OneFootball

What OneFootball does

OneFootball is a mobile-first football media platform headquartered in Berlin, with additional hubs in London and Lisbon and approximately 240 employees representing over 40 nationalities. Founded in 2008, the company serves over 200 million monthly users across 194 countries and 15 languages through its consumer OneFootball App, the OneFootball Player video platform, and the integrated 90min news platform. Its core technology combines a personalized content feed, OTT live streaming, highlights, editorial publishing (100,000 articles per month), and a rights-cleared video archive of more than 80,000 videos, layered with a Web3 identity and digital-assets infrastructure (OneFootball Labs and Football ID on Moca Chain) and AI-assisted audio and personalization features (ARTICLY for podcast production, Airship for mobile CX).

The business is organized as a platform-plus-modules architecture. B2C access is free, ad-supported, and explicitly marketed without a mandatory subscription, with optional pay-per-view live matches priced at €4.99 (e.g., Argentina friendlies, Inter Miami Champions Tour), plus paid add-on passes such as the Bundesliga Pass and Ligue 1+. On the B2B side, the OneFootball Platform operates four modules: Brand Partnerships (branded content, media sales, sponsorships), OTT Streaming (live and highlight distribution with Sportradar OTT, WSC Sports, Kiswe), Clubs/Leagues/Federations/Players content distribution, and a Publisher Network of 120+ publishers. Revenue streams span premium in-app advertising, branded content and sponsorship, programmatic advertising across a 230+ publisher network, PPV transactions, content licensing, and managed content distribution services. Enterprise customers include Volkswagen, Samsung, Visa, Sonos, MLS, Bundesliga (DFL), Sky Deutschland, the Indian Super League, and Gana Media Group, alongside distribution partnerships with telecom operators Safaricom, MTN, and Vodacom in Africa.

Name

OneFootball

Legal name

OneFootball

Website

https://company.onefootball.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

OneFootball is a mobile-first football media platform serving 200M+ monthly users across 194 countries with personalized news, live streaming, and pay-per-view content, while operating B2B modules for clubs, leagues, publishers, brands, and rights-holders.

Ownership category

akta.pro rank

Product category

Sports Media Platform

NAICS

Spectator Sports (7112), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Live Streaming Platforms (MPACACAF)

akta.pro secondary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Football media platform
• Sports content streaming
• Digital sports media
• Football OTT distribution
• Sports content syndication

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. Premium In-App Advertising: Premium non-intrusive advertising (display, video, pre-roll, MPU, interscroller) served across the OneFootball App, OneFootball Player and the 90min news platform; primary monetization on owned reach of 200M+ users.
2. Branded Content & Sponsorship: Branded content production (strategy, creative ideation, production, distribution) and sponsorship activations (club sponsorships, domestic/European/global competitions) sold to top brands.
3. Programmatic Advertising Sales: Programmatic monetization across OneFootball's owned surfaces and a 230+ global publisher network; higher CPMs on premium video inventory and Club Boost sponsor brand campaigns.
4. Pay-Per-View Live Streaming: Per-match pay-per-view purchases (e.g., €4.99 per Lionel Messi/Argentina friendly match) for live streaming on the OneFootball platform; up to half of all live PPV purchases occur in-game.
5. Content Licensing & Distribution Rights: Licensing and distribution of live and highlight content to broadcasters, OTTs, publishers and partner platforms (e.g., Gana Media for Mexico) plus Team Pass paid offerings.
6. Content Distribution to Clubs, Leagues, Federations & Players: Distribution of partner content (articles and videos) to OneFootball's audience; ~38,000 articles distributed and ~40,000 videos produced in 2021 generating 90M unique video viewers, monetized via advertising and brand-safe distribution.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

OneFootball operates a mobile-first football media platform delivering personalized news, live scores, statistics, live streaming, highlights, and original club content to over 200 million monthly active fans across 194 countries. The platform is co-owned by the 11 biggest football clubs, the DFB, and MLS, and combines a free ad-supported consumer app with B2B modules for brand partnerships, OTT streaming distribution, content distribution to clubs/leagues/federations/players, and a publisher video syndication network.

Product overview

OneFootball operates a platform-plus-modules architecture. The core consumer offering is the OneFootball App, a mobile-first football media platform delivering personalized news, stats, scores, live streaming, and original club content to over 200 million monthly active users (with an ecosystem reach of 645 million). It is supported by the OneFootball Player video platform and the 90min news platform. On the B2B side, the OneFootball Platform is organized into four modules: Brand Partnerships (advertising and branded content solutions), OTT (live streaming and highlights distribution), CLFP / Clubs, Leagues, Federations & Players (content distribution and creation for football rights-holders), and the Publisher Network (video content syndication and plug-and-play player integration for publisher sites). Complementing the platform is OneFootball Labs, a Web3 joint venture with Animoca Brands and Dapper Labs for digital assets and fan experiences, as well as the Football ID decentralized identity system. The World Cup Morning Briefing podcast represents OneFootball's expansion into AI-assisted audio content for the 2026 tournament.

Differentiator

Problem solved

Functional benefit

Brands

• OneFootball Labs: Web3-focused joint venture with Animoca Brands and Dapper Labs delivering digital football collectibles and NFT experiences.
• 90min

Products and services

• OneFootball App Free ad-supported mobile application providing personalized football news, live scores, statistics, live streaming without subscription, original club content, and premium non-intrusive advertising for football fans globally.
• OneFootball Brand Partnerships B2B advertising solutions module offering branded content production (premium video and social media), media sales (in-app display, video, pre-roll), sponsorship activations across club sponsorships and global competitions, and programmatic advertising deployed across OneFootball's owned surfaces and a 230+ publisher network.
• OneFootball OTT Over-the-top live streaming and highlights distribution platform offering a plug-and-play mobile-first distribution and monetization solution for rights-holders, combining streaming infrastructure (Sportradar OTT, WSC Sports, Kiswe) with contextual advertising, dynamic ad insertion, and Team Pass paid content capabilities.
• OneFootball CLFP (Clubs, Leagues, Federations & Players) Content distribution and creation solutions module for football clubs, leagues, federations, and players, providing global content distribution, content creation at scale, brand-safe reach, and monetization across OneFootball's owned surfaces and publisher network.
• OneFootball Publisher Network Content syndication network providing publishers access to over 100,000 globally rights-cleared videos and a plug-and-play video player embed for integration into publisher sites, with custom playlists, breaking news video selections, monthly content plans, and first-party data performance insights.
• OneFootball Labs Web3 joint venture with Animoca Brands and Dapper Labs (and Liberty City Ventures) to develop blockchain-based digital assets, NFTs, and fan experiences for the football industry.
• World Cup Morning Briefing Podcast Daily audio podcast launched in June 2026 providing news summaries, match results, and analysis for the 2026 World Cup, produced with AI assistance from ARTICLY and content from OneFootball's editorial team.
• OneFootball Football ID Decentralized digital identity system covering OneFootball's 200 million users, powered by Moca Chain's verifiable credentials infrastructure, enabling cross-platform credential verification without exposing underlying user data.
• Bundesliga Pass Distribution Distribution of Bundesliga's direct-to-consumer Bundesliga Pass as a paid add-on through the OneFootball platform in Africa (Kenya, Nigeria, South Africa) via telecom partnerships with Safaricom, MTN, and Vodacom.

Quantifiable outcome

• 200M+ owned monthly fan reach; 645M ecosystem reach across 194 countries and 15 languages
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature5 records

Partnerships

19 partnerships are on record, tiered flagship exclusive partnership, core branded content partner, core regional distribution partner, flagship rights partner for africa rollout, flagship distribution partnership, core technology partner, flagship strategic partner / shareholder, minor acquisition target, flagship co-development partner, core co-development partner, core streaming infrastructure partner, core content automation partner, core streaming technology partner, core distribution partner (historical), minor distribution partner, core identity infrastructure partner and core brand partner.

• Polymarketflagship exclusive partnershipStrategic or Co-development Partner · 9 June 2026Flagship strategic partnership (announced 9 June 2026) to embed Polymarket's prediction market experiences into the OneFootball ecosystem (app, web, media, live-streaming). Initially covers match pages, editorial sections, media placements and personalized fan journeys; future phases include live prediction widgets and in-stream prediction experiences. Reaches 600–645M monthly OneFootball fans. Germany is excluded from the deal because Polymarket lacks a German gaming license.
• Sonoscore branded content partnerGTM or Marketing Partner · 8 May 2026Joint branded content series "Sounds Around Football" on OneFootball; second episode (8 May 2026) features FC Bayern's Jonathan Tah and a parallel piece with Tottenham's Djed Spence, positioning Sonos as a lifestyle-audio brand for football fans.
• Gana Media Group (Estadio Gana)core regional distribution partnerChannel Partner/ Reseller/ Distributor · 23 April 2026Licensing and advertising agreement (23 April 2026) between Gana Media's subsidiary and OneFootball UK Limited to include OneFootball's video content on Gana's platform (and vice versa) focused on Mexico. Supports Gana's Liga MX campaigns, a £750,000 capital raise for customer acquisition, and growth of Estadio Gana's 13,585 new users between early May and 19 June 2026.
• Bundesliga (DFL)flagship rights partner for africa rolloutChannel Partner/ Reseller/ Distributor · 27 February 2026Distributes its direct-to-consumer Bundesliga Pass as a paid add-on through the OneFootball platform across Africa (Kenya, Nigeria, South Africa) via telco partners Safaricom, MTN and Vodacom. Builds on Bundesliga's 2025-26 Africa expansion.
• MLS NEXT Proflagship distribution partnershipChannel Partner/ Reseller/ Distributor · 25 February 2026One-year deal (announced 25 Feb 2026) to stream all MLS NEXT Pro matches live and free-to-air on OneFootball's app, web, connected TV and social channels for the 2026 season (regular season, Playoffs, MLS NEXT Pro Cup). Replaces prior Apple TV distribution. Gives Next Pro a dedicated vertical, full branding and commercial inventory control; first time all matches also air on the league's own website since 2022.
• Cleengcore technology partnerTechnology or Integration · 3 September 2025Partnership announced 3 September 2025 between Cleeng and OneFootball; likely supports subscription, pay-per-view, churn management and content monetization workflows for OneFootball's live match and Bundesliga Pass offerings.
• Major League Soccer (MLS)flagship strategic partner / shareholderStrategic or Co-development Partner · 1 October 2024Acquired a strategic equity stake in OneFootball and entered a global highlights partnership to expand distribution of MLS content on the platform. Co-owner of OneFootball alongside the 11 biggest football clubs and the DFB. Builds on a content and strategic agreement dating to October 2024.
• Gloriaminor acquisition targetStrategic or Co-development Partner · 5 October 2022Reported as a strategic acquisition by OneFootball (October 2022) within the DACH startup investment summary; further deal detail not specified in the source.
• Animoca Brandsflagship co-development partnerStrategic or Co-development Partner · 28 April 2022Co-develops OneFootball Labs, a Web3 joint venture with OneFootball and Dapper Labs (and Liberty City Ventures) to build digital assets, fan tokens and blockchain-based fan experiences. Mocaverse / Moca Chain later integrated OneFootball's Football ID system covering 200M users for cross-platform credential verification.
• Dapper Labscore co-development partnerStrategic or Co-development Partner · 28 April 2022Co-develops OneFootball Labs with OneFootball, Animoca Brands and Liberty City Ventures to develop digital assets and fan experiences based on blockchain technology.
• Sportradar OTTcore streaming infrastructure partnerTechnology or IntegrationProvides the streaming infrastructure behind OneFootball's plug-and-play video product and live match distribution; underpins live match delivery and partner integration (e.g., Bundesliga Pass).
• WSC Sportscore content automation partnerTechnology or IntegrationTechnology partner for automated video and highlight creation within OneFootball's OTT infrastructure.
• Kiswecore streaming technology partnerTechnology or IntegrationStreaming technology partner supporting OneFootball's plug-and-play live video product and infrastructure.
• Sky Deutschlandcore distribution partner (historical)Channel Partner/ Reseller/ DistributorDistribution partnership showcased for the 2019/2020 – 2021/2022 seasons for live matches and highlights on OneFootball.
• Indian Super Leagueminor distribution partnerChannel Partner/ Reseller/ DistributorShowcase distribution partnership with OneFootball for Season 2021/2022.
• Mocaverse / Moca Chain (Animoca Brands)core identity infrastructure partnerTechnology or IntegrationOneFootball's Football ID system (covering 200M users) is integrated as a strategic partnership with Moca Chain, a Layer-1 blockchain for decentralized identity and verifiable credentials launched on 25 June 2025. Enables cross-platform credential verification without exposing underlying user data.
• Volkswagencore brand partnerGTM or Marketing PartnerBranded content campaign on OneFootball (EC2020 Take Over Experience) leveraging the platform's reach of 200M+ football fans.
• Samsungcore brand partnerGTM or Marketing PartnerBranded content campaign on OneFootball (EC2020 Product Placement) targeting Gen Y and Gen Z football fans.
• Visacore brand partnerGTM or Marketing PartnerBranded content campaign on OneFootball (Women's Football Visa Experience) targeting football fans.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• ESPN: Largest US sports media platform with broad multi-sport coverage including football (soccer); competes for global advertising budgets and serves as a broad incumbent in sports content distribution.
• Sky Sports: Established pay-TV sports broadcaster with rights to Premier League and other leagues; both a historical distribution partner of OneFootball and a broader incumbent in football content delivery.

Others

• WSC Sports: AI-powered sports video highlight automation platform that is a technology integration partner of OneFootball; comparable as a sports content automation provider serving clubs, leagues and federations.

Direct peers

• FotMob: Mobile-first football scores, stats, news and live coverage app with a global user base; directly comparable to OneFootball's core consumer product on the scores/news/data dimension.
• DAZN: Global sports streaming service distributing live football rights across multiple leagues and PPV events; directly comparable to OneFootball's OTT and PPV monetization streams and overlapping target audience of football fans.
• Goal.com: Digital football media platform providing news, scores, live coverage and editorial content globally; competes directly with OneFootball for football fan attention and advertiser spend across overlapping geographies.
• Sofascore: Live scores, statistics and sports data platform with strong mobile engagement globally; competes with OneFootball for football fan mindshare and advertising inventory on scores/data-driven traffic.
• LiveScore: Live football scores, news and content app with global reach and a freemium mobile-first model; overlaps directly with OneFootball on scores, news and live engagement monetization.
• Bleacher Report (B/R): Sports media platform with strong Gen Z football content, short-form video, and a mobile-first app; competes for the same advertising audience and brand budgets as OneFootball's branded content and programmatic offering.
• The Athletic: Subscription sports media platform with deep football editorial coverage; overlaps with OneFootball's editorial content and competes for the same advertiser-sold branded content budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onefootball

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds9 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneFootball