Later

Influencer Marketing Softwarelater.com

Company typePrivate
Founded2014
HeadquartersBoston, United States
Headcount1,001–5,000
GTM typeB2B
OfferingSoftware

Later firmographics

Firmographics

Name: Later
Legal name: Mavrck LLC d.b.a. Later
Website: https://later.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

Later industry classification

Industry

Product category: Influencer Marketing Software
NAICS: Advertising Agencies (541810)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
akta.pro secondary industries: Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

Influencer marketing platform
Social media management
Creator marketing software
Social commerce analytics
Brand content tools

Where Later is headquartered

Location

Headquarters

HQ city: Boston
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Later business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

Later Social SaaS subscriptions: Tiered SaaS subscriptions (Starter, Growth, Scale) billed monthly or annually with 14-day free trial; annual plans receive 25% discount; qualified non-profits receive 50% off the Growth annual plan. Add-on charges for extra social sets, users, and AI credits.
Full-service influencer campaign services: Expert-led managed influencer marketing services including strategy, creator sourcing, content production, and performance reporting for enterprise brand customers; quote-based enterprise engagements.
Mavely affiliate commissions / performance-based creator payouts: Marketplace-style commerce flows where creators generate shoppable Mavely SmartLinks for participating brands and earn commissions on resulting sales; platform has delivered more than $250M in cumulative creator payouts.
Self-serve influencer marketing platform subscriptions (Later Influence): Self-serve Creator marketing platform enabling customers to independently manage campaigns, communicate with creators, and access the Later Influencer Index database.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Starter - 1 social set (8 profiles), 1 user, 5 AI credits, 30 posts/profile, basic support
Subscription	Annual	Growth - 2 social sets (16 profiles), 2 users, 50 AI credits, 180 posts/profile, social inbox, collaboration tools
Subscription	Annual	Scale - 6 social sets (48 profiles), 4 users, 100 AI credits, unlimited posts, custom analytics, brand health, competitive benchmarking, prioritized support

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Later product offering

Product offering

Core offering

Later operates a social revenue platform that combines an enterprise influencer marketing platform (self-serve and full-service managed campaigns) with Later Social, a SaaS social media management tool for scheduling, analytics, and Link in Bio commerce across major social networks. The platform is powered by Later EdgeAI, a proprietary predictive engine trained on 16M+ creators and 136B annual impressions, and includes the Mavely creator affiliate network and Later 360 unified measurement for tying creator content to verified commerce outcomes.

Product overview

Later operates a multi-product platform-plus-modules architecture spanning enterprise influencer marketing and social media management. The two principal pillars are the Later Influencer Marketing Platform and Later Social (a SaaS social media management tool), supported by modules for scheduling, social listening, analytics, and Link in Bio. AI capabilities are unified under Later EdgeAI, a proprietary predictive intelligence engine that powers downstream offerings including Later 360 (unified measurement), Creator AEO (answer engine optimization for AI discovery), Brand Suitability Insights (risk-scored creator matching), and AI Creator Matching. The creator-facing layer is anchored by the Mavely for Creators affiliate platform (acquired January 2025 for $250M), which links back into Later Social's Link in Bio. Managed campaign services are delivered through Later's Full-Service Programs. Underlying group entities include Mavrck LLC d.b.a. Later, MyFavoriteThings, Inc. d.b.a. Mavely, and Victory Square Media, Inc.

Differentiator

Problem solved

Functional benefit

Brands

Mavely: Affiliate marketing platform for creators (formerly an independent company acquired in January 2025), now operating as Later for Creator.
Later Influence
Later Social
Later EdgeAI
Creator AEO

Products and services

Later Social SaaS social media management tool for social media managers, agencies, and brands to schedule, publish, analyze content, and run Link in Bio commerce across Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat.
Later Influencer Marketing Platform Self-serve enterprise platform that enables brands to find the right creators, set fair creator rates, check brand fit and risk, and track sales and ROI across influencer campaigns.
Full-Service Influencer Marketing Programs Expert-led managed campaign services in which Later's team plans, produces, and manages creator campaigns end-to-end, from strategy and creator sourcing to content production and performance reporting.
Mavely for Creators Affiliate marketing platform that allows creators to generate shoppable SmartLinks for products from participating brands and earn commissions on resulting sales, with no minimum follower requirements and including features such as Mavely Boosts for 3x commission potential.
Later EdgeAI Proprietary AI-native predictive intelligence engine trained on more than a decade of campaign, creator, and commerce data, used to predict creator performance, identify effective creators, and power Later 360 and Creator AEO.
Later 360 Unified measurement platform that consolidates data across organic content, paid amplification, and verified commerce outcomes to address attribution gaps in creator marketing, with segmentation by product category, creator tier, retailer channel, and campaign objective.
Creator AEO Answer Engine Optimization product for creator marketing, powered by Later EdgeAI, that helps brands influence AI-generated discovery by optimizing creator and third-party conversations across platforms.
Link in Bio Mini-website Link in Bio product included with Later Social that turns followers into customers through shoppable links, buttons, banners, affiliate integrations (Mavely, Mailchimp), Google Analytics tracking, and SEO customization.

Quantifiable outcome

More than 100% year-over-year growth in enterprise business in Q1 2026
+6 more outcomes

Companies that use Later

Customer profile

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Later technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability13 records

Feature5 records

Later partnerships and signals

Strategic signal

Scale indicators10 records

Recent moves6 records

Expansion highlights8 records

Later competitors and assessment

Company assessment

Direct peers

CreatorIQ: Enterprise creator marketing platform with self-serve campaign management, creator discovery, and performance analytics — closely overlapping with Later Influence in product scope and enterprise customer profile.
Aspire (now part of AspireIQ): Creator marketplace and influencer marketing platform serving mid-market and enterprise brands with workflow, payments, and ROI tracking — a direct competitor in the same enterprise influencer marketing category.
Grin: Creator marketing platform focused on ecommerce brands, combining creator discovery, gifting, affiliate, and ROI measurement — overlapping with Later's ecommerce and affiliate commerce positioning.
Upfluence: All-in-one influencer marketing platform offering creator search, outreach, gifting, affiliate, and analytics — competes with Later across both self-serve SaaS and managed campaign services.
Traackr: Enterprise influencer marketing platform with creator database, campaign management, and brand safety features — a direct peer in the Fortune 500 influencer marketing category.
impact.com: Partnership automation platform spanning affiliate, influencer, and creator commerce with tracking and payouts — a meaningful overlap with Later's Mavely affiliate commerce and creator monetization flywheel.
LTK (formerly rewardStyle): Creator-driven commerce platform connecting influencers and brands with shoppable content, affiliate links, and measurement — directly comparable to Later's Mavely creator commerce offering.

Broad incumbents

Sprout Social: Public, broad social media management suite with scheduling, analytics, listening, and influencer tools — competes with Later Social across SMB and mid-market and increasingly in creator workflows.
Hootsuite: Established incumbent in social media management with scheduling, analytics, and social advertising, now adding AI-powered creator features — a broad competitor to Later Social at the platform layer.
Sprinklr: Enterprise customer experience platform with social media management, listening, and marketing capabilities — a broader incumbent competing for the same Fortune 500 social and influencer marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Later compliance and trust

Trust signal

Compliance2 records

Later financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Later leadership team

Management profile

Number of profiles

Profiles5 records

Later subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Later funding detail

Funding detail

Funding overview

Funding rounds24 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Later M&A and investment

M&A and investment

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Later

What does Later do?

Is Later a public or private company?

Later is a private company. It is classified as private equity controlled and is currently operating.

When was Later founded?

Later was founded in 2014. It employs 1,001 to 5,000 people.

Where is Later based?

Later is headquartered in Boston, United States, in the North America region.

How does Later make money?

Four revenue lines are on record. Later Social SaaS subscriptions are the primary driver. The others are full-service influencer campaign services, mavely affiliate commissions / performance-based creator payouts and self-serve influencer marketing platform subscriptions (Later Influence).

Who are Later's main competitors?

Direct peers on record are CreatorIQ, Aspire (now part of AspireIQ), Grin, Upfluence, Traackr, impact.com and LTK (formerly rewardStyle). Broad incumbents are Sprout Social, Hootsuite and Sprinklr.

Does Later have an API?

No public API is recorded for Later.

What industry is Later in?

Later's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACAGAL, Influencer Gifting, Seeding & Sampling Platforms. Its NAICS code is 541810 and its SIC code is 7311.