Clarify

What Clarify does

Clarify, Inc. is a Seattle-based, venture-backed software company building an AI-native autonomous CRM platform targeting B2B startups and founder-led sales teams. The platform is architected around AI agents that automate prospecting, follow-ups, meeting preparation, call transcription and summarization, pipeline updates, and CRM data entry, with native sync to email and calendar as the primary data capture layer. Core products include the Clarify CRM workspace, the Rep personal sales agent, Lead Finder for prospecting, Campaigns for outbound sequences, a macOS desktop application, and a Chrome extension, supported by integrations with Slack, Zapier, and Google Workspace plus an MCP server and TypeScript SDK.

The technology stack emphasizes AI-native design rather than bolt-on features: AI field configuration auto-generates field types and instructions, a credit-based consumption model meters AI actions (1 credit per contact import, 20,000 credits at the entry tier), and the system ingests audio (calls), text (emails, summaries, follow-ups), and structured CRM data to produce automated next-step recommendations. The platform is SOC 2 Type 2 compliant, GDPR/CCPA/HIPAA-aligned, and certified under the EU-U.S. Data Privacy Framework, with EU data residency planned.

Commercially, Clarify combines a product-led growth motion (free tier, self-serve signup, usage-based AI pricing starting at $20/month) with an inside-sales overlay for Growth and enterprise plans carrying SSO, SAML, DPA, and BAA features. The company has raised $22.5M in disclosed seed funding (June 2025) from Madrona, USVP, Gradient Ventures, and Ascend, and reports hundreds of teams enrolled in pilot testing. Co-founders Patrick Thompson (CEO) and Ondrej Hrebicek (CTO) previously founded Iteratively, which was acquired by Amplitude in 2021.

Name

Clarify

Legal name

Clarify, Inc.

Website

https://clarify.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarify is a Seattle-based AI-native autonomous CRM for B2B startups and founder-led sales teams, using AI agents to automate prospecting, meeting prep, follow-ups, and pipeline updates with usage-based pricing.

Ownership category

akta.pro rank

Product category

AI-Native Autonomous CRM

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAFAB

Marketing Automation & Campaign Management CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYHDAAAGAJ

B2B SaaS & Enterprise Personalization (CRM, Sales, Support)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

SECONDARYHDAEAFAJ

CRM Data Quality, Enrichment & CDP-Adjacent CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

Keywords

• Autonomous CRM software
• AI sales agents
• Sales pipeline management
• Customer relationship management
• Revenue operations platform

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription with Usage-based AI Credits: Clarify operates on a subscription model combined with a credit-based system for AI agent actions. Customers pay a base subscription with AI actions consumed via credits. One review notes $20/month flat pricing with 20,000 credits for AI actions, while the company describes paying only when AI agents perform work.
2. Credit-based AI Actions: Usage-based credit consumption model where AI-powered features consume credits from a pool. Contact imports cost 1 credit per contact while company imports are free. On-demand credits available on paid plans.
3. Free Tier with Paid Upgrades: Platform offers free tier access with paid upgrades for additional features, credits, and enterprise capabilities like SSO, SAML, BAA, and DPA available on Growth plan and above.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Clarify is an AI-native autonomous CRM platform that automatically syncs with email and calendar to maintain CRM data without manual entry. The platform features AI agents that autonomously handle prospecting, follow-ups, meeting preparation, call recording/summarization, and deal stage updates for B2B startups and founder-led sales teams.

Product overview

Clarify is an AI-native autonomous CRM platform designed for B2B startups and founder-led sales teams. The core platform combines CRM functionality with AI agents that automate prospecting, follow-ups, and data entry. Key products include the main Clarify CRM Platform, the Rep AI sales agent for meeting preparation and relationship management, Lead Finder for prospecting and lead discovery, and Campaigns for automated email sequences. Desktop and browser extensions provide native app experiences. All products are unified in a single workspace with AI-powered automation throughout.

