What Oona Insurance does

Oona Insurance is a Singapore-headquartered, Warburg Pincus-backed digital general insurance platform for Southeast Asia, established in October 2022 with a $350 million equity commitment - the largest seed round for a digital insurance venture in the region. The company operates licensed insurance entities in Indonesia (formerly PT Asuransi Bina Dana Arta / ABDA, rebranded as Oona Indonesia) and the Philippines (formerly Mapfre Insular Insurance Corporation, rebranded as Oona Philippines), with regional headquarters in Jakarta and Manila and a stated expansion roadmap into Thailand and Vietnam. Its product portfolio spans motor (including EV coverage via a Tesla partnership), travel and flight-delay insurance, health plans (Global Shield international, Purple Shield peso-based), personal accident, property, group health, and compulsory third-party liability, distributed through proprietary digital channels (myoona.id, myoona.ph, Kahoona intermediary platform) and a growing portfolio of B2B2C embedded partnerships with ride-hailing (Green SM), telecom (Globe), automotive marketplaces (Carmudi), banks (UnionBank), visa application centers (VFS Global), and telehealth providers (Doctor Anywhere).

Oona's revenue model is built on insurance premiums across retail and commercial lines, complemented by transaction-fee-style embedded distribution revenue where products are sold as add-ons through partner platforms. Pricing is granular and per-product: flight-delay insurance starts at IDR 35,000 or PHP 149 per traveler, micro-insurance add-ons as low as Rp 1,000 per ride, Mudik motor insurance at IDR 49,000 for ten days, and annual health plans ranging up to USD 2 million international coverage. The technology stack centers on three proprietary platforms - Yoona (a Generative AI chatbot powered by Yellow.ai), Kahoona (an OCR and computer-vision-enabled intermediary tool), and MyOONA.id - layered on top of licensed insurance operations, with computer vision from CamCom for auto damage assessment and fraud detection. Oona Indonesia reported a 67% Q3 2025 profit increase and 16% YoY GWP growth (more than double the industry average), and is ranked a Top 10 motor vehicle insurer in Indonesia per the Q2 2025 AAUI report, protecting over 1 million customers; Bloomberg reported in March 2026 that Warburg Pincus engaged Citigroup to explore strategic options including a potential sale or partnership at a several-hundred-million-dollar valuation.

Name

Oona Insurance

Legal name

Oona Holdings Pte. Ltd.

Website

https://oona-insurance.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Oona Insurance is a Singapore-headquartered, Warburg Pincus-backed digital general insurance platform serving Southeast Asia through licensed operations in Indonesia and the Philippines, distributing motor, travel, health, and embedded insurance products via proprietary apps, an AI-powered chatbot, and B2B2C partnerships.

Ownership category

akta.pro rank

Product category

Digital General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)

akta.pro secondary industry

Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)

Keywords

• Digital insurance platform
• General insurance products
• Motor vehicle insurance
• Travel insurance coverage
• Embedded insurance distribution

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. General Insurance Premiums: Collection of insurance premiums from motor, property, health, travel, and other general insurance products across Indonesia and Philippines markets. Products include motor vehicle insurance, travel insurance, flight delay insurance, group health insurance, personal accident coverage, and comprehensive EV insurance.
2. Embedded/Partnership Insurance: Revenue generated through API integrations and embedded insurance partnerships where Oona products are distributed via partner platforms (ride-hailing apps, travel platforms, banks, automotive marketplaces) as add-on or integrated coverage.
3. Commercial Lines Insurance: Commercial and enterprise insurance products including comprehensive motor coverage for fleets, group health plans, and property insurance for business customers, including partnerships with high net worth wealth management clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels5 records

Core offering

Oona Insurance is a digital-first general insurance platform for Southeast Asia, selling motor, travel, flight delay, health, personal accident, and property insurance products to retail consumers and commercial customers in Indonesia and the Philippines. The company distributes through proprietary digital channels (MyOONA.id, MyOONA.ph, Yoona AI chatbot), the Kahoona intermediary platform, and B2B2C embedded partnerships with ride-hailing, telecom, banking, automotive marketplace, and OEM partners. The platform was established by Warburg Pincus in 2022 with a $350M equity commitment and is built on acquired entities ABDA (Indonesia) and MIIC (Philippines).

Product overview

Oona Insurance is a pan-Southeast Asian digital general insurance platform organized as a unified digital platform with multiple product lines and supporting technology products. The core platform provides technology-driven insurance distribution and servicing across direct-to-consumer, intermediary, and embedded partnership channels. Its product portfolio spans motor insurance (including EV coverage via Tesla partnership), travel insurance, flight delay insurance, health insurance (Global Shield and Purple Shield plans), property insurance, group health insurance, personal accident insurance, and CTPL, all distributed digitally in Indonesia and the Philippines. The ecosystem is supported by proprietary technology products: the Kahoona intermediary platform for agents, the Yoona Generative AI chatbot for customer sales and support, and the MyOONA.id direct-to-consumer e-commerce platform in Indonesia. The company operates via a buy-and-build strategy, having acquired ABDA in Indonesia and MIIC in the Philippines (both now rebranded under Oona), with expansion plans into Thailand and Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• Kahoona: Digital insurance business tool for intermediaries and agents enabling end-to-end sales journeys for Travel, CTPL, and Motor Comprehensive insurance with features like activity tracker, instant quoting, and digital transaction capabilities.
• Yoona
• Global Shield
• Purple Shield
• Mudik Car Insurance
• GreenCare

Products and services

• Motor Insurance Motor vehicle insurance covering cars and motorcycles in Indonesia and the Philippines. Includes comprehensive, Total Loss Only (TLO), Third-Party Liability, and Personal Accident coverage, with specialized EV insurance for Tesla Model Y via OEM partnership. Sold through MyOONA digital platforms, Kahoona intermediary platform, and Carmudi automotive marketplace.
• Oona Flight Delay Insurance (Indonesia) Paperless flight delay insurance covering up to 4 flights for delays starting at 1 hour, with instant lounge voucher rewards. First-of-its-kind product in Indonesia, sold via WhatsApp, website chatbot, and Facebook Messenger powered by the Yoona generative AI chatbot.
• Smart Flight Delay Insurance (Philippines) Philippines paperless flight delay insurance priced at PHP 149 per traveler covering up to 4 flights (including return trips) with optional family add-ons and personal accident coverage up to PHP 10,000. Includes instant lounge vouchers upon delay announcements.
• Oona Travel Insurance via GlobeOne App Travel insurance distributed through Globe Telecom's GlobeOne app as embedded add-on to prepaid roaming plans. Priced at PHP 199, includes personal accident protection up to PHP 1 million, health emergency coverage up to PHP 100,000, travel inconvenience benefits up to PHP 40,000, and 24/7 travel assistance worldwide.
• Travel Insurance (General) Travel insurance for Indonesia and Philippines travelers including Schengen-compliant coverage (minimum €30,000) sold through digital platforms, GlobeOne app, and VFS Global visa centers. Includes personal accident, health emergency, travel inconvenience benefits, and 24/7 travel assistance worldwide.
• Global Shield International Health Plan International flagship health insurance plan offering worldwide coverage up to USD 2 million for globally mobile Filipinos. Provides access to leading hospitals and specialists worldwide including Singapore and the broader region. Features digital-first access with instant quotes, same-day policy issuance, real-time claim tracking, paperless onboarding, and integrated cashless transactions across 650+ hospitals via MediLink and Doctor Anywhere.
• Purple Shield Local Health Plan Premier peso-based health insurance plan with up to PHP 5 million local coverage for Filipino families. Includes preventive care, mental health support, telemedicine, instant quotes, same-day policy issuance, real-time claim tracking, paperless onboarding, and cashless transactions across 650+ hospitals with 24/7 access to 750+ doctors via Doctor Anywhere and MediLink.
• Group Health Insurance Group health insurance covering employees and organizational groups, part of the initial product portfolio acquired through ABDA and MIIC. Offered through Oona's digital platforms and partner channels as part of a broader employee benefits suite.
• Property Insurance Property insurance covering residential and commercial properties, part of the initial product portfolio from ABDA and MIIC acquisitions. Distributed through Oona's digital platforms and traditional insurance channels in Indonesia and the Philippines.
• Personal Accident Insurance Personal accident insurance covering injuries or death, offered standalone and as add-on protection within travel and ride-hailing insurance products including Flight Delay, Travel, and GreenCare passenger insurance.
• Compulsory Third-Party Liability (CTPL) Insurance Mandatory third-party liability insurance for vehicle owners in the Philippines, available through digital channels including Kahoona and the myoona.ph platform. Sold as a standalone product and as part of comprehensive motor insurance packages.
• Mudik Car Insurance Short-term seasonal car insurance tailored for the Lebaran/Eid al-Fitr Mudik travel period in Indonesia. Priced at IDR 49,000 for 10-day coverage, includes Total Loss Only coverage, Personal Accident for driver and passengers, Third-Party Liability, and 24/7 Roadside Assistance. Designed for purchase without car inspection.
• GreenCare Passenger Insurance Embedded passenger insurance add-on for Green SM electric ride-hailing users in Indonesia. Priced at Rp1,000 per ride, covers up to Rp350 million for accidents and up to Rp1 million for loss of personal belongings. Auto-applied when passengers select the add-on during ride booking.
• Tesla Model Y Comprehensive Insurance One-year comprehensive EV insurance bundled with Tesla Model Y vehicle purchases in the Philippines. Coverage addresses distinct EV risk profile including certified repair partners and specialized pricing, backed by digital claims service and 24/7 roadside assistance nationwide. Policy activated at point of delivery.
• Kahoona Intermediary Sales Platform Proprietary digital insurance business tool for intermediaries and agents enabling end-to-end paperless sales journeys for Travel, CTPL, and Motor Comprehensive insurance. Features intuitive performance dashboard, activity tracker, quick product preview, real-time quoting, OCR-powered auto-fill forms, image-based risk assessment, and digital transaction capabilities.
• Yoona Generative AI Chatbot Generative AI-powered customer-facing chatbot for Oona Indonesia's direct-to-consumer sales and support. Built on Yellow.ai's multi-LLM NLP architecture, available across WhatsApp, website chatbot, and Facebook Messenger. First of its kind for insurance sales globally at time of launch.
• MyOONA.id Digital Insurance E-commerce Platform State-of-the-art digital insurance e-commerce platform in Indonesia offering Travel, Flight Delay, and Motor Vehicle (car and motorcycle) insurance products. Mobile-optimized with multiple payment options including 0% installment plans, online AI inspection for motor vehicles, OCR for KYC, and Generative AI-enhanced functionality for paperless purchase and claims submission.

