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Reliance Global Group

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uuid00007eq

Namestring
Reliance Global Group
Legal namestring
Reliance Global Group, Inc.
Company typeenum
Public
Founded yearint
2019
Descriptiontext

Reliance Global Group, Inc. (NASDAQ: EZRA, formerly RELI) is an AI-powered insurance agency roll-up company headquartered in Lakewood, New Jersey, that combines a traditional insurance brokerage operation with proprietary insurtech platforms. The company runs two core technology products: RELI Exchange, a B2B insurtech platform serving approximately 300 independent insurance agency partners with business development tools, recruiting management, pipeline tracking, and centralized back-office infrastructure; and 5minuteinsure.com, a B2C consumer platform that uses AI and data mining to generate competitive insurance quotes for auto, home, and life insurance across 20+ U.S. states. Revenue is primarily generated through commissions on property and casualty, health, life, and Medicare supplement insurance written through the company's owned retail agencies, the RELI Exchange partner network, and carrier relationships spanning 30+ carriers and licensing in 47–49 states. Q1 2026 commission income was approximately $3.8 million, with projected annual revenue scaling toward approximately $28 million following the pending Spetner Associates acquisition.

The company is undergoing a substantive strategic pivot under the EZRA International Group subsidiary and its Scale51 acquisition model, designed to build controlling 51% stakes in high-growth technology companies across AI, cybersecurity, fintech, insurtech, medtech, and digital health. The first platform investment was Enquantum Ltd. (post-quantum cryptography, FPGA-accelerated 5G networking), acquired for an aggregate purchase price of $2,125,000 with approximately 29% ownership achieved as of April 2026 and a milestone-based path to majority control. LifeSci Global Group LLC was launched in May 2026 as a dedicated life sciences platform, anchored by a $2 million strategic investment in Innervate Radiopharmaceuticals. In parallel, Reliance divested its Employee Benefits Solutions and U.S. Benefits Alliance subsidiaries in December 2025 (using 50% of proceeds to cut debt by more than half), executed a 1-for-40 reverse stock split in May 2026 to regain Nasdaq compliance, and appointed a new CTO (from Coinbase and Capital One), COO, and EVP in June 2026 to formalize a dual AI strategy combining AI-powered acquisition roll-up with AI-native insurance product development. The company remains unprofitable, reporting a 2025 net loss of approximately $7.0 million.

Short descriptiontext

Reliance Global Group (NASDAQ: EZRA) is an AI-powered insurance agency roll-up operating RELI Exchange (B2B platform for ~300 independent agencies) and 5minuteinsure.com (consumer quoting), now expanding via Scale51 to acquire controlling stakes in technology companies.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLakewood, United States
HQ citystring
Lakewood
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
insurance brokerage services, insurtech platform, AI insurance agency, independent agency network, insurance roll-up
Industry2 codes
1Individual Health Insurance Brokerage & Distribution
CodeFSAIAEALPrimaryYes
2Embedded Insurance & Affinity Distribution Platforms
CodeFSAGAGALPrimaryNo
NAICS code1 code
  • Insurance Agencies and Brokerages524210
SIC code1 code
  • Insurance Agents, Brokers & Service6411
Product category
Insurance Brokerage and Insurtech
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model3 records
1Insurance Commission Income
TypeTransaction Fee
Description

Revenue generated from insurance brokerage operations including commissions from property and casualty, health, life, and Medicare supplement insurance products. Commission income was approximately $3.8 million in Q1 2026, with approximately 11% organic revenue growth from retained businesses. The company operates retail brick-and-mortar insurance agencies and a network of approximately 300 agency partners.

globenewswire.com
2Technology Platform Services
TypeSubscription Recurring
Description

Revenue from providing technology platforms (RELI Exchange, 5minuteinsure.com) to independent insurance agencies and consumers. The company provides business development tools, AI-powered quoting capabilities, and operational infrastructure to agency partners.

stocktitan.net
3Strategic Ventures / Investment Returns
TypeLicensing Royalties
Description

Returns from strategic investments through EZRA International Group and Scale51 model, including ownership stakes in post-quantum cybersecurity (Enquantum at 29%), life sciences (Innervate Radiopharmaceuticals), and technology platforms. The company uses milestone-based capital deployment to build controlling positions.

globenewswire.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components2 values
Personnel, Technology or R&D
Pricing details1 tier
1Insurance products are priced based on individual risk assessments and carrier underwriting criteria
ModelOtherBilling cadencePay-as-you-go
Notes

Commission-based pricing where the company earns a percentage of insurance premiums written. No publicly listed pricing tiers as insurance rates are customized based on customer risk profiles, coverage needs, and carrier relationships.

relianceglobalgroup.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 5 records shown
1EZRA International Group
Description

Strategic growth platform focused on identifying, acquiring, and building majority or controlling stakes in high-growth technology and life sciences companies.

relianceglobalgroup.com
+4 more records
Core offering1 text field

Reliance Global Group operates an AI-powered insurance agency roll-up business combining insurance brokerage services with proprietary insurtech platforms. The company distributes auto, home, life, health, property and casualty, and Medicare supplement insurance through its RELI Exchange B2B platform, 5minuteinsure.com B2C consumer platform, and a national network of acquired and partner agencies. The company is also transitioning into a technology holding company via its EZRA International Group subsidiary, using the Scale51 model to acquire majority stakes in technology and life sciences companies.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 72% year-over-year increase in health insurance policies written through RELI Exchange during 2025 open enrollment
+3 more records
Product overview1 text field

Reliance Global Group operates as an AI-powered insurance agency roll-up company with a platform-plus-modules architecture. The core business consists of two main technology platforms: RELI Exchange (B2B insurtech platform for independent insurance agencies) and 5minuteinsure.com (B2C consumer platform for online insurance quotes). The company complements its core insurance operations with strategic growth initiatives through EZRA International Group, which includes the Scale51 acquisition model targeting 51% controlling stakes in technology companies, LifeSci Global Group for life sciences investments, and portfolio companies like Enquantum (post-quantum cybersecurity) and Innervate (radiopharmaceuticals). The company is transitioning to an AI-native strategy, with plans to develop AI-powered insurance products built entirely around artificial intelligence.

Product and service5 records
15minuteinsure.com
CategoryB2C Insurance Quote Platform
Description

B2C consumer platform using AI and data mining to provide competitive online insurance quotes within minutes for auto, home, and life insurance purchasing, serving everyday consumers across 20+ US states.

2RELI Exchange 2.0
CategoryB2B Insurtech Platform
Description

B2B insurtech platform providing independent insurance agencies with business development tools, including recruiting management, pipeline tracking, task integration, and communication tracking. Reported expansion from 65 to approximately 300 agency partners since 2022 with 72% YoY increase in health insurance policies in 2025 open enrollment.

3Insurance Brokerage Services
CategoryInsurance Brokerage
Description

Retail insurance brokerage operations distributing property and casualty, life, health, and Medicare supplement insurance products through owned retail agencies, the Agency Partner Network, and direct consumer channels. Commission income was approximately $3.8 million in Q1 2026.

4Enquantum FPGA-accelerated User Plane Function (UPF)
CategoryPrivate 5G Networking Technology
Description

FPGA-accelerated private 5G networking technology designed for secure, low-latency network environments supporting financial systems, AI workloads, and telecommunications infrastructure. Deployed by Enquantum Ltd. (portfolio company of Scale51) with Israeli construction company for worker safety.

5Post-Quantum Cryptographic Solutions
Scale indicator10 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2022-09-08
Description

Referral partnership announced September 2022 for mutual business development and customer referral initiatives between Reliance Global Group and National Retail Solutions.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Reliance Global Group is building toward majority control (51%) of Enquantum Ltd., a post-quantum cybersecurity company developing quantum-resilient encryption technology. The milestone-based investment pathway has increased Reliance's ownership to approximately 29% as of April 2026, with the goal of obtaining controlling interest upon achievement of defined technical and commercial milestones. Enquantum targets financial institutions, telecommunications carriers, and government networks.

3Innervate Radiopharmaceuticals
Strategic tierCoreTypeStrategic or Co-development Partner
Description

LifeSci Global Group LLC, the biotech division of Reliance's EZRA International Group, completed a strategic investment of approximately $2 million in Innervate Radiopharmaceuticals, acquiring 421,053 shares at $4.75 per share. Innervate is developing 18F-mFBG, a PET imaging agent for neuroblastoma with applications in cardiovascular and neurodegenerative diseases. Scott Korman serves as CEO of Innervate and as member of Reliance's Board.

stocktitan.net
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Reliance Global Group signed a non-binding term sheet to acquire a majority equity position in Scent Medical Technologies Ltd., an Israeli diagnostics company developing AI-powered breath-based disease detection technologies for pancreatic cancer and healthcare-associated infection detection, targeting estimated global market opportunity of $5-10 billion.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Reliance Global Group maintains partnerships with over 30 insurance carriers nationwide, enabling the company to offer diverse insurance products through its agency network and platforms. The company is licensed in 49 states.

Recent move12 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Large privately held insurance brokerage built through an aggressive acquisition roll-up of independent agencies, very analogous to Reliance's AI-powered agency roll-up strategy though at a far larger scale.

TypeDirect peer
Description

Insurance brokerage that has grown primarily by acquiring and consolidating independent agencies across North America, with comparable multi-line P&C, life, and health brokerage operations and carrier distribution.

TypeBroad incumbent
Description

Large publicly traded insurance brokerage and risk management firm with diversified programs across P&C, employee benefits, and specialty lines, reflecting the kind of scaled, multi-product agency platform Reliance aspires to build.

TypeBroad incumbent
Description

Global insurance brokerage and risk advisory powerhouse with extensive carrier relationships, multi-state licensing, and a broad set of brokerage services that overlaps Reliance's core agency/brokerage offering.

TypeDirect peer
Description

Direct-to-consumer insurance distribution platform focused on life and health/Medicare products, closely comparable to Reliance's 5minuteinsure.com consumer motion and Medigap supplement focus.

TypeDirect peer
Description

Medicare-focused health insurance marketplace that uses technology to match consumers with carriers and agents, a strong comparable to Reliance's Medicare supplement brokerage and digital health quoting capabilities.

TypeDirect peer
Description

Online insurance marketplace connecting consumers with agents and carriers across P&C and life, conceptually aligned with 5minuteinsure.com's AI-driven online quoting and lead-generation model.

TypeEmerging player
Description

AI-native, mobile-first insurance carrier that sells directly to consumers using automated underwriting and conversational AI, the clearest public-market analog to Reliance's stated AI-native insurance product ambitions.

TypeOthers
Description

Customer acquisition platform powering insurance carrier and agent lead generation; comparable to the distribution/data layer underlying 5minuteinsure.com's consumer insurance quoting motion.

TypeEmerging player
Description

Insurance comparison marketplace for auto, home, and life that uses data-driven quoting to help consumers compare carriers, directly comparable to 5minuteinsure.com's AI-powered online quote experience.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles15 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries12 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Reliance Global Group

Insurance Brokerage and Insurtechrelianceglobalgroup.com

Reliance Global Group (NASDAQ: EZRA) is an AI-powered insurance agency roll-up operating RELI Exchange (B2B platform for ~300 independent agencies) and 5minuteinsure.com (consumer quoting), now expanding via Scale51 to acquire controlling stakes in technology companies.

What Reliance Global Group does

Reliance Global Group, Inc. (NASDAQ: EZRA, formerly RELI) is an AI-powered insurance agency roll-up company headquartered in Lakewood, New Jersey, that combines a traditional insurance brokerage operation with proprietary insurtech platforms. The company runs two core technology products: RELI Exchange, a B2B insurtech platform serving approximately 300 independent insurance agency partners with business development tools, recruiting management, pipeline tracking, and centralized back-office infrastructure; and 5minuteinsure.com, a B2C consumer platform that uses AI and data mining to generate competitive insurance quotes for auto, home, and life insurance across 20+ U.S. states. Revenue is primarily generated through commissions on property and casualty, health, life, and Medicare supplement insurance written through the company's owned retail agencies, the RELI Exchange partner network, and carrier relationships spanning 30+ carriers and licensing in 47–49 states. Q1 2026 commission income was approximately $3.8 million, with projected annual revenue scaling toward approximately $28 million following the pending Spetner Associates acquisition.

The company is undergoing a substantive strategic pivot under the EZRA International Group subsidiary and its Scale51 acquisition model, designed to build controlling 51% stakes in high-growth technology companies across AI, cybersecurity, fintech, insurtech, medtech, and digital health. The first platform investment was Enquantum Ltd. (post-quantum cryptography, FPGA-accelerated 5G networking), acquired for an aggregate purchase price of $2,125,000 with approximately 29% ownership achieved as of April 2026 and a milestone-based path to majority control. LifeSci Global Group LLC was launched in May 2026 as a dedicated life sciences platform, anchored by a $2 million strategic investment in Innervate Radiopharmaceuticals. In parallel, Reliance divested its Employee Benefits Solutions and U.S. Benefits Alliance subsidiaries in December 2025 (using 50% of proceeds to cut debt by more than half), executed a 1-for-40 reverse stock split in May 2026 to regain Nasdaq compliance, and appointed a new CTO (from Coinbase and Capital One), COO, and EVP in June 2026 to formalize a dual AI strategy combining AI-powered acquisition roll-up with AI-native insurance product development. The company remains unprofitable, reporting a 2025 net loss of approximately $7.0 million.

Reliance Global Group firmographics

Firmographics
Name
Reliance Global Group
Legal name
Reliance Global Group, Inc.
Website
https://relianceglobalgroup.com
Company type
Public
Founded year
2019
Operating status
Operating
Headcount range
1–10 employees
Short description
Reliance Global Group (NASDAQ: EZRA) is an AI-powered insurance agency roll-up operating RELI Exchange (B2B platform for ~300 independent agencies) and 5minuteinsure.com (consumer quoting), now expanding via Scale51 to acquire controlling stakes in technology companies.
Ownership category
akta.pro rank

Reliance Global Group industry classification

Industry
Product category
Insurance Brokerage and Insurtech
NAICS
Insurance Agencies and Brokerages (524210)
SIC
Insurance Agents, Brokers & Service (6411)
akta.pro primary industry
Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
akta.pro secondary industry
Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

  • Insurance brokerage services
  • Insurtech platform
  • AI insurance agency
  • Independent agency network
  • Insurance roll-up

Where Reliance Global Group is headquartered

Location

Headquarters

HQ city
Lakewood
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Reliance Global Group business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Technology or R&D

Revenue model

  1. Insurance Commission Income: Revenue generated from insurance brokerage operations including commissions from property and casualty, health, life, and Medicare supplement insurance products. Commission income was approximately $3.8 million in Q1 2026, with approximately 11% organic revenue growth from retained businesses. The company operates retail brick-and-mortar insurance agencies and a network of approximately 300 agency partners.
  2. Technology Platform Services: Revenue from providing technology platforms (RELI Exchange, 5minuteinsure.com) to independent insurance agencies and consumers. The company provides business development tools, AI-powered quoting capabilities, and operational infrastructure to agency partners.
  3. Strategic Ventures / Investment Returns: Returns from strategic investments through EZRA International Group and Scale51 model, including ownership stakes in post-quantum cybersecurity (Enquantum at 29%), life sciences (Innervate Radiopharmaceuticals), and technology platforms. The company uses milestone-based capital deployment to build controlling positions.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goInsurance products are priced based on individual risk assessments and carrier underwriting criteria

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Reliance Global Group product offering

Product offering

Core offering

Reliance Global Group operates an AI-powered insurance agency roll-up business combining insurance brokerage services with proprietary insurtech platforms. The company distributes auto, home, life, health, property and casualty, and Medicare supplement insurance through its RELI Exchange B2B platform, 5minuteinsure.com B2C consumer platform, and a national network of acquired and partner agencies. The company is also transitioning into a technology holding company via its EZRA International Group subsidiary, using the Scale51 model to acquire majority stakes in technology and life sciences companies.

Product overview

Reliance Global Group operates as an AI-powered insurance agency roll-up company with a platform-plus-modules architecture. The core business consists of two main technology platforms: RELI Exchange (B2B insurtech platform for independent insurance agencies) and 5minuteinsure.com (B2C consumer platform for online insurance quotes). The company complements its core insurance operations with strategic growth initiatives through EZRA International Group, which includes the Scale51 acquisition model targeting 51% controlling stakes in technology companies, LifeSci Global Group for life sciences investments, and portfolio companies like Enquantum (post-quantum cybersecurity) and Innervate (radiopharmaceuticals). The company is transitioning to an AI-native strategy, with plans to develop AI-powered insurance products built entirely around artificial intelligence.

Differentiator

Problem solved

Functional benefit

Brands

  • EZRA International Group: Strategic growth platform focused on identifying, acquiring, and building majority or controlling stakes in high-growth technology and life sciences companies.
  • RELI Exchange
  • 5minuteinsure.com
  • LifeSci Global Group
  • Scale51

Products and services

  • 5minuteinsure.com B2C consumer platform using AI and data mining to provide competitive online insurance quotes within minutes for auto, home, and life insurance purchasing, serving everyday consumers across 20+ US states.
  • RELI Exchange 2.0 B2B insurtech platform providing independent insurance agencies with business development tools, including recruiting management, pipeline tracking, task integration, and communication tracking. Reported expansion from 65 to approximately 300 agency partners since 2022 with 72% YoY increase in health insurance policies in 2025 open enrollment.
  • Insurance Brokerage Services Retail insurance brokerage operations distributing property and casualty, life, health, and Medicare supplement insurance products through owned retail agencies, the Agency Partner Network, and direct consumer channels. Commission income was approximately $3.8 million in Q1 2026.
  • Enquantum FPGA-accelerated User Plane Function (UPF) FPGA-accelerated private 5G networking technology designed for secure, low-latency network environments supporting financial systems, AI workloads, and telecommunications infrastructure. Deployed by Enquantum Ltd. (portfolio company of Scale51) with Israeli construction company for worker safety.
  • Post-Quantum Cryptographic Solutions

Quantifiable outcome

  • 72% year-over-year increase in health insurance policies written through RELI Exchange during 2025 open enrollment
  • +3 more outcomes

Companies that use Reliance Global Group

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Reliance Global Group technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Reliance Global Group partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor and core.

  • National Retail SolutionsminorGTM or Marketing Partner · 8 September 2022Referral partnership announced September 2022 for mutual business development and customer referral initiatives between Reliance Global Group and National Retail Solutions.
  • Enquantum Ltd.coreStrategic or Co-development PartnerReliance Global Group is building toward majority control (51%) of Enquantum Ltd., a post-quantum cybersecurity company developing quantum-resilient encryption technology. The milestone-based investment pathway has increased Reliance's ownership to approximately 29% as of April 2026, with the goal of obtaining controlling interest upon achievement of defined technical and commercial milestones. Enquantum targets financial institutions, telecommunications carriers, and government networks.
  • Innervate RadiopharmaceuticalscoreStrategic or Co-development PartnerLifeSci Global Group LLC, the biotech division of Reliance's EZRA International Group, completed a strategic investment of approximately $2 million in Innervate Radiopharmaceuticals, acquiring 421,053 shares at $4.75 per share. Innervate is developing 18F-mFBG, a PET imaging agent for neuroblastoma with applications in cardiovascular and neurodegenerative diseases. Scott Korman serves as CEO of Innervate and as member of Reliance's Board.
  • Scentech Medical (Scent Medical Technologies Ltd.)minorStrategic or Co-development PartnerReliance Global Group signed a non-binding term sheet to acquire a majority equity position in Scent Medical Technologies Ltd., an Israeli diagnostics company developing AI-powered breath-based disease detection technologies for pancreatic cancer and healthcare-associated infection detection, targeting estimated global market opportunity of $5-10 billion.
  • Insurance Carriers (30+)coreChannel Partner/ Reseller/ DistributorReliance Global Group maintains partnerships with over 30 insurance carriers nationwide, enabling the company to offer diverse insurance products through its agency network and platforms. The company is licensed in 49 states.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Reliance Global Group competitors and assessment

Company assessment

Direct peers

  • Acrisure: Large privately held insurance brokerage built through an aggressive acquisition roll-up of independent agencies, very analogous to Reliance's AI-powered agency roll-up strategy though at a far larger scale.
  • Hub International: Insurance brokerage that has grown primarily by acquiring and consolidating independent agencies across North America, with comparable multi-line P&C, life, and health brokerage operations and carrier distribution.
  • SelectQuote: Direct-to-consumer insurance distribution platform focused on life and health/Medicare products, closely comparable to Reliance's 5minuteinsure.com consumer motion and Medigap supplement focus.
  • GoHealth: Medicare-focused health insurance marketplace that uses technology to match consumers with carriers and agents, a strong comparable to Reliance's Medicare supplement brokerage and digital health quoting capabilities.
  • EverQuote: Online insurance marketplace connecting consumers with agents and carriers across P&C and life, conceptually aligned with 5minuteinsure.com's AI-driven online quoting and lead-generation model.

Broad incumbents

  • Brown & Brown: Large publicly traded insurance brokerage and risk management firm with diversified programs across P&C, employee benefits, and specialty lines, reflecting the kind of scaled, multi-product agency platform Reliance aspires to build.
  • Marsh McLennan: Global insurance brokerage and risk advisory powerhouse with extensive carrier relationships, multi-state licensing, and a broad set of brokerage services that overlaps Reliance's core agency/brokerage offering.

Emerging players

  • Lemonade: AI-native, mobile-first insurance carrier that sells directly to consumers using automated underwriting and conversational AI, the clearest public-market analog to Reliance's stated AI-native insurance product ambitions.
  • The Zebra: Insurance comparison marketplace for auto, home, and life that uses data-driven quoting to help consumers compare carriers, directly comparable to 5minuteinsure.com's AI-powered online quote experience.

Others

  • MediaAlpha: Customer acquisition platform powering insurance carrier and agent lead generation; comparable to the distribution/data layer underlying 5minuteinsure.com's consumer insurance quoting motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Reliance Global Group social profiles

Digital presence

Reliance Global Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Reliance Global Group leadership team

Management profile

Number of profiles

Profiles15 records

Reliance Global Group subsidiaries and ownership

Company hierarchy

Subsidiaries12 records

Reliance Global Group funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Reliance Global Group M&A and investment

M&A and investment

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliance Global Group

What does Reliance Global Group do?

Reliance Global Group operates an AI-powered insurance agency roll-up business combining insurance brokerage services with proprietary insurtech platforms. The company distributes auto, home, life, health, property and casualty, and Medicare supplement insurance through its RELI Exchange B2B platform, 5minuteinsure.com B2C consumer platform, and a national network of acquired and partner agencies. The company is also transitioning into a technology holding company via its EZRA International Group subsidiary, using the Scale51 model to acquire majority stakes in technology and life sciences companies.

Is Reliance Global Group a public or private company?

Reliance Global Group is a public company. It is classified as public and is currently operating.

When was Reliance Global Group founded?

Reliance Global Group was founded in 2019. It employs 1 to 10 people.

Where is Reliance Global Group based?

Reliance Global Group is headquartered in Lakewood, United States, in the North America region.

How does Reliance Global Group make money?

Three revenue lines are on record. Insurance Commission Income is the primary driver. The others are technology Platform Services and strategic Ventures / Investment Returns.

Who are Reliance Global Group's main competitors?

Direct peers on record are Acrisure, Hub International, SelectQuote, GoHealth and EverQuote. Broad incumbents are Brown & Brown and Marsh McLennan. Emerging players are Lemonade and The Zebra. MediaAlpha is listed as an others.

Does Reliance Global Group have an API?

No public API is recorded for Reliance Global Group.

What industry is Reliance Global Group in?

Reliance Global Group's product category is Insurance Brokerage and Insurtech. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution, with a secondary code of FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 6411.

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Insurance Business AmericaInsurtech firm sells another Michigan benefits agency as divestiture strategy continuesReliance Global Group sold Altruis Benefit Consulting, a Michigan benefits agency, for $8 million in cash plus an earnout of up to $1 million over three years. The deal closed September 23, 2026, with the buyer unnamed. The sale follows two earlier divestitures as Reliance exits traditional benefits distribution.The future of tradingReliance Global Group - Subsidiary Sells Employee Benefits Insurance Assets To Altruis Benefit ManagementReliance Global Group's subsidiary sold employee benefits insurance assets to Altruis Benefit Management for $8 million, including $4.44 million cash, $3.10 million in notes, and a $300,000 indemnity. Altruis is entitled to earnout payments up to $1 million over three years based on revenue growth.TradingViewReliance Global Group Sells Altruis Employee Benefits Business for $8 Million to Altruis Benefit ManagementReliance Global Group sold its Altruis employee benefits insurance agency to Altruis Benefit Management for $8 million on Sep 23, 2026. The deal included $4.44 million cash, a $3.10 million note, and earnouts, and the company repaid $2.176 million in Oak Street credit facilities on Sep 24, 2026.Insurance Business AmericaReliance Global to sell third Michigan benefits firm of 2026 for $11 millionReliance Global Group has signed a non-binding letter of intent to sell Altruis Benefit Consulting, a Michigan benefits consultancy, for $11 million in cash. The deal would yield approximately $7.6 million in net incremental cash after repaying Oak Street Funding's term loan of roughly $4.4 million. This marks the third Michigan benefits divestiture for Reliance in 2026 as part of its strategy to exit traditional benefits distribution and fund its AI platform launched in July 2026.Quiver QuantitativeReliance Global Group shares surge 104.4% amid low-float momentum as a clear fresh catalyst remains hard to pin down | EZRA Stock NewsReliance Global Group (EZRA) saw its shares surge 104.4% in a single trading session, with no clear corporate catalyst identified to explain the move. The price increase appears driven by momentum trading in a very thinly traded stock, potentially amplified by the post-reverse-split share structure, while traders may be revisiting the company's recent AI and technology announcements. The article also details insider and institutional investor trading activity in the stock over the past two quarters.AdvfnReliance Global Group Signs LOI to Sell Altruis Subsidiary for $11 Million in CashReliance Global Group has signed a non-binding letter of intent to sell its Altruis Benefit Consulting subsidiary for $11 million in cash, with approximately $9.35 million paid at closing and $1.65 million held in escrow for 18 months. The company plans to use proceeds to fully repay its $4.4 million Oak Street Funding term loan, eliminating outstanding term debt while retaining capital for its AI platform and InsurTech initiatives. The transaction, targeted to close within approximately 60 days, remains subject to due diligence, definitive agreements, and customary closing conditions.Stock TitanReliance Global Group Signs Nonbinding $11M Sale LOIReliance Global Group, Inc. has signed a nonbinding letter of intent to sell its Altruis Benefit Consulting subsidiary for $11 million in cash to an unnamed buyer. The all-cash transaction would allow the company to retire its entire Oak Street Funding term loan of approximately $4.4 million and generate approximately $7.6 million in aggregate incremental cash without issuing any new shares. Proceeds would fund continued development of the company's proprietary AI platform launched in July 2026 and its RELI Exchange InsurTech network, while the parties target closing within 60 days.FinancialContent Business PageArticles from Reliance Global Group, Inc.Reliance Global Group, Inc. announced a 1-for-40 reverse stock split to meet Nasdaq's minimum bid price requirement, effective from May 15, 2026. The company also disclosed the pricing of a $2 million public offering of shares and warrants, with the offering expected to close around January 29, 2026.BenzingaCrude Oil Tumbles 7%; ISM Manufacturing PMI Rises In July - GameStop (NYSE:GME), Hydrofarm Holdings GroupU.S. stocks rose on Monday, with the S&P 500 gaining 1.24% to 7,582.50, while crude oil fell 7.1% to $78.64. The ISM manufacturing PMI surged to 55.6 in July, topping estimates of 54.0 and marking the strongest factory growth since May 2022.GlobeNewswireReliance Global Group Signs LOI to Sell Altruis Benefit Consulting for $11 Million in CashReliance Global Group entered a non-binding LOI to sell Altruis Benefit Consulting for $11 million in cash, targeting a closing within 60 days. The all-cash deal would retire its $4.4 million term debt and generate about $7.6 million in incremental cash, with no stock issued.