Differentiator

Problem solved

Functional benefit

Products and services

• Clarify CRM Platform The autonomous CRM for B2B startups that brings all customer data together, automates work, and delivers AI-powered insights for go-to-market teams. Features agents that handle prospecting, follow-ups, and CRM tasks automatically, with native email and calendar sync.
• Rep (AI Sales Agent) Personal AI sales agent that briefs every meeting, knows every deal, handles every follow-up, and answers questions about customer relationships. Joins calls, reads emails, and handles data entry tasks automatically.
• Lead Finder Prospecting tool enabling users to find new companies and people, save searches, and bring leads directly into Clarify CRM. Includes credit-based pricing for contact imports (1 credit per contact).
• Agents AI agents that autonomously handle prospecting, follow-ups, and various sales tasks without manual intervention. Functions as an autonomous layer over customer data, performing work that users previously had to do manually.
• Clarify Desktop App Native macOS desktop application providing faster performance, meeting recording capabilities, and menu bar access to CRM features. Requires macOS 14 or later.
• Clarify Chrome Extension Chrome extension for accessing Clarify features directly in the browser, including LinkedIn profile enrichment on supported pages. Requires Chrome Side Panel API support.

Quantifiable outcome

• Handles 90% of unwanted data entry automatically
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature8 records

Partnerships

One partnership is on record.

• Creator AlignedminorChannel Partner/ Reseller/ DistributorCo-founded by Sterling Proffer, Creator Aligned is a referral/partner using Clarify for go-to-market strategy. Referenced as a partner testimonial on clarify.ai/partners page.

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Attio: Attio is an AI-native CRM platform targeting modern teams and startups with flexible data models and AI-powered workflows. It is the most direct competitor to Clarify, with overlapping positioning, target customers (founder-led startups), and PLG motion. A customer testimonial even references migrating from Attio to Clarify.
• Close: Close is a CRM built specifically for startups and SMBs with built-in calling, SMS, and email. It targets similar founder-led sales teams as Clarify and is frequently compared in head-to-head reviews of startup CRMs.
• Apollo.io: Apollo.io combines a B2B contact database, sales engagement, and CRM functionality with AI-powered workflows. It overlaps with Clarify's Lead Finder, Campaigns, and CRM offerings, particularly for sales-led B2B startups.

Broad incumbents

• HubSpot: HubSpot is the dominant CRM/marketing automation platform for SMBs and startups. Clarify customer testimonials specifically mention ditching HubSpot, positioning Clarify as an AI-native alternative. HubSpot's broader portfolio of marketing, sales, and service hubs makes it a broad incumbent.
• Salesforce: Salesforce is the global CRM market leader with Einstein AI capabilities layered onto its platform. While Salesforce serves enterprises far larger than Clarify's target, it represents the broader competitive threat as it expands AI-native features (Agentforce) downmarket.
• Pipedrive: Pipedrive is an SMB-focused CRM with visual pipeline management and growing AI sales assistant features. It targets similar small-team and founder-led segments to Clarify and represents a credible incumbent alternative with established distribution.
• Copper: Copper is a CRM designed for small businesses that work heavily in Google Workspace, offering deep Gmail/Calendar integration similar to Clarify's sync-first approach. It targets the same founder/SMB segment with broader portfolio of features.
• Salesloft: Salesloft (formerly Drift) is a sales engagement platform with AI-driven cadences and conversation intelligence. It overlaps with Clarify's Campaigns and meeting intelligence capabilities and targets similar B2B revenue teams.
• Outreach: Outreach is a leading sales execution platform with AI-powered prospecting, sequencing, and deal management. It competes for similar modern GTM teams and serves as a benchmark for what Clarify's AI-driven workflow vision aspires to at larger scale.

Emerging players

• Folk: Folk is a modern, lightweight CRM with AI-powered relationship management features. It targets similar modern GTM teams and founder-led startups, with overlapping emphasis on flexibility and contact enrichment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getclarify
• GitHubgithub.com/clarifyhq
• YouTubeyoutube.com/@tryclarify
• LinkedInlinkedin.com/company/getclarify

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarify