Wolt

What Wolt does

Wolt is a multi-vertical local commerce platform founded in Helsinki in 2014 and operating across 28 countries and 1,000+ cities, connecting approximately 40 million registered consumers with 150,000+ merchant partners and 450,000+ courier partners. Originally a food-delivery app, Wolt has expanded into groceries, retail, pharmacy, beauty, and electronics through a consumer app, Wolt Market dark stores, and direct merchant integrations. As a wholly-owned subsidiary of DoorDash Inc. (acquired in late 2022 for approximately USD 8.1 billion), Wolt functions as DoorDash's international operating brand across Europe, the Middle East, the Caucasus, Central Asia, and (until the announced 2026 exit) Japan.

The platform's core technology stack comprises native consumer iOS and Android apps (4.8 App Store / 4.2 Google Play ratings), a self-serve merchant portal with analytics, a dedicated courier partner app for routing and earnings, and proprietary logistics optimization algorithms. Supporting products include Wolt Drive (logistics-as-a-service API), Wolt Storefront (white-label ordering), Wolt Converse (AI support tooling), Wolt Ads (retail media), Wolt Capital (merchant financing), and Wolt for Work / Wolt Benefits (corporate meal and lifestyle benefits). 1,000 engineers support the technology base, and integration with DoorDash's global stack is underway.

Wolt monetizes through multiple streams: marketplace commissions of 15-30% on merchant GMV, consumer delivery and service fees, the Wolt+ subscription (1 million+ subscribers), the Wolt Ads retail-media business (USD 1B+ annualized run-rate), B2B logistics via Wolt Drive, and merchant financing via Wolt Capital. Disclosed 2024 revenue reached USD 1.319 billion (DoorDash international segment), with the international segment achieving positive Adjusted EBITDA in 2023. Customer segments span individual consumers, SMB and enterprise merchants across restaurant/retail categories, courier partners, corporate buyers, and financial-services distribution partners.

Name

Wolt

Legal name

Wolt Oy

Website

https://wolt.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wolt is a multi-vertical local commerce platform operating in 28 countries, connecting 40 million consumers with 150,000+ merchants and 450,000+ couriers for food, grocery, retail, and pharmacy delivery, generating revenue via commissions, Wolt+ subscriptions, advertising, and B2B logistics.

Ownership category

akta.pro rank

Product category

Online Food Delivery and Local Commerce Marketplace

NAICS

Freight Transportation Arrangement (488510), Warehousing and Storage (493)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Marketplace / Multi-Client Fulfillment Centers (TLALADAD)

akta.pro secondary industries

E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC), Point-of-Sale (POS) & On-Property Commerce (THALACAI), Intermodal & Multimodal Capacity Marketplaces (Rail/Ocean/Air) (TLAEAJAI), Warehousing & Distribution / Fulfillment Operations (BPAHAHAF)

Keywords

• Food delivery platform
• Local commerce marketplace
• On-demand delivery logistics
• Restaurant delivery service
• Courier delivery network

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices31 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Commission Fees (Marketplace): Wolt charges restaurants and merchants a commission fee (15-30%) for each order processed through the platform. This is the primary revenue stream.
2. Wolt+ Subscription: Monthly subscription program offering unlimited deliveries with no delivery fees. Has reached 1 million subscribers who have saved over EUR 200 million collectively since launch in 2021.
3. Wolt Ads: Advertising platform exceeding USD 1 billion annualized run-rate, enabling brands and merchants to reach customers through various ad formats. Includes programmatic advertising partnerships and offsite ad capabilities.
4. Delivery Fees: Fees charged to consumers for delivery services, including delivery fees, service fees, and other surcharges.
5. Wolt Capital: Merchant financing service providing funding for business growth, repaid via platform earnings.
6. Wolt Drive (B2B Logistics): White-label logistics service enabling other businesses to use Wolt's delivery infrastructure for their orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wolt operates a multi-vertical local commerce marketplace platform connecting consumers with restaurants, grocery stores, retailers, pharmacies, and other local merchants for on-demand delivery fulfilled by a network of independent courier partners. The consumer-facing mobile app and website enable ordering across food, groceries, retail, pharmacy, flowers, and other categories in 28 countries, with the platform monetizing via merchant commissions (15-30%), consumer delivery fees, Wolt+ subscriptions, advertising (Wolt Ads), B2B logistics (Wolt Drive), merchant financing (Wolt Capital), and corporate meal benefits (Wolt for Work, Wolt Benefits).

Product overview

Wolt is a multi-vertical local commerce platform operating across 28 countries, evolved from a restaurant food delivery app founded in Helsinki in 2014 into a comprehensive delivery ecosystem. The core Wolt App serves consumers with food, grocery, pharmacy, beauty, and electronics delivery, while merchant-facing tools include the Wolt Merchant App for order management and analytics, Wolt Drive (logistics API), Wolt Storefront (white-label ordering), and Wolt Capital (merchant financing). Consumer subscription is offered through Wolt+, and enterprise solutions through Wolt for Work and Wolt Benefits. The advertising arm Wolt Ads enables brands to reach high-intent audiences through in-app and programmatic channels. Operations are supported by proprietary technology including Converse (support tooling), demand forecasting, and workforce management via Legion, while Deliverect integration enables restaurant automation. Wolt operates its own dark store format (Wolt Market) alongside the marketplace model. The company joined DoorDash in 2021 and now operates as a subsidiary.

Differentiator

Problem solved

Functional benefit

Brands

• Wolt+: Subscription membership program offering zero delivery fees and access to exclusive discounts. Has grown to over 1 million subscribers.
• Wolt Market
• Wolt Drive
• Wolt for Work
• Wolt Ads
• Wolt Capital
• Wolt Storefront
• Wolt Benefits

Products and services

• Wolt App Consumer-facing mobile application (iOS and Android, rated 4.8 on App Store and 4.2 on Google Play) for ordering food, groceries, and retail items from local restaurants and stores across 28 countries with same-hour delivery.
• Wolt Drive White-label logistics and delivery API service enabling merchants and e-commerce partners to integrate Wolt's same-hour delivery capabilities into their own platforms.
• Wolt Market Wolt-owned-and-operated dark store format for quick grocery delivery, operating as a standalone grocery service within the Wolt ecosystem with dedicated picker and delivery operations, with EUR 1 billion+ annual grocery sales.
• Wolt+ Monthly subscription membership program offering zero delivery fees from restaurants and stores, with exclusive discounts; reached 1 million subscribers in 2024 (e.g., NIS 49/month in Israel), with EUR 200 million+ in cumulative savings.
• Wolt for Work Employer-subsidized meals and catering platform enabling companies to manage team food orders, corporate accounts, and employee meal benefits through integrated billing and invoicing.
• Wolt Ads Retail media advertising platform enabling brands and merchants to reach customers through in-app advertising, programmatic media buying via Koddi SSP integration, offsite campaigns (Magnite, Skai, StackAdapt), and electric vehicle outdoor advertising; exceeding USD 1 billion in annualized run-rate.
• Wolt Storefront White-label digital ordering solution enabling businesses to maintain full brand control while leveraging Wolt's backend infrastructure for payments, technology, and customer support, allowing customers to order directly from a business's own digital environment.
• Wolt Benefits Employee benefits platform combining lunch, sports, and culture benefits into a single system accessible through the Wolt application with real-time usage-based billing for employers, leveraging Wolt's network of over 5,000 restaurants and retail outlets.
• Wolt Capital Merchant financing service providing funding for merchant partners' business growth, repaid via platform earnings.
• Wolt Courier App Dedicated application for 450,000+ courier partners to receive delivery opportunities, navigate routes, manage earnings, and access Early Payouts (instant access to 50-70% of earnings in 9 countries, expanding to 18 in 2026).
• Wolt Merchant App Self-serve tools, reporting, insights, and analytics platform for 150,000+ merchant partners to manage orders and grow their online business.

Quantifiable outcome

• EUR 19 billion in total economic activity supported across markets
• +7 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature9 records

Partnerships

17 partnerships are on record, tiered minor and core.