Quantifiable outcome

• Top 10 motor vehicle insurer in Indonesia within 3 years of launch
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered secondary, core and minor.

• VFS GlobalsecondaryChannel Partner/ Reseller/ Distributor · 21 October 2025Partnership to sell Schengen-compliant travel insurance at VFS Global visa application centers in Indonesia. Simplifies visa application process by offering mandatory travel insurance (min €30,000 coverage) at point of visa submission.
• Green SMsecondaryChannel Partner/ Reseller/ Distributor · 2 October 2025Partnership with Vietnam-based all-electric ride-hailing service to embed passenger insurance (GreenCare) in the Green SM app. Rp1,000 add-on provides up to Rp350 million accident coverage and Rp1 million for lost belongings.
• Doctor AnywherecoreStrategic or Co-development Partner · 1 August 2025Partnership with Southeast Asia's leading digital healthcare platform (4.5M+ users, 3,600+ medical professionals) to integrate telehealth services into Oona Philippines health plans. Provides members 24/7 access to primary care, specialists, mental health support, digital prescriptions, and home medication delivery.
• Globe TelecomsecondaryChannel Partner/ Reseller/ Distributor · 28 May 2025Travel insurance distribution partnership embedding Oona coverage in GlobeOne app prepaid roaming offers. Customers can purchase travel insurance with up to PHP 1 million coverage for just PHP 199 at point of buying roaming plans.
• TeslasecondaryChannel Partner/ Reseller/ Distributor · 1 January 2025Partnership providing comprehensive EV insurance for Tesla Model Y vehicles in Philippines. One-year coverage bundled with vehicle purchase, with policy activation facilitated at point of delivery. Covers EVs with specialized repair network and pricing.
• CarmudisecondaryChannel Partner/ Reseller/ Distributor · 28 February 2024Philippines automotive marketplace partnership for motor insurance distribution. Powered by Kahoona technology enabling real-time policy issuance, paperless onboarding, and instant verification for Filipino drivers purchasing vehicles.
• CamComcoreTechnology or Integration · 30 January 2024Partnership with AI solutions provider to revolutionize auto insurance assessments through advanced image analysis for car damage evaluation. Includes severity assessment, fraud detection, geo-location tagging, and image authenticity analysis for claims processing.
• UnionBank Financial Services and Insurance Brokerage (UFSI)secondaryChannel Partner/ Reseller/ Distributor · 25 January 2024Partnership to provide non-life insurance solutions to UnionBank Wealth Management high net worth clients. Offers curated digital platforms for Travel, Personal Accident, Property, and Motor insurance to protect client assets.
• Yellow.aicoreTechnology or Integration · 7 December 2023Strategic partnership with global conversational AI leader to power Oona's generative AI chatbot 'Yoona' for seamless insurance sales and customer service. First of its kind for insurance sales globally, enabling purchase of flight delay and travel insurance via WhatsApp and website chatbot.
• MoneyMax (MoneyHero Group)secondaryChannel Partner/ Reseller/ Distributor · 31 October 2023Digital partnership with Philippines' leading financial comparison platform enabling car and travel insurance distribution to high-intent shoppers comparing insurance options. Improves Oona's digital reach and customer insights through aggregated user behavior data.
• Insular Life (InLife)coreStrategic or Co-development Partner · 18 January 2023Philippines life insurer that partnered with Oona to form joint venture taking full control of Mapfre Insular Insurance Corp. InLife initially held 40% stake before selling to Oona in December 2023, allowing Oona to fully own Oona Philippines. Companies continue cross-selling insurance products.
• ASTINDO West JavaminorChannel Partner/ Reseller/ DistributorPartnership with ASTINDO West Java travel association to strengthen protection for inbound and outbound travelers in Indonesia.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PasarPolis: Indonesia's leading insurtech platform offering embedded micro-insurance products distributed through digital partners including e-commerce, ride-hailing, and fintech apps. Directly comparable to Oona in the SEA embedded insurance space with overlapping product categories (travel, motor, health) and similar digital-first GTM.
• Lifepal: Indonesian insurance marketplace and aggregator comparing life and general insurance products. Operates similar digital distribution and partner-led GTM in Oona's home market of Indonesia, with overlapping motor, health, and life insurance categories.
• FWD Group: Pan-Asian digital-first insurer with strong presence in Hong Kong, Thailand, Indonesia, Philippines, Singapore, and Malaysia. Comparable to Oona in digital distribution focus and SEA footprint, including overlapping leadership experience (Oona's founder previously led FWD Singapore).
• Singlife: Singapore-headquartered digital life and health insurance carrier targeting Southeast Asia. Comparable to Oona in digital-first insurance model, mobile-led distribution, and focus on underpenetrated SEA markets with technology-led customer experience.
• PolicyBazaar: India's leading digital insurance marketplace and aggregator for life, health, motor, and travel insurance. Comparable to Oona in digital-first distribution model, technology-led customer acquisition, and focus on emerging-market insurance penetration.
• Lemonade: US-listed AI-native insurance carrier offering mobile-first homeowners, renters, pet, and life insurance. Comparable to Oona in digital-first insurance model, AI-powered customer experience (chatbot-first), and tech-led underwriting approach for underpenetrated insurance categories.

Emerging players

• Qoala: Indonesia-based insurtech specializing in embedded insurance distribution via digital platforms including e-commerce, logistics, and ride-hailing apps. Closely comparable to Oona's embedded B2B2C strategy and Indonesian motor/health product focus.
• GoTo Financial: Financial services arm of Indonesia's GoTo ecosystem offering embedded insurance, lending, and payments through the Gojek super-app. Competes with Oona in embedded insurance distribution and Indonesian digital-first consumer segment.

Broad incumbents

• Allianz Indonesia: Subsidiary of global insurance giant Allianz operating in Indonesia with motor, property, health, and life products. A direct competitor to Oona in Indonesian P&C and embedded distribution, but with broader global portfolio and deeper balance sheet.
• AXA Indonesia: Major global P&C and life insurer with Indonesian operations offering motor, health, property, and personal accident products. Comparable to Oona in core P&C product set and Indonesian market presence, but competing from incumbent position with broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInsg.linkedin.com/company/oona-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oona Insurance