What Vitals does

Vitals, operated by APPSOLVE SRL and headquartered in Bucharest, Romania, is an all-in-one Shopify application that consolidates more than 40 conversion, trust-building, UX, and retention tools into a single subscription priced at $29.99 per month. The platform's product surface spans product reviews, upsell and cross-sell builders, volume discounts, bundles, scarcity timers, visitor replays, instant search, cart abandonment reminders, email marketing, currency conversion, and dozens of similar merchant tools, plus free companion utilities (Shopify Theme Detector and Shopify App Detector) and an AI Store Builder at CreateMyStore.ai. Underlying technology is a PHP/Symfony and TypeScript/React stack on AWS, with a MySQL back end, and the company's defining technical claim is performance: a stated case study of 3.1 seconds load time for 13 Vitals apps versus 16.1 seconds for 13 equivalent separate apps.

Vitals distributes exclusively through the Shopify App Store, where it ranks in the top 1% of approximately 13,000 apps and has accumulated 2,700+ reviews including 2,400+ five-star ratings. GTM is self-serve with a 7-day free trial converting to paid subscription, supplemented by an affiliate/partner program paying tiered commissions on net revenue, content marketing through blog and guides, free diagnostic tools for top-of-funnel acquisition, and customer testimonials. Customer segmentation is horizontal across Shopify merchants: artisans and crafters, general retailers, dropshippers, and ecommerce agencies, with all named logos being SMB accounts. The company claims more than 30,000 paying customers and approximately 150 million unique monthly visitors across merchant stores; the Upsell Builder alone facilitated over 2 million orders and more than $250 million in merchant GMV in 2023.

The business is entirely bootstrapped by founder Andrei and self-described as profitable, operating with a remote-first team of approximately 30 employees with engineering concentrated in the EMEA time zone. Vitals is a private Romanian SRL with no disclosed institutional investors, no parent company, and no subsidiaries; operating geographies span the US, UK, Germany, France, India, and Australia through the Shopify App Store rather than through company offices.

Name

Vitals

Legal name

APPSOLVE SRL

Website

https://vitals.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitals is a bootstrapped Romanian company that sells an all-in-one Shopify app bundling 40+ conversion, trust, UX, and retention tools under a single $29.99/month subscription, serving more than 30,000 small and medium-sized Shopify merchants globally through the Shopify App Store.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Vitals generates revenue through a single subscription model offering access to 40+ apps for $29.99/month. All-in-one pricing replaces the need for multiple individual apps, creating cost efficiency for merchants.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Vitals sells a single Shopify application that bundles over 40 integrated mini-apps covering reviews, upsells, bundles, search, analytics, trust badges, and more, marketed to Shopify merchants under one $29.99/month subscription with a 7-day free trial. It also offers two free standalone diagnostic tools (Shopify Theme Detector, Shopify App Detector) and a separate AI-powered Shopify store builder product called CreateMyStore.ai.

Product overview

Vitals is an all-in-one Shopify app ecosystem offering 40+ integrated applications in a single subscription. The core platform consolidates conversion optimization tools (Upsell Builder, Product Reviews, Volume Discounts, Product Bundles, Buy X Get Y, Sticky Add to Cart, Related Products, Recently Viewed, Stock Scarcity, Countdown Timer), trust-building features (Trust Badges, Payment Logos, Recent Sales Notifications), user experience enhancements (Visitor Replays, Instant Search, Product Description Tabs, Live Chat Channels), and customer retention tools (Email Marketing, Cart Notice, Push Marketing, Wishlist). Additional utilities include Currency Converter, Shipping Information, Back in Stock alerts, Size Charts, Social Media integration, SEO tools, and content protection. The platform targets Shopify merchants including artisans, retailers, dropshippers, and ecommerce agencies. Vitals also provides free companion tools: Shopify Theme Detector and Shopify App Detector, plus an AI Store Builder (CreateMyStore.ai) for creating stores from scratch.

Differentiator

Problem solved

Functional benefit

Brands

• CreateMyStore.ai: AI-powered store builder for Shopify, offered as a separate product by the Vitals team.
• Shopify App Detector
• Shopify Theme Detector

Products and services

• Vitals Bundle (All-in-One Shopify App) Unified platform offering 40+ integrated Shopify apps in a single $29.99/month subscription, covering conversion optimization (Upsell Builder, Volume Discounts, Bundles, Buy X Get Y), trust building (Product Reviews, Trust Badges, Recent Sales Notifications), user experience (Visitor Replays, Instant Search, Product Description Tabs), and customer retention (Email Marketing, Cart Notice, Push Marketing). Designed to replace multiple individual Shopify apps with one cohesive, performance-optimized solution.
• Shopify Theme Detector Free standalone diagnostic tool that identifies which theme a given Shopify store is running and lists the apps installed on it along with their pricing information. Targeted at prospective Shopify merchants for store research.
• Shopify App Detector Free standalone diagnostic tool that scans any Shopify store URL to identify installed apps, total monthly cost, and calculate the savings achievable by replacing those apps with Vitals.
• AI Store Builder (CreateMyStore.ai) AI-powered store builder that generates a complete, ready-to-sell Shopify storefront in minutes, including design, products, copy, reviews, and 40+ Vitals conversion apps pre-integrated. Targeted at aspiring first-time Shopify merchants who lack technical skills.

Quantifiable outcome

• 3.1 second load time with 13 Vitals apps vs 16.1 seconds with 13 separate apps (case study)
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationVitals is a Shopify-exclusive app operating within the Shopify App Store ecosystem. Built natively for Shopify merchants with deep integration into Shopify themes, checkout, and merchant systems. Shopify provides the distribution platform and billing infrastructure for Vitals subscriptions.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Klaviyo: Klaviyo is a leading email and SMS marketing platform for Shopify and other e-commerce merchants. It overlaps directly with Vitals' Email Marketing and Push Marketing modules and is a default spend for merchants who prioritize deep marketing automation over a bundled suite.
• Yotpo: Yotpo offers a multi-product platform covering reviews, loyalty, SMS, and visual UGC for e-commerce merchants. It is a broad incumbent that overlaps with several of Vitals' modules (Product Reviews, Trust Badges) and competes for the same merchant wallet, though Yotpo is better known as a category specialist than an all-in-one bundle.
• Bold Commerce: Bold Commerce offers a suite of Shopify apps across discounts, upsells, subscriptions, and checkout customization. It is a broader incumbent with overlapping capabilities to Vitals' Volume Discounts, Product Bundles, and Buy X Get Y modules, often competing for mid-market merchants.

Direct peers

• Shogun: Shogun is a drag-and-drop page builder for Shopify that competes with PageFly and overlaps with Vitals' conversion and merchandising tools. It is a mid-market alternative for merchants who prioritize advanced page-building over the all-in-one bundle approach.
• PageFly: PageFly is a top-rated Shopify landing page builder, occupying a slot in many merchants' tech stacks alongside Vitals' CRO modules. While not a direct bundle competitor, PageFly competes for the same optimization budget and is one of the most popular alternatives a merchant considers when comparing Vitals to point solutions.
• Loox: Loox is a photo reviews app for Shopify that directly competes with Vitals' Product Reviews module, particularly for merchants who prioritize visual/UGC reviews. It represents another specialist alternative in the reviews category.
• Judge.me: Judge.me is one of the highest-rated review apps on the Shopify App Store, directly competing with Vitals' Product Reviews module. It is a category specialist that some merchants prefer for depth of review functionality, representing the primary alternative for the reviews slice of Vitals' bundle.
• ReConvert: ReConvert is a Shopify post-purchase upsell app that directly competes with Vitals' Upsell Builder module. It is a category specialist frequently cited as the primary alternative when merchants evaluate Vitals' upsell functionality in isolation.
• Smile.io: Smile.io is a leading loyalty and rewards platform for Shopify, offering points, referral, and VIP programs. It is a category specialist for the loyalty/rewards slice of the merchant tech stack that competes with broader all-in-one offerings like Vitals for that wallet share.
• Privy (by Attentive): Privy is a popular Shopify app for popups, email capture, and email marketing, now owned by Attentive. It directly overlaps with Vitals' Email Marketing, Spin the Wheel, and popup-style modules and is frequently stacked alongside or against Vitals by SMB merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL4kqVySNeULrU7IGKJdsBgfHemQ7gFKiq
• LinkedInlinkedin.com/company/getvitals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitals