleet, gig economy, or hybrid delivery models.
• eCommerce Platform Conversion-optimised digital storefront for grocery retailers with intelligent basket building, AI-powered personalisation and recommendations, and 24/7 AI customer support. Handles 12,500+ SKUs.
• Standalone FC Dedicated, purpose-built fulfillment center designed exclusively for online grocery, handling full hypermarket range from ambient to fresh, chilled, and frozen SKUs. Scalable from 5K–20K sqm with capacity for 30,000+ SKUs and 15,000+ orders per day.
• Side-of-Store MFC Micro-Fulfilment Centre (MFC) that fits inside or attached to existing retail stores, condensing 15,000+ SKUs into a high-density AutoStore grid. Fulfils online orders at 3x speed of manual picking with 60-minute delivery capability.
• Last-Mile Delivery AI-powered routing and continuous dispatch optimisation for last-mile grocery delivery, supporting own fleet, gig economy, and hybrid delivery models. Delivers 15-minute precision windows with real-time route recalculation.
• Automation Solutions Licensed Global AutoStore Partner offering end-to-end grocery automation services, including consultancy, operational simulation, system architecture, technical installation, commissioning, and lifecycle maintenance. Includes the world-first In-Grid Expedition innovation and robotic picking capabilities.

Quantifiable outcome

• 15–20% average labour cost reduction through AiLO optimisation
• +14 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SereactcoreStrategic or Co-development Partner · 1 June 2026Veloq and Sereact announced a global partnership in June 2026 to deliver a fully integrated, AI-powered fulfillment solution for e-grocery. The partnership combines Veloq's WMS and certified AutoStore automation with Sereact's embodied AI and robotic picking technology (Cortex brain — Vision Language Action Model). Joint go-to-market targets Europe and the United States, offering a single source for software, automation, and AI robotics from storage through intelligent picking. Sereact has 200+ systems live across Europe with over 1 billion real-world picks completed.
• AutoStorecoreTechnology or Integration · 17 October 2025Veloq and AutoStore announced a global partnership and unveiled the world's most advanced AI-driven grocery fulfilment centre in Vienna in October 2025. Veloq is a Licensed Global AutoStore Partner and official AutoStore solutions provider, uniquely combining grocery-native software with AutoStore hardware under one accountable partner. The Vienna facility is the first AutoStore grid worldwide to integrate real-time expedition (In-Grid Expedition), automatically sorting picked orders by delivery route. The partnership targets grocers globally (Europe and North America), combining AutoStore's automation technology with Veloq's proprietary grocery software platform.
• AmazonminorGTM or Marketing Partner · 1 May 2024Amazon platform integration was established as part of Bringmeister's revitalisation under Veloq's technology platform. The integration expanded Bringmeister's market reach and customer accessibility through Amazon's platform in Germany. Amazon integration is one of several third-party marketplace integrations enabling Bringmeister to tap new customer segments.
• WoltminorGTM or Marketing Partner · 1 May 2024Wolt platform integration was established as part of Bringmeister's revitalisation under Veloq's technology platform. The integration expanded Bringmeister's market reach and delivery accessibility in Germany through Wolt's on-demand delivery network. Wolt is one of several marketplace partnerships broadening Bringmeister's customer acquisition channels.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Geek+: Geek+ is a global leader in smart logistics with autonomous mobile robots (AMRs) for warehousing. While broader than grocery, Geek+ increasingly targets grocery fulfillment and could compete with Veloq's automation architecture.
• Blue Yonder (formerly JDA Software): Blue Yonder provides end-to-end supply chain planning and execution software serving major grocery and retail customers. As an established enterprise software platform, it competes with Veloq for IT modernization budgets in the grocery sector.
• Dematic: Dematic is a global supplier of integrated automated technology, software and services for supply chain solutions. It serves grocery retailers with warehouse automation, overlapping with Veloq's standalone fulfillment center offering.
• Manhattan Associates: Manhattan Associates is a leading supply chain and inventory optimization software vendor with deep grocery retail penetration. Veloq has pre-built integration connectors to Manhattan, but the platform also competes with Manhattan for grocery WMS/OMS modernization budgets.
• Symbotic: Symbotic is a major warehouse automation provider specializing in robotics and software for supply chain operations. While broader than grocery, Symbotic increasingly targets grocery retail and represents competitive pressure on Veloq's automation economics.

Others

• AutoStore: AutoStore is Veloq's core technology partner and the underlying cube-based AS/RS hardware provider. While not a direct competitor, AutoStore is the platform Veloq's automation stack is built on and represents a critical vendor dependency.

Direct peers

• Fabric (formerly CommonSense Robotics): Fabric builds automated micro-fulfilment centers for grocery and other retail verticals, competing with Veloq's MFC offerings. Both focus on reducing last-mile delivery costs through localized, automated fulfillment.
• Ocado Group: Ocado is the dominant global grocery fulfillment technology provider whose Ocado Smart Platform directly competes with Veloq's end-to-end offering. Veloq has publicly positioned itself as an Ocado rival, targeting the same enterprise grocery customers with a similar warehouse automation + software stack.
• Takeoff Technologies: Takeoff is an automated micro-fulfilment company focused on grocery retailers, directly comparable to Veloq's Side-of-Store MFC product. Both target brick-and-mortar grocers seeking to add automated online order fulfillment to existing stores.

Emerging players

• Alert Innovation: Alert Innovation developed the Alphabot grocery fulfillment system (acquired by Walmart in 2022). It represents an adjacent grocery automation player with deep grocery specialization comparable to Veloq's grocery-native focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veloq