• DeLeMa McCannminorGTM or Marketing Partner · 17 June 2026One of Cyprus's largest communications agencies engaged Wolt for creative content and social media management in Cyprus and Malta, as part of McCann Worldgroup network.
• KoddicoreTechnology or Integration · 19 May 2026Partnership opening Wolt's in-app retail media inventory to programmatic buyers for the first time, launching first in Germany. Koddi's supply-side platform integrates directly into Wolt's existing auction and product architecture, enabling brands and agencies to access Wolt's commerce media through programmatic infrastructure.
• Deutsche Bank and Miles & MorecoreGTM or Marketing Partner · 13 May 2026Partnership offering Wolt+ membership benefits to Deutsche Bank customers and Miles & More credit card holders, initially launching in Germany. Lufthansa Miles & More Gold and Status Credit Card holders receive Wolt+ free of charge; Blue Credit Card holders receive six months free; all Deutsche Bank customers receive a three-month trial.
• DottcoreStrategic or Co-development Partner · 22 April 2026Shared micromobility operator partnered with Wolt to integrate services across eight European markets, offering cross-platform incentives including 30 minutes of free Dott rides monthly for Wolt+ subscribers and a three-month free Wolt+ trial for new Dott users. Collaboration aims to drive user acquisition and deeper integration between mobility and delivery habits.
• EurobankminorGTM or Marketing Partner · 6 April 2026Eurobank expanded its €pistrofi rewards programme in collaboration with Wolt, enabling customers to earn cashback rewards through online orders and offering a six-month free Wolt+ subscription for Eurobank cardholders in Cyprus.
• LunarcoreGTM or Marketing Partner · 16 February 2026Nordic digital challenger bank partnership offering Wolt+ to premium subscription tiers across Denmark, Norway, and Sweden. Unlimited and Limitless plan customers receive permanent zero-fee deliveries; lower-tier customers get three to nine months of Wolt+ at no additional cost. Also extends to B2B customers with special packages for restaurant, retail, and courier partners.
• Legion TechnologiescoreTechnology or Integration · 4 February 2026Wolt selected Legion Technologies to implement AI-powered workforce management suite across operations in 20 countries throughout EMEA. Solution covers labour budgeting, demand forecasting, automated scheduling, and strategic insights with full rollout targeted for 2026.
• DeliverectcoreTechnology or Integration · 19 January 2026Global food tech partnership expanding integration of Deliverect Dispatch with Wolt Drive, providing restaurants and retailers with automated order handling, real-time tracking, and access to broader network of delivery partners.
• MagnitecoreTechnology or Integration · 15 October 2025Ad-tech partnership enabling brands and merchants to reach customers across social platforms, search engines, streaming services, and connected TV through Wolt's commerce media network.
• SkaicoreTechnology or Integration · 15 October 2025Ad-tech partnership expanding digital and offline advertising capabilities, enabling programmatic access to Wolt's high-intent audiences.
• StackAdaptcoreTechnology or Integration · 15 October 2025Ad-tech partnership expanding Wolt's offsite ad capabilities, linking offsite ad interactions directly to in-app purchases.
• The Better Cities CompanyminorStrategic or Co-development Partner · 15 October 2025Partnership to launch Electric Vehicle Advertising using a fleet of urban EVs as a scalable, sustainable out-of-home advertising platform for brands.
• Deliver-E Coalition (UNEP)coreStrategic or Co-development Partner · 14 October 2025Wolt joined Deliver-E coalition launched by UN Environment Programme to promote zero-emission delivery vehicles worldwide. Coalition focuses on expanding electric-powered last-mile logistics and addressing barriers including charging access and vehicle financing.
• EIT FoodminorStrategic or Co-development Partner · 6 August 2025Strategic partnership to advance sustainable food systems across Europe, focusing on reducing food waste through sustainable packaging initiatives.
• European Federation of Food Banks (FEBA)minorStrategic or Co-development Partner · 6 August 2025Partnership to strengthen food assistance systems addressing food insecurity affecting nearly 38 million people in the EU, including virtual food bank concepts and emergency preparedness initiatives.
• BIPAcoreChannel Partner/ Reseller/ Distributor · 30 July 2025Austrian drugstore retailer partnered with Wolt to launch instant delivery of over 10,000 products via the Wolt app from 20 BIPA stores across seven cities (Vienna, Linz, Leonding, Salzburg, Graz, Klagenfurt, and Villach) with average delivery time of 35 minutes.
• Tazz (eMAG Group)coreChannel Partner/ Reseller/ Distributor · 14 October 2024Wolt planning to acquire Tazz, a local commerce platform in Romania, from eMAG. Deal aims to leverage Tazz's market knowledge to expand Wolt's presence and services in Romania, pending regulatory approval.

Scale indicators16 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Deliveroo: Deliveroo is a UK-based food delivery marketplace operating across Europe and the Middle East, now owned by DoorDash following its £2.9B acquisition. It is the closest direct peer to Wolt in terms of geography, customer base, and restaurant-partner commission model, and is being integrated into the same DoorDash tech stack as Wolt.
• Bolt (Bolt Food): Bolt is an Estonian-founded mobility and delivery super-app whose Bolt Food vertical directly competes with Wolt in Northern Europe, the Baltics, Eastern Europe, and Africa. Bolt operates a similar courier model and has been subject to the same regulatory scrutiny on third-country couriers as Wolt in Latvia.
• Uber Eats: Uber Eats is the food delivery arm of Uber, operating a three-sided marketplace with restaurants, couriers, and consumers globally including Europe. It directly competes with Wolt in many of Wolt's 28 countries with a similar take-rate, subscription (Uber One), and advertising model.
• Just Eat Takeaway: Just Eat Takeaway.com is one of the largest food delivery marketplaces in Europe, with strong positions in the UK, Germany, Netherlands, and the Nordics. It competes head-to-head with Wolt on restaurant commissions, consumer delivery fees, and courier networks, and represents the most entrenched European incumbent in the category.
• Glovo: Glovo is a Barcelona-based multi-vertical delivery marketplace owned by Delivery Hero, operating across Southern and Eastern Europe, the Balkans, and parts of CEE and Africa. It overlaps with Wolt in many markets and offers an analogous courier-based marketplace for restaurants, groceries, and retail.
• Grab: Grab is Southeast Asia's leading super-app, combining ride-hailing with food delivery (GrabFood) and merchant services. While geographically distinct, it operates the same three-sided marketplace model as Wolt and competes on similar multi-vertical expansion (food, groceries, parcels) and digital advertising.

Emerging players

• Rappi: Rappi is a Latin American multi-vertical delivery super-app operating across Mexico, Brazil, Colombia, Argentina, and other LATAM markets. It uses a comparable three-sided marketplace model with restaurants, couriers, and consumers, and competes in adjacent verticals (groceries, fintech, courier services) similar to Wolt's Wolt Market and Wolt Capital.

Broad incumbents

• Meituan: Meituan is China's dominant local commerce platform, combining food delivery, in-store dining, hotel and travel booking, and grocery retail. It is the global benchmark for multi-vertical marketplace economics and represents the longer-term aspirational scope for Wolt's category expansion strategy.
• DoorDash: DoorDash is Wolt's parent company and the largest food delivery platform in the US. While Wolt is the international arm under the DoorDash umbrella, DoorDash operates a directly comparable three-sided marketplace (consumers, merchants, couriers) in North America with the same commission-based and ad-supported model.
• Delivery Hero: Delivery Hero is the parent company of multiple regional food and quick-commerce brands (Glovo, Foodora, foodpanda, Talabat). It is a broad incumbent in the same marketplace delivery space as Wolt, with overlapping geographic footprints through its portfolio companies and similar unit economics challenges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/woltapp
• YouTubeyoutube.com/@WoltforMerchants
• Facebookfacebook.com/woltapp
• LinkedInlinkedin.com/company/wolt-oy
• Instagraminstagram.com/woltapp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries13 records

Funding overview

Funding rounds9 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